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24<br />

SUNWAY<br />

CITY<br />

BERHAD<br />

ANNUAL<br />

REPORT<br />

2010<br />

Chairman’s Statement<br />

one of the Top 10 developers as this reflects the Group’s focus<br />

in becoming an innovative and customer-centric leading master<br />

community developer.<br />

At the prestigious International Real Estate Federation (FIABCI)<br />

Malaysia Property Awards, the Group became the jubilant<br />

developer to bag 2 coveted honours. Sunway City Ipoh received<br />

the esteemed best Master Plan Award; while Sunway Pyramid<br />

triumphed in the best Retail Development Category.<br />

To date and in entirety, SunCity has garnered a total of six<br />

awards from the prominent worldwide network for professionals<br />

in the property industry, with Sunway Pyramid honoured for the<br />

second time.<br />

FIABCI Malaysia Master Plan Category for Sunway City Ipoh and Best Retail Development 2010 for Sunway Pyramid<br />

Amongst the many entries, Sunway City Ipoh emerged as<br />

winner of the Master Plan Category for its successful and<br />

sustainable concept plan of building a township and housing<br />

estate development that catered to the healthy lifestyle of the<br />

community. On the other hand, Sunway Pyramid trumped all<br />

entries to become the Best Retail Development 2010 for the<br />

second time as a tribute to its RM550 million transformation into<br />

a 4-million sq ft shopping kingdom.<br />

SunCity’s excellent brand performance was further reaffirmed<br />

when it won the Putra Brand Award in the Property Development<br />

category award at the Putra Brand Awards 2011 for the second<br />

consecutive year.<br />

Collectively, all these awards and accolades reflect the Group’s<br />

strong positioning as a dynamic and integrated Malaysian<br />

property conglomerate which offers consumers and investors<br />

the ‘Best of Both Worlds’ – properties of exceptional quality from<br />

the property development division, as well as exciting destination<br />

properties for all. SunCity’s townships of Sunway Integrated<br />

Resort City and Sunway City Ipoh are the hallmarks of its “Best of<br />

Both Worlds” proposition offering outstanding brand experience.<br />

Leading towards Better Corporate Governance<br />

SunCity was recognised for the very first time in the 2nd<br />

Malaysian Corporate Governance (MCG) Index 2010 by winning<br />

the Industry Excellence Award under the Property category. The<br />

award is in line with the objective of ensuring best corporate<br />

governance practices amongst public listed companies by<br />

the Minority Shareholder Watchdog Group (“MSWG”). MSWG<br />

was set up as a government initiative to be part of a broader<br />

capital market framework to protect the interest of minority<br />

shareholders.<br />

SunCity had also emerged victorious in the National Annual<br />

Corporate Report Awards (“NACRA”) Industry Excellence<br />

Awards in the Property, Hotels and Trusts category for the fourth<br />

consecutive year. NACRA gives recognition of excellence in<br />

annual corporate reporting as well as promotes more effective<br />

communication of financial and business information. NACRA<br />

is the collaborative effort of Bursa Malaysia Berhad, Malaysian<br />

Instutite of Accountants (MIA) and The Malaysian Institute of<br />

Certified Public Accountants (MICPA). Both the MCG Index and<br />

NACRA awards reflect the Group’s commitment to excellence in<br />

corporate governance.

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