porsche Design Product Overview

porsche Design
Product Overview

content
Porsche Design
Heritage
products
ß1000 Fashion
ß1700 shoes
ß2000 Luggage
ß3100 Writing tools
ß3200 Fragrance
ß3300 small leather goods
ß3400 jewellery
ß3600 smoking accessories
ß5000 sport
ß6000 timepieces
ß7000 home
ß8000 eyewear
ß9000 electronics
awards
stores

Porsche Design
Porsche Design is a luxury brand focusing particularly on technically
inspired products. The products stand for functional, timeless
and purist design, characterised by their technical innovation.
The product portfolio includes watches, sunglasses, luggage, a
sports and fashion collection as well as electronic products and
a men’s fragrance line.
All the brand’s products are designed in the Porsche Design
Studio in Zell am See, Austria. Porsche Design products are
sold worldwide in own retail and franchise stores, shop­in­shops,
up­market department stores and exclusive specialist stores.
In addition to Porsche Design, the activities of the Porsche Design
Group [ Porsche Lizenz­ und Handelsgesellschaft mbH & Co. KG ]
are concentrated on the areas of Porsche Design Driver’s Selection
and the Porsche Design­Studio in Zell am See in Austria.
03

heritage
“If you analyse the function of an object,
its form often becomes obvious.”
Ferdinand Alexander Porsche
Porsche Design Studio was founded in Stuttgart in 1972
by Ferdinand Alexander Porsche and relocated two years
later to Zell am See in Austria. Since its foundation, the
products designed there have won more than 130 national
and inter national design prizes and awards. In fall 2003,
Ferdinand Alexander Porsche and the other partners of
Porsche Design collaborated with Porsche AG in founding
a new company, the Porsche Design Group [ Porsche Lizenzund
Handelsgesellschaft mbH & Co. KG ] , the majority of
which is owned by Porsche AG.
04

heritage
Chronograph I [ 1972 ]
The Chronograph I is the first product ever designed by
Porsche Design Studio and can be called a milestone in watch
design. The Chronograph I was the first black wristwatch
worldwide and its design has influenced generations of watches
all the way up to the present day.
Exclusive Sunglasses [ 1978 ]
In 1978, Porsche Design presented the Exclusive Sunglasses,
one of the most successful sunglasses in the world. The sunglasses
with interchangeable lenses are distinctive and have
become synonymous with the “Porsche Design” style.
Pipe [ 1983 ]
The Porsche Design Pipe applied the cooling rib theory which
is also used in motorcycle engines in respect of the pipe bowl.
The cooling fin system developed by the Porsche Design Studio
ensures cool smoke and increases smoking enjoyment.
05

Fashion
ß1000
A visual extension of your own personality. High­quality materials and precision
workmanship make Porsche Design Fashion unmistakable from the very first
glance. The highlight of the collection can also be characterized by its exceptional
exclusivity: the Blouson Ltd. TecFlex, which is limited to 200 items worldwide.
Made from hand­woven lamb nappa leather. Additionally to the limited edition
blouson, another highlight of the collection is the down jacket made of leather.
P´1160 DownBlouson Lamb
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P´1160 Blouson Ltd. TecFlex

shoes
ß1700
Unmistakably Porsche Design: the new shoe collection. The exclusive choice of
materials and extraordinary attention to detail, the new shoes seamlessly fit into
the purist lines of the brand. One thing all models have in common is a unique TPU
sole concept, which has been inspired by double­clutching when driving a car.
P´1700 Milano MZ1 P´1700 Milano ML1 P´1700 Tokyo L3 P´1700 Milano DL1
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luggage
ß2000
Roadster
The light all­rounder. The latest generation of Porsche Design Roadster luggage is
both convenient and multifunctional. Featuring a high­quality, lightweight aluminum
handle. A new design of the wheel rims that is reminiscent of car wheel rims. Extraordinary
handling and flexibility. In short: travel companions for people with exacting
demands.
P´2140 Roadster BriefCase S P´2230 Roadster 530 P´2210 Roadster TravelBag L P´2270 WashBag K
P´2150 BriefBag FS P´2270 WashBag B P´2130 Roadster ShoulderBag SH P´2230 Roadster Trolley 550
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luggage
ß2000
CL2
Design language understood the world over: the new CL2 series. Reliable
companions for business, leisure and trips. Sleek and smooth cowhide combined
with functional style elements with carbon optics for the highest possible level
of exclusivity. These pieces ensure an elegant yet dynamic appearance – anywhere
in the world.
P´2260 ShoulderBag M FH
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P´2140 BriefBag M

luggage
ß2000
French Classic
For lasting impressions. The Porsche Design French Classic line is simply extraordinary.
Timeless designs meet striking colors. Made of the finest cowhide leather
with a classic, accentuated texture. Featuring solid, hand­brushed hardware.
P´2230 Trolley 550
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P´2150 BriefCase M

luggage
ß2000
Classic Line
The leather goods in the series Classic Line combine functionality with a reduction
to essentials, and are highly usable in professional day­to­day life. The collection is
crafted from finest Italian calfskin leather. The briefcases, with their freely rotating,
leather­covered ergonomic grip mounted on a solid aluminium bar, offer a high degree
of handling comfort. The puristic series comprises more than 50 items and includes
briefcases, organisers, wallets, purses, credit card holders, key cases and writing
pads.
P´2110 Organizer F7
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P´2130 ConferenceCase L

luggage
ß2000
Cargon
For great organization and comfort: The Cargon series from Porsche Design can
be used for the outdoors, business or travel. In short, these bags are the perfect
companion. Made of extremely lightweight, durable and water­resistant matrix
polyester. Teflon­coated. Casual, extremely tough and still perfect for your
day­to­day work.
P´2250 Twin BackBag S
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P´2130 ShoulderBag XL FH

luggage
ß2000
Cervo
Modern designs with a classic interpretation: the Cervo series. Sleek and smooth
cowhide is combined with technical details to form a consistent overall image.
This results in practical accessories that are an absolute must both for business
and leisure.
P´2140 BriefBag M
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P´2260 ShoulderBag MV

writing tools
ß3100
The writing tool series appeals by its functional design, distinctive workmanship and
unusual choice of materials. Thus the design of the TecFlex Ballpoint Pen P´3110
reflects its function: its ‘outer skin’ is formed by an oil pressure tube made of the
material TecFlex – an explicit technical inspiration. What’s more, it doesn’t corrode,
thus guaranteeing lasting service, and it imparts an unusual tactile quality. The ball
pen mechanism makes use of the material’s flexibility when protracting and retracting
the cartridge.
P´3110 TecFlex P´3120 Aluminium
P´3140 Shake Pen Carbon
P´3140 Shake Pen Rose gold
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P´3130 Mikado
Handling
Ready to write in a split second: A quick
shake of the wrist is all it takes for the
Shake Pen’s cartridge to pop in and out.

fragrance
ß3200
The core product of the men‘s fragrance range is an eau de toilette which is available
in three different sizes. An aftershave lotion, aftershave balm, a hair and body shampoo
and two deodorants in stick and spray form complete the range. The fragrance is
characterised by its striking cold metallic accords and warm woody tones. The fragrance
bottle has been designed by Porsche Design Studio and captivates with its purist
architecture. The Essence Intense is a reinterpretation of the first fragrance, intensified
by the richness of woody­amber harmonies. With its combination of freshness and
aromatic, woody facets it is a perfume of contrasts.
P´3210 The Essence
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P´3210 The Essence Intense

Small leather Goods
ß3300
Classic. Functional. Indispensable. Porsche Design leather accessories combine
practicality with a touch of style. This exceptional collection is defined by finest
leather – from keyrings to organizers.
P´2210 Classic Line Organizer F7
P´3320 CL2 CardHolder H4
P´3310 Cervo Billfold V6
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P´3340 Classic Line CoinPurse F6 P´3310 Cervo BillFold V6 P´3340 French Classic CoinPurse F6
P´3310 CL2 BillFold H4 P´3320 French Classic CardHolder H8 P´3420 French Classic SnapHook S

jewellery
ß3400
The Jewellery Collection offers cufflinks, tie clips, rings, key­rings, bill clips and
bracelets, all of which stand out thanks to a combination of perfect workmanship,
clear lines and purist design. Technical materials such as titanium, stainless steel,
silver and gold are worked with the highest degree of sophistication and combined
with precious stones or delicately set with diamonds, onyx or ebony. One single
piece of jewellery may require up to forty different processing steps before it is
finished.
P´3410 Cuff Links | TecFlex
P´3410 Cufflinks Single Silhouette P´3450 Bracelets | Grooves
P´3410 Cuff Links | Grooves
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smoking accessories
ß3600
The Smoking Collection from Porsche Design will appeal to connoisseurs and collectors.
The pipe bodies are made of briar wood, because the use of this fine, rare wood
plays an important role in determining the flavor experience of pipe smoking. The
design principle of the cooling fins does the same thing for the pipe with regard to
heat requirements. The line is completed with functional lighters, calfskin pouches
or elegant humidors with a unique surface design and protective function.
P´3633 White Lighter P´3613 Tobacco Pipe Limited Edition
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sport
ß5000
Golf
In the field of sport, the cooperation between Porsche Design and adidas is now in
the eighth season with the Fall | Winter 2010 collection. Functionality, top quality
technology and impressive design are characteristic of these products. It includes
five categories which make up the collection of apparel, footwear and accessories.
The golf line fascinates with innovative footwear and comfortable clothing.
P´5150 Core Pant
P´5110 Compound
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P´5160 Comfort Glove
P´5120 Blocked Golf Polo

sport
ß5000
Tennis
The latest technologies and intelligent materials are used in the production of
racquets, clothing and accessories for the tennis collection. The shirts adjust
to the individual body climate; the tennis shoes are suitable for both sand and
hard courts.
P´5320 Tennis Pullover
P´5360 CB Tennis Cap
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P´5320 Court TR
P´5320 Tech Polo II

sport
ß5000
Running | Fitness
In the field of Running | Fitness Porsche Design offers shoes that support personal
running dynamics and running clothing that is optimally tailored to the movement of
the body. The highlight is the “Bounce:S 2 ” premium running shoe with its innovative
metal spring damping. This gives more momentum back to the athlete and provides
a calmer and more stable run.
P´5520 Tech Zip LS Tee
P´5510 Bounce:S 2
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The technology
The technology featured in our Bounce:S 2 shoe was developed
especially for the Porsche Design Sport | adidas collection. It’s based
on state­of­theart research in automotive technology: a suspension
system transforms the vertical impact of each step into a horizontal
push. This effectively cushions the foot for greater running comfort.
P´5540 Bounce:S 2 Jacket

sport
ß5000
Driving
The high quality textiles and shoes for the driving sector stand for comfort,
precision and safety. The textiles, for example the Core Tee or the Prime
Down Jacket are characterised by breathable materials and form­fitting
cuts. Ergonomically shaped shoes have been developed to help focusing
on the road. A good example: the new Winter Drive. Its specially developed
sole provides ideal grip on the pedals, meaning that you only have to focus
on one thing when you’re driving: the road.
P´5620 CoreTee P´5640 Prime Down Jacket
P´5610 Winter Drive
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sport
ß5000
Water | Snow
Developed for new challenges. Textiles and footwear for sailing. To test and develop
the collection, 3­times Olympic gold medalist and 2­times America’s Cup winner
Jochen Schümann provided significant support, testimonials and advice. The footwear
highlight product is the AC Bowman. Engineered in cooperation with Jochen
Schümann, it is tailored for fast, flexible agility using shock­absorbing adiPRENE ® .
PrimaLoft insulation of the new Zip In Snow Jacket. This ensures ideal warmth and
protection, even in extreme weather conditions – and also the perfect look.
P´5260 Navigator Bag
P´5230 Zip In Snow Vest P´5210 AC Bowman
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P´5240 Zip In Snow Jacket

Timepieces
ß6000
Heritage
A journey through time – in a literal sense. Prof. F. A. Porsche laid the foundations
for Porsche Design back in 1972 with the Chronograph I. The result: the first
completely black timepiece in the world. The new edition has incorporated the
original design 100 per cent.
1980: the first titanium Chronograph – an innovation in the art of watchmaking. The
dimensions of the new edition have been adapted to today’s demands. The case
and watchstrap are made of lightweight, corrosion­free and non­irritating titanium.
The luminescent stick indices and hands are easy to read – even at night.
P´6530 Titanium Chronograph
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P´6511 Black Chronograph

Timepieces
ß6000
Indicator
The Indicator P´6910 is the first chronograph with a mechanical­digital stopwatch
function display. The total stoppage time is 9:59 hours. This is made possible by the
most complex commercial wristwatch movement in the world. Altogether the watch
consists of a total of approximately 800 parts. The Indicator is now available in three
design variants. In 2008, the P´6910 was presented in rose gold with PVD coated
titanium.
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The movement
Around 800 separate parts. Every one of them
produced with the utmost precision. Visible
through the sapphire crystal opening in the titanium
frame. More than a dozen experienced engineers,
technicians and watchmakers were involved in the
development of this mechanism which is unique
throughout the world.
P´6910 Indicator, Titanium P´6910 Indicator, PVD-coated titanium P´6910 Indicator, Rose gold and titanium

Timepieces
ß6000
Diver
Highest functionality – even in the depths of the ocean. The Diver has an especially
well­protected automatic movement. Housed in a container, which is anchored inside
a bridge. Well protected, e.g. against accidentally changing the time. The specially
developed sealing system means the Diver remains waterproof to up to 1,000 meters –
without having to screw down the crown. The dial design ensures optimum readability.
In short: It is a reliable companion – on every dive.
PP´6780 Diver
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The Container
Well protected: In order to set the
crown and dive time, the container
must first be flipped open. The dive
time hand can only be set when
moved in an anticlockwise direction.
When the container is closed,
the rotating bezel and crown are
protected.

Timepieces
ß6000
Worldtimer
The Worldtimer P´6750 displays the time in two different time zones simultaneously and
is an ideal companion for cosmopolitans. An additional crown with an integrated button
makes the world time settings easy to change – for the first time ever without loss of
time. The watch producer Eterna – licensee partner of Porsche Design since 1998 – has
designed and built a special movement module based on the ETA Valgranges calibre
A 07 111 for the Porsche Design Worldtimer P´6750. This functional timepiece has a
world timer mechanism which is so far unique: when changing time zones, the reference
time on the central indicator is transferred at the touch of a button and without losing
time.
P´6750 Worldtimer, PVD-coated titanium
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P´6750 Worldtimer, Titanium P´6750 Worldtimer, Rose gold

Timepieces
ß6000
Dashboard
The design of the Dashboard range of watches is inspired by the dashboard of a
Porsche sports car, guaranteeing the best possible time and date legibility. All automatic
chronographs in the Dashboard range are fitted with a special Porsche Design rotor,
adapted from a Porsche sports car wheel. The collection and its three lines, PAC
[ Porsche Design Aluminum Chronograph ] , PTC [ Porsche Design Titanium Chronograph ]
and PGC [ Porsche Design Gold Chronograph ] was overhauled in 2008 and now comes
with coloured dials designs in Makara, Copper, and Night Blue or special material
embellishments.
P´6612 Dashboard PTC P´6612 Dashboard PGC
P´6612 Dashboard PAC P´6612 Dashboard PTC Automatic Black Ltd.
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Home
ß7000
Kitchen
The Siemens premium small appliance series brings together tomorrow’s styling
and intelligent high­tech. Rounded shapes, soft curves and blue designer indicators
are the characteristics of the range. The Chroma Type 301 knives designed by
F.A. Porsche stand out due to its exceptional sharpness and cutting­edge design.
In comparison to traditional knives which just lie they stand upright in the kitchen.
P´7310 Kitchen Utensils
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P´7330 Kitchen Knives

Eyewear
ß8000
Sunglasses
Porsche Design has a long history in the area of sunglasses. In 1978, Porsche Design
presented the Exclusive Sunglasses, one of the most successful sunglasses in the
world. Today modern high­tech materials like titanium make the glasses especially
light, flexible, and stable. Lenses made of unbreakable polycarbonate guarantee
extensive UV protection.
P´8478 Sunglasses
P´8486 Sunglasses P´8479 Sunglasses
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Eyewear
ß8000
Reading Tools
These reading glasses from Porsche Design combine purist design with high optical
quality. The designs are sure to appeal with a sporty line and elegant dynamics
provided by the mix of materials used. Thanks to an innovative frame design, these
glasses fold extremely flat and will therefore fit into any breast pocket. The P´8802
offers unlimited reading enjoyment, even in strong sunlight thanks to their reactive
lenses. These reading glasses have already been honored with the famous
“Red Dot Award”.
P´8810 Reading Tool P´8802 Reading Tool
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Electronics
ß9000
Mobile Phones
The Porsche Design mobile phones combine purist design with innovative communications
technology and high­quality natural materials such as aluminum and mineral
glass. After its successful launch, the first Mobile Phone, the P´9521, has already won
several prices. The new mobile phone is also distinguished by the unique production
method, in which the mobile phone is milled out of a solid aluminum block. The
touchscreen display makes navigating through the menus smooth, easy and intuitive,
access to personal data is secured by means of a sensor which identifies the user’s
finger print. The built­in GPS receiver can be used for mobile navigation purposes.
P´9521 Mobile Phone P´9522 Mobile Phone
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awards
Award­winning: the design language from Porsche Design has been always
appreciated – as more than 130 national and international design awards
attest.
Red Dot Product Design Award
[ 2010 ] P´6920 Indicator Rattrapante [ 2008 ] P´6750 Worldtimer [ 2007 ] P´7111 Pan Desk Lamp
P´5510 Bounce:S [ 2006 ] P´3140 Shake Pen
P´8802 Reading Tool
Plus X Award
[ 2008 ] P´9521 Mobile Phone
P´5510 Bounce:S
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Plus X Award
[ 2008 ] P´5510 Bounce:S
Good Design
[ 2010 ] P´9522 Mobile Phone
iF Design Award
[ 2008 ] P´9521 Mobile Phone [ 2010 ] P´9522 Mobile Phone
P´6750 Worldtimer P´8810 Reading Tool
[ 2005 ] P´8404 Sunglasses P´1700 Shoes
Royal College of Art:
Optra Frame Award
[ 2009 ] P´8481 Sunglasses
Silmo d’or
[ 2009 ] P´8481 Sunglasses
Connect Award
[ 2007 ] P´9521 Mobile Phone

Stores
All Porsche Design Stores feature the global retail concept.
The store’s fixtures mirror the style and functionality of the highquality
Porsche Design products themselves. A combination of
rich natural elements such as black stratified slate and smoked
oak are contrasted with sleek, innovative high­tech materials.
Plasma monitors screen short films casting Porsche Design
products.
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Porsche Design ® is a registered trademark
Porsche Lizenz­ und
Handelsgesellschaft mbH & Co. KG
Presseabteilung
Porschestrasse 1
74321 Bietigheim­Bissingen
Germany
www.porsche­design.com
© 07 | 2010