digital printing technologies enable serigrafia pioner - HP

DIGITAL PRINTING TECHNOLOGIES ENABLE SERIGRAFIA PIONER
TO OFFER NEW FLEXIBLE AND RIGID PRODUCTS AND SERVICES
Like the best dynamic businesses, Serigrafia Pioner, of
Leganés, (near Madrid), Spain, keeps a close eye on both
changes in the market and developments in technology.
Established in 1965 as a traditional screen printer
producing indoor and outdoor signage and graphics,
Serigrafia Pioner has been steadily increasing its digital
printing capabilities across its product range.
Three years ago, the company installed an HP Designjet
9000s Printer for the production of backlit displays for its
customers, including international brands.
“The printer produces top quality results,” said Javier
Clemente, general manager, Serigrafia Pioner. “As the
result of our experience with that machine, we looked at
other areas where we could add digital production.”
Since then, Serigrafia Pioner has installed HP Scitex
FB7500 Printer, and more recently the HP Scitex TJ8600
Printer and HP Scitex XP5100 Printer.
The FB7500 is designed for printing rigid and flexible
sheets and uses UV-curable inks. With print speeds up to
500m 2 per hour, the HP Scitex FB7500 Printer delivers
the highest productivity of any digital flatbed printer in
its price class. (1) HP Scitex X2 piezoelectric printheads
maximise uptime and can be easily replaced and
calibrated by the operator.
“We had looked at a number of flatbed printers,”
Clemente explained. “What we really liked with the HP
Scitex FB7500 Printer was the quality/price ratio. After
working with the machine for nine months now, we are
really quite pleased with it. For certain types of work,
conventional screen printing cannot compete with
digital.
“There are other benefits, too: the new printer has
enabled us to carry out projects we could not do
before. Our screen machines are 1.80 x 1.20m, and
the FB7500 can print up to 3.2 x 1.65m,” Clemente
continued. “We save on costs because we don’t have
to prepare screens and make the stencil films for each
colour, or mix the inks - screen printing doesn’t use
the PANTONE ® Colour system, so you have to mix
colours yourself – it all takes time. Our single FB7500
does in one hour what used to take several hours and
four screen machines.”
Growth opportunities
Serigrafia Pioner’s digital capability has enabled the
company to develop its services and take on work
that was previously not profitable.
“With a digital capability for both rigid and flexible
substrate work, we can now take on jobs in areas
where we weren’t competitive before, but really,
nobody else was either, because the technology
wasn’t available,” Clemente said. “This benefitted
the customers because it used to be common for the
designers to think up jobs that couldn’t be printed
with screen. With digital printers, we can do them,

at a glance
industry sector:
Large format
Business name:
Serigrafia Pioner
address:
Calle de Rey Pastor
34, 28911, Leganés
Spain
telephone:
+34 91 686 23 40
Fax:
+34 91 686 23 50
Web:
www.serigrafiapioner.es
ChallenGe
• Increase production speeds to
meet customer demands for fast
turn-arounds
• Maintain print quality standards
for customers, including
international brands
• Add digital rigid substrate printing
capability
• Develop new services for
customers and add new revenue
streams
and at a reasonable cost to the customer. The artwork
arrives on a CD or is sent over the internet and we can
start printing in five minutes.”
One of Serigrafia Pioner’s main customers is El Arbol,
a supermarket with more than 420 stores in Spain.
The shops comprise between 600 and 1400m 2 and
the company recently changed its image branding
and asked Serigrafia Pioner to print the graphics and
signage.
“The image change applied to everything, including
the signs inside, the signs outside, vinyl images on the
display windows and the signs in every section: deli,
fish, wine, meats, and so on,” Clemente explained.
“There’s also a backdrop that we made of Forex and
Dibond, which is like aluminium.
“All the formats are very different from each other, but
with the FB7500, we enter the format we want, print the
image, take it to the shop and stick it to the wall with
silicone,” Clemente said. “It’s a very, very easy task for
the HP Scitex FB7500 Printer, and I have to say that
to do this conventionally would have been absolutely
impossible in terms of time and costs. We are fortunate
enough to be getting exclusive monthly campaigns for
single-post canvas billboards. I think that the FB7500
printer is the best machine in its sector.”
Continuing investment
Serigrafia Pioner continued to invest in digital technology,
acquiring an HP Scitex TJ8600 Printer in April:
Solution
• HP Scitex FB7500 Printer
• HP Scitex TJ8600 Printer
• HP Scitex XP5100 Printer
• HP Designjet 9000s Printer x 2
“The HP Scitex FB7500 Printer works at a productivity that would be
unimaginable for screen printing. I’m talking, on average, about 70
sheets [1.2m x 2.4m] per hour, and of course, that’s the speed the
market wants.”
– Javier Clemente, general manager, Serigrafia Pioner
to learn more, visit www.hp.com/go/graphicarts
© 2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to
change without notice. The only warranties for HP products and services are set forth in the express
warranty statements accompanying such products and services. Nothing herein should be construed
as constituting an additional warranty. HP shall not be liable for technical or editorial errors or
omissions contained herein.
4AA3-0748EEW, August 2010
“It’s the first HP Scitex TJ series UV printer to be
installed in Iberia and is very impressive, it can
handle paper, vinyl and canvas,” said Clemente.
Most recently, Serigrafia Pioner invested in an HP
Scitex XP5100 Printer, a 5m (16.4ft), 8-colour printer.
“I have an old 5m solvent ink machine that prints
between 40 – 50m 2 per hour, but our new HP
Scitex XP5100 Printer prints 100 – 120m 2 per hour,”
Clemente continued. “What you need today is
speed. Until recently, we all went home at 6pm, but
now we’re open 24 hours, including Saturdays and
Sundays.
“The workflow is constant: you get a job at 4pm for
10am the following day. So what do digital printers
give me?” Clemente concluded, ”I’d say they give me
the speed that I need, and the speed that the market
and my customers need.”
(1) Based on published manufacturer specifications as of
July 2008.
Progressive Profitable Printing
ReSultS
• Cost-effective, profitable short
runs
• Increased productivity
• Print quality that can exceed
screen printing
• More formats possible and
more products to meet customer
requests
• New revenue streams