Marketing, Entrepreneurship and Strategy - Ulster Business School ...

DEPARTMENT OF MARKETING, ENTREPRENEURSHIP
AND STRATEGY
ANNUAL REPORT – 2008/09
Department of Marketing, Entrepreneurship and Strategy
University of Ulster
Shore Road
Newtownabbey
Co Antrim
BT37 0QB
Tel: (028) 9036 8992
Fax: (028) 9036 8993
E-mail: r.mcadam@ulster.ac.uk

CONTENTS
Section
Contents Page
Number
I Members of the Department 3
II Courses within the Department of Marketing,
Entrepreneurship and Strategy
III The Head of Department’s Summary Report 7
IV Research in the Department 19
V Other Staff Development 33
Appendix A Training Courses and Conferences Attendance 35
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SECTION I: MEMBERS OF THE DEPARTMENT (as at 1 st October 2009)
Vice-Chancellor
Professor Richard Barnett BSc, PhD (Salford)
Dean of the Ulster Business School
Professor Marie McHugh BA (Belfast) MSc (Belfast) PhD (Ulster) FHEA
Head of Department
Professor Rodney McAdam, BSc (Belfast), PhD (Belfast), MA (Lancaster), PhD
(Ulster), FCMI
Professors
Stephen Brown, BA (Belfast), PhD (Belfast)
David Carson, DipM (CIM), MBA (Belfast), PhD (UCD)
Audrey Gilmore, DipM (CIM), MA (Ulster), DPhil (Ulster)
Pauric McGowan, BA (Wolverhampton Polytechnic), MBA (Aston), PhD (Ulster), MMII
Senior Lecturers
Gillian Armstrong, BA (Ulster), PhD (Ulster), PGCUT (Ulster)
Carol Reid, BA, PGCTHE, MED (Ulster), DipMRS, DipCIM
Kate Stewart, BA (Ulster), DipM (CIM), MCIM, Dip MRS, PhD (NUI), ILT
Lecturers
Michael Brennan, BSc (Belfast), PGD Management Accounting (Ulster), MBA
(Ulster), PGCTHE (Ulster), PhD (Ulster)
Darryl Cummins BA (Ulster), MSc (Ulster)
Adele Dunn, BSc (Belfast), PhD (Belfast), PGDFHE (Ulster), MSc (Ulster)
Alison Hampton, BSc (Belfast), MBS (Ulster), MSc (Ulster), PhD (Ulster)
Danielle McCartan-Quinn, BA (Ulster), MA (Ulster), PhD (Ulster), ILT
Sharon Ponsonby-McCabe, BA (Ulster)
Geoff Simmons, BA (Ulster), MA (Ulster), PhD (Ulster), MCIM, MAM
Associate Lecturers
Christine Wightman, BSc (Belfast), MBA (Ulster), DipM (CIM)
Paula Durkan, BA (Belfast), MBA (Ulster), CDip A & F (ACCA), PgCTHE (Ulster)
Jim McGowan, CMP (Ulster), PgC (Ulster), MA (Ulster), MMII
Part-time Lecturers
Kathryn Boyd
Neasa Hunter
Helen Matthews
Mark Hannan
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Clerical Staff
Kerry Bradley
Kate English
Jennifer Larkin
Sarah Robb
Jenny Semple
Visiting Professors
Professor Conor MacCarrick, DipM, MCIM, (CEO, Propertynews.com)
Professor Pieter van der Sijde, Free University of Amsterdam
Professor Tom Kennedy, Delaware Valley College, Philadelphia
Professor Michael Johnston, MA, PhD (CEO, Dairy Council for NI)
Professor Lester Manley (CEO Manley Communications)
Professor Simon Bridge (Simon Bridege Associates)
Professor Alan Lennon (Former CEO Munster Simms)
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SECTION II: COURSES WITHIN THE DEPARTMENT OF MARKETING,
ENTREPRENEURSHIP AND STRATEGY
The programmes offered by the Department during the past year were as follows:
PgD/MSc Business
Development
and Innovation (full-time
and part-time)
PgD/MSc Marketing and
Entrepreneurship (fulltime
and part-time)
PgD/MSc Agri-food
Business Development
(full time and part-time)
BSc (Hons) Marketing
(full-time and part-time)
BSc (Hons) Business
Studies (part-time)
Course Director: Dr Adele Dunn
Course Director Dr Danielle McCartan-Quinn
Course Director: Dr Gillian Armstrong
Course Director:
Year 1 Tutor
Course Director:
Year 1 Tutor
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Mrs Sharon Ponsonby-McCabe
Dr Alison Hampton
Mrs Carol Reid
Mr James McGowan
External Examiners/Moderators for Department Programmes
PgD/MSc Agri-Food Business Development (part-time)
Professor Andrew Fearne, Kent Business School, University of Kent
PgD/MSc Marketing and Entrepreneurship (full-time and part-time)
Mr Andrew Turnbull, The Robert Gordon University, Aberdeen
PgD/MSc Business Development and Innovation (part-time)
Professor Susan Marlow, De Montfort University
BA Business Studies (part-time)
Dr John Ball, University of Wales
Dr Sue Davis, Deputy Dean, University of Gloucestershire Business School
Professor Brian Fynes, UCD, Dublin
Dr Keith Gray, Coventry University
Dr Abigail Marks, Herriot Watt University
Dr Donna Marshall, UCD, Dublin
Dr Pierre McDonagh, Associate Dean, DCU, Dublin

BSc Marketing (full-time and part-time)
Mr John Egan, Middlesex University Business School
Prof Pauline MacLaran, Keele University
Dr Andrea Prothero, University College Dublin
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SECTION III: THE HEAD OF DEPARTMENT’S SUMMARY REPORT
Introduction
Over the past year the Department of Marketing, Entrepreneurship and Strategy
(MES) has revalidated and revised all of its courses to ensure that they incorporate
contemporary theory and practice and continue to meet the needs of students and
employers. The courses are also fully aligned with the vision of the University and the
Ulster Business School in having “a national and international reputation for
excellence, innovation and regional engagement”.
This vision, along with the recently published student’s charter, guides how we deal
with and value students, staff, business clients and other stakeholders, and is the
basis for designing our course provision. The quality of this provision is reflected in
the recent Times Higher Education Supplement teaching ratings, derived from the
National Student Survey (2009), which placed the BSc (Hons) Marketing programme
in second position in the UK for the subject of marketing in relation to student
satisfaction.
The Department has shown continued growth over the past year in terms of quality
and quantity in relation to all of its activities, including the three key areas of teaching
and learning, academic enterprise, and research. Growth indicators include
increased numbers of students, more successfully completed Knowledge Transfer
Partnerships, increased numbers of PhD students and increased research income
and publications.
The Department has an international reputation in marketing, entrepreneurship,
innovation management and strategic management. This is reflected in publications
and presentations at international research conferences (e.g. Academy of Marketing,
Academy of Management, International Small Business and Entrepreneurship
Conference). The Department has an extended international faculty which it draws
on to speak to students and to participate in collaborative research. The Department
has prestigious links with Babson College, USA, consistently rated as one of the top
five entrepreneurship schools in the world, and with St Joseph’s College USA, which
is a world leader in agri-food marketing. More recently the Department ran a
business policy course for leading Government policy makers from Basra, Iraq, to
guide the reconstruction process.
Research within the Department has led to publications in leading national and
international peer reviewed journals, books and Government reports, along with
increased PhD completions and research income. This document lists over 170
publications within the timeframe (a 25% increase on the previous figure for 2007/08)
showing the growing depth and scope of our research activity. This underpinning
research is critical to the success of the Department and in ensuring that students
receive research informed teaching. It ensures that staff are at the forefront of their
disciplines.
A key strength of the Department is staff competence in teaching and learning. In
addition to the evidence of esteem, referred to above, the portfolio of courses
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continues to receive praise from students, organisations (all sectors) and other
stakeholders, as evidenced by the Times Higher Education survey recognition. The
Marketing Excellence Awards ceremony celebrates these achievement. Here,
leading organisations sponsor and present a range of prizes to students for scholarly
excellence. Regular innovations occur in teaching methods, including e-learning,
block teaching and podcasting. For example, staff have recently developed a number
of e-modules for the BSc (Hons) Business Studies part time programme. In a number
of cases these innovations have attracted special funding from bodies such as
HEFCE, InvestNI, the Department for Employment and Learning (DEL), and the
Department of Agriculture and Rural Development (DARD).
In relation to regional engagement and involvement in academic enterprise and
consulting, the Department has a large and growing number of partnerships in this
area including Knowledge Transfer Partnerships (KTP’s) in the UK and Fusion
projects, associated with the Republic of Ireland. These activities make a contribution
to organisations, create employment for graduates and inform staff of leading
organisational practice. In addition, staff regularly carry out consulting assignments
for leading national and international organisations in all sectors and participate in a
number of influential Government and Industry committees and fora to inform policy
and practice (for example the Department of Enterprise, Trade and Investment
(DETI) Regional Innovation Strategy).
In summary, Department staff are committed to achieving excellence for its students,
business clients in organisations and other stakeholders, and to making a sustained
contribution to knowledge.
3.1 Particular achievements of the department and its staff
Professor Stephen Brown was the keynote speaker at Singapore Marketing Institute
conference, January 2009 and at the London Business Forum conference, March 2009.
He was also an invited speaker at the first Morrisfest conference, New York, June 2009
and the keynote speaker at the Academy of Marketing annual conference, July 2009.
Professor Brown was also an invited contributor to the Harvard Business Review
debate on management education, April 2009. Professor Stephen Brown’s book Fail
Better, was nominated Book of the Month (Chartered Institute of Marketing) and
submitted for the FT Business Book of the Year Award.
Dr Adele Dunn supervised PhD student Clare McCall through to successful
completion in conjunction with Professor Rodney McAdam. Dr Dunn was funded by
the Association of Northern Ireland Colleges to deliver the “i-grow” pilot business
development programme (9K). Also, along with Dr Michael Brennan and Professor
Ken O’Neill, she led a Business Development Workshop for a group of emerging
businesses located at the Clinical Translational Research and Innovation Centre (C-
TRIC) at Altnagelvin Hospital. Adele also coordinated the International Basra
Programme for Iraq Government policy makers from the Basra Investment
Commission. Dr Dunn, Dr Michael Brennan and Professor Rodney McAdam have
been funded by InvestNI to deliver a Digital Content SME’s Business Programme
Pilot in conjunction with Babson College, Boston (32K). Dr Dunn also successfully
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completed a 2 year Fusion project with Clonarn Clover Ltd in conjunction with Mr
Peter Mitchell (Faculty of Life and Health Science).
Dr Gillian Armstrong was successful in obtaining £116,000 of research funding from
the Department of Agriculture and Rural Development (DARD) for a three-year study,
as part of the implementation of the Food Strategy Group's "Fit For Market" report.
The study will deliver consumer/market intelligence derived from Dunnhumby, to
farmers and SMEs in the Northern Ireland agri-food industry. As part of this study, a
PhD Studentship in the area of food marketing, in collaboration with Kent Business
School, has been awarded to Miss Christina Donnelly. The research study
commenced in September 2008 and a launch event was held in January 2009,
attended by representatives from DARD, Invest NI and the local agri-food industry.
To date, four workshops have been held focusing on different sectors and these have
been well attended, with a substantial level of follow-up requests being received for
subsequent development activity. In addition, a Management Board has been
formed, chaired by leading industrialist Dr Trefor Campbell, and has met to review
and ensure a relevant industry focus to the study.
Dr Michael Brennan made a successful bid for funding to the Higher Education
Innovation Fund and carried out a review of the Draft Innovation Strategy for
Northern Ireland (2008-2011) on behalf of Northern Ireland Assembly Committee for
Trade and Investment (February 2008). Dr Brennan also made a successful
application for the first Invest Northern Ireland Innovation Voucher scheme. The
scheme provides funding for academics to assist high growth SMEs. The Ulster-
Babson Programme, managed by Dr Michael Brennan, was short-listed for the
annual Northern Ireland UTV Awards for excellence in education. Dr Adele Dunn and
Dr Michael Brennan hosted the Babson College Entrepreneurship Programme at the
University of Ulster and led the second University of Ulster student group to
participate in the Babson College Business Development Programme. Dr Brennan
successfully Chaired the Course Planning Committee for the MSc Marketing; MSc
Business Development and Innovation; and MSc Agri-Food Business Development.
This portfolio of MSc courses was successfully revalidated on 27 March 2009 for five
years. Dr Brennan also hosted the first joint EPSRC/Ulster Business School MATCH
event on 22 April 2009 on Open Innovation: Improving Health Technology
Competitiveness with presentations by Almac Diagnostics and GE Healthcare. Along
with Professor McAdam, he also acted as Academic Adviser (2008-2009) –
Bombardier Aerospace - C Series Jet. (Innovation and product life cycle
management).
Professor David Carson is a member of a number of national and international
committees, including: the advisory panel on Tourism Ireland Branding and Strategy;
advisory panel on Northern Ireland Tourist Board Branding and Strategy; Excellence
Awards Panel – Academy of Marketing, Excellence Awards Panel – International
Dairy Federation Marketing Awards, He also acted as a PhD External Examiner for
Trinity College, Dublin Business School, February 2009. Professor Carson holds the
positions of President of the Academy of Marketing, 2005 – to date and President of
Chartered Institute of Marketing Ireland regional Board, 2005 – to date. He is also an
occasional advisor to Carrickfergus Development Committee and to the Crusaders
FC redevelopment and relocation initiative.
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Mrs Heather Farley acted as a National Teaching Fellowship Scheme (NTFS)
Academy Peer Reviewer (Individual Strand). This year, she was appointed as Acting
Head of the Department of Management for the period August 2008-February 2009,
to cover a sabbatical. Mrs Farley is on the Ulster Business School Board; is Chair of
the Teaching and Learning Committee and is a member of the Quality Assurance
and Enhancement Committee. Mrs Farley was appointed as Chair of a University
Working Group on Student Feedback, tasked with the design and implementation of
an on-line module based survey and related analysis and reporting mechanism for
the tool. This was piloted with all new students in 2008/09 and will be rolled out
further in the next academic year. Finally, during the year, Mrs Farley delivered a
seminar for the Centre for Higher Education Practice on Engaging new students
through an extended induction process.
Professor Audrey Gilmore was appointed to sit on Professorial Committee at the
Swedish School of Economics and Business Administration to select a new professor,
autumn 2009. She was also appointed Special Interest Group Co-ordinator for the
Academy of Marketing, July 2008. Professor Gilmore has been external examiner of a
PhD thesis at the University of Monash, Victoria, Australia (July 2008). Professor
Gilmore has also acted as an External Reviewer for the Quinquennial review of Post
graduate programmes at the University of Glamorgan and has made a number of
keynote presentations in the past two years. Professor Gilmore was awarded the
Outstanding Service Award from the Emerald Literati Network for ‘work on the
European Journal of Marketing and for making a significant contribution to the
development of scholarly research in the field.
Carol Reid, in conjunction with Heather Farley, Fred Scharf and Roisin Copeland,
were successful in a Business, Management, Accountancy and Finance (BMAF)
collaborative bid in relation to the “Support for the Development of New Academic
Staff in Business-Related Disciplines”. The project aimed to identify the personal and
discipline-specific development needs of new academic staff in the subject areas
covered by BMAF and to share examples of best practice through case studies and
other resources. Also it aimed to influence the future provision of BMAF resources for
new academics, e.g. web-based resources, workshops, and publications. Carol has
also served, as an External member on the Validation Panel for the PgDip/MSc
Management and PgDip/MSc Management (Retail Marketing) for the University of
Abertay Dundee.
Dr Una McMahon-Beattie completed a successful period as Acting Director of the
Northern Ireland Centre for Entrepreneurship (NICENT) in September 2008. Notably
she helped to secure £86K+ from Invest Northern Ireland to run the Big Idea
Competition 2008 for proof of concept and spin out companies for both the University
of Ulster and Queen’s University Belfast. She also completed the final stages of her
PhD in Consumer Trust and Variable Pricing from the University of Gloucestershire.
Una has acted also as an External Examiner in University College Birmingham,
University of Glocestershire, Waterford Institute of Technology, University of
Bournemouth and Glion Institute of Higher Education/Les Roches-Gruyère University
of Applied Sciences, Switzerland. In collaboration with Dr. Ian Yeoman, University of
Wellington, New Zealand, Dr McMahon-Beattie agreed a contract with Palgrave for a
new book entitled Revenue Management and Pricing: A Practical Perspective which
is due for publication in the summer of 2010.
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Mrs Sharon Ponsonby-McCabe and Dr Danielle McCartan-Quinn organised the
Department’s third Marketing Excellence Awards ceremony. This ceremony, which
was held in early January 2009, was attended by students, their families and friends,
University Staff and representatives from the sponsoring organisations. The Best
Overall Final Year Student was presented with the Northern Ireland Tourist Board
Award for Excellence. The Best Dissertation Student was presented with the Millward
Brown Ulster Award for Excellence. The Best E-Marketing student received the
Property News Award for Excellence and the Best Overall Second Year student
received the Pierce Award for Excellence. Sharon is the Course Director of the BSc
(Hons) Marketing programme whose final year students’ responses to the National
Student Survey, ranked Marketing at Ulster, the second most satisfactory subject out
of thirty-seven institutions in the United Kingdom. This prestigious accolade is based
on the ‘total satisfaction score’ which is the “overall measure of the ratings provided
by students in the National Student Survey”. It includes a number of contributory
factors such as: industrial relevance of the course; teaching and research expertise
of the staff; strong levels of support given to the students; high quality of the industrial
placements; and, the diverse range of career opportunities for graduates.
Dr Danielle McCartan-Quinn hosted an award ceremony for MSc Students,
sponsored by the SHAC Housing Association, held in the Europa Hotel December
2008. She liaised with Esomar to secure a conference placement for an MSc student
in March 2009 and arranged an Inaugural Alumni event titled "Marketing in a
Recession".
Dr Alison Hampton and Darryl Cummins have been successful in obtaining an
Innovation Voucher for the Colin Glen Trust, Belfast. Dr Hampton organised and
attended a Faculty-wide first year teaching and retention workshop in conjunction
with staff development as part of her role as First Year Tutor on the BSc (Hons)
Marketing Degree. This workshop was attended by 35 members of staff from the
Department of Marketing, Entrepreneurship and Strategy; the Department of
Management; and the Department of Accounting.
Dr Geoff Simmons has been appointed to the Advisory Board for Glamorgan
Business School’s Centre for Enterprise. He has also been appointed a Visiting
Fellow at the University of Glamorgan. Dr. Simmons is a member of the Board of the
Chartered Institute of Marketing, Ireland, and is Track Leader for the Small Business
Management and Growth Track at the Institute of Small Business and
Entrepreneurship Conference in Liverpool 2009. He has completed an Innovation
Voucher for Consultus International and, with Mrs Heather Farley, successfully
completed a two-year KTP contract in April 2009 with CM Machinery, Craigavon
(£105,000).
Professor Rodney McAdam was successful in obtaining EU funding for two projects.
The first project involves family business planning and innovation management
outcomes in SMEs in Northern Ireland, ROI and Scotland. The second project covers
Innovation development in SMEs. The partners are the University of Glasgow,
Glasgow Caledonian University and Dundalk Institute of Technology. The total
amount of funding is 4.2m Euros. Professor McAdam was appointed to the Board of
the Irish Academy of Management and gave a keynote address with Dermot Ahern,
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the Government Minister responsible for Innovation in the Republic of Ireland, at the
opening of the Regional Innovation centre in Mayo.
Also of note in the academic year 2008/2009 was that two Ulster students, Dr
Anthony Solon and Owen Gallagher secured both of the Northern Ireland National
Council for Graduate Entrepreneurship-Kauffman Foundation Entrepreneurship
Fellowships. This prestigious award, which is now in its third year, takes the best
entrepreneurial talent from UK universities and links them with the entrepreneurial
environment in the United States. Both students have gone on to establish their own
new ventures. Again, in the 2008/2009 academic year two further Ulster students, Ms
Lindsey Bond and Ms Shauna Ward have secured the two Northern Ireland
fellowships.
Professor Ken O’Neill (and Professor Rodney McAdam) successfully completed a
KTP partnership with JPM Construction (£80,000). The Associate, Nora McMachen,
successfully completed her MBA (distinction) as part of the partnership. Professor
O’Neill and Professor McAdam also commenced a new KTP programme with premier
Power Ltd (£80,000). Professor O’Neill was appointed to Academic Advisory Council
of the UK’s Chartered Management Institute
Darryl Cummins, along with Heather Farley and Dr Alison Hampton, were part of the
Ulster Business School team which successfully applied to the CIES Reward and
Recognition Scheme Programme 3 ‘Community-building and the Use of
Communication Tools’ and whose project was chosen to represent the faculty. Darryl
also presented online experiences to date of the blended Business Strategy module
as part of an Ulster Business School faculty-wide Online Learning Event in March
2009, where the activity was used as an exemplar of good practice.
Professor Pauric McGowan returned to the Department after seven years on
secondment as Director of NICENT. The Centre was an integral part of the Ulster
Business School and the Department. The core aim of the Centre was to embed key
learning outcomes for innovation and entrepreneurship within the curriculum of
faculties across the university. The Centre embarked on a series of strategies to this
end, including the recruitment of dedicated lecturers in the subject area, the
engagement and training of adjunct faculty and the development of innovative on-line
learning resources. Since the Centre was established over 12,000 students within the
University, across all faculties, have undertaken a programme of learning in
entrepreneurship. In addition the Centre managed three major Business Planning
Competitions designed to encourage a greater engagement in the practice of
business venturing amongst students and staff at the University.
During the year Professor McGowan, as Director of NICENT co-hosted the
Institutional Response to Global Entrepreneurship Week, as well as the DIANA
International Conference into Female Entrepreneurship, in collaboration with Babson
College, Boston and Dundalk Institute of Technology. He was invited to join the
consultative committee at the Southern Regional College on Entrepreneurship
Education as well as Belfast City Council’s Enterprise Development Steering Group.
He rejoined the Board of Ireland’s Network of Teachers and Researchers of
Enterprise, (INTRE). In addition he is a member of 25K Stakeholders Advisory
Committee and the Consultative Committee to the Accelerating Entrepreneurship
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Initiative to promote entrepreneurship in the curriculum within HEIs in the Republic of
Ireland. Professor McGowan was invited as guest speaker at the following events:
FemStart Conference, University of Twente entitled “Women, networks and SET
sector new venturing” September 2008; launch of the Centre for Entrepreneurship at
the Free University of Amsterdam, (VU), entitled “Promoting the Agenda for
Innovation and Entrepreneurship across Higher Education Institutions, (HEIs); the
NICENT case study”, December 2008; HETAC conference on Entrepreneurship
Education, Dublin. Presentation entitled; “Promoting the entrepreneurship agenda
across higher education institutions, (HEIs), and the importance of staff
engagement”, January 2009. Professor McGowan presented his Professorial Lecture
in January 2009 to an invited audience the title of his lecture was “What Business
has Enterprise in Higher Education Anyway?”.
3.2 Arrivals and departures of Staff
Jenny Semple, Secretary to the Head of Department, who is on maternity leave, has
had a baby son called Jude.
The NICENT staff, Dr Cecilia Hegarty and Ms Sharon Porter, completed their
contracts, having successfully completed the project.
Professor Patrick McNamee and Professor Ken O’Neill both retired in September
2009.
3.3 Course Developments
Postgraduate PgD/MSc Agri-food Business Development (Part-time)
The first student cohort of the PgD/MSc Agri-food Business Development programme
(partly funded by the Department of Agriculture and Rural Development) graduated in
July 2009. On average, a third of students on this programme secure places through
the Accreditation of Prior Experiential Learning application process, as experienced
managers. Throughout the programme, students reported that it has been life
changing for them personally and professionally. During the academic year, students
of the MSc in Agri-Food Business Development programme completed an intensive
four-day programme on Entrepreneurial Transformation in Agri-Food Business at
Babson College, Boston. Through a challenging and interactive programme,
participants explored entrepreneurial transformation and leadership both within the
classroom setting and by visiting a range of US agri-food businesses including Agar
Supply, the largest independent food service distributor in New England, and Ocean
Spray Cranberries corporate head quarters in Massachusetts. The opportunity to
experience an entrepreneurial culture first hand has been motivational to participants
and will enhance the skill set and behaviour towards business development within
the Northern Ireland agri-food industry.
The programme continues to recruit across the food supply chain and has benefited
from this range of business perspectives and the synergy between graduates and
experienced managers. Through related sponsorship from Moy Park Ltd, the
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international dimension to the programme continues, with input from visiting
Professors, such as Tom Kennedy (Delaware Valley College, Pennsylvania).
Collaboration with Dunnhumby / Kent Business School, which utilises data from the
Tesco Clubcard database, has also been employed within teaching and “live”
projects on the programme. In addition, Mr Paul Barbour (Kerry Foods) was awarded
the “Moy Park Prize” in 2009 for the top performing student.
Post- Graduate PgD/MSc Business Development and Innovation
The programme was successfully revalidated in March 2009 as part of the
Department’s suite of MSc programme. A new one year full time study mode has
been added and the course website and marketing materials have been fully
redeveloped. 10 new participants were recruited to the programme in the 2008/09
year. The Creativity in Management module led by Dr Michael Brennan included
seminars on Product Lifecycle Management from international expert Dr Michael
Grieves and Innovation Management from Professor David Hughes, University of
North Carolina. The International Competiveness Module led by Dr Adele Dunn
Included a study visit to Bombardier Belfast and guest lecture from David Crozier,
Lagan Technologies.
The Ulster-Babson Initiative, as part of the MSc, was successfully completed in May
2008. The initiative sponsored by the Department of Employment and Learning under
Peace II, was a joint venture between the University of Ulster and Babson College –
a leading provider of entrepreneurship programmes in the USA. Dr Adele Dunn took
on the role of Course Director of the programme in September 2007. The MSc
Business Development and Innovation (formerly MSc Innovation and
Entrepreneurship) was successfully re-launched in January 2008. The title was
revised to reflect the rich and sustained focus on business development in the
Department and also to facilitate wider market appeal. The re-launched programme
also includes a Post-Graduate Certificate exit route to further enhance the flexibility
of the programme. To mark the re-launch the Department hosted “The Great
Business Growth Debate” chaired by Professor John Simpson with a panel of
business leaders including; Ian Murphy, InvestNI, Philip Cassidy, GEM, Mark Ennis,
Airtricity and Professor David Carson. Throughout the year the course team further
developed linkages with Babson College. Professor Ed Marram delivered the
Business Opportunity module in March in Belfast while in April Dr Adele Dunn and Dr
Michael Brennan led a group of 20 students on a week long Business Development
study visit to Babson College. Their feedback which featured in the June Edition of
Ulster Business “Ulster-Babson Initiative Positions Local Entrepreneurs for Business
Growth” provided a strong endorsement for the programme. Participant feedback
from the initiative featured in the June (2008) Edition of Ulster Business “Ulster-
Babson Initiative Positions Local Entrepreneurs for Business Growth”. It provided a
strong endorsement for the programme and Dr Dunn and Dr Brennan are currently
piloting initiatives with InvestNI and the Association of Colleges Northern Ireland to
sustain this high value linkage with Babson College.
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BSc (Hons) Marketing full and part-time (including Minor in Marketing)
The academic year commenced with a record 130 students enrolling on the full time
BSc (Hons) Marketing programme. During the 2008/2009 year, the strategic focus
was on ‘brand development”, ‘enhancing the student experience’ and ‘embracing the
University’s employability agenda’. This involved updating/revalidating the degree
programme itself; aiming to introduce an Associate Bachelor’s Award; revamping the
course promotional materials; the implementation of new recruitment strategies
(including an Information Evening); the piloting a new final year optional Career
Progression Skills module; the hosting of the Marketing Excellence Awards and the
pursuit of new sponsors; the formation of a new Student Retention Sub-committee;
the pursuit of new members for the Business Advisory Forum; and, the fostering of
deeper relationships with professional bodies. Forty seven students were on
industrial placement during the 2008/2009 academic year. Continuation of the Year 1
Tutor role coupled with smaller seminar classes during the academic year 2008-2009
meant that the academic and pastoral care devoted to new students on the
programme was enhanced. The result during the year 2007-2008 of the introduction
of this role meant that there was an increase in retention to 94% compared to 82% in
2006-2007.
BSc/BA (Hons) Business Studies part-time
The revised structure for the BSc Hons Business Studies programme was approved
and came into operation from Semester 2 08/09. The changes were widely
welcomed by the students and were supported by the both the External Examiners
and the Department’s Business Advisory Group. Further to the successful pilot in
online learning involving the Business Strategy module, seven additional modules
have been identified for inclusion in a suite of blended modules to be offered to the
part time Business Studies’ students. It is envisaged that the first of these blended
modules will be offered in semester 1 of the 09/10 academic year.
PGD/MSc Marketing (F/t & P/t)
Dr Danielle McCartan-Quinn took on the role of 14 full time and 10 part time students
were recruited in 2007/2008. A new external examiner, Mr Andrew Turnbull has
been appointed. The title of the programme has been changed with
‘Entrepreneurship’ being dropped; the decision being taken after consultation with the
course committee, the external examiner and the Department’s Industrial Advisory
Board. Initiatives to increase recruitment were undertaken throughout the year with
evidence of success for the 20008/09 intake. These included an alumni event with
guest speakers engaging in a debate format which was well received with graduates
from the early 1990’s attending.
Dr McCartan-Quinn recruited 16 full-time and 16 part-time students onto the MSc, in
2008/09. This represents an increase of 14% in full time and 60% in part time
students. Initiatives to increase recruitment were undertaken throughout the year.
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3.4 Research Activity
Dr Gillian Armstrong has jointly supervised two PhD students to successful
completion in this academic year. Dr Lynsey Hollywood jointly examined dimensions
of consumer behaviour within the commodity liquid milk market; and Dr Geoff Simmon
explored the determinants of SME website optimisation within the food industry. A new
full-time PhD student, Mr Stephen Graham, has joined the department on a DEL
funded studentship (jointly supervised by Dr Gillian Armstrong and Dr Adele Dunn) and
is exploring value chain analysis within the poultry egg supply chain.
During 2008/09, the research seminar and workshop series led by Professor Audrey
Gilmore and Professor David Carson included:
- 8 th October 2008 – Dr. Paul Fifield, Marketing author, academic and Consultant.
- 24 th October, 2008 – Laurie Young, author and consultant.
- 17 th November 2008 – Dr. Robert Kozinets, York University, Toronto, Canada,
author, consultant and academic.
- 20 th November, 2008 – Professor John Stanton, St. Joseph’s University,
Philadelphia, USA, food marketing author and academic.
- 20 th March 2009 - Professor Wai-Sum Siu, Hong Kong Baptist University and St.
Edmund’s college, Cambridge University, Marketing author and academic.
- 12 th June 2009 – George Davey and Jo Davey (New South Wales, Australia), Craig
Plymesser (Chicago), Ian McDonald (Canada), International Dairy Industry experts.
The research seminars have generated a great deal of interest in the broad area of
marketing and management. Staff have benefited, not only from the stimulating
presentations, but have also had the opportunity to network with members of the
Academy of Marketing, Chartered Institute of Marketing and the Irish Marketing
Teachers Association. The series will be further extended during 2009/10.
Heather Farley and Carol Reid (along with Trevor Cadden, Department of
Management) have been successful in gaining approval as a supporting partner in a
collaborative BMAF project (led by Oxford Brookes University) for £35,000),
investigating the mentoring and support of new lecturing staff in UK institutions.
There are currently over 10 PhD students being supervised by Departmental staff.
3.5 Key Conferences Attended
Professor David Carson and Professor Audrey Gilmore attended the Academy of
Marking Conference, 2009.
Dr Geoff Simmons, Professor Pauric McGowan and Professor Rodney McAdam
attended the 31st ISBE Conference in Belfast, 2008, and the Irish Academy of
16

Management conference in Belfast. Professor McAdam also had has a joint paper
presented at the International Association for the Management of Technology
conference in Italy.
3.6 Acquisition of Grant Income
Professor Rodney McAdam was successful in obtaining funding for two collaborative
EU research projects worth 4.2m Euros.
Professor Ken O’Neill developed, with Professor Rodney McAdam, two new
Knowledge Transfer Programmes (KTPs) Premier Power (£80,000), and Tullyraine
Quarries (£80,000). He also developed a further KTP with Dean Coulter, Department
of Accounting, for the Colin Glen Trust (£80,000).
Two KTP contracts were successfully completed in 2008/09 - Dr Geoff Simmons and
Mrs Heather Farley with CM Machinery, Craigavon (£105,000) and Professor Ken
O’Neill and Professor Rodney McAdam with JPM Ltd, Dungiven (£80,000).
Dr Geoff Simmons and Mrs Edel O’Neill (Department of Management) commenced a
Knowledge Transfer Partnership with Woodlock Joinery based in Omagh, which will
last for two years (£80,000).
Dr Adele Dunn and Dr Michael Brennan secured funding of £32000 from InvestNI to
develop a business programme for high technology companies (including a visit to
Babson as part of the MES-Babson partnership).
3.7 Teaching and Learning
Improving and innovating in the area of Teaching and Learning is central to the
Department’s activities. Members of the Department have been exploring methods
to enhance the first year student experience and have piloted a new module on
“Personal Employability Skills” with the BSc (Hons) Marketing students. This module
aims to develop study skills, within a context of developing student employability. To
enhance the assessment process, a social interaction-based model was piloted
within this first year skills module, in collaboration with the Institute of Lifelong
Learning. Initial feedback and results from this pilot, which were presented by Dr
Gillian Armstrong and Dr Una McMahon-Beattie at the BMAF Annual Conference
2008, would suggest that staff and students have benefited from this intervention.
Carol Reid, Heather Farley, Dr Danielle McCartan-Quinn and Jim McGowan
successfully developed online modules for the Business Studies part-time degree.
The Department, liaising with the Careers Department and the Students Union,
organised two unique employability pilot schemes in the 2008/2009 academic year
for the BSc (Hons) Marketing degree. Both programmes will raise student awareness
of employability skills and enable students to better present these skills when seeking
industrial placements and other employment opportunities.
17

3.8 General Problems facing the Department
The Department is facing a range of issues over the next few years which increase
the importance of staff development and effective succession planning. Substantial
improvements in this situation have recently been achieved. There is a need to
continue to focus on improving first year retention in the BSc (Hons) Marketing
course by building on the improvements that have already been made.
In the current economic climate there is a need to continue to focus on employability
and career based modules and initiatives.
The Department must continue to ensure that the underpinning research activities
within the Department are sustained at both national and international levels.
3.9 Development in the coming Academic Year
There will be a major focus on student retention, especially for first year
undergraduates on the BSc (Hons) Marketing Degree.
In line with the University’s employability agenda, the Course Director’s liaison with
the Careers Department and the Students Union will enable BSc (Hons) Marketing
students to participate in the 2009/2010 academic year, in two unique employability
schemes which were piloted in 2008/2009. Both programmes will raise student
awareness of employability skills and enable them to better present these skills when
seeking industrial placements and other employment opportunities.
It is hoped to validate a new degree programme in Creative Enterprise within the
coming year. This course, which builds upon the enterprise and entrepreneurship
knowledge within the Department, will start recruiting for September 2010 entry.
18

SECTION IV: RESEARCH IN THE DEPARTMENT
4.1 Books Published
Bridge, S; Murtagh, B and O’NEILL, K. (2008), Understanding the social economy,
social capital and the third sector, Palgrave, London.
BROWN, S. (2009), The Lost Logo, London: Marshall Cavendish.
BROWN, S. (2007), Fail Better! Stumbling to Success in Sales & Marketing, London:
Cyan.
Hine, D. & CARSON, D. ,Eds.,(2007), Innovative Methodologies in Enterprise
Research, Edward Elgar, Cheltenham- UK. (soft copy published 2008).
Thomas, B.C. and SIMMONS, G. (2009) E-Commerce Adoption and Small Business
in the Global Marketplace: Tools for Optimization, Idea Group Publishing, Hershey,
PA.
4.2 Refereed Journal Articles (including editorships of special editions)
BRENNAN, M., McGovern, P and McGOWAN, P (2007)., “Academic Entrepreneurship
on the Island of Ireland: Re-orientating academia within the knowledge economy”, Irish
Journal of Management, Special Edition on Entrepreneurship on the Island of Ireland.
Brown, A., Meenan, J., Dixon, D., Young, T. and BRENNAN, M., (2008), “Application
of the experience curve to price trends in medical devices.” Journal of Medical
Marketing.
BROWN, S., (2009), “A Litotes of What You Fancy: Some Thoughts on Stanley
Hollander’s Writing Style”, Journal of Historical Research in Marketing, 1 (1), pp. 54-67.
BROWN, S. (2009), “Don’t Forget the Fruit Gums, Chum: Marketing Under Erasure and
Renewal”, Marketing Theory, 8 (4), pp. 449-463 (with A. Patterson and A. Bradshaw)
BROWN, S., (2009), “Double, Double Toil and Trouble: On the Equivocal Magic of
Marketing”, Journal of Customer Behaviour 8 (2), pp. 163-175.
BROWN, S., (2009), “Harry Potter and the Service-Dominant Logic of Marketing: A
Cautionary Tale,” Journal of Marketing Management, 25 (5-6), pp. 519-533 (with A.
Patterson).
BROWN, S., (2009), “Marketing Died Today. Perhaps It Was Yesterday. I Don’t
Know.” Irish Marketing Review, 20 (2), pp. 69-75.
BROWN, S., (2009), “Never Tickle a Sleeping Bookworm: How Readers Devour Harry
Potter,” Marketing Intelligence and Planning, 27 (6), pp. 818-832 (with A. Patterson).
19

BROWN, S., (2009), “Scholars Who Stare at Goats: The Collaborative Circle Cycle in
Creative Consumer Research”, European Journal of Marketing, 42 (11), 919-933. (with
A. Bradshaw).
BROWN, S., (2007) “When Love and Hate Collide: Going Shopping and the Great
Gender Divide”, Gender Studies, 1 (1), pp. 101-118.
BROWN, S., (2007), “Turning Customers Into Lustomers: The Duveen Proposition”,
Journal of Customer Behaviour, 6 (2), pp. 143-153.
BROWN, S., (2007), “A Very Short Review of A Very Short Book About Marketing by
Jim Blythe”, European Journal of Marketing, 41 (11), pp. 1546-1550.
BROWN, S., (2007), “Are Marketing’s Metaphors Good For It?”, The Marketing Review,
8 (3), pp. 209-221.
BROWN, S., (2007), “Are We Nearly There Yet? On the Retro-dominant Logic of
Marketing”, Marketing Theory, 7 (3), pp. 291-300.
BROWN, S., (2007), “Don’t Try This Offshore”, Harvard Business Review, 86 (9), pp.
39-50.
BROWN, S., (2007), “How to Win Sales and Influence Customers”, Journal of
Customer Behaviour, 7 (1), pp. 7-17.
BROWN, S., (2007), “I Bet You Look Good on the Salesfloor”, Journal of Strategic
Marketing, 15 (1), pp. 53-63.
BROWN, S., (2007), “Mesmerizing Marketing: A Compact Cultural History”, European
Business Review, 20 (4), pp. 350-363.
BROWN, S., (2007), “The Closing of the Marketing Frontier”, Journal of Strategic
Marketing, 15(1), pp. 65-75.
BROWN, S., (2007), “The Failgood Factor: Playing Hopscotch in the Marketing
Minefield”, The Marketing Review, 7 (2), pp. 125-138.
BROWN, S., (2007), “True North” in A. Dinnie (ed.), Nation Branding, Oxford:
Butterworth-Heinemann, pp. 249-251.
BROWN, S., and Patterson, A., (2007), “Inventing the Pubs of Ireland: The Importance
of Being Postcolonial”, Journal of Strategic Marketing, 15 (1), pp. 41-51.
BROWN, S., and Patterson, A., (2007), “Rosmerta Marketing: Introduction to the
Second Special Issue”, Journal of Strategic Marketing, 15 (1), pp. 41-51.
BROWN, S., and Schau, H.J, (2007), “Writing Russ Belk: Excess All Areas”, Marketing
Theory, 8 (2), pp. 143-165.
20

BROWN, S., and Schau, S.J., (2007), “Writing Consumer Research: The World
According to Belk”, Journal of Consumer Behaviour, 6 (6), pp. 349-368.
CARSON, D., GILMORE, A., O’Donnell., A, CUMMINS, D. and Grant, K., (2007), “Price
Settings in SMEs: Some Empirical Findings” in “SME Marketing. A custom publication”
compiled by Dr Nnamdi O Madichie. Published by Pearson Education Ltd, 15 th July,
first published in Journal of Product and Brand Management, (1998), 7(1), pp. 74-86.
DURKIN, M,. (2007), ‘On the role of bank staff in customer purchasing online’,
Marketing, Intelligence and Planning, 25(1), pp. 82-97.
DURKIN, M., O’Donnell, A., Mulholland, G., and Crowe, J., (2007), ‘On E-Banking
Adoption: From Banker Perception to Customer Reality’, Journal of Strategic
Marketing, 15(3), pp. 237-252 .
GILMORE, A., and SIMMONS, G., (2007), “Tourism Marketing and National Parks: Are
They Compatible?” Journal of Strategic Change, 16, pp.191-200.
GILMORE, A., and SIMMONS, G. (2007), Integrating sustainable tourism and
marketing management: Can national parks provide the framework for strategic
change, Strategic Change, 16 (5), pp. 191-200.
GILMORE, A., and SIMMONS, G., (2007), “Integrating sustainable tourism and
marketing management: Can national parks provide the framework for strategic
change?”, Strategic Change Journal, 16, pp.191-200.
GILMORE, A., and SIMMONS, G., (2007), “Tourism marketing and National Parks: are
they compatible?”, Journal of Strategic Change, 16, 191-200.
GILMORE, A., Carson, D., and Ascencao, M., (2007) “Sustainable tourism marketing
at a World Heritage Site”, The Journal of Strategic Marketing, 15, pp.131-142.
GILMORE, A., CARSON, D., and Ascencao, M., (2007), “Sustainable Tourism
Marketing at a World Heritage Site”, The Journal of Strategic Marketing, 15, pp. 131-
142.
GILMORE, A., CARSON, D., Fawcett, L., and Ascencao, M (2007), “Sustainable
Marketing – the Case of Northern Cyprus”, The Marketing Review, 7 (2), pp. 113-124.
GILMORE, A., CARSON, D., Fawcett, L., and Ascencao, M, (2007), “Managing
Balance in a Tourism Context”, Irish Journal of Management, forthcoming.
GILMORE, A., Carson, D., Fawcett, L., and Ascencao, M., (2007) “Sustainable
marketing – the case of Northern Cyprus”, The Marketing Review, 7 (2), pp. 113-
124.
GILMORE, A., Carson, D., Fawcett, L., and Ascencao, M., (2008) “Managing balance
in a tourism context”, Irish Journal of Management, 29 (1), pp.113-134.
21

GILMORE, A., Gallagher, D., and Henry, S., (2007) “E-marketing and SMEs:
operational lessons for the future”, European Business Review, 19 (3), pp. 234-247.
GILMORE, A., Gallagher, D., and Henry, S., (2007), “E-marketing and SMEs:
operational lessons for the future”, European Business Review, 19 (3), pp. 234-247
HAMPTON, A., Cooper. S, and McGOWAN, P., (2009) “Female Entrepreneurial
Networks and Networking Activity in Technology-based Ventures: An Exploratory
Study”, International Small Business Journal, 27 (2), pp. 193-211.
Hazlett, S., McADAM, R., and Murray, L. (2007), “From Quality Management to
socially responsible organizations: the case for CSR”, International Journal of Quality
and Reliability Management (special issue), 24 (7), pp. 669-682.
Hazlett, S., McADAM, R., and Sohal, A., (2007), “Quality Management and CSR”,
International Journal of Quality and Reliability Management, 24 (7), pp. 665-668.
HEGARTY, C., and Johnston, J., (2008), “Graduate Training: Evidence from Fusion
Projects in Ireland”, Education and Training, 50 (5), pp. 391-405.
HEGARTY, C., and Styles, J., (2007), “Using SME intelligence in mentoring science
and technology students”, International Journal of Technology Intelligence and
Planning, 4 (1), pp. 35-53.
HOLLYWOOD, L., ARMSTRONG, G., and DURKIN, M., (2007), “Using Behavioural
and motivational thinking in food segmentation”. International Journal of Retail and
Distribution Management, 35 (9), pp. 691-702.
Howcroft, B., Durkin, M., ARMSTRONG, G. and Emerson, E., (2008), “Improving
small business-bank relationships: the role of internet banking”. Service Industries
Journal, 27 (7), pp. 947-961.
Johnston, M, GILMORE, A. and Carson, D., (2008) “Dealing with environmental
uncertainty: the value of planning for SMEs”, Commentary, European Journal of
Marketing, 42 (12), pp.1170-1178.
McADAM, M.,, and McADAM, R., (2008), “High tech start-ups in University Science
Park incubators: The relationship between the start-up’s lifecycle progression and
use of the incubator’s resources”, Technovation, 28, pp. 277–290.
McADAM, R., and Mitchell, N. (2007), “Reconceptualising quality models to achieve
innovation objectives”, International Journal of Technology Management, 37 (2), pp.
13-28.
MCADAM, R., and Murray, E. (2007), “A comparative analysis of quality
management standards for contract research organisations in clinical trials ,
International Journal of Health Care Quality Assurance; 20 (1), pp. 16-33.
McADAM, R., Hazlett, S and Anderson-Gillespie, K. (2008), “Developing a
conceptual model of lead performance measurement and benchmarking”,
22

International Journal of Operations and Production Management, 28 (12), pp. 1153-
1185.
McADAM, R., Keogh, W, Reid, R., and Mitchell, N. (2007), “Implementing innovation
management in manufacturing SMEs: a longitudinal study “,Journal of Small
Business and Enterprise Development; 14 (3), pp. 385-403.
McADAM, R., Leonard, D., Henderson, J., and Hazlett, S. (2008), “A grounded theory
research approach to building and testing TQM theory in operations management”,
OMEGA, 26 (5), pp. 825-837.
McADAM, R., Mason, B., and McCrory, J. (2007), “Exploring the dichotomies within
the tacit knowledge literature: towards a process of tacit knowing in organizations”,
Journal of Knowledge Management, 11 (2), pp. 43-59.
McADAM, R., McADAM, M., and Brown, V. (2009), “Proof of Concept processes in
UK University Technology Transfer: An Absorptive Capacity Perspective”, R&D
Management, Vol 39, No 2.
McADAM, R., O’Hare, T., and Moffett, S., (2008), “Collaborative knowledge sharing
in McAdam, E., Davies, J., Keogh, W., and Finnegan, A. (2009), “Customerorientated
Six Sigma in call centre performance measurement”, International Journal
of Quality and Reliability Management, 26 (6), pp. 516-545.
McADAM, R., O’Hare, T., and Moffett, S. (2008), “Collaborative knowledge sharing
in Composite New Product Development: An aerospace study”, Technovation, 28 (5),
pp. 245-255.
McADAM, R., Reid, R., Harris, R., and Mitchell, N. (2008),“Key determinants of
organisational and technological innovation in UK SMEs: an empirical study”,
International Journal of Entrepreneurship and Innovation, 8 (1), pp. 1-14.
McGOWAN, P. and Cooper, S. (2008), “Promoting technology-based enterprise in
higher education, the role of business plan competitions”, The Industry and Higher
Education Journal, 22 (1), pp 29-36
McGOWAN, P., Van der Sijde, P. and Kirby., (2008), “The role of universities in the
entrepreneurship industry, promoting the entrepreneurship agenda in HEIs”, The
Industry and Higher Education Journal, 22 (1), pp 49-59
Moffett, S., Anderson, K., and McADAM, R. (2008), “Benchmarking and performance
measurement: a statistical analysis”, Benchmarking: An International Journal, 15 (4),
pp. 368-381.
Mooney, E., FARLEY, H., and Strugnell, C., A qualitative investigation into the
opinions of adolescent females regarding their body image concerns and dieting
practices in the Republic of Ireland (ROI), Appetite, 52 (2), pp. 485-491, 2009.
23

Ottesen, G., Gronhaug, K., Lorentzen, T., Bendiksen, B-I., GILMORE, A., (2007),
“Responding to eroding competitive advantage”, The Marketing Review, 7 (3),
pp.235-246.
Palmer, A. and McMAHON-BEATTIE, U. (2008), “Variable Pricing Through Revenue
Management: A Critical Evaluation of Affective Outcomes”, Management Research
News, 31 (3), 189-199
SIMMONS, G. (2007), “i-branding: Developing the Internet as a branding tool”,
Marketing, Intelligence and Planning, 25 (7), pp. 544-562.
SIMMONS, G. (2008), “Marketing to postmodern consumers: Introducing the Internet
chameleon”, European Journal of Marketing, 42 (4), pp. 299-310.
SIMMONS, G., Armstrong, G., Durkin, M., (2008), A conceptualization of the
determinants of small business Website adoption: Setting the research agenda,
International Small Business Journal, 26 (3), pp. 351-389.
SIMMONS, G., Armstrong, G., Durkin, M., (2009), Exploring determinants of small
business Website optimization: Insights from the food industry, International Small
Business Journal, - In print.
SIMMONS, G., Durkin, M., McGowan, P. and Armstrong, G., (2007), Determinants of
Internet adoption by SME agri-food companies, Journal of Small Business and
Enterprise Development, 14 (4), pp. 620-640.
SIMMONS, G., Thomas, B., and Packham, G. (2009), “Opportunity and innovation:
Synergy within an entrepreneurial approach to marketing”, International Journal of
Entrepreneurship and Innovation, 10 (1), pp. 63-72.
SIMMONS, G., (2007), “i-branding: Developing the Internet as a branding tool”,
Marketing, Intelligence and Planning, 25 (7), pp. 544-562.
SIMMONS, G., Durkin, M., McGowan, P. and Armstrong, G., (2007), “Determinants
of Internet adoption by SME agri-food companies”, Journal of Small Business and
Enterprise Development, 14 (4), pp. 620-640
Truong, Y., SIMMONS, G., McColl, R, and Kitchen, P. (2008), “Status and
conspicuousness – are they related?: Strategic marketing implications for luxury
brands”, Journal of Strategic Marketing, 16 (1), pp. 189-203.
Truong, Y., SIMMONS, G., McColl, R., and Kitchen, P., (2008), “Status and
conspicuousness – are they related?: Strategic marketing implications for luxury
brands”, Journal of Strategic Marketing, 16(1), pp. 189-203.
Wells, L., FARLEY, H., and ARMSTRONG, G, (2007), “The Importance of Packaging
Design for Own-label Food Brands”, International Journal of Retail and Distribution
Management, 35 (9), pp. 677-690.
24

Wells, L., FARLEY, H. and Armstrong, G. (2008), “The importance of packaging
design for own-label food brands”, International Journal of Retail and Distribution
Management (Retail Insights), 35 (9), pp. 677-690.
Yeoman, I, Lennon, J.J., Blake, A., Galt, M., Greenwood, C., and McMAHON-BEATTIE,
U., (2007), “Oil Depletion: What does this mean for Scottish Tourism?” Tourism
Management, 28, pp.1354-1365.
Yeoman, I., Lennon, J.J., Blake, A., Galt, M., Greenwood, C. and MCMAHON-
BEATTIE, U. (2007), “Oil Depletion: What does this mean for Scottish tourism?
Tourism Management, 28, pp.1354-1365
Yeoman, I. Brass, D. and MCMAHON-BEATTIE, U. ,(2007), “Current Issue in
tourism: The authentic tourist”, Tourism Management, 28, pp 1128-1138
Yeoman, I. Brass, D. and McMAHON-BEATTIE, U., (2007), “Current Issue in tourism:
The authentic tourist”, Tourism Management, 28, pp. 1128-1138.
Yeoman, I., and McMAHON-BEATTIE, U. (2007), “The UK Low-cost Economy”,
Journal of Revenue and Pricing Management, 6 (1) pp 2-8.
Yeoman, I., and McMAHON-BEATTIE, U. (2008), “Understanding the Impact of
Climate Change on Scottish Tourism”, Journal of Vacation Marketing, 12 (4), 369-
377.
Yeoman, I., and McMAHON-BEATTIE, U., (2007), “The UK Low-cost Economy”,
Journal of Revenue and Pricing Management, 6 (1) pp. 2-8.
4.3 Book Chapters
BRENNAN, M., and McGOWAN, P., (2007), “The knowledge market place:
Understanding interaction at the academic-industry interface”, in Ulijn, J, Drillon, D
and Lasch, F (Eds) Entrepreneurship, Cooperation and the Firm: the emergence and
survival of High Tech Ventures in Europe, Cheltenham: Edward Elgar.
BROWN, S. (2009), “Metaphorical Myopia: Some Thoughts on Analogical Thinking”, in
P. Maclaran and M. Tadajewski (eds), Sage Handbook of Marketing Theory, London:
Sage, pp. 266-280.
BROWN, S., (2009), “Please Hold, Your Call is Important to Us: Some Thoughts on
Unspeakable Customer Experiences”, in A. Lindgreen (ed), Memorable Customer
Experiences, Exeter: Ashgate, pp. 321-334.
BROWN, S. (2009), “The Brand Stripped Bare By Its Marketers, Even”, in D. O’Reilly
and F. Kerrigan (eds), New Directions in Arts Marketing, London: Routledge, pp. 303-
312.
25

BROWN, S., “Harry Potter and the Fandom Menace”, (2007), in A Shankar, R
Kozinets and B Cova (eds), Consumer Tribes, Oxford: Butterworth Heinemann, pp.
177-193.
BROWN, S., (2007), “It’s A Kinda Magic: Adventures in Alchemy”, in P. Kitchen (ed),
Marketing: Metaphors and Metamorphosis, Basingstoke: Palgrave Macmillan, pp. 79-
92.
CARSON, D., GILMORE, A., O’Donnell, A., Cummins, D., and Grant, K., (2007),
“Price Setting in SMEs: Some Empirical Findings”, in SME Marketing: A custom
publication, Madichie, N.O (ed), Pearson Education Ltd: UK.
GILMORE, A., and CARSON, D., (2007), “Qualitative methodologies for enterprise
research”, in Hines, and CARSON, D, (eds), Innovative Methodologies in Enterprise
Research, Elsevier Press, UK.
GILMORE, A., CARSON, D., and Perry, C., (2008), “Academic publishing: best
practice, Scientific Publishing, Lavoisier, Hermes Science Publishing:Chippenham,
England.
GILMORE, A., CARSON, D., (2007), “Teaching and Research in Small Business
Enterprise Marketing: A Critique and Some Alternatives”, in Hine, D. and Carson,
D.,(Eds), Innovative Methodologies in Enterprise Research, Edward Elgar,
Cheltenham – UK, 2, pp7-18.
HEGARTY, C., (2008), “E-learning the cornerstone to transferring entrepreneurship
knowledge”. In: Zhao, F (ed.), Handbook for Information Technology
Entrepreneurship and Innovation, Hershey: Idea Group Inc.
HEGARTY, C., (2008), “Irish Perspectives of International Entrepreneurship”. In:
Dana, L., Han, M., Ratten, V., Welpe, I. (eds.), International Handbook, A Theory of
Internationalisation for European Entrepreneurship, Cheltenham: Edward Elgar.
McGOWAN, P., and HAMPTON, A., (2007), “An Exploration of the Networking
Practices of Female Entrepreneurs”, in C. Henry, N. Carter, K. Johnston and B.
O’Cinneide (eds) Promoting Female Entrepreneurship; implications for education,
training and policy, pp. 110-34. London: Routledge.
McMAHON-BEATTIE, U., and Yeoman, I., (2007), “Preparing Now for Tomorrow:
The future of Tourism in Scotland up to 2015”. In Burns, P and Novelli, M (Eds)
Tourism and Politics: Global Frameworks and Local Realities, Oxford: Elsevier
Butterworth-Heinemann, ISBN 978-0-08-045075-9, pp. 211-234.
Purdy, J. and ARMSTRONG, G., (2007), “Dietary Salt and the consumer: reported
consumption and awareness of associated health risks” in D. Kilcast, D. and F.
Angus (eds.), Reducing Salts in Foods – Practical strategies, Woodhead Publishing
Ltd., Oxford, pp. 99-123.
26

Rocks S., CARSON, D., and GILMORE, A., (2007), “Understanding SME networking:
a qualitative case approach“, in Hines, and Carson, D, (eds), Innovative
Methodologies in Enterprise Research, Elsevier Press, UK.
Thomas, B.C., Miller, C.J., Packham, G. and SIMMONS, G,. (2008), “The role of Web
sites and E-Commerce in the development of Global start-ups” in Zhao, F. (eds),
Handbook of Research on Information Technology Entrepreneurship and Innovation,
Idea Group Publishing, ISBN 1-59904-901-5
4.4 Other Publications
DUNN, A.A. and BRENNAN, M. (2009) Lagan Technologies – Growing a
Technology Company.
HEGARTY, C., (2007), A Celtic Warrior Study, Setanta Sports Case Study [Online]
Available: http://www.nicent.ulster.ac.uk/awarenessmodule
HEGARTY, C., (2007), Creating an entrepreneurial future. [Online] UK: Available:
http://www.dairyscience.info/nicent.htm
Yeoman, I., Vilella-Vila, M., Page, S, J. and McMAHON-BEATTIE, U., (2007), A risk
adverse society – What it could mean for Scotland’s tourism industry. Research
Bulletin prepared by VisitScotland, 3 (2) May.
4.5 Conference Papers Presented
ARMSTRONG, G., MacNeill, A., Masson, A. and McMAHON-BEATTIE, U. (2008)
The use of a Social Iteration-Based model to Enhance First Year Student Learning
and Retention – an Exploratory Study of BSC Marketing, BMAF Conference, April.
ARMSTRONG, G., MacNeill, A., Masson, A. and McMAHON-BEATTIE, U. The use
of social interaction-based models to enhance first year student learning and
retention – an exploratory study of BSc Marketing students. The Higher Education
Academy – Business, Management, Accountancy and Finance (BMAF), Annual
Conference 2008, Edinburgh, 29-30 April.
Bridge, S., HEGARTY, C., and Porter, C., (2008), “Rediscovering Enterprise:
Exploring Entrepreneurship for Undergraduates” ISBE – Institute for Small Business
and Entrepreneurship Conference, Belfast 2008.
Cacciolatti, L., Donnelly, C., Fearne, A., Ihua, U., Yawson, D. ARMSTRONG, G. and
SIMMONS, G. (2009), Use of supermarket panel data amongst small and medium
sized business in the food industry, Academy of Marketing, Leeds Metropolitan
University, Leeds.
CARSON, D. and Boone, C. (2008), “University/College Web Based Marketing for
Student Recruitment”, Academy of Marketing Symposium in Marketing and Small
Business, University of Wales, Newport, January 2008.
27

CARSON, D., and Boone, C., (2008), “Web Based Marketing for Small Firms”,
AMA/UIC Symposium on Marketing and Entrepreneurship Interface, University of
Orebro, Stockholm, Sweden, June 2008.
CARSON, D., and Smyth, M., (2007),: “A Multipurpose sports stadium for NI: political
correctness or sporting madness”, Waiheke Sports Management Association of
Australia, New Zealand, Annual Conference, paper, Auckland, NZ, November 2007.
CARSON, D., Chair of an NITB Conference of the Saint Patrick’s Trail Signature
Project for promoting tourism. Academy of |Marketing Annual Conference, Leeds
Business School, July.
Gallagher, D. and GILMORE, A., “What place do small sports clubs have in sports
marketing? Towards a conceptual framework”, Academy of Marketing Conference,
Leeds, UK, July 2009.
Gallagher, D., Alexander, N., GILMORE, A., “Defining a small sports club (SSC): An
agenda for research in the UK”, International Conference on Sports and Entertainment
Business, Columbia, South Carolina, November 2008.
Gibson, D., HEGARTY, C. and Porter, S., ‘Innovative Interactive Teaching inside the
classroom’ REE – Roundtable for Entrepreneurship Education Conference, Belfast
2008.
Gibson, D., HEGARTY, C. and Porter, S., ‘The Strategic Integration of
Entrepreneurship Education’, a workshop presented at the pre-Conference
Colloquium at the ICSB 52 ND World Conference Halifax, June 2008.
Gibson, D., HEGARTY, C. Lowthers, L., and Porter, S., ‘The Strategic Integration of
Entrepreneurship Education’ ISBE – Institute for Small Business and
Entrepreneurship Conference, Belfast 2008.
HAMPTON, A., Cooper, S., and McGOWAN, P., (2007), “Female Entrepreneurial
Networks and Networking in Technology-based sectors”, 30 th ISBE Conference in
Glasgow, 7-9 th November 2007.
HEGARTY, C. and Styles, J. ‘The Value of Student Mentoring to Nascent
Entrepreneurship: Examples from Manchester and Northern Ireland’ IntEnt -
Internationalising Entrepreneurship Education and Training Conference, Gdansk,
July 2007.
HEGARTY, C., ‘Growth the Stylish Option for female entrepreneurs in Northern
Ireland’ ISBE – Institute for Small Business and Entrepreneurship Conference Belfast
2008.
HEGARTY, C., and Styles, J., ‘You are the weakest link – Goodbye: Alumni
Perspectives of Entrepreneurship Education’ ICSB – International Council for Small
Business 52 nd World Conference Halifax, June 2008.
28

HOLLYWOOD, H., ARMSTRONG, G., Durkin, M. and Wiengarten, F. Utilising
behavioural segmentation variables within a liquid milk purchase. 15 th International
Conference on Recent Advances in Retailing and Services Science 2008, Croatia,
14-17 July.
HOLLYWOOD, L.E., ARMSTRONG, G. and DURKIN, M., “Behavioural segmentation
in liquid milk: a research agenda”, BAM – British Academy of Management
Conference, Belfast, September, 2006.
HOLLYWOOD, L.E., ARMSTRONG, G., and DURKIN, M., “Behavioural
segmentation and food: Improving consumer choice within the Northern Ireland liquid
milk industry”, ICST – Institute of Consumer Science & Technology Conference,
Belfast, June 2007.
HOLLYWOOD, L.E., ARMSTRONG, G., and DURKIN, M., “Using behavioural
segmentation to enhance marketing management decisions”, IAM – Irish Academy of
Management, September 2007.
Hulbert, B., CARSON, D. and GILMORE A., “Sources of opportunities used by growth
minded owner managers”, Academy of Marketing/AMA Annual Research Symposium,
University of Newport, Wales, January 2008.
Hulbert, B., CARSON, D. and GILMORE A., (2008), “Sources of opportunities used by
growth minded owner managers”, Academy of Marketing/AMA Annual Research
Symposium, University of Newport, Wales, January 2008.
Jones, P., Packham, G. and SIMMONS, G. (2009), Attitudes to ICT adoption in Micro
SMEs: an Owner/manager’s perspective, Institute of Small Business and
Entrepreneurship, Liverpool.
McCall, C and DUNN, A.A, Critical Analysis of Agri-Food SME Owner/Managers
Perceptions of a Horizontal Network, Institute of Small Business and
Entrepreneurship, November 2008.
McCall, C, and DUNN, A.A., (2007) “Innovation and Market Orientation in Food
Processing SME’s – an owner/manager perspective”, 3 rd International Conference of
Consumer Science, Belfast.
McGOWAN, P., and Cooper S. (2009). “Gender as a factor in the development of
quality in networks utilised by science, engineering and technology-based business
venturers”. The High Technology Small Firms, (HTSF), Manchester.
McGOWAN, P., and Cooper, S. (2009), “The Role of University-based Business Plan
Competitions in Developing Entrepreneurial Capital for Technology Venturing”, 6tht h
AGSE Conference in Melbourne Australia, Feb.
McGOWAN, P, Lewis, C., Cooper, S. and Greenan, K. (2008). “Female
entrepreneurship and the management of business and domestic roles” the 31st
ISBE Conference in Belfast.
29

McMAHON-BEATTIE, U and Palmer, A., (2007), Revenue Management and Its
Impact on Consumer Trust, EMAC, Reykjavik University, May, CDRom.
MCMAHON-BEATTIE, U., and Palmer, A. (2007) Revenue Management and Its
Impact on Consumer Trust, EMAC, Reykjavik University, May, CDRom.
McMAHON-BEATTIE, U. and Palmer, A. (2008) The Effects of Variable Pricing on
Brand Trust in Capacity Constrained Service Industries, Thought Leaders
International Conference on Brand Management, Birmingham, 15-16 April, CDRom.
O’Dwyer, M, GILMORE A. and CARSON, D., “Innovative marketing in SMES: Towards
a theoretical framework”, Academy of Marketing/AMA Annual Research Symposium,
University of Westminster, London, January 2009.
O’Dwyer, M, GILMORE A. and CARSON, D., “The nature of innovative marketing in
SMES: An empirical study”, UIC/AMA Marketing and Entrepreneurship Conference,
Stockholm, Sweden, June 2008.
O’Dwyer, M., GILMORE, A. and CARSON, D., (2008), “Innovative marketing in
SMEs: An empirical study” AMA/UIC Symposium on Marketing and Entrepreneurship
Interface, University of Orebro, Stockholm, Sweden, June 2008.
Palmer, M., SIMMONS, G. Quinn, B. (2009), “Go On (Tesco PLC) Innovate and
Dominate Global Markets: What’s Stopping-Resisting You? Double Movement
Innovation”, Invited presentation at the British Academy of Management Symposium
on Innovation, University of Brighton.
REID, C. and Greenan, K., (2007), “Best Practice Approaches to Improving First
Year Student Retention”, Strategies for Student Retention, STAR conference,
University of Ulster.
REID, C. and Greenan, K., (2007), “Critical Success Factors and Best Practice
Approaches to Enhancing the First Year student Experience”, HEA BMAF Annual
Conference, Birmingham.
REID, C; Farley H., Hunter-Jones P., McGugan S. (2009), “Cultivating communities
of teaching practice through HEA subject centres” at the HEA Annual Conference
June.
SIMMONS, G. (2009), Tread softly because you tread on consumer dreams:
Marketing’s eCeltic potential, European Institute for Advanced Studies in
Management, Bocconi University, Milan, Italy.
SIMMONS, G., Armstrong, G., and Fearne, A. (2008), Utilisation of customer insight
by SME food businesses, Institute of Small Business and Entrepreneurship, Belfast.
30

4.6 Research Grants Awarded
Dr Michael Brennan (Co-Investigator with Prof Rodney McAdam) (2008 – 2011) of
the Engineering and Physical Sciences Research Council (EPSRC) funded (Total
Value £1,400,000) Multidisciplinary Assessment of Technology Centre for Healthcare
(MATCH-2) under the direction of Professor Brian Meenan. MATCH is a consortium
of four UK universities - University of Birmingham, Brunel University, University of
Nottingham and the University of Ulster. The UBS will receive £334,000 with an
option to extend the project by a further two years. The project is researching
enterprise and business model innovation in medical device businesses throughout
the UK.
Dr Gillian Armstrong was successful in obtaining a £116,000 research grant from the
Department of Agriculture and Rural Development (DARD) for agri food marketing
research.
Dr Geoff Simmons has joined the project team in managing this research study to
completion.
Professor Rodney McAdam received funding of 4.2m Euros for two EU funded
projects in family business and innovation management within SMEs.
4.8 Membership of Editorial Boards
Dr Gillian Armstrong remains a member of the Editorial Board of the International
Journal of Food Products Marketing.
Dr Michael Brennan remains as a member of the Editorial Board of the International
Journal of Entrepreneurial Behaviour and Research.
Professor Stephen Brown was appointed to Editorial Board, Journal of Historical
Research in Marketing and to the Editorial Board, Journal of Arts Marketing
Professors David Carson and Audrey Gilmore are Joint Editors of the European
Journal of Marketing.
Professor David Carson is a member of Editorial Review Boards for Journal of
Marketing Management, Journal of Marketing: Theory and Practice, Journal of
International Marketing, Journal of Strategic Marketing, Journal of Euromarketing,
Journal of Marketing Practice: Applied Marketing Science, International Business
Review, Qualitative Market Research: An International Journal and Journal of
Research in Entrepreneurship and Marketing.
Professor Ken O’Neill is on the editorial board of the Journal of Small Business
Management (USA), the Journal of Enterprising Culture (Singapore) and the
European Journal of Marketing
31

Professor Audrey Gilmore remains a member of the editorial review board of the
Journal of Marketing, Theory and Practice (US) and the Journal of Research in
Marketing and Entrepreneurship, Qualitative Market Research: An International
Journal (UK), the International Business Review and the Irish Journal of
Management in addition to her joint editorship with Professor Carson on the
European Journal of Marketing.
Professor Pauric McGowan is a board member of the International Entrepreneurship
and Innovation Management Journal, the Journal of Small Business and Enterprise
Development, the International Journal of Entrepreneurial Behaviour and Research;
the Journal of the Irish Academy of Management, and the International Journal of
Gender Entrepreneurship.
Ms Una McMahon-Beattie is Practice Editor of the Journal of Revenue and Pricing
Management.
Mrs Sharon Ponsonby-McCabe has continued to work as a book reviewer for Oxford
University Press.
Dr Geoff Simmons has been appointed to the Editorial Board of the Journal of Food
Products Marketing.
Professor Rodney McAdam is a member of the editorial board of: Benchmarking: An
International Journal; The TQM Journal and Measuring Business Excellence.
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SECTION V: OTHER STAFF DEVELOPMENT
Dr Alison Hampton Attended ‘Students in Transition’ workshop supported by BMAF,
June 2009, the Pedagogical Research Workshop, June 2009, and the Supervision of
Research Students Workshop November 2008. She also attended the First Year
Induction workshop for Course Directors, August 2008, and the Faculty (UBS)
Retention Policy Workshop, September 2008. Dr Hampton also successfully
completed the PGCHEP qualification (Postgraduate Certificate in Higher Education
and Practice) in December 2008, having undertaken the Teaching, Learning and
Assessment; Pedagogy of E-Learning; and Effective Research Supervision modules.
Professor Rodney McAdam is the External Examiner for the MA in Entrepreneurship,
Durham Business School; External Examiner for the MSc in Business Excellence,
Bradford University School of Management, and External Examiner for the MSc in
Innovation Management at Glasgow Caledonian University. During the period he has
also acted as external examiner for PhDs at Waterford Institute of Technology,
Warwick University, Melbourne University, Queen's University of Belfast, Dublin City
University, Salford University and Letterkenny Institute of Technology.
Dr Gillian Armstrong has acted as External Examiner for the following programmes at
Birmingham College of Food, Tourism and Creative Studies: BA (Hons) and FdA in
Retail and Food Management; BSc (Hons) and FdSc Food and Consumer
Management; and BA (Hons) Retail Management. She is currently an External
Examiner for the MSc Co-operative Organisation, Food Marketing and Rural
Development in University College Cork.
Dr Adele Dunn is External Examiner at University College Birmingham for the
following programmes BSc/FdSc Food and Consumer Management, BA/FdA Retail
Management and BA/FdA Retail and Food Management. Adele also collaborated
with Mr Peter Mitchell and Dr Gerry O’Brien (Faculty of Science) on Fusion
programmes with Coolmore Fresh Foods and Clonarm Clover.
Professor Audrey Gilmore was External examiner for Quinquennial review of Post
graduate programmes – University of Glamorgan, May 2007; External examiner for new
Undergraduate and Advanced masters degrees in Marketing, University of
Aberystwyth, Wales, January 2008 and External examiner for new Masters Degree in
international Fashion Marketing, University of Glamorgan, April, 2008.
Dr Una McMahon-Beattie successfully completed her PhD with the University of
Gloucestershire. She attended: the Management and Leadership Conference in
Belfast in February 2009; the Ulster Business School Online Learning Mini-
Conference in May 2009; and an Innovation in Supporting Student Employability
Conference also in May 2009. Within the University she also attended: a Critical
Thinking Seminar led by Jenny Moon in November 2008; a PDP Strategy Seminar in
January 2009; and an Experiential Learning Workshop in March 2009. Una is
currently External Examiner for the University of Bournemouth for the BA (Hons)
Marketing and BA (Hons) International Marketing and at Glion Institute of Higher
Education in Switzerland for its suite of tourism, hospitality, leisure and events
undergraduate programmes.
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Darryl Cummins was appointed External Examiner at the University of Derby for the
MBA programmes for the period December 2008 – December 2012.
34

APPENDIX A: TRAINING COURSES AND CONFERENCE ATTENDANCE
Professor Stephen Brown was Keynote Speaker at Dangerous Minds conference,
Chicago, April, ANZMAC conference, Sydney, December and Relationship Marketing
conference, Swansea, September
Darryl Cummins has successfully completed a Recruitment and Selection Training
Course run by the University of Ulster in May 2009 and attended the Pedagogical
Research Workshop run by Professor Boud in June 2009.
Heather Farley attended: The Institute of Lifelong Learning E-Tutors Course;
Enhancing assessment and feedback: an evaluation based application (HEA/BMAF)
workshop; Ulster Connections/Utilising Social Networking sites in the classroom
(Institute of Lifelong Learning) workshop and an Enhancing the Student Experience
workshop, (1994 Group, London).
Dr Danielle McCartan-Quinn completed the University First Aid Course, and has
been appointed as the Department’s health and safety representative.
Professor Rodney McAdam completed a Project Management and Mind Mapping
course run by the Centre for Competitiveness.
35