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Part B. Industry Situation and<br />

Company Plans<br />

As a result of the current economic challenges, the sale of new homes throughout the United<br />

States has significantly fallen over the past 4 years. In fact, new home sales have decreased<br />

71% since it’s peak in 2005. Despite these significant challenges, <strong>Pulte</strong><strong>Group</strong> has survived<br />

likely due to its willingness to take bold action. As of April 2009, <strong>Pulte</strong><strong>Group</strong> merged with<br />

Centex Homes, another well-known and respected company in the housing industry. The<br />

hope is that this merger will allow <strong>Pulte</strong><strong>Group</strong> to capitalize on merger-related and broadermarket<br />

opportunities and return <strong>Pulte</strong><strong>Group</strong> to profitability. In fact, <strong>Pulte</strong><strong>Group</strong> expects<br />

estimated savings of $350 million annually post-merger.<br />

Additionally, <strong>Pulte</strong><strong>Group</strong> has committed to integrating a more eco-friendly design and<br />

building practice. In 2009 <strong>Pulte</strong><strong>Group</strong> was honored as the recipient of the 2009 Leadership<br />

for Energy and Environmental Design (LEED) Award by the U.S. Green building Council.<br />

http://phx.corporate-ir.net/phoenix.zhtml?c=77968&p=irol-newsArticle&id=1274448&highlight=<br />

http://www.homechannelnews.com/story.aspx?id=130503&type=web<br />

http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9MzkzMjR8Q2hpbGRJRD0tMXxUeXBlPTM=&t=1

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