ECEF PULSE 2011

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ECEF Pulse 2011 _________ Study Results ●Industry Profile A snapshot of the event industry indicates overall growth in the number of exhibiting companies, net square feet, attendees and sponsorship sales. The greatest growth over last year is in the number of exhibiting companies. The greatest decline is in the number of attendees. 60% 50% 40% 30% 20% 10% 0% -10% -20% -30% 58% -14% Jacobs Jenner Kent 28% Exhibiting Companies Exhibit 1 Size of Event Compared To Past Year 48% -21% 31% 39% 32% -29% 54% -18% 28% Net Sq. Ft. Attendees Sponsorship Sales Growing Same Decreasing 2
ECEF Pulse 2011 _________ If you compare ECEF Pulse finding for three years in a row, the extent of the event industry’s recovery becomes evident. Exhibit 2 Changes In Size Of Event Three Year Comparison (All Respondents) 2009 2010 2011 Total Total Total Number of exhibiting companies Growing 23% 44% 58% Staying the same 29% 29% 28% Declining Net square feet sold 48% 27% 14% Growing 21% 35% 48% Staying the same 25% 40% 31% Declining Number of attendees 54% 25% 21% Growing 31% 49% 39% Staying the same 23% 35% 32% Declining Sponsorship sales 46% 16% 29% Growing 28% 49% 54% Staying the same 22% 33% 28% Decline 50% 18% 18% Jacobs Jenner Kent 3
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ECEF PULSE 2011

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