EXHIBITOR INVITES
EXHIBITOR INVITES
EXHIBITOR INVITES
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NAB 2010<br />
<strong>EXHIBITOR</strong> <strong>INVITES</strong><br />
TM<br />
increasing attendance through email technology<br />
• 271 participating companies (19 percent of the<br />
exhibitor community).<br />
• Total number of outbound emails: 1,651,000+.<br />
• 591,866 unique email addresses, only 53,267 were<br />
in the house file beforehand (91 percent were not).<br />
• Open rate: 21 percent.<br />
• Click-through rate: 8 percent.<br />
• Total number of registrants: 3,550, and 80 percent<br />
were NOT in the house file beforehand.<br />
Sweets & Snacks EXPO 2010<br />
• 152 participating companies (31 percent of the<br />
exhibitor community).<br />
• Total number of outbound emails: 75,900+.<br />
• 26,677 unique email addresses, only 4,998 were in<br />
the house file beforehand (81 percent were not).<br />
• Open rate: 25 percent.<br />
• Click-through rate: 28 percent.<br />
• Total number of registrants: 1,653, and 62 percent<br />
were NOT in the house file beforehand.<br />
SEMICON West 2010<br />
Evan Shubin, President<br />
direct: direct: 301.983.1200 | cell: 240.426.5938<br />
eshubin@exhibitorinvitesteam.com<br />
Exhibitor Invites Case Studies – Medium and Large Shows Offering Free Registration<br />
• 102 participating companies (19 percent of the<br />
exhibitor community).<br />
• Total number of outbound emails: 261,700+.<br />
• 128,336 unique email addresses, only 8,524 were in<br />
the house file beforehand (93 percent were not).<br />
• Open rate: 17 percent.<br />
• Click-through rate: 20 percent.<br />
• Total number of registrants: 1,534, and 79 percent<br />
were NOT in the house file beforehand.<br />
PACK EXPO 2010<br />
• 327 participating companies (21 percent of the<br />
exhibitor community).<br />
• Total number of outbound emails: 1,235,000+.<br />
• 381,374 unique email addresses, only 35,864 were<br />
in the house file beforehand (91 percent were not).<br />
• Open rate: 17 percent.<br />
• Click-through rate: 16 percent.<br />
• Total number of registrants: 7,384, and 73 percent<br />
were NOT in the house file beforehand.
<strong>EXHIBITOR</strong> <strong>INVITES</strong><br />
TM<br />
increasing attendance through email technology<br />
Exhibitor Invites Case Studies – Smaller Shows<br />
D2C 2010<br />
• 55 participating companies (49 percent of the<br />
exhibitor community).<br />
• Total number of outbound emails: 22,700+.<br />
• 9,991 unique email addresses, only 2,344 were in<br />
the house file beforehand (77 percent were not).<br />
• Open rate: 23 percent.<br />
• Click-through rate: 17 percent.<br />
• Total number of registrants: 367, and 71 percent<br />
were NOT in the house file beforehand.<br />
• $12,170.00 in registration revenue.<br />
INTEROP NEW YORK 2010<br />
• 31 participating companies (28 percent of the<br />
exhibitor community).<br />
• Total number of outbound emails: 473,900+.<br />
• 156,157 unique email addresses.<br />
• Open rate: 8 percent.<br />
• Click-through rate: 12 percent.<br />
• Total number of registrants: 360.<br />
AHIMA 2010<br />
Evan Shubin, President<br />
direct: 301.983.1200 | cell: 240.426.5938<br />
eshubin@exhibitorinvitesteam.com<br />
• 42 participating companies (21 percent of the<br />
exhibitor community).<br />
• Total number of outbound emails: 307,800+.<br />
• 98,889 unique email addresses.<br />
• Open rate: 8 percent.<br />
• Click-through rate: 11 percent.<br />
• Total number of registrants: 837.<br />
AFFORDABLE MEETINGS MID-AMERICA<br />
• 23 participating companies (17 percent of the<br />
exhibitor community).<br />
• Total number of outbound emails: 34,600+<br />
• 19,451 unique email addresses, 17,089 were NOT<br />
in the house file beforehand (88%).<br />
• Open rate: 12 percent.<br />
• Click-through rate: 18%.<br />
• Total number of registrants: 194 direct registrants,<br />
134 were NOT in the house file beforehand (69%).
• AAPS Annual Meeting<br />
• AAPS National Biotechnology Conference<br />
• Affordable Meetings Mid-America<br />
• Affordable Meetings National<br />
• Affordable Meetings West<br />
• AFP Annual Conference<br />
• AHIMA<br />
• AIIM info 360 conference<br />
• ASD Las Vegas<br />
• ASD New York<br />
• ASIS International<br />
• ASTD<br />
• Black Hat<br />
• ChemInnovations<br />
• Cloud Connect<br />
• Club Industry Show<br />
• CONSTRUCT<br />
• CORROSION<br />
• DHI 2011 / Door and Hardware Institute<br />
• Digital Signage Expo<br />
• ED Expo<br />
• Enterprise 2.0 Boston<br />
• Enterprise 2.0 Santa Clara<br />
• Enterprise Connect<br />
• ERA’s D2C<br />
<strong>EXHIBITOR</strong> <strong>INVITES</strong><br />
TM<br />
increasing attendance through email technology<br />
• GIE+EXPO Green Industry and Equipment Expo<br />
• Global Pet Expo<br />
• Golf Industry Show<br />
• Great American Trucking Show<br />
• GTEC<br />
• HPBExpo<br />
Exhibitor Invites Current Customers<br />
• IAEE Expo Expo<br />
• Interop Las Vegas<br />
• Interop New York<br />
Evan Shubin, President<br />
direct: direct: 301.983.1200 | cell: 240.426.5938<br />
eshubin@exhibitorinvitesteam.com<br />
• Intersolar North America<br />
• Intl Pool Spa Patio Expo<br />
• LACGOE<br />
• LDI<br />
• LeadingAge Annual Meeting<br />
• NACE / Automotive Service & Repair Week<br />
• Natl Workers’ Compensation and Disability<br />
Conference & Expo<br />
• Natural Products Expo East<br />
• North American Spine Society Annual Conference<br />
• NPA Marketplace<br />
• NRF’s BIG SHOW<br />
• OFC/NFOEC<br />
• PACK EXPO<br />
• PROCESS EXPO<br />
• REALTORS Conference & Expo<br />
• RSNA<br />
• Safety 2011<br />
• SEMICON West<br />
• SGIA<br />
• Shop.org<br />
• SupplyExpo<br />
• Sweets & Snacks EXPO<br />
• TelcoTV<br />
• THE WORK TRUCK SHOW<br />
• United Fresh<br />
• WINDPOWER<br />
• World Tea Expo
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