-VYVSZ #BUISPPN 'JUUJOHT - GROHE Blue

Luxury Bathroom Fittings Page 12 grohe.com
Our Design Values
Human. Easy. Performance. These three brand values are at
the heart of all GROHE products – faucets and fittings that
go beyond aesthetics by combining visually stunning designs
with superior technology. Throughout the design process we
constantly refer back to these three words to ensure our
designs are always relevant and user-centric.
We strive to create products with which people will form
relationships – encouraging them to keep them for longer
and use them more efficiently. Ergonomic design is a key
consideration. Our products are created to be approachable
in order to invite and facilitate interaction.
We go to great lengths to ensure everything we do is
intuitive and simple to use. In an over complicated world,
we are dedicated to reducing the unnecessary complexities
of modern life.
Beauty and performance are simultaneously considered, as
we strive to achieve the optimum balance between aesthetics
and function. By studying human behaviour and contextual
use, we create unique and innovative experiences. Through
the use of superior materials and engineering processes our
products deliver a lifetime of pleasure.
Our in-house design team analyses and explores cultural
references and their sources – predicting future trends in
consumer behaviour and is instrumental in all design
activity. Identifying shifts in interior and architectural style
preferences ensures our product portfolio is always current,
relevant and user-centric.