My Generation August 2010 - Keep Me Current

AUGUST 2010
Big spenders

2
July 6–September 30, 2010
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PUBLISHER’S NOTE
No question, boomers rule
Maine is booming. Seriously. According to a
story in this issue of My Generation by staff writer
Melissa Wood, Maine is second only to Vermont
in the number of baby boomers who live here.
Boomers make up 30 percent of the population in
Maine – and that is very good news for the Maine
economy. Baby boomers make and spend the most
money. That’s not just true of Maine, it’s true across
the country.
And, as Wood points out in her piece, “boomers
don’t follow trends, they set them.”
Think about some of the trends that boomers
are setting as you read the stories in this issue. According
to Meg Maiden of the Maine Windjammer
Association, many boomers are chartering sailing
vessels for their summer family reunions. This sure
beats kicking back on the farm in the 90 degree heat.
Read more about the different food, wine, and other
“working” cruises you can take on page 7. If you
are more of a land-lover, check out the interesting
packages that the Inn by the Sea in Cape Elizabeth
has put together for their summer guests. Or, if you
are more inclined to have a “working” vacation, you
may interested in building a piece of furniture for
yourself with the folks at Thos. Moser.
So many options, I want to choose them all.
Keep reading and you will learn about specialty
PUBLISHER
Lee Hews
EDITOR
Jane P. Lord
ADVERTISING
MANAGER
Mark Hews
PRODUCTION
MANAGER
Jonathan Morse
DESIGN &
PRODUCTION
Kate Audette
Katie Bell, Joe Cote
Traci Goff
medical testing that only money can buy. Boomers
are the generation that is ordering up a long list of
high-end tests to determine how healthy they are,
how long they will live, and how they can best take
care of themselves based on the test results. Read
more on page 4.
Boomers don’t limit their spending on themselves.
They are spending some of their hard-earned money
on their dogs. The family dog is no longer subjected
to sleeping out on the back porch or chained in the
backyard dog house – boomer beasts are sent to the
fi nest “inns” and day cares that money can buy. And
I know some boomers who have actually put off buying
their own health care so that they can send Max
and Minnie to day care while they work as a downtown
lawyers. This is a national trend, too. Mike
Higgins writes in his story on page 11, “According to
the American Pet Products Association, Americans
spent $45 billion in pet products in 2009, and that
fi gure is projected to rise to $47 billion for 2010. A
big chunk of that money is from aging, fi nancially
secure baby boomer, who face empty homes after
their children leave, say those in the industry.”
Hmmm, maybe I should have started a doggie day
care business instead of a newspaper company.
Thanks for reading.
Lee Hews
Publisher
mygeneration
1946-1964 THE BABY BOOMER YEARS
A monthly publication by Current Publishing
WRITERS
Mike Higgins
Taryn Plumb
Melissa Wood
840 Main Street, PO Box 840, Westbrook, ME 04098
(207) 854-2577 • Fax (207) 856-5530
Email: mygeneration@keepMEcurrent.com • www.keepMEcurrent.com
© 2010. All Rights Reserved. All logos and trademarks are property of their respective owners.
No part of this publication may be reproduced without written permission from the publisher.
AUGUST 2010 3
inside
ADVANCED MEDICAL TESTING ........4
BIG MONEY, BIG IMPACT ..................6
HIGH-END VACATIONS .......................7
PAMPERING OUR POOCHES ........... 11
55+ COMMUNITIES .......................... 13
FITNESS ............................................... 14
Cover photo: The Inn by the Sea offers well-heeled boomers and
others opportunities to relax, but also active vacation activities such
as classes on how to grow a garden weigh station, or a guided canoe
or kayak tour. Courtesy photo

4
Advanced medical testing
Cough up a lot of money for these
By Taryn Plumb
We’re all familiar with the regular-old
heckup: the waiting, the johnny, the coughng.
But how about this instead? Full body scans
nd body composition analyses, blood tests
creening for dozens of diseases, EKGs and
AT scans, and intimate, in-depth discussions
ith dozens of specialists and therapists.
It’s called advanced medical testing, and,
articularly geared toward the well-heeled
oomer set, it’s the cutting edge in undertanding
bodily functions, interior makeup,
ancer and disease risks, as well as genetic
oots – if you’ve got the cash for it, of course.
Brace yourself. Prices range anywhere
from $500 to $6,000, depending on your age
and how in-depth you go want to go. And,
although some limited aspects of the tests can
be billed to insurance companies, according
to experts, the bulk of the bill is yours to foot.
Here in Maine, options are limited – but
those willing to take a trip have many more
opportunities to plumb the boundaries of
their own bodies.
In Boston, for instance, Massachusetts
General Hospital offers an “executive physical
program,” comprising several hours of
examination, according to its website.
The extent of the exam is based on the
American Medical Association’s age and gen-
der guidelines, as well as the patient’s medical
history, according to Mass General. But typically,
it includes a comprehensive physical,
colorectal cancer screening, EKG, body composition
analysis, hearing and visual tests, immunizations,
and various lab tests examining
urine, cholesterol, blood sugar, and thyroid,
liver and kidney function. Women also get a
pap smear; men, a prostate exam.
Not extensive enough? Additional components
(subject to extra fees) can include a
mammogram, audiology evaluation, eye examination
with glaucoma screening, nutrition
consult, chest X-ray, cardiac arrest test, dermatology
evaluation, bone density test, and a
colonoscopy, according to Mass General.
When you’ve made the right decision, you know.
Even though we knew it was time, moving to an assisted living
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I never dreamed it would feel so much like home. And it’s
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At the end of all this, the patient receives
a confi dential, detailed report, including recommendations,
which can be passed along to
his or her primary care doctor.
Looking to make more of a trip out of it?
Similar all-encompassing physicals can be
had at Johns Hopkins Medicine in Baltimore,
the Cleveland Clinic in Ohio, and the Greenbrier
Clinic in West Virginia.
But if all that’s a little too overwhelming
– or if you prefer to simply focus in on a particular
problem area – try the ScanDirectory
of Boston. Clients can get 64-slice CT scans
using rotating X-rays, virtual colonoscopies,
(Continued on Page 5)
123 School Street, Gorham, ME | 207-839-5101 | www.innatvillagesquare.org

Advanced medical testing
(Continued from Page 4)
and scans of the body, brain, heart, head,
lungs, and carotid artery, according to the
company’s website.
Meanwhile, Canyon Ranch in Lenox,
Mass., offers a panoply of intensive blood
tests through the company Biophysical.
For starters, the Biophysical250 is named
for its function – it surveys 250 biomarkers
in the blood that indicate risks for cancer,
hormonal imbalances, metabolic disorders,
and cardiovascular, autoimmune, viral and
bacterial diseases.
Cost? $3,400, according to Biophysical’s
website.
Other tests use biomarkers to scrutinize
sex hormones, fatigue, appetite and obesity,
or changes in aging; a few simply assess
overall health conditions.
But going beyond medical makeup, if you
have more of a historical interest in where
you came from, there’s also DNA testing for
ncestry.
With an at-home cheek swab kit – costng
$245 through www.determigene.com
– lab techs use DNA to hypothesize which
anthropological native region you originated
from, and can also match you with populations
across the globe, as well as identify the
various strengths of those particular populations.
In any case, you’re not likely to come away
saying, “Was that it?”
A closer look
For more information on advanced
medical testing, visit these sites:
http://www.massgeneral.org/executivehealthservices/programs/executivephysicalprogram.aspx
http://www.scandirectory.com/fa
cility/ma//boston-diagnostic-group
http://www.biophysicalcorp.com/
http://www.determigene.com/
detail_ancestry.asp
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5

6
By Melissa Wood
Big money, big impact
Boomer spending drives the economy of Maine
Maybe at one time you thought you could
hange the world, or at least wanted to try.
erhaps as an idealistic adolescent you thought
aybe you could do something to at least make
difference, politically, socially or otherwise.
But as a baby boomer, you already are changing
the world.
“Because they’re such a large part of the population
on a national level, they really drive a lot
of the national trends,” explained Amanda Rector,
an economist specializing in demographics
with the Maine State Planning Offi ce.
In other words, as members of this generation
go through the different stages of life, so goes the
nation.
“The baby boom population is so large that
as they enter different life stages the economy
changes to accommodate them,” according to a
population outlook for 2013 to 2028 published
by the Maine State Planning Offi ce.
Just how much power does that mean? “They
are such a large part of the population, if they
decide to retire in one fell swoop, some industries
would have to shut down for lack of workers,”
said Rector.
Thankfully that hasn’t happened, and whatever
they decide to do next, there’s no question
that currently boomers are at the height of their
earning and spending power, a fact with farreaching
effects on the rest of the economy.
“Certainly they have higher earnings than
other age cohorts and buy more things than
other age cohorts,” said Rector.
This holds true especially in Maine, where
boomers make up 30 percent of the population,
which means the state has the second highest
percentage of boomers in the nation after Vermont,
according to the State Planning Offi ce.
Why are there so many boomers in Maine?
Rector said the reasons vary, but include a number
of older boomers who came to Maine’s summer
camps or visited when they were younger
and are now retiring here. At the same time, as
the number of retirees is increasing, the number
A few of the high-end, “distinctive” properties listed for sale in Maine by Town & Shore Real Estate in Portland.
of younger people is decreasing because many
of them are leaving the state to go to college and
fi nd employment elsewhere.
As a broker specializing in high-end, “distinctive”
properties, Susan Lamb of Town & Shore
Real Estate in Portland has helped clients in their
50s and 60s fi nd that dream retirement home in
Maine. In the past couple years, however, she has
seen fewer people coming to Maine.
“I think, as far as spending goes, they’re probably
more conservative than they’ve been in the
past,” she said. “There are many more luxury
homes on the market that might have been purchased
if it were a different economy.”
When they are ready to buy, Lamb has found
low maintenance is a key selling point for baby
boomers.
“Most of them prefer to buy a home that does
not need work,” she said.
Glenna Irvine, a buyer broker with the Landry
Team at Benchmark Residential & Investment
Real Estate on Munjoy Hill in Portland, has seen
a buying trend of second home purchases both
by baby boomers from out of state and within
the state.
“From what we’re seeing, it’s not just people
from out of state, it’s also people who live in
Maine and want a second home closer to the
city,” she said.
Recent clients have included couples from
York and northern Maine, who kept their fi rst
homes but also bought places in downtown Portland.
She said Portland’s East End has proved especially
attractive to these second-home buyers,
who appreciate its mix of homes and old neighborhood
feeling while still being in the city.
“It has a real down-to-earth feel,” said Irvine.
“They want to be in the city, but they also want
to have that closeness of a neighborhood.”
Irvine says many baby boomers – including
fi ve of her clients in the last three months – are
buying condos in the city to be closer to their
adult children. All of the fi ve are from Maine
and tend to use the city as a hub where the
whole family can gather.
“It’s very, very common,” said Irvine. “I think
we tend to have a little bit more of a connection
to our kids.”
Having those kids out of the house has also
changed some of the boomers’ spending habits
when it comes to their vehicles, too.
Clyde Bartlett of Yankee Luxury Auto said
baby boomers, who make up about 50 percent
of his customer base, are mostly buying smaller
SUVs and convertibles for driving around in
the summer.
“They’re graduating from their family vehicle,”
said Bartlett. “Most of their kids have
grown up and gone and now they’re able to buy
that car they’ve wanted all their lives. They’re
fi nally able to get that luxury they’ve been waiting
for.”
More than anything else, however, health
care spending is expected to grow as boomers
reach their retirement years.
“Anecdotally, it’s safe to say that older people
spend more money on health care and so that
is one reason why health care spending is expected
to grow strongly as the baby boomer
generation ages and requires more,” said economist
Joel Johnson, also with the Maine State
Planning Offi ce.
Other consequences include a change in revenue
in both income and sales taxes.
“Right now, baby boomers are in their peak
earning years and at the top of pay ranges,”
said Rector.
This means that the state receives higher
payroll and income taxes from boomers and
will lose that revenue once they retire.
“The other side of that is they’re at their peak
earning years and they’re also buying more
stuff, so the state gets more sales tax revenue,”
said Rector.
And boomers may not retire for a while.
Many may choose to wait until they’re 75 instead
of 65. It’s hard to tell because boomers
don’t follow trends, they create them. And so,
for example, once they do retire, they may decide
to spend their retirement years working for
a nonprofi t as a volunteer or starting up new
businesses – instead of playing golf for the next
20 years.
“The baby boomers have never really done
anything conventionally,” said Rector. “Baby
boomers tend not to follow the same pattern
of behavior as previous generations in terms of
working and thinking about retirement.”

AUGUST 2010 7
Luxury, not leisure
High-end vacations:
By Melissa Wood
What’s your idea of a Maine luxury vacaion?
It’s probably safe to say that manual
abor isn’t the fi rst thought that comes to
ind.
Indeed, our state has its share of fi ne hoels
and restaurants, island getaways and
eautiful beaches where you can spend long,
azy days lounging in the sun. But it turns
ut that when baby boomers have some
ime off and money to spend in Maine,
any are seeking hands-on, learning expeiences
– even if that experience includes
ome labor – without completely letting go
f luxury, either.
“What I’m fi nding with baby boomers is
that it’s all about the experience,” said Pamela
Hurley-Moser, owner of Hurley Travel
Experts in Portland. “They’re not just going
to sit on a beach. They want to experience
culture, though they want to be pampered
while experiencing culture.”
That is, active baby boomers want to
make the most of their “leisure” time.
“Luxury vacations in Maine may not be
as glitzy as vacations in other parts of the
world, but they tend to be more authentic,”
said Hurley. “The authenticity makes it a
sought-after experience.”
Hurley-Moser doesn’t have to look far
to fi nd one such example of an authentic
Maine “luxury” vacation. Her husband,
David Moser, is the principal designer for
famed Maine furniture maker Thos. Moser,
founded by his father, Tom Moser. The
company offers a “Customer in Residence”
program, where people come from all over
(Continued on Page 8)
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A national historic landmark, the American Eagle was built in Gloucester, Mass., in
1930. The American Eagle was the last fi shing schooner ever built in New England.
Courtesy photo by Fred LeBlanc

8
A private boardwalk through a bird sanctuary leads to a mile of beach at Inn by the Sea. Courtesy photo
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High-end vacations:
Luxury, not leisure
(Continued from Page 7)
to spend their vacations working in the company’s
workshop building their own piece of
Thos. Moser furniture.
Program coordinator Steve Wyman compares
the Customer in Residence program to
a “fantasy camp” experience where you get
to play with Red Sox players. The difference
is that you have something tangible to bring
home with you at the end of the week.
“You don’t have just memories and you
don’t have just photographs, but you have
something that you built,” said Wyman. “It’s
something they can look at with pride and
show people.”
The cost for the program usually ranges
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piece of furniture the customer decides to
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During the weeklong “internship,” participants
spend 30 hours in the workshop,
where they build their piece of furniture
with the guidance of one of the company’s
master cabinetmakers as they learn techniques
in fi ne woodworking. The customers
in residence also have a chance to meet Tom
Moser and take tours of his original studio
in New Gloucester.
“The cabinetmaker serves as the guide to
help them build the piece but the customer
does the work,” said Wyman.
Wyman said the 78 people who have completed
the program since its 2007 beginning
have so far have included two Navy Seals, a CIA
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High-end vacations:
Luxury, not leisure
(Continued from Page 8)
and psychiatrist as well as architects, homemakers,
engineers, professors and bankers.
A chief information offi cer from Texas did
the workshop with her father, a retired auto
worker from Ohio, and a professor of neurology
from Purdue and his wife celebrated
their anniversary by building a sleigh bed
together.
At the end of the week, participants say
it’s been “life changing,” said Hurley. To celebrate
the completion of the week, attendees
gather one last time for the a graduation/
signing ceremony where Tom Moser signs
the pieces of furniture made by participants,
which can be quite an emotional event.
“These grown men have tears in their
eyes,” said Hurley. “It’s really quite something.”
To fi nd another example of an “authentic”
Maine luxury vacation, look toward the
sea. The coastline is, of course, what lures
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Windjammers sometimes anchor at the head of Somes Sound, near the village
of Somesville on Mount Desert Island, where this picture-perfect foot bridge can
be found. Courtesy photo by Capt. Noah Barnes
many to spend their vacations here. For
some, however, it simply is not enough to
just gaze at it from the shore, but to experience
the thrill of the ocean fi rst hand.
“I think one of the neatest possibilities
is to charter a windjammer for your family
12235
reunion,” said Meg Maiden of the Maine
Windjammer Association. “That could be
the ultimate fun way to spend time with
your family.”
The fl eet of tall-masted schooners that
belong to the association can be chartered
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9
with prices depending on the size of the boat
and number of days at sea. Maiden said the
cost for a group of 20 to charter a boat for
four days is about $9,000 to $10,000. Each
cruise includes a captain and crew, though
passengers can also learn how to sail during
the excursion if they want to.
“There’s something for everyone as far as
the activity level,” said Maiden, who said
that passengers can lend a hand, but “it’s
defi nitely not enforced.”
For those who want to go a step further
in their seamanship skills, the schooners
also offer specialty cruises where you can
learn the ins and outs of sailing. Other
themed trips include a knitting cruise, a
chocolate-lovers cruise, and excursions
where time spent on the ocean is also
time spent learning about topics as diverse
as photography, geology, astronomy,
and the subtleties of wines from different
regions of the world. The schooner
Stephen Taber hosts a popular winetasting
cruise where the captain’s wife,
(Continued on Page 10)

10
A rowboat in waiting: guests will catch a ride back to their windjammer after an
island excursion. Courtesy photo by Fred LeBlanc
High-end vacations: Luxury, not leisure
(Continued from Page 9)
Jane Barrett Barnes, leads nightly tastings
and discussions.
“It’s a small, intimate group, and you really
get to learn a lot about wine,” said Maiden.
The wine cruises include meals cooked on
the ship’s woodstove paired with wines. Each
night, the 20 guests sample wines from eight
bottles featuring wines from a different country.
For a six-day tour, the price per person is
$1,138.
Dedicated foodies can also spend their time
in Maine not just sampling the local cuisine,
but also taking part in its harvest and preparation.
Guests at the Inn by the Sea in Cape
Elizabeth – the only place in Maine that has
a certifi cate from Virtuoso, a high-end network
that selects the best of the best of the
best in luxury travel – can catch their own
lobsters or join the inn’s executive chef as he
selects ingredients from Portland markets.
Cruises on the Lucky Catch offer an opportunity
for guests to pull their own traps
and then purchase those same lobsters for a
private lobster bake, at one of the inn’s cottages.
Packages start at $709 per night for
four people. There is an additional $100 surcharge
for a private lobster bake.
The inn also offers a foodie package. Starting
at $755 per night, guests get some one-onone
time with Mitchell Kaldrovich, executive
chef at the inn’s Sea Glass restaurant, who
will shop with guests and then invite them
him into his kitchen, where he teaches them
how to create the evening’s repast.
“He works really hard to fi nd fresh produce
from neighborhood farms or the sea,”
said Rauni Kew, of the Inn by the Sea, who
noted that using local ingredients is important
to the chef.
“He really celebrates Maine food in a big
way. He actually puts the grower and farm
names on the menu to show people where
the food is coming from.”
Active guests can also take classes on how
to grow a garden suitable for wildlife habitat
in their own yards (the inn is surrounded by
both certifi ed wildlife habitat and butterfl y
weigh stations) or take guided canoe or kayak
tours with an Audubon guide to learn about
local wildlife on the nearby marsh.
Ready to relax yet?
Luxury doesn’t always have to mean staying
busy all the time. Guests and day trippers
alike can indulge in some leisure time at the
inn’s spa, which offers an authentically Maine
“Sea Wave” massage for $150. The 90-minute
treatment features an undulating bed that
mimics the ebb and fl ow of marine motion
and sounds of the nearby sea.
“So it’s the ultimate Maine coastal experience,”
said Kew. “You really feel as if you’re
at the beach having that massage.”
Bob Fontaine of Thos. Moser, left, partnered with customer Ted Bryant of
Richmond, Va., to build a Windward One Place in Walnut. Courtesy photo
A lobster feast, complete with corn, potatoes and all the fi xings, is the highlight of
every windjammer cruise. Courtesy photo by Jim Dugan

A dog’s life
By Mike Higgins
Let’s face it, sometimes we all fantasize about
aving a dog’s life.
Think of how good some dogs have it. Their
eals are brought to them and they don’t have
o cook or clean up after themselves. They
on’t have to go to a job, their days are spent
nding a comfortable spot to take a nap and, if
he mood strikes, an occasional bark at somene
passing by. And when everyone comes
ome at night, there’s a walk to look forward
o and maybe even a lap to sit on while watchng
TV.
And today, there are more ways than ever
o pamper your dog, from the typical toys and
reats, all the way to a local doggie day care
hat features luxury suites for overnight guests.
here’s no shortage of ways that local boom-
ers can spend money making sure their dogs
have the best life possible.
It’s a national trend. According to the
American Pet Products Association, Ameri-
AUGUST 2010
Big-spending boomers
pamper their pooches
cans spent $45 billion in pet products in 2009,
and that fi gure is projected to rise to $47 billion
for 2010. A big chunk of that money is
from aging, fi nancially secure baby boomer,
11
who face empty homes after their children
leave, say those in the industry.
“People will continue to spend above and
beyond on their pets as the population ages
and pets take the place of children at home,”
according to Small Business Trends, a company
that examines business growth and trends
in the U.S.
In Maine, one company, Planet Dog, has
been around since 1997, and specializes in
products, as their company motto says: “made
for dogs, by dog lovers.”
“We believe strongly that the dog is a member
of the family,” said Jessica Hussiere, a
member of the customer support department
at Planet Dog.
Indeed, Planet Dog has plenty of options
(Continued on Page 12)

12
Big-spending boomers
pamper their pooches
(Continued from Page 11)
for dogs of all ages and sizes, with toys ranging
from soft toys for puppies, to tougher chew toys
for adult dogs and even a line of softer toys for
older dogs.
“There are a lot of pampering options out
there,” Hussiere added.
In fact, some of the pampering options for
dogs are more expensive than products for humans.
For example, one online retailer, which goes
by the apt name “Upscale Pup,” advertises spa
robes for dogs. One robe, the Darling Duckie,
goes for $19.99. A plain robe of similar quality
for humans is advertised on one major retailer’s
site (no names, but think “Tar-jay”) for $16.99.
But, hey, the dog robe has a duckie on it.
While it’s very important to keep your pet’s
nails trimmed, colored nail polish is a little over
the top. But if you want your dog to be on the
cutting edge of canine fashion, Upscale Pup has
six colors of dog nail polish in colors like “fi re
engine red” and “bow wow green” for $11.95
a bottle. Looking at our major retailer, a similar
size bottle of polish costs $4.99, but “bow wow
green” is sadly, unavailable.
But pooch pampering goes far beyond bathrobes
and nail polish.
How about a stay in an upscale hotel?
Portland’s Eastland Park Hotel welcomes pets
for a fee of $30 per night (added to the regular
room rate). But that fee does more than just get
the dog into the door. Each pooch checking in
to the Eastland gets a special edible treat, a toy
to take home, a copy of “The Ultimate Guide
to Dog Parks, Beaches and Trails in Maine”
and a copy of Downeast Dog News. They
even offer dog walking services for those guests
whose human companions want to spend some
extra time out exploring the city.
But what about the times when the dogs
aren’t staying in a hotel, dreaming about room
service Milk Bones?
There’s always doggie day care.
In recent years, doggie day cares have become
a booming business. They are exactly
what their name implies, places where dog
owners who don’t want their furry friend alone
all day can bring their dog to play and socialize
with other dogs.
One such place is Camp Bow Wow in Portland.
A franchise of a national company, Camp
There are more and more options out there for boomers and others to pamper
their dogs, with one such option being doggie day care. These dogs at Portland’s
Camp Bow Wow – with prices starting at $26 a day – are happy to run and play
with their furry friends all day.
Bow Wow is owned by Jill and Gary Mansir,
who turned their love of dogs into a business
two years ago.
Jill Mansir said that she not only owns a doggie
day care, she is also a pet owner herself, and
she knows a thing or two about pampering her
three dogs.
“We buy them special food,” she said. “They
probably have more beds in the house than any
one of us have. They have three beds in the living
room and two beds in the bedroom besides
sleeping in our bed.”
Her dogs also have their own special cookie
treats and they have a large toy box that they
can rummage through.
At Camp Bow Wow, the dogs have all the
comforts they could possibly need. When they
arrive, they are taken to a large indoor/outdoor
play yard, which is separated by the dogs’ size,
so smaller dogs are with dogs of their own size.
A recent visit to Camp Bow Wow found all the
dogs playing and eagerly barking to welcome
the visitors in their midst.
Mansir said that she has seen her share of
lovingly pampered pooches come into Camp
Bow Wow; in fact, some of them are regular
customers.
“We have a handful of dogs come in fi ve days
a week. Some of those dogs get a bath once a
week and a nail trim,” she said. “People are always
spending money on that type of thing.”
A day at Camp Bow Wow starts at $26 for
one dog, and 10- and 20-day packages are
available at a discount. Grooming, which is by
appointment only, ranges from $15-$32, depending
on the size of the dog.
And people who miss their dogs while they
are off having fun at camp don’t have to worry.
They can watch their dogs on a live, streaming
web cam and now even on their mobile phones
thanks to an iPhone application that allows pet
owners to watch the feeds from the cameras
from anywhere in the world.
“A lot of people will spend that $1.95 so
when they go away on trips they get to watch
their dogs,” Mansir said, adding that she also
hears from people who have been keeping track
of their dogs throughout the day. “I can’t tell
you how many people will call and say, ‘I can’t
see my dog on the camera, where are they?’”
she said.
Dog owners with an iPhone can check
up on their dogs from anywhere in the
world on Camp Bow Wow’s iPhone
application.
Some dog owners want nothing but the
best for their dogs and this luxury cabin
at Camp Bow Wow certainly fi ts the bill.
It features artwork, a large bed and even
a fl at screen TV.
Staff photos by Mike Higgins
Camp Bow Wow also has facilities for dogs
that need to stay overnight while their families
are out of town. These range from simple
“cabins,” which are large wire crates with beds
and food and water, which start at $37 per night
for one dog, all the way to the “luxury suites,”
which feature a private room with a large bed,
toys, food and water, piped in music and a small
fl at-screen television mounted on the wall. The
luxury suites start at $46 per night for one dog.
“At night, we pipe in ocean sounds and CDs
that we rotate,” Mansir said.

AUGUST 2010 13
look better and better
55+ communities
Look around many suburban areas,
nd you are likely to fi nd age-restrictd
communities catering to adults
ho have hit the magical age of 55.
At this age you may be thinking of
etirement or are ready to put in a few
ore years on the job. What you may
e looking for is a home that is less
aintenance, meets your needs (intead
of the needs of kids who have
ong left the nest), and offers conveience
items all in one package. That
s just what 55+ communities, also
nown in some places as “active adult”
r “lifestyle communities,” offer.
Forget preconceived notions about
senior living.” These are not nursng
homes or assisted living facilities.
hey are simply subdevelopments
hat traditionally offer homes and
menities to an age-restricted group.
Some communities will even allow individuals
ages 18 and older to live in
the homes, provided there is at least
one other individual in residence who
meets the age requirement.
55+ housing offers many advantages
to interested individuals:
• Amazing amenities: Active
adult communities are more than just
homes. They typically are built on
a sprawling campus complete with
clubhouse, pools, exercise rooms, and
nature trails. Most offer recreational
activities such as craft classes, movie
trips, card games, and much more.
• Proximity to friends and family:
Active adult homes are cropping
up in suburban areas all around the
country. Their popularity and availability
has grown as more baby boomers
reach age 55. Because of this, in-
dividuals can still live close to friends
and family – and continue all of their
social visits – but have the convenience
of adult living.
• Desireable home designs: New
homes are being built with open fl oor
plans in a variety of styles. Many feature
single-level living, to eliminate
the need for scaling steps. Energy effi
cient materials and many other features
make these homes desireable
and attractive.
• Security and safety: Many communities
are gated with announced
visitors and have private security patrols.
Some are located in close proximity
to hospitals and other medical
care in the event there is an emergency.
•Social gatherings: It’s easy to
meet friends of similar ages and like-
minded interests in a 55+ development.
•Transportation convenience:
If you don’t like to drive, that’s taken
care of in an active adult community.
Transportation to stores, places of
worship, and even doctors’ appointments
can be arranged, with costs
generally covered in monthly association
fees.
• Maintenance-free: For those
who want to forget about snow shoveling
or lawn mowing, 55+ communities
are perfect. Dues cover most
exterior maintenance, such as snow
removal, trash pick-up, lawn/garden
maintenance, pool care, and general
grounds maintenance. Depending
upon the development and ownership
of the home, interior repairs may also
be covered.

14
in style
Sweating it out
By Melissa Wood
All gyms are not created equal.
Sure, most have the basics: cardio,
eights, televisions, an area to stretch, and
hanging rooms and showers that are reaonably
clean for being open to the public.
But then there are places that go beyond
he basics – way beyond. If you have the
oney to spend, some health club and fi tess
options are in a completely different
ealm from your nuts-and-bolts gyms. And
hese days, it’s boomers who are joining up
n record numbers.
According to the International Health,
acquet and Sportsclub Association, older
dults are hitting gyms and health clubs
t a record rate. The group says the numer
of health club members over 55 grew
y 343 percent from 1987 to 2003, while
he number of members in the 35-54 age
roup increased by 180 percent. Colin
ilner, CEO of the International Council
n Active Aging, says that by 2012, “those
umbers will increase even more dramatially.
This is a market that is only going to
row more and more as time goes on.”
At Health Coaches on Free Street in
ortland, going beyond the basics means
roviding highly individualized fi tness
rograms. The facility includes a private,
,000-square-foot fi tness center, where
embers work one-on-one with personal
rainers, as well as on-site massage therapy,
mall group classes and a dietician.
New clients start the program by gong
through an assessment process where
hey are paired with a personal trainer,
ho helps them develop a fi tness program.
or example, a trainer more specialized in
ports medicine may work with someone
raining for a marathon.
“It really depends on what people are
ooking for,” said Mark Holmes, president
f Health Coaches. “We’re really adamant
bout the assessment process.”
He said that often people who come to
the Health Center use it as a springboard
for getting fi tness into their lives. Once they
get started, they can use the tools they’ve
learned to continue their fi tness programs
on their own
“For some people, exercise is new to
them, and they don’t feel comfortable walking
into a gym environment,” said Mark.
Rates for personal training sessions start
at $75 per hour but can go down to about
$60 if purchased in a prepaid package.
Therapeutic massages are $75 for a single
session or $65 each for a prepaid package
of six sessions.
The Body Architect gym and fi tness center,
located in the old J.J. Nissen Bakery
building in Portland’s East End, combines
luxury with cutting-edge fi tness. Members
enter through a private entrance in the
back, then take a private elevator to the
top fl oor. Inside, the facility’s stylish interior
looks more like a spa than a gym, with
a modern aesthetic featuring high ceilings,
exposed brick, gleaming hardwood fl oors,
and large windows with 360-degree views
of the city and a huge fi tness deck overlooking
nearby Back Bay.
Owners Stephen and Antonia Anderson,
who are also husband and wife, emphasize
a body-mind awareness approach to fi tness.
Stephen Anderson says he is only one
of 15 people in the United States with a
master’s degree in psychophysical movement,
which combines psychology with
body movement.
“That’s why we wanted an environment
that was conducive to a person’s well-being,”
said Antonia Anderson. “Can you
imagine doing yoga in the evening on the
deck under the stars?”
Equipment of course includes cardio
machines, each with an individual television.
Other amenities include spa-style
showers and a lounge with high-speed Internet
(though they encourage members to
relax). Yes, this is a gym where you might
actually want to hang out for a while.
And the changing room is like having
a spa experience after a workout, with a
floor of pebbles encased in cement that
massage the feet, and rain showers that
feel like standing under a waterfall.
Rates are $95 per month for a primary
membership, and a spouse or other adult
member of the household can join for
$75. Clients can also sign up for sessions
with a personal trainer for $75 per hour.
Membership includes use of the fitness
center, classes, wellness counseling and
nutritional awareness.
Antonia notes that everyone exercises
for a different reason, whether that is to
relieve stress, rehabilitate an injury, lose
weight, or get in shape.
“We partner with that person to get
them where they want to go, and do it
with compassion and support. Everyone
deserves the best for themselves,” she
said.

AUGUST 2010
Greater Portland Convention & Visitors Bureau Presents
Maine’s premier
food and wine experience
Experience why People magazine, Coastal Living and Bon Appétit regard
Harvest on the Harbor and Portland, Maine as culinary sensations!
October 21-23, 2010
OCEAN GATEWAY • PORTLAND, MAINE
• Grand Tasting on the Harbor • The Ultimate Seafood Splash
• Savory Samplings at The Marketplace • The Perfect Pairing
• Cooking demonstrations • Celebrity guest chefs
• Maine’s own James Beard Award winners
• Maine Lobster Chef of the Year Competition
• Nationally acclaimed cookbook authors
NEW FOR 2010
• Expanded Oceanside Pavilion on Portland’s waterfront • Two tasting sessions for Saturday’s Marketplace • Increased
assortment of wine, beer and spirits from Maine and around the world • Enhanced Saturday Marketplace with hundreds of
Maine-made products, food artisans, epicurean purveyors, live music and cooking demonstrations
HarvestOnTheHarbor.com ATTENDEES MUST BE AGE 21+
15

16
You supply the courage and inner strength.
We’ll provide the best breast care in Maine.