ECEF PULSE 2011

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ECEF Pulse 2011 _________ Thirty-eight percent of organizers are planning to take their events global. The UK, Dubai, China and South America are considered the most likely destinations. Jacobs Jenner Kent Exhibit 11 Planning To Take Your Event Outside The U.S. (All Respondents) Yes 38% No 62% Europe UK 18% Germany 9% France - Netherlands - Other 18% Middle East Dubai 18% Abu Dhabi 9% Saudi Arabia - Other 18% Asia China 46% Singapore 18% Korea - Japan - Other 18% South America 55% India 36% Russia 27% Africa 9% Australia / New Zealand 9% 12
ECEF Pulse 2011 _________ Organizers continue to seek ways to attract offshore audiences to their US events. Thirty-one percent (31%) are exhibiting in overseas events to do so. Most are spending the same amount of money on these efforts they did last year. Jacobs Jenner Kent Exhibit 12 Currently Exhibit at Overseas Events to Market Your U.S. Event Yes 31% No 69% Annual Spend on Marketing to Overseas Attendees (2010 compared to 2011) 25% more - 10% more 27% Same as last 2010 65% 10% less 4% 25% less 4% Europe leads the way as the most productive source for both attendees and exhibitors. Exhibit 13 Regions Providing the Greatest Amount of Overseas Participation at Your Events (Combined 1 st , 2 nd and 3 rd Mentions) Attendees Exhibitors Europe 88% 94% India - 11% South America 72% 22% Russia - - China 64% 78% Africa - - Asia 44% 66% Australia / New Zealand 11% - Middle East - - 13
Page 1 and 2: Introduction P.O. Box 44047 Baltimo
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ECEF PULSE 2011

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