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Raport roczny spółki PKP Przewozy Regionalne za 2004 r.

Raport roczny spółki PKP Przewozy Regionalne za 2004 r.

Raport roczny spółki PKP Przewozy Regionalne za 2004 r.

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OFERTA SPÓ£KI<br />

EFEKTYWNOή I DOSTOSOWANIE<br />

DO POTRZEB PASA¯ERA<br />

W <strong>2004</strong> roku spó³ka uruchamia³a w dobie œrednio<br />

3 213 poci¹gów regionalnych, 348 miêdzywojewódzkich,<br />

w tym 32 o <strong>za</strong>siêgu miêdzynarodowym.<br />

Prace nad ulepszeniem oferty przewozowej i taryfowej zbli¿y³y j¹<br />

do oczekiwañ podró¿nych, <strong>za</strong>równo tych doje¿d¿aj¹cych<br />

do pracy i szko³y, jak i wyje¿d¿aj¹cych na dalekie wycieczki,<br />

wc<strong>za</strong>sy czy urlopy. Oferta handlowa spó³ki mia³a <strong>za</strong> <strong>za</strong>danie<br />

równie¿ dotarcie do osób dotychc<strong>za</strong>s niekorzystaj¹cych<br />

z przejazdów kolej¹. Wprowad<strong>za</strong>ne zmiany poprzed<strong>za</strong>³y <strong>za</strong>tem<br />

szczegó³owe analizy grup docelowych.<br />

15<br />

COMPANY OFFER.<br />

EFFICIENCY AND ADJUSTMENT<br />

TO PASSENGER NEEDS<br />

In <strong>2004</strong> the company operated on average 3 213 regional<br />

trains, 316 inter-voivodship trains and 32 international trains<br />

per day.<br />

Activities aimed at improving its transport and tariff offer<br />

brought it closer to traveller expectations, both the ones<br />

commuting to work and school, as well as the ones taking long<br />

trips or going on holidays. The company also directed its trade<br />

offer to persons who haven’t been using railway transport,<br />

therefore the changes were preceded with detailed analyses<br />

of target groups.

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