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10
SUNWAY
CITY
BERHAD
ANNUAL
REPORT
2010
Corporate Profile
Hospitality Division
The Hospitality division manages a collection of hotels and
resorts encompassing three brand names - Sunway Hotels &
Resorts, Allson Hotels & Resorts and The Banjaran Hotsprings
Retreat; representing over 3,400 guestrooms. Its international
portfolio of hospitality products and services ranges from a
luxury collection and spa retreat, 5-star hotels with world-class
convention, meeting and exhibition facilities, luxurious villas,
serviced townhouses and suites, 4 and 3-star hotels, to technical
services, travel services, franchise management as well as hotel
marketing affiliation services.
Leisure Division
SunCity’s Leisure division owns and manages two awardwinning
attractions, namely the Sunway Lagoon and Lost
World of Tambun, Ipoh as well as time-shared businesses like
Sunway International Vacation Club. Sunway Lagoon is an iconic
multi-park attraction in Malaysia. Winning Asia’s Best Attraction
Award for four consecutive years (2007 to 2010) awarded by
the International Association of Amusement Parks & Attractions
(IAAPA); it is to date the only attraction in the world to have
achieved that.
In 2010, Sunway Lagoon has also been recognised by the Golden
Pony Award, an award established in 2002 by Games & Parks
Industry magazine to give tangible recognition to excellence
in the leisure sector internationally. Lost World of Tambun is
a comprehensive theme park that is situated at the edge of
limestone hills and enclaves. It has won the National Tourism
Award – Innovative Tourist Attraction - Natural Attraction/Eco
Tourism 2008/2009.
Healthcare Division
Sunway Medical Centre (“SunMed”) adds to the Group’s position
as a provider of quality healthcare services under the Healthcare
division. SunMed has been ISO 9001: 2008 certified since 2003
and in compliance with MS ISO 15189 and Malaysian Society for
Quality in Health (MSQH) accredited private hospital. SunMed is
one of the foremost private medical care centres in the nation
with a total of 350 beds, more than 100 consultation suites, 12
operation theatres and a multi-storey car park with 700 parking
bays. SunMed offers a comprehensive range of acute, tertiary
level medical services.
Strong Long-Term Strategic Partner
Based on SunCity’s established track record and expertise
in both property development and property investment, the
Government of Singapore Investment Corporation (“GIC”) Real
Estate Pte Lte (the real estate arm of the GIC) has invested a
21% stake in the Group.
Apart from GIC, SunCity has also attracted various strategic
local and foreign partners including Kuwait Finance House,
the Employees Provident Fund, Sino-Singapore Tianjin Eco
City (a joint venture between the Chinese Consortium led by
Tianjin TEDA Investment Holding Co., Ltd (Tianjin TEDA) and
the Singapore Consortium led by the Keppel Group), Australand
(Capitaland’s subsidiary),Perbadanan Kemajuan Negeri Selangor
(Selangor State Government), Kinta Valley Resort (Perak State
Government) and other prestigious partners.
A Recognised and Well-Known Brand
The strength of the Sunway brand has been widely recognised by
both local and overseas associations. For two consecutive years
in 2008 and 2009, Sunway won the Malaysia’s Most Valuable
Brand Award by Interbrand and the Association of Accredited
Advertising Agents Malaysia (4As) and the Brand Laureate
Conglomerate Award by Asia Pacific Brands Foundation. Winning
both the awards for two consecutive years affirms Sunway’s
success in becoming a brand with high equity.
SunCity’s excellent brand performance is further reaffirmed as
it won the Silver Award in the property category awarded at the
inaugural Putra Brand Awards 2010 and Bronze Award in in the
property category awarded at the inaugural Putra Brand Awards
2011. The Putra Brand Awards are the only brand awards in
the country endorsed by Malaysia External Trade Development
Corporation (MATRADE) and supported by the Branding
Association of Malaysia (BAM), the Malaysian Advertisers
Association (MAA), and the Media Specialists Association (MSA).
SunCity is also recognized as one of the top property developers
in Malaysia. For the eighth consecutive year, the Group was
awarded The Edge’s Top Property Developers Award. This is a
prestigious honour as this award is a benchmarking tool that
ranks the country’s best property players in terms of financial
performance, quality, innovation, creativity and value creation
for buyers.