EXHIBITOR INVITES

EXHIBITOR INVITES
TM
increasing attendance through email technology
Exhibitor Invites Case Studies – Smaller Shows
D2C 2010
• 55 participating companies (49 percent of the
exhibitor community).
• Total number of outbound emails: 22,700+.
• 9,991 unique email addresses, only 2,344 were in
the house file beforehand (77 percent were not).
• Open rate: 23 percent.
• Click-through rate: 17 percent.
• Total number of registrants: 367, and 71 percent
were NOT in the house file beforehand.
• $12,170.00 in registration revenue.
INTEROP NEW YORK 2010
• 31 participating companies (28 percent of the
exhibitor community).
• Total number of outbound emails: 473,900+.
• 156,157 unique email addresses.
• Open rate: 8 percent.
• Click-through rate: 12 percent.
• Total number of registrants: 360.
AHIMA 2010
Evan Shubin, President
direct: 301.983.1200 | cell: 240.426.5938
eshubin@exhibitorinvitesteam.com
• 42 participating companies (21 percent of the
exhibitor community).
• Total number of outbound emails: 307,800+.
• 98,889 unique email addresses.
• Open rate: 8 percent.
• Click-through rate: 11 percent.
• Total number of registrants: 837.
AFFORDABLE MEETINGS MID-AMERICA
• 23 participating companies (17 percent of the
exhibitor community).
• Total number of outbound emails: 34,600+
• 19,451 unique email addresses, 17,089 were NOT
in the house file beforehand (88%).
• Open rate: 12 percent.
• Click-through rate: 18%.
• Total number of registrants: 194 direct registrants,
134 were NOT in the house file beforehand (69%).