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playthegame - UniFlip

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FOOTBALL<br />

26<br />

55 percent of Europe's footb<br />

clubs spend more than<br />

they earn<br />

by Steve Menary<br />

At Soccerex 2011, UEFA’s head of club licensing<br />

Andrea Traverso revealed that the annual review<br />

of Europe’s top clubs was expected to show<br />

losses of 1.6 billion euros in 2010 – up from 1.2<br />

billion euros in 2009.<br />

Speaking at Play the Game, UEFA’s benchmarking<br />

manager, Sefton Perry, did not confirm<br />

that figure but admitted that the 2010 losses will<br />

be “worse again”, and he revealed that accounts<br />

for one in 10 clubs produced comments from<br />

their auditors that the club was a “going concern”.<br />

Perry also revealed that of the 650 clubs in the<br />

annual report, 230 suffered a drop in attendances<br />

of five percent or more, and although 130 clubs<br />

saw a rise in attendances, the overall picture was<br />

“slightly negative”.<br />

Clubs continued to drive revenue up with<br />

2010 expected to show an increase in turnover<br />

of between five and 10 percent. However, only 45<br />

percent of the clubs in the annual review broke<br />

even. The remaining 55 percent posted a loss.<br />

“Incomes have tripled over the last 13 years<br />

but it’s not about income, it’s about controlling<br />

costs,” said Perry. “Financial Fair Play (FFP) is not<br />

an answer to all these problems but we think it<br />

will help.”<br />

31 clubs already excluded<br />

UEFA has already written to a number of major<br />

clubs about the introduction of FFP, which will<br />

not cover clubs with an annual turnover of less<br />

than 5 million euros.<br />

According to Perry, 31 clubs from places including<br />

Bulgaria, Greece and Spain have already been excluded<br />

from the Champions League or Europa League for failing<br />

to meet the current UEFA club licensing criteria, and<br />

he said that the European body would confront clubs<br />

trying to evade the introduction of FFP.<br />

“We are not scared of the legal ramifications, nothing<br />

difficult is easy,” he added.<br />

Stefan Szymanski, Professor of Sport Management<br />

from the University of Michigan and the co-author of<br />

‘Soccernomics’, responded by claiming that football remains<br />

a resilient business with 68 insolvencies at clubs<br />

in the top four divisions in England since 1982. Only two<br />

clubs had been killed off: Aldershot and Maidstone.<br />

“Football is a far more stable business than any other<br />

UEFA revealed fresh details on<br />

Game ahead of the introduction of<br />

www.<strong>playthegame</strong>.org<br />

Professor Stefan Szymanski (left) believes football clubs to be stable busin<br />

and Tourism at Coventry University, J<br />

on earth,” claimed Szymanski. “This is because when a<br />

club goes under, the creditors don’t want the club to<br />

fail.”<br />

He went on to brand this as “immoral” and said that<br />

the owners of failing clubs who took advantage of creditors’<br />

affection for a club were effectively “stealing”.<br />

Football serially unstable<br />

John Beech, Head of Sport and Tourism at Coventry<br />

University, challenged Szymanski’s claim that football<br />

was stable, showing that 58 clubs have been involved in<br />

71 insolvency events since 1991 with some clubs insolvent<br />

on three occasions.<br />

“Football is serially unstable,” said Beech, who also

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