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eBay, Inc. Annual Report

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Financial Analysis<br />

Profitability Ratios<br />

Profit margin in 2006 was 18.9% in 2007 it was 4.5%.<br />

2007’s profit margin is horrible when compared to the<br />

previous year.<br />

Asset turnover in 2006 was .41 times, and was .53 times<br />

in 2007.<br />

Return on assets in 2006 was 7.8%, and in 2007 it was<br />

2.4%<br />

Return on Equity in 2006 was 10%, in 2007 it is 3.1% a<br />

pretty large difference than the previous year

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