Jennifer Zhao - EEWeb

PULSE NXP Semiconductors provides high performance mixed signal and standard product solutions. The company was formerly known as Philips Semiconductors, which is credited for inventing the I 2 C interface over 30 years ago. To this date, the company maintains its position as the number one supplier of I 2 C solutions and is determined to keep it that way. <strong>Jennifer</strong> <strong>Zhao</strong> started working at Philips Semiconductors as a Regional Marketing Manager for microcontrollers and then moved to logic and interface products. Her role within the company changed throughout the years, moving into higher level sales and marketing positions to better her understanding of customer’s needs. In 2009, she became General Manager for the System Management Product Line at NXP, which is her current position at the company. We spoke with <strong>Jennifer</strong> <strong>Zhao</strong> about the key initiatives of the interface business line, about their broad I 2 C portfolio, and how the company is constantly innovating to maintain its position at the top. 4 Visit: eeweb.com INTERVIEW Visit: eeweb.com 5