Press Release - PORSCHE DESIGN Presseportal

Press Release
November 2012
Harrods department store awards Porsche Design
Porsche Design becomes one of the most successful brands
Stuttgart. The Porsche Design Group (Porsche Lizenz- und Handelsgesellschaft
mbH & Co. KG), has been singled out for two awards by the Harrods store in
London (Great Britain). At the annual “Harrods Concession Conference”, the
company’s Porsche Design luxury brand received the “Exclusive Launch Award”
and the “Sales Density Award”, awarded to the brand generating the highest sales
per square metre in the landmark department store in London’s Knightsbridge
district.
“Our luxury brand has been present in the famous Harrods store since July 2011,”
said Juergen Gessler, CEO of the Porsche Design Group. “These two awards
confirm our strategy of showcasing Porsche Design in a sales area in one of the
world’s most exclusive and best-known department stores. We are particularly
pleased by the fact that within a period of one year we have managed to work our
way up to become the most successful brand in Harrods. We believe this success
is due, not least, to our significant increase in floor space since the start of the year,
creating a stronger focus for the iconic essence of the products.”
The 80 square metre shop-in-shop in Harrods presents the luxury brand’s full
product range, from the sports and fashion collection to luggage, eyewear and
watches, jewellery, mobile telephones and writing implements. The highlight of the
new shop is the Porsche Design Fashion Collection for men and women. Clever
innovations, such as the Porsche Design P’1140 Raw Tec Blazer, created without
any inner lining thanks to the use of full-grain lamb’s leather which is coated on the
inside, create a unique and distinctive look for the collection from the very first
glance.
Porsche Lizenz- und
Handelsgesellschaft mbH & Co. KG
Press Department
Porschestraße 1
74321 Bietigheim-Bissingen
Germany
Tel: +49 [0] 711 911 12919
Fax: +49 [0] 711 911 12880
Email: presse.porsche-design@porsche.de
www.porsche-design.com/press
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Press Release
November 2012
Porsche Design is a luxury brand with a special focus on products that are
technically inspired. The brand Porsche Design was founded in 1972 by Professor
Ferdinand Alexander Porsche. The products are the embodiment of functionality,
timelessness and purist design. They impress by the technical innovations they
incorporate. All products of the brand are designed at the Porsche Design Studio in
Zell am See, Austria, and are sold worldwide in the brand’s own stores, in franchise
stores, shop-in-shops, quality department stores and exclusive retailers and via the
official online store (www.porsche-design.com/shop).
Porsche Design Store in
Harrods Ltd.
87-135 Brompton Road
Knightsbridge, London SW1X 7XL
Great Britain
Press Contact:
Porsche Design Group
Christian Weiss
Head of Public Relations
Tel.: +49 [0] 711 911-12943
Email: christian.weiss@porsche.de
Porsche Lizenz- und
Handelsgesellschaft mbH & Co. KG
Press Department
Porschestraße 1
74321 Bietigheim-Bissingen
Germany
Tel: +49 [0] 711 911 12919
Fax: +49 [0] 711 911 12880
Email: presse.porsche-design@porsche.de
www.porsche-design.com/press
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