Annual Report Netflix
Annual Report Netflix
Annual Report Netflix
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Executive Summary<br />
• <strong>Netflix</strong>, Inc. is a popular subscription service that provides streaming movies and<br />
TV shows over the Internet and delivers DVD rentals. It is one of frontrunners for<br />
streaming entertainment because of its large library content.<br />
• The business has been through a rough patch lately when it lost an estimated one<br />
million subscribers after they increased the price of DVD rentals and Internet<br />
streaming services and separated their services into two websites. After <strong>Netflix</strong>’s<br />
announcement of the change, their stock prices tumbled to about one-third of the<br />
original price .<br />
• With the new pricing plan and reorganization, the company hopes to develop each<br />
of their services better, such as expanding their libraries. They also began reaching<br />
out to international markets such as Canada, Mexico, the Caribbean, Central<br />
America, and South America. They plan to expand to rest of the world in the<br />
future.<br />
• 2010 <strong>Annual</strong> <strong>Report</strong> and Financial Statements
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