2011_PFD Kokatat.VF.pdf
2011_PFD Kokatat.VF.pdf
2011_PFD Kokatat.VF.pdf
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<br />
Media Contact<br />
Lisa Kincaid<br />
775.225.8039<br />
lisa_kincaid@kokatat.com<br />
www.kokatat.com<br />
MJ Carroll<br />
970.259.3555<br />
mj@verdepr.com<br />
www.verdepr.com<br />
<br />
<strong>Kokatat</strong> Redesigns Popular <strong>PFD</strong>s with New and Smart Features<br />
MsFIT, MsFIT Tour, OutFIT and OutFIT Tour Get Updates for <strong>2011</strong><br />
ARCATA, Calif., (July 10, 2010) –<strong>Kokatat</strong>, the 39-year-old independent<br />
watersports apparel and accessories company, continually strives to improve<br />
their products and value the feedback of consumers to make this possible. As<br />
a result, four of <strong>Kokatat</strong>’s most popular <strong>PFD</strong>s, including the MsFIT, MsFIT<br />
Tour, OutFIT and OutFIT Tour, will be updated with new aesthetics and<br />
improved features for <strong>2011</strong>.<br />
The MsFIT and MsFIT Tour were originally designed for women, but the<br />
comfort and fit is loved by both women and men alike with its shorter torso<br />
and articulated princess cut foam panels, allowing for easy movement and<br />
adjustability. The OutFIT and OutFIT Tour offer a longer torso <strong>PFD</strong> style and<br />
larger sizing than the MsFIT.<br />
Each model, though individually diverse, has been updated with many shared<br />
new features that have resourceful purposes to enhance each <strong>PFD</strong>s<br />
ergonomic and innovative design.<br />
Shared Features:<br />
Redesigned to offer improved features and better aesthetics:<br />
• Incorporates redesigned top-loading duplex stretch mesh pockets<br />
complete with a key lanyard, for easier access and optimal<br />
organization. Two pockets on MsFIT Tour and OutFIT Tour, one pocket on<br />
MsFIT and OutFIT<br />
• Newly repositioned front lash tab for quick access<br />
• New covered knife garage over lash tab for protection against snag<br />
hazards. Only on OutFIT Tour and MsFIT TOUR<br />
• New logo placements<br />
• All models of <strong>Kokatat</strong> <strong>PFD</strong>S are made with GAIA PVC-free foam<br />
MsFIT: MsFIT Tour: OutFIT: OutFIT Tour:
Specifically the OutFIT Tour will be receiving an additional side pocket,<br />
featuring the new top-loading duplex stretch mesh pocket design. The<br />
electronic pocket will then be repositioned to a more central location for more<br />
security and accessibility.<br />
About <strong>Kokatat</strong> Watersports Wear:<br />
For the past 39 years, <strong>Kokatat</strong> has built a reputation as a friendly company<br />
of paddling enthusiasts, dedicated to creating innovative paddlewear and<br />
accessories. <strong>Kokatat</strong> is a highly trusted brand known for its independence,<br />
high level of quality in addition to an extremely well respected, service-driven<br />
business model. <strong>Kokatat</strong> is an incredibly strong brand and is known for<br />
authenticity and launching game changing paddling products. Please visit<br />
www.kokatat.com and follow <strong>Kokatat</strong> on Twitter “@kokatat” and on<br />
Facebook.
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