21.07.2013 Views

Your Road Safety Vision Our Traffic Solutions - Brintex

Your Road Safety Vision Our Traffic Solutions - Brintex

Your Road Safety Vision Our Traffic Solutions - Brintex

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

save millions of human lives<br />

0 casualties<br />

a year<br />

on the world’s roads<br />

UN Decade of Action for <strong>Road</strong> <strong>Safety</strong><br />

As the leading traffic safety company, we also have<br />

an obligation to the common good. We are therefore<br />

supporting the UN Decade of Action for <strong>Road</strong> <strong>Safety</strong><br />

program which is organizing global campaigns from 2011<br />

to 2020. According to information from the WHO, targeted<br />

traffic safety projects can save up to five million lives and<br />

reduce the number of road traffic injuries by approximately<br />

50 million by 2020.<br />

n State interventions are necessary to monitor compliance<br />

with road traffic rules.<br />

n Products and services for speed and red light violation<br />

detection do an excellent job in this case.<br />

n The risk of punishment has a deterrent effect on<br />

irrational driving behavior.<br />

n The appeal for personal responsibility is initially important.<br />

The legislator is only called upon if self control fails.<br />

n A simple equation applies here: no traffic violation =<br />

no fine.<br />

n <strong>Traffic</strong> surveillance measures can contribute to saving<br />

5 million human lives and avoiding 50 million severe<br />

injuries by 2020.<br />

n Nobody has a right to drive too fast!<br />

Ranging from compulsory seatbelt wearing for drivers and<br />

passengers, compulsory helmets for cyclists, to prohibition<br />

of alcohol and drugs at the wheel, many successful safety<br />

strategies have been developed. Consequently, a relatively<br />

high level of driving discipline prevails.<br />

The aim is to reduce human, social and economic<br />

repercussions of the world’s greatest health problem.<br />

Good collaboration and acceptance by society are<br />

necessary in order to successfully initiate traffic safety<br />

measures.<br />

15

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!