THE M A G A Z I N E - Desert Magazine of the Southwest

OASIS . . .
Continued from page 18
f;et. For all that he is welcomed with
open arms. Your genuine Villager spends
1- is Sundays home under the bed when
tie voice of the tourist is heard in the
hnd. The folks parade up and down the
nain street in droves, their dark "city
clothes" making dismal spots against the
background of sand and sun. Much as
tbey may look like a lot of unhappy fish
cut of water, they imagine themselves to
te having a heck of a time, so everybody
i> happy.
Palm Springs' roster of distinguished
quests is literally endless. Big-wigs of
every sort, potentates and panjandrums,
eventually find their way there from the
farthest corners of the globe.
Being only a matter of a hundred odd
riiles from Hollywood, or a two and onerialf
hour automobile drive, the desert is
easily accessible, and Hollywood takes
full advantage of the fact. Numbers of
the better-known stars have homes there
in Palm Springs, and others spend all of
their free moments at the beautiful hotels
end guest ranches. It is the sandbox of
movie and Southland society, and any
week finds the town filled with notables
of one kind or another.
So it goes, from September to May.
Palm Springs seems to hold some individual
fascination for all who go there,
;.nd the world's sophisticates find peculiar
delight in reverting to the simple state,
to bask and play in sun and sand with all
the childish abandon of their infancy. The
inerry-go-'round of people, varied and
colorful as a crazy-quilt, snoop, squint,
and shuffle happily about in bare feet
;:nd sandals, reveling to their hearts' content
in freedom and the incredible joy of
living.
The winter will, like all things, come
to an end at last, and the parade will
move on while the desert sinks again into
her summer siesta. But that never worries
Ihe Villagers. They know that somehow,
!;omewhere, a bit of fire that is an eternal
part of this arid, enchanted land has enlered
into the blood of each visitor, and
I hat it will continue to draw him as irresistibly
as a great magnet. Go where he
may, there is a single conclusion which is
loregone:
He'll be back!
PALM SPRINGS MUSEUM
TO BE OPEN NOVEMBER 15
Don Admiral, director of the Palm
Springs museum, announced that the exhibit
room will be open to the public after November
15. The museum is maintained by
local contributors and there is no admission
charge.
ic Wonderland
of Imperial Valley, California
With the Salton Sea on the north, Mexico on the south, the Colorado
river on the east and the blue sierras on the west, Imperial
Valley of Southern California is a scenic desert bowl with a verdant
agricultural empire at its center.
m
Seven cities on the finest paved
highways serve the needs of
tourists in Imperial Valley . . .
every facility jor comfort is
available in this land of western
hospitality.
To those who love the desert, here is beauty .. .
Do you want Mexican or Chinese fare in glamorous
manana land? Mexicali is just across the border. Do
you want old ghost towns of former mining booms? Picacho
and Tumco beckon. Do you want to see the greatest
canal in the world? The all-American canal, $33,000,000
project, is nearing completion. Do you want to see wood
sink and stone float? Pumice and petrified wood are side
by side on the shore at azure Salton sea. Do you want
to stand on the brink of gushing mud volcanoes? The
Mud-pots are a novel experience. Do you want to find
beauty and relaxation in the desert? Dozens of palmlined
canyons in rugged mountains are within easy driving
distance of the Valley.
Endless variety in desert's scenic attractions ...
This fall or winter come to Imperial Valley ... to enjoy
a weekend or a season in the "Winter Garden of America"
. . . rest and relax at moderate expense . . . take youi
pick of long or short side trips as you visit the interesting
scenic and historic spots of this desert wonderland . . .
FOR LITERATURE GIVING DETAILED INFORMATION ADDRESS:
IMPERIAL COUNTY BOARD OF TRADE
EL CENTRO, CALIF.
COURT HOUSE B. A. HARRIGAN, SECY.
N O V E M B E R , 1938 43