Press release - Domain: press.porsche-design.com

Press release
July 2010
Position in global luxury goods market further extended
Porsche Design continues its dynamic growth
Stuttgart. The Porsche Design Group (Porsche Lizenz- und Handelsgesellschaft
mbH & Co. KG) is looking forward confidently to the forthcoming 2009/10 financial
year end. The company, which is 65 per cent owned by Dr. Ing. h.c. F. Porsche AG,
is continuing its strategy for dynamic growth. Business has been extremely strong
for the Porsche Design luxury brand and there are now 105 Porsche Design Stores
and Shops worldwide, an increase of 25 per cent over the previous year and 139
per cent over the last three years. Furthermore, sales in the franchise business are
up by more than 43 per cent over the previous year (an increase of 320 per cent on
2006/07) and by around 12 per cent (75 per cent) in its own retail business.
“The fact that our luxury brand, in particular, is being so well received in the market
gives us confidence,” says Dr. Juergen Gessler, Chairman of the Porsche Design
Group. “In December 2009 we opened our new Porsche Design Store in Crystals at
CityCenter Las Vegas. There we are presenting our range in highly exclusive
company, and at the official opening we were one of the most demanded brands.”
The new outlets under the Porsche Design brand, such as those in Miami (USA),
New Delhi (India), Hong Kong (China) and Riyadh (Saudi Arabia), are already doing
well.
During the 2009/10 financial year the company was given a total of six design
awards. The P´8810 reading tool, the P´1700 shoe collection and the P’9522 mobile
phone, all Porsche Design products, were among them, each receiving the
prestigious “iF Product Design Award”; and the flyback chronograph P´6920
Rattrapante Limited Edition was awarded the “red dot” seal, recognised throughout
the world for high quality in design.
Porsche Lizenz- und
Handelsgesellschaft mbH & Co. KG
Press Department
Porschestraße 1
74321 Bietigheim-Bissingen
Germany
Tel: +49 [0] 711 911 12919
Fax: +49 [0] 711 911 12880
E-Mail: presse.porsche-design@porsche.de
www.porsche-design.com/press
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Press release
July 2010
Juergen Gessler notes: “It is precisely when ideas of luxury are being redefined that
longevity and sustainability become more sought after than ever. This is where the
Porsche Design brand comes into its own, given our philosophy of creating a
product that will last a lifetime. Taking this as our motto, we have won more than
130 national and international awards for our products since the brand was
established in 1972, and we regard it as a form of commitment.”
The activities of the Porsche Design Group are concentrated in the areas of
Porsche Design, Porsche Design Driver’s Selection and the Porsche Design Studio
in Zell am See (Austria).
Porsche Design is a luxury brand focusing particularly on technically inspired
products. The Porsche Design brand was established in 1972 by Professor
Ferdinand Alexander Porsche. The products stand for functional, timeless and
purist design, characterised by their technical innovation. The product portfolio
includes watches, sunglasses, luggage, a sports and fashion collection as well as
electronic products and a men’s fragrance line. All the products under the brand
are created at the Porsche Design Studio in Zell am See (Austria) and are sold
around the world in the company’s own stores, franchise stores, shops-in-shops,
high end department stores and exclusive specialist retailers.
Press contact:
Porsche Design Group
Christian Weiss
Head of Public Relations
Tel.: +49 [0] 711 911-12943
E-Mail: christian.weiss@porsche.de
Porsche Lizenz- und
Handelsgesellschaft mbH & Co. KG
Press Department
Porschestraße 1
74321 Bietigheim-Bissingen
Germany
Tel: +49 [0] 711 911 12919
Fax: +49 [0] 711 911 12880
E-Mail: presse.porsche-design@porsche.de
www.porsche-design.com/press
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