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Addara English Press Release - AOC

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<strong>Press</strong> <strong>Release</strong><br />

<strong>AOC</strong>’s new LCD TV line-up with LED technology:<br />

attractive design plus high contrast<br />

Berlin, 23 June 2010 – Brand supplier <strong>AOC</strong> extends its TV product<br />

line-up with the new “<strong>Addara</strong>” series. The three models with screen<br />

sizes of 47 cm/18.5”, 54.6 cm/21.5” and 60 cm/23.6” combine design,<br />

quality and environmental friendliness. Their ultra-slim design makes<br />

sure they fit perfectly into modern home environments. Energy-saving<br />

LED backlighting guarantees excellent contrast and deepest black.<br />

Launching its first TV set as early as 1934 under the “Admiral” brand, <strong>AOC</strong>,<br />

a globally leading manufacturer of displays, looks back onto more than<br />

three-quarters of a century’s experience in the TV market.<br />

Latest technology plus LED backlighting<br />

With a profile of less than 4.0cm and a piano black finish, these HD models<br />

are the epitome of elegance. Inside, they sport state-of-the-art, perfectly<br />

matched TV technology. The energy-saving LED backlights not only enable<br />

a more compact design, they also ensure a balanced brightness<br />

distribution, natural colour reproduction, impressively contrast-rich images<br />

as well as deep blacks.<br />

Complete connectivity<br />

Thanks to their numerous inputs the <strong>Addara</strong> models are the ideal<br />

multimedia centres for versatile home entertainment. HDMI ports connect<br />

Blu-ray players, audio systems or games consoles to the TV for an<br />

enjoyable audio and video experience in supreme quality. Digital cameras<br />

and camcorders can easily be hooked up to the USB Cinema interface<br />

(USB 2.0).


<strong>Press</strong> <strong>Release</strong><br />

Amazing sound quality<br />

The Virtual Surround Sound delivers an incredibly intensive surround<br />

experience through its sophisticated sound process engine.<br />

Environment<br />

There are several advantages in using LED backlights. Next to delivering<br />

an impressive image quality, they also boast green credentials: a mercuryfree<br />

manufacturing process and a power consumption of 40 per cent less<br />

than normal TVs. Already economical when switched on, these models<br />

consume less than one watt when in stand-by mode.<br />

The attractively priced <strong>Addara</strong> models will go on sale at the end of June;<br />

price recommendations are:<br />

47 cm/18.5“ (L19K097) RSP 249 euros / 208 GBP,<br />

54.6 cm/21.5“ (L22K097) RSP 289 euros / 241 GBP,<br />

60 cm/23.6“ (L24K097) RSP 329 euros / 275 GBP<br />

For further information:<br />

united communications GmbH<br />

Peter Link, Elena Strzelczyk<br />

Phone: + 49 30 78 90 76 – 0<br />

Email: aoc@united.de<br />

or<br />

<strong>AOC</strong> International (Europe) GmbH<br />

Doreen Neumann<br />

Phone: +49 30 68 40 99 141<br />

Email: doreen.neumann@aoc-europe.com<br />

About <strong>AOC</strong>:<br />

<strong>AOC</strong> is one of the top brands in the display market. The company’s<br />

European headquarter is located in Berlin. High quality, first-rate<br />

service, an attractive design as well as environmentally friendly and<br />

innovative products at competitive prices are the reasons why more and<br />

more distribution partners trust in <strong>AOC</strong>. The exceptionally broad product<br />

range of computer displays, monitor TVs and LCD TVs has won<br />

numerous awards, amongst others the renowned red dot design award.<br />

<strong>AOC</strong> is a subsidiary of TPV Technology Limited, the world’s largest LCD<br />

manufacturer. www.aoc-europe.com

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