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Crossing Boundaries - BFI - British Film Institute

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Strengths<br />

• High quality cinema programming – diverse films to diverse<br />

audiences – a ‘passion for cinema’<br />

• Distinctive cinema experience – an ‘aspirational good’<br />

• A wider cultural programme – festivals, talks, exhibitions,<br />

conferences<br />

• Centres for social and business networking with a cultural<br />

integrity<br />

• A generosity and openness of spirit – offering a comfort<br />

zone for connecting and creating<br />

• Innovative education programmes<br />

• Leaders of culture-led regeneration.<br />

Opportunities<br />

• To operate as innovative cultural intermediaries with an<br />

expanded physical and digital footprint that sits at the<br />

heart of and drives change for the city’s/region’s cultural<br />

offer<br />

• To develop a network of venues that develops delivery<br />

partnerships and offers leadership for culture-led change<br />

• To deliver across multiple agendas as critical brokers of<br />

partnership and activity; and to establish an openness<br />

that is embraced by a far wider mix of ‘users’ and<br />

‘beneficiaries’<br />

• To lead innovation in cinema exhibition and audience<br />

development, with digital technology a key enabling tool<br />

Weaknesses<br />

• There is a sometimes unproductive tension between<br />

protecting the current status and embracing change<br />

• There is a lack of capacity and in some instances<br />

expertise to drive from an enabling to an engaging<br />

agenda<br />

• Entrepreneurial culture is underdeveloped<br />

• Clarity of offer and purpose is not always forthcoming;<br />

the trajectory of change has not been mapped.<br />

Threats<br />

• Failure to adapt from an enabling to engaging<br />

infrastructure offer<br />

• The emergence of new platforms for exhibiting cinema<br />

‘beyond the cinema’<br />

• An improved cultural offer elsewhere, coupled with ever<br />

increasing demands on people’s leisure<br />

time/expenditure<br />

• Revenue depletion – e.g. due to new competition from<br />

workspace providers and bar operators; smaller<br />

audiences; and public sector funding reviews<br />

• Weak partnership – with corresponding weakness of<br />

vision and voice.<br />

Introduction 32<br />

tom fleming / creative consultancy<br />

UK <strong>Film</strong> Council<br />

in association with<br />

Arts Council England and the Arts Humanities Research Council

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