2010 SHOCK MEDIA GUIDE FINAL.indd - WNBA.com

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LEADERSHIP
LEADERSHIP
Steve Swetoha
President
Steve Swetoha is the President of the Shock where he oversees
the franchise’s entire business operations including sales,
marketing, advertising, broadcasting, community relations,
fi nance, game entertainment, customer retention, youth
basketball and operations. He brings more than 20 years of
sports marketing, sales, promotions, customer service and
business operations to Tulsa.
Swetoha most recently served as the Executive Director of the
ACC Football Championship in Charlotte, North Carolina where
he was responsible for all of the sales and marketing along with planning the entire ACC Football
Championship games to be played in Charlotte in 2010 and 2011.
Swetoha began his career as the director of inside sales for the NHL’s Pittsburgh Penguins and was
the Vice President of Sales and Operations for the IHL’s Cleveland Lumberjacks. He was the Director
of Sales for RDV Sports which is the ownership entity of the Orlando Magic and Orlando Miracle
of the WNBA. Swetoha has also worked with the Jacksonville Jaguars where he was responsible
for the sales and marketing of suites, club seats, season and group tickets along with customer
retention and volunteer sales programs.
2010 TULSA SHOCK MEDIA GUIDE
LEADERSHIP
Swetoha also served at the Senior Vice President of Sales and Service with the Charlotte Bobcats.
During his tenure with the Bobcats and Sting he was responsible for suite sales, premium
sales, season and group tickets. He also managed customer retention, premium services, ticket
operations and special events for the Bobcats and Sting. Swetoha was the organization’s fi rst
employees in 2003 and along with his responsibilities was the Vice President of Business Operations
with the Charlotte Sting, that included responsibilities in corporate partnerships, marketing,
communications, community relations and fi nance.
Swetoha was an active member of the Charlotte community serving on boards such as the Second
Harvest Food Bank, Community Schools and was a volunteer at St. Matthew church. Swetoha was
a part-time adjunct professor at Johnson and Wales University in the Sports Entertainment and
Event Program of the Hospitality College.
Swetoha received his Bachelors of Science degree with an emphasis in Sport Management from
Robert Morris University and received his Master’s Degree in Sports Leadership from Duquesne
University.
Swetoha has one son, Matthew who is 13.