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share price rises from 8.6 Euros in 1993 to an all time high of 350 Euros in April 2007. Zeitz manages to turn PUMA from a low price brand into a premium Sportlifestyle company and one of the top 3 brands in the sporting good industry by sticking to a long-term development plan that he introduced in 1993. In 2007, French luxury group PPR (now Kering), one of the world’s top fashion and retail companies, acquires more than 60 percent of PUMA. With the support of Kering, PUMA strengthens its position as the leading company in the Sportlifestyle market with a continued focus on long-term sustainable growth. With the transformation of the company into a European Corporation (SE) in July 2011 Franz Koch succeeds Jochen Zeitz as CEO after 18 years in this position. Zeitz ensures a continuous strategic management of the company’s next phase of its corporate development as the Executive Chairman of the one-tier PUMA SE Board until the end of November 2012. As of December 2012, Jean-François Palus, Group Managing Director of PPR, takes over as Chairman of the Administrative Board of PUMA SE. And on April 18 th , 2013, the Administrative Board of PUMA SE appoints Björn Gulden (47) as the Sportlifestyle company’s new Chief Executive Officer (CEO), effective 1 July 2013. Björn Gulden brings to PUMA an extensive international experience of nearly 20 years in the sporting goods and footwear industry, where he held a variety of management positions. His main task is to lead PUMA through its continuing restructuring and transformation program. With the objective of being “The Most Desirable and Sustainable Sportlifestyle Company”, PUMA's position as one of the few, true multi-category brands is to be strengthened and the opportunities offered by the Sportlifestyle market are to be systematically exploited in all categories and regions. As a multi-category supplier, PUMA is active in categories and business fields/divisions that suit its unique brand positioning, and in which permanent value increases can be achieved for the company. PUMAVision forms the guiding principle for PUMA and our global partnerships and commitments. It combines the concepts and initiatives of PUMA with respect to „entrepreneurial sustainability“ and „social responsibility“. The four principles of PUMAVision, fair, honest, positive and creative constitute the compass of our company, employees, partners and target groups with respect to all our decisions. Page 2
PUMAVision reflects our vision of a better world – a world that is more peaceful, safer, and more creative than the world that we know today. Media Contact: Ulf Santjer – Corporate Communications – PUMA – +49 9132 81 2489 – ulf.santjer@puma.com Kerstin Neuber – Corporate Communications – PUMA – +49 9132 81 2984 – kerstin.neuber@puma.com PUMA PUMA is one of the world’s leading Sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen and Mihara Yasuhiro. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs about 11,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit www.puma.com Page 3
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