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<strong>PUMA</strong> Aktiengesellschaft<br />
Rudolf Dassler Sport<br />
Herzogenaurach<br />
Convenience Translation<br />
<strong>AGENDA</strong> <strong>GENERAL</strong> <strong>MEETING</strong> <strong>PUMA</strong> <strong>ON</strong> 20 APRIL 2010<br />
- Wertpapier-Kenn-Nummer (Securities registration number) 696960<br />
- ISIN – DE 000696603<br />
Invitation<br />
The shareholders of our Company are hereby invited to the annual general meeting on<br />
20 April 2010, 2.00 pm<br />
at <strong>PUMA</strong> Brand Centre, <strong>PUMA</strong>-Way 1, 91074 Herzogenaurach (Germany).<br />
The invitation to the General Meeting and the agenda were published in the electronic<br />
federal gazette on 5 March 2010.<br />
A G E N D A<br />
1. Presentation of the adopted financial statements of <strong>PUMA</strong> AG Rudolf<br />
Dassler Sport and the approved consolidated financial statements, the<br />
management reports for <strong>PUMA</strong> AG Rudolf Dassler Sport and the <strong>PUMA</strong><br />
Group as well as the report of the Supervisory Board for the financial year<br />
HV-TO-<strong>2009</strong>-eng
<strong>2009</strong> and the report of the Management Board regarding information as to<br />
takeovers<br />
The aforementioned documents are available for inspection on the internet at:<br />
about.puma.com under investor relations.<br />
In accordance with the applicable legal provisions no resolution on Agenda Item 1 is<br />
proposed to be adopted as the Supervisory Board has already approved the annual and<br />
the consolidated financial statements.<br />
2. Appropriation of the balance sheet profit (dividend payment)<br />
Out of the balance sheet profit of the financial year <strong>2009</strong> a dividend of € 1,80 per no-par<br />
value share entitled to a dividend shall be distributed. Treasury shares are not entitled<br />
to a dividend.<br />
The Management Board and the Supervisory Board therefore propose that the balance<br />
sheet profit of € 50.000.000 from the financial year <strong>2009</strong> shall be appropriated as<br />
follows:<br />
a) Payment of a dividend of € 1.80<br />
per no-par value share entitled to a dividend<br />
for 15,082,464 shares € 27,148,435.20<br />
b) Profit carried forward € 22,851,564.80<br />
€ 50,000,000 .00<br />
The proposal regarding the appropriation of the balance sheet profit takes into<br />
consideration the treasury shares held directly or indirectly by the Company, that are not<br />
entitled to a dividend pursuant to Section 71b German Stock Corporation Act. The<br />
number of treasury shares might change until the day of the General Meeting, if further<br />
shares are acquired or sold by the Company. In this case the proposal regarding the<br />
appropriation of the balance sheet profit to the General Meeting will be amended<br />
accordingly without changing the suggested dividend payment of € 1.80 per no-par<br />
value share entitled to a dividend.<br />
The dividend will be paid as of 21 April 2010.<br />
3. Approval of the acts of the Management Board<br />
The Supervisory Board and the Management Board propose that the acts of the<br />
Management Board members during the financial year <strong>2009</strong> be formally approved.<br />
2
4. Approval of the acts of the Supervisory Board<br />
The Management Board and the Supervisory Board propose that the acts of the<br />
Supervisory Board members during the financial year <strong>2009</strong> be formally approved.<br />
5. Appointment of auditors for financial year 2010<br />
The Audit Committee of the Supervisory Board proposes that<br />
PricewaterhouseCoopers Aktiengesellschaft<br />
Wirtschaftsprüfungsgesellschaft<br />
Olof-Palme-Straße 35<br />
60439 Frankfurt/Main (Germany)<br />
be appointed as auditors for the financial statements of <strong>PUMA</strong> AG and the consolidated<br />
financial statements of <strong>PUMA</strong> Group for the financial year 2010.<br />
6. Authorisation to acquire and appropriate treasury shares under revocation<br />
of the existing authorisation<br />
The authorisation for the acquisition and appropriation of treasury shares resolved at<br />
the last General Meeting will expire on 21 October <strong>2009</strong>. The Company shall again be<br />
authorised to acquire and appropriate treasure shares under revocation of the existing<br />
authorisation to acquire treasury shares.<br />
The Management Board and the Supervisory Board propose that it be resolved as<br />
follows:<br />
1) The Management Board shall be authorised until 19 April 2015 to acquire<br />
treasury shares of the Company for any permitted purpose, including a flexible<br />
control of the capital needs, with a pro rata amount of the share capital<br />
attributable to such treasury shares totalling up to ten (10) percent of the present<br />
share capital or – if this value is lower – of the share capital existing at the time<br />
when the present authorisation is exercised. The acquisition may be effected via<br />
the stock exchange, by way of a public purchase offer addressed to all<br />
shareholders or by way of a public invitation to all shareholders to submit sale<br />
offers. The price for the acquisition of the shares (not including incidental<br />
acquisition costs) must in the case of an acquisition via the stock exchange not<br />
exceed or fall below by more than ten (10) percent the average closing price of<br />
the <strong>PUMA</strong> share in Xetra trading (or a comparable successor system) on the<br />
3
Frankfurt Stock Exchange) on the last three (3) trading days before the date of<br />
the obligation to acquire the treasury shares. In case of a purchase offer or an<br />
invitation to all shareholders to submit sale offers the price for the acquisition of<br />
the shares (not including incidental acquisition costs) must not exceed or fall<br />
below by more than twenty (20) percent the average closing price of the <strong>PUMA</strong><br />
share in Xetra trading (or a comparable successor system) on the Frankfurt<br />
Stock Exchange on the last ten (10) trading days before the date of the<br />
publication of the offer or, respectively, the invitation. The volume of the offer<br />
and/or the invitation to all shareholders to submit sale offers may be limited. If in<br />
case of a public purchase offer or a public invitation to all shareholders to submit<br />
sale offers the volume of shares offered for sale exceeds the buyback volume,<br />
the acquisition must be effected on a pro rata basis. A privileged take-up of small<br />
quantities of up to 100 offered shares per shareholder and a rounding based on<br />
commercial principles can be provided for under partial exclusion of the right (if<br />
any) of the shareholders for acquisition of their offered shares.<br />
2) The Management Board is authorised to appropriate the treasury shares<br />
acquired under this authorisation as follows:<br />
a) The treasury shares acquired under this authorisation may be sold via the<br />
stock exchange or by an offer to all shareholders. They can, subject to the<br />
approval of the Supervisory Board, also be sold otherwise, if sold against<br />
cash payment at a price which at the time of the sale does not fall<br />
substantially below the stock exchange price of <strong>PUMA</strong> shares of the same<br />
kind; the price (not including incidental acquisition costs) at which the<br />
treasury shares of the Company are sold must in no case fall below by<br />
more than five (5) percent the average closing price for <strong>PUMA</strong> shares of<br />
the same kind in Xetra trading (or a comparable successor system) on the<br />
Frankfurt Stock Exchange) on the last five (5) trading days before the date<br />
of the entering into the obligation to sell the shares. The time of the sale<br />
shall be deemed to be the time at which the obligation to transfer title in<br />
the shares is assumed, even if still conditional, or the time of the transfer<br />
itself if no separate obligation precedes or if such time is designated as<br />
relevant in the agreement containing the obligation to transfer. The final<br />
sale price for the treasury shares shall be determined according to these<br />
requirements at a time shortly before the sale of the treasury shares. The<br />
total pro rata amount of share capital attributable to the number of shares<br />
sold under this authorisation, together with the pro rata amount of share<br />
capital attributable to other shares which are issued on the basis of<br />
authorised capital or sold as treasury shares in each case under exclusion<br />
of subscription rights in direct or corresponding application of Section 186<br />
(3) sentence 4 German Stock Corporation Act during the term of this<br />
authorisation and together with the pro rata amount of share capital<br />
attributable to option and/or convertible bonds which are issued under<br />
exclusion of subscription rights on the basis of any authorisations under<br />
4
Sections 221 (4), 186 (3) sentence 4 German Stock Corporation Act<br />
during the term of this authorisation, may not exceed ten (10) percent of<br />
the present share capital or – if this is lower – of the Company's share<br />
capital existing at the time the present authorisation is exercised.<br />
b) The treasury shares acquired under this authorisation may, subject to the<br />
approval of the Supervisory Board, be offered and transferred in the<br />
context of the direct or indirect acquisition of business entities, parts of<br />
business entities or participations in business entities as well as in the<br />
course of corporate mergers.<br />
c) The treasury shares acquired under this authorisation may be used by the<br />
Management Board, and in case of obligations vis-à-vis members of the<br />
Management Board, by the Supervisory Board, in fulfilment of treasury<br />
rights to be granted to managerial staff of the Company based on the<br />
authorisation of the Performance Share Program as per item 7 of the<br />
agenda of the General Meeting on 22 April 2008. It is referred to the<br />
information according to Section 193 (2) no. 4 German Stock Corporation<br />
Act included in the shareholders’ resolution on item 7 of the General<br />
Meeting of 22 April 2008.<br />
d) The treasury shares acquired under this authorisation may, subject to the<br />
approval of the Supervisory Board, be redeemed without further resolution<br />
of the General Meeting for the redemption or its implementation. The<br />
Management Board is entitled, subject to the approval of the Supervisory<br />
Board, to lower the amount of the share capital of the Company by the pro<br />
rata amount of share capital attributable to the number of redeemed<br />
shares.<br />
3) The right of shareholders to subscribe to treasury shares is excluded to the<br />
extent that these shares are appropriated in accordance with the aforementioned<br />
authorisations pursuant to 2)a) (with the exception of the sale via the stock<br />
exchange or by an offer to all shareholders) to 2)c).<br />
4) All the aforementioned authorisations for the acquisition and appropriation of<br />
treasury shares may be utilised independently of each other in each case once or<br />
more than once, in full or in parts, by the Company and may also be carried out<br />
by its direct or indirect subsidiaries or by third parties for its or their account.<br />
5) The current authorisation for the acquisition of shares granted by the General<br />
Meeting on 13. May <strong>2009</strong> that is limited until 12. October 2010 shall be revoked<br />
with effect as from the time at which the new authorisation enters into force; the<br />
authorisation granted in the aforementioned resolution of the General Meeting of<br />
13. Mai <strong>2009</strong> for the appropriation of treasury shares acquired on the basis of<br />
such resolution shall remain in effect.<br />
5
7. Resolution regarding the approval of the Profit and Loss Transfer<br />
Agreement between the <strong>PUMA</strong> AG Rudolf Dassler Sport and the <strong>PUMA</strong><br />
Sprint GmbH<br />
The Management Board and the Supervisory Board propose to approve the<br />
Profit and Loss Agreement between the <strong>PUMA</strong> AG Rudolf Dassler Sport and the<br />
<strong>PUMA</strong> Sprint GmbH being a fully-owned subsidiary of <strong>PUMA</strong> AG Rudolf Dassler<br />
Sport dating 1 March 2010.<br />
The basic tenets of the agreement are the following:<br />
- The <strong>PUMA</strong> Sprint GmbH undertakes to transfer its total profits to <strong>PUMA</strong> AG<br />
Rudolf Dassler Sport according to Sections 300 Nr. 1, 301 Companies Act<br />
(AktG) in force at the relevant time from 1 January 2010 on.<br />
- <strong>PUMA</strong> Sprint GmbH may set aside reserves only to the extent that is<br />
permitted under commercial law and economically justified in terms of<br />
reasonable business judgement. Other reserves set up during the term of the<br />
agreement shall be released upon the request of <strong>PUMA</strong> AG Rudolf Dassler<br />
Sport and be used to compensate an annual deficit of transferred as profit.<br />
- Reserves that have been set up before the effective date of the agreement,<br />
retained earnings and capital reserves which have been set up before the<br />
effective date of the agreement, shall not be transferred as a profit to or be<br />
used to compensate an annual deficit.<br />
- From 1 January 2010 <strong>PUMA</strong> AG Rudolf Dassler Sport is obliged to<br />
compensate an annual deficit of <strong>PUMA</strong> Sprint GmbH according to Section<br />
302 Companies Act in the respectably applicable version.<br />
- The agreement shall enter into full force and effects as of its entry into the<br />
Commercial Register of <strong>PUMA</strong> Sprint GmbH. The agreement shall become<br />
legally effective retroactively as of 1 January 2010 and shall be executed at<br />
least for five years until 31 December 2014. Thereafter the agreement shall<br />
automatically be renewed for one year respectively unless it is terminated by<br />
either party within three month before its expiation. During the minimum<br />
duration of the agreement it can only be terminated for good cause.<br />
The shareholder’s meeting of <strong>PUMA</strong> Sprint GmbH approved the profit and loss<br />
transfer agreement on 1 March 2010 in form of notarial deed.<br />
6
8. Resolution regarding the approval of the Profit and Loss Transfer<br />
Agreement between the <strong>PUMA</strong> AG Rudolf Dassler Sport and the <strong>PUMA</strong><br />
Vertrieb GmbH<br />
The Management Board and the Supervisory Board propose to approve the<br />
Profit and Loss Agreement between the <strong>PUMA</strong> AG Rudolf Dassler Sport and the<br />
<strong>PUMA</strong> Vertrieb GmbH being a fully-owned subsidiary of <strong>PUMA</strong> AG Rudolf<br />
Dassler Sport dating on 1 March 2010.<br />
The basic tenets of the agreement are the following:<br />
- The <strong>PUMA</strong> Vertrieb GmbH undertakes to transfer its total profits to <strong>PUMA</strong> AG<br />
Rudolf Dassler Sport according to Sections 300 Nr. 1, 301 Companies Act<br />
(AktG) in force at the relevant time from 1 January 2010 on.<br />
- <strong>PUMA</strong> Vertrieb GmbH may set aside reserves only to the extent that is<br />
permitted under commercial law and economically justified in terms of<br />
reasonable business judgement. Other reserves set up during the term of the<br />
agreement shall be released upon the request of <strong>PUMA</strong> AG Rudolf Dassler<br />
Sport and be used to compensate an annual deficit of transferred as profit.<br />
- Reserves that have been set up before the effective date of the agreement,<br />
retained earnings and capital reserves which have been set up before the<br />
effective date of the agreement, shall not be transferred as a profit to or be<br />
used to compensate an annual deficit.<br />
- From 1 January 2010 <strong>PUMA</strong> AG Rudolf Dassler Sport is obliged to<br />
compensate an annual deficit of <strong>PUMA</strong> Vertrieb GmbH according to Section<br />
302 Companies Act in the respectably applicable version.<br />
- The agreement shall enter into full force and effects as of its entry into the<br />
Commercial Register of <strong>PUMA</strong> Vertrieb GmbH. The agreement shall become<br />
legally effective retroactively as of 1 January 2010 and shall be executed at<br />
least for five years until 31 December 2014. Thereafter the agreement shall<br />
automatically be renewed for one year respectively unless it is terminated by<br />
either party within three month before its expiation. During the minimum<br />
duration of the agreement it can only be terminated for good cause.<br />
The shareholder’s meeting of <strong>PUMA</strong> Vertrieb GmbH approved the profit and loss<br />
transfer agreement on 1 March 2010 in form of notarial deed.<br />
7
9. Resolution regarding the amendment of the Articles of Association of the<br />
Company<br />
The German Act Implementing the Shareholders’ Rights Directive (ARUG)<br />
provides for Amendments to the German Companies Act (AktG) relating to the<br />
exercise of shareholder rights at the Annual Shareholders’ Meeting. Among other<br />
things, shareholders are offered the opportunity to participate in the Annual<br />
Shareholders’ Meeting by electronic means and to vote in writing or by means of<br />
electronic communication. The decision-making power regarding the use of this<br />
opportunity shall be transferred to the Managing Board. At the same time, the<br />
provisions of the Articles or Association concerning attendance notification<br />
deadlines and proxy procedures shall be adjusted to the new legal requirements.<br />
a) Article 14 (1) of the Articles of Association shall be amended to read as<br />
follows:<br />
“The shareholders’ meeting shall be convened with at least thirty days’ notice<br />
before the date of the meeting. The deadline for convening shall be extended to<br />
include the days of registration period. The day when the shareholders’ meeting<br />
is convened shall not be included in the deadline.”<br />
b) Article 14 (4) of the Articles of Association shall be amended to read as<br />
follows:<br />
The board of management or the chairman of the meeting may permit full or<br />
partial audio-visual transmission of the Shareholders’ meeting in a form to be<br />
specified by him in more details. The transmission may also be made in a form to<br />
which the public has unlimited access.”<br />
c) Article 14 of the Articles of Association shall be amended to include the<br />
following new Article 14 (5):<br />
“The voting right may be exercised by proxy. The proxy authorization, its<br />
revocation and the evidence of proxy authorisation vis-à-vis the Company must<br />
be provided in text form. Section 135 of the German Company Act (AktG) shall<br />
remain unaffected. Should a shareholder authorize to or more persons, the<br />
company may rebuff that shareholder.”<br />
8
d) Article 14 of the Articles of Association shall be amended to include the<br />
following new Article 14 (6):<br />
“The Managing Board may provide for the shareholders to participate in the<br />
Shareholders’ Meeting without the need to be present at the venue and without a<br />
proxy and to exercise some or all of their rights fully or partially by means of<br />
electronic communication (online participation). The managing board shall<br />
determine the details of the procedure which will be made known together with<br />
the Notice of Shareholders’ Meeting.”<br />
e) Article 14 of the Articles of Association shall be amended to include the<br />
following new Article 14 (7):<br />
“The Managing Board may provide for the shareholders to exercise their right to<br />
vote, without participating at the meeting, in writing or by means of electronic<br />
communication (postal vote). The managing board shall determine the details of<br />
the procedure which will be made known together with the Notice of<br />
Shareholders’ Meeting.”<br />
f) Article 15 (1) sentence 2 of the Articles of Association shall be amended to<br />
read as follows:<br />
“The registration and the proof of authorisation must reach the Company at the<br />
address specified in the convening at least six days before the Shareholders’<br />
Meeting. This deadline shall not include day of the meeting and the day of the<br />
receipt of the registration and the proof of authorisation.”<br />
g) Article 15 of the Articles of Association shall be amended to include the<br />
following new<br />
Article 15 (4):<br />
“Concerning deadlines and periods the day of the meeting, from which point the<br />
periods and deadlines are calculated retrospectively, shall not be counted. A<br />
rescheduling from a Sunday, a Saturday or a public holiday to a preceding or<br />
following working day is not allowed. Sections 187 to 193 of the German Civil<br />
Code (BGB) shall not apply analogically.”<br />
9
Report to the General Meeting<br />
Report of the Management Board to the General Meeting on item 6 of the agenda<br />
regarding the exclusion of the subscription right in case of the appropriation of<br />
treasury shares pursuant to Section 71 (1) no. 8 German Stock Corporation Act<br />
(AktG) in connection with Section 186 (3) sentence 4, 186 (4) sentence 2 German<br />
Stock Corporation Act<br />
The General Meeting of the Company of 22 April 2008 had authorised the Company to<br />
acquire treasury shares of the Company of up to an amount of ten (10) percent of the<br />
share capital. Until today this authorisation has not been used. As the current<br />
authorisation is valid only until 21 October <strong>2009</strong>, a new authorisation shall be granted in<br />
this General Meeting under revocation of the current authorisation. Under item 6 of the<br />
agenda the Management Board and the Supervisory Board propose to grant an<br />
authorisation to the Company until 12 November 2010 pursuant to Section 71 (1) no. 8<br />
German Stock Corporation Act to acquire treasury shares with a pro rata amount of the<br />
share capital attributable to such treasury shares totalling up to ten (10) percent of the<br />
present share capital or – if this value is lower – of the share capital existing at the time<br />
when the present authorisation is exercised.<br />
1) Authorisation to acquire treasury shares<br />
When acquiring treasury shares, the principle of equal treatment under Section<br />
53a German Stock Corporation Act is to be observed. The proposed acquisition<br />
of shares through the stock exchange, by a public purchase offer or by a public<br />
invitation to all shareholders to make offers to sell, is in line with this principle. If<br />
in case of a public purchase offer or a public invitation to all shareholders to<br />
submit sale offers the volume of shares offered for sale exceeds the buyback<br />
volume, the acquisition must be effected on a pro rata basis. A privileged take-up<br />
of small quantities of up to 100 offered shares per shareholder and a rounding<br />
based on commercial principles can be provided for. The options serve to avoid<br />
fractions when fixing the acceptance quotas and to avoid smaller residual<br />
quantities and, by doing so, to facilitate the technical processing.<br />
2) Authorisation to appropriate the acquired treasury shares<br />
a) Pursuant to the proposed authorisation treasury shares may either be<br />
redeemed or be resold by way of a public offer to all shareholders or via<br />
the stock exchange. With the last two options the principle of equal<br />
treatment of the shareholders is observed.<br />
b) The proposed authorisation further provides in accordance with the<br />
provisions of Section 71 (1) no. 8 sentence 5 German Stock Corporation<br />
Act that the Management Board, with the approval of the Supervisory<br />
Board, may undertake a sale of treasury shares other than through the<br />
10
stock exchange or through an offer to all shareholders if the treasury<br />
shares are sold in accordance with Section 186 (3) sentence 4 German<br />
Stock Corporation Act for a consideration in cash at a price which does not<br />
fall substantially below the stock exchange price of the shares of the<br />
Company of the same kind at the time of such sale, which, pursuant to the<br />
authorisation is the case unless the price falls below more than five (5)<br />
percent of such reference price. The time of the sale shall be deemed to<br />
be the time at which the obligation to transfer title in the shares is<br />
assumed, even if still conditional, or the time of the transfer itself if no<br />
separate obligation precedes or if such time is designated as relevant in<br />
the agreement containing the obligation to transfer. The final sale price for<br />
the treasury shares shall be determined according to these requirements<br />
at a time shortly before the sale of the treasury shares.<br />
The option of a sale in form other than through the stock exchange or by<br />
an offer to all shareholders is in the interest of the Company and the<br />
shareholders since by such sale, e.g. to institutional investors, additional<br />
foreign and domestic shareholders can be gained. The Company will<br />
further be enabled to adjust its equity capital to the respective business<br />
conditions and respond quickly and flexibly to favourable stock market<br />
conditions. The economic and voting right interests of the shareholders<br />
are preserved. The shareholders will not suffer any disadvantages due to<br />
the small volume and since the shares which are sold under the exclusion<br />
of the shareholders' subscription rights may be sold only at a price which<br />
does not fall substantially below the stock exchange price of shares of the<br />
Company of the same kind at the time of the sale. When exercising the<br />
authorisation, any issuance of shares and/or issuance of option or<br />
conversion rights is to be taken into consideration if and to the extent such<br />
issuance is made under the exclusion of subscription rights in direct or<br />
corresponding application of Section 186 (3) sentence 4 German Stock<br />
Corporation Act during the term of the authorisation. Interested<br />
shareholders can therefore acquire any shares necessary to maintain their<br />
participation quota through the stock exchange at virtually the same<br />
conditions.<br />
c) The Company shall further also have the possibility to offer treasury<br />
shares as consideration in connection with any merger and any (direct or<br />
indirect) acquisition of business entities, parts thereof or participations in<br />
business entities.<br />
The price at which treasury shares are used in such event depends on the<br />
respective circumstances of the individual case and on the point in time.<br />
When determining the price, the Management Board and the Supervisory<br />
Board will adhere to the Company's interests.<br />
11
As in the past, the Management Board continuously examines<br />
opportunities for the Company to acquire business entities or<br />
participations in business entities. The acquisition of such business<br />
entities or participations therein in consideration for shares is in the<br />
Company's interest if the acquisition leads to a strengthening or<br />
reinforcement of <strong>PUMA</strong>'s market position or enables or facilitates the entry<br />
into new fields of business. In order to timely and flexibly meet the interest<br />
of the seller or the Company to receive or offer payment on the form of<br />
shares in the Company in the event of a successful conclusion of such<br />
agreements, it is necessary, in case no authorised capital shall be used for<br />
such purpose, that the Management Board is authorised to grant, with the<br />
approval of the Supervisory Board, treasury shares under the exclusion of<br />
the subscription rights of the shareholders. As the volume of treasury<br />
shares will be limited and the shares should be issued at a value that<br />
takes into account the stock exchange price, interested shareholders have<br />
the option to acquire shares at the stock market price and thus essentially<br />
on comparable terms and conditions when treasury shares are offered as<br />
consideration in connection with any merger and any (direct or indirect)<br />
acquisition of business entities, parts thereof or participations in business<br />
entities under exclusion of the shareholders' subscription rights.<br />
In light of the aforementioned considerations the proposed sale of treasury<br />
shares, in the view of the Management Board, is in the Company's and the<br />
shareholders' interest and may in the individual case justify the exclusion<br />
of the shareholders' subscription rights. The Management Board and the<br />
Supervisory Board will in each individual case examine and weigh whether<br />
the merger or the acquisition in consideration for treasury shares is in the<br />
interest of the Company.<br />
d) Finally, the Company shall be given the option to use treasury shares to<br />
fulfil subscription rights issued by the Company to its management based<br />
on the Performance Share Program authorised by the General Meeting on<br />
22 April 2008 under item 7 of that agenda. The option to use treasury<br />
shares to fulfil subscription rights issued under the Performance Share<br />
Program increases the flexibility of the Company.<br />
As it regards the structure and content of the Performance Share<br />
Program, reference is made to the proposal of the Management Board<br />
and the Supervisory Board to item 7 of the agenda and the report of the<br />
Management Board to the General Meeting on item 7 of the agenda of the<br />
General Meeting on 22 April 2008.<br />
The Management Board will report to the next General Meeting as to any<br />
use of the proposed authorisation regarding the acquisition and<br />
appropriation of treasury shares. The authorisation to exclude subscription<br />
rights is limited in accordance with the statutory requirements to a total of<br />
12
ten (10) percent of the share capital (Section 186 (3) sentence 4 German<br />
Stock Corporation Act).<br />
Availability of the Report on item 6 and the records on items 7 and 8 of this<br />
agenda<br />
The report of the Management Board regarding item 6 of this agenda, the resolution to<br />
item 7 of the agenda of the General Meeting on 22 April 2008 (Performance Share<br />
Program), including information according to Section 193 (2) no. 4 German Stock<br />
Corporation Act (in form of an abstract of the notarial recordings of the shareholders’<br />
meeting, that is also available for inspection at the Company’s commercial register) and<br />
the documents according to the resolutions to items 7 and 8, the profit and loss transfer<br />
agreements, the reports according to Section 293 a Companies Act, the financial<br />
statements, the management reports for the <strong>PUMA</strong> AG Rudolf Dassler Sport, balance<br />
sheets and profit and loss statements of the <strong>PUMA</strong> Vertrieb GmbH and the <strong>PUMA</strong><br />
Sprint GmbH of the last three years respectively and the reports according to Section<br />
293 a German Stock Corporation Act are available for inspection by the shareholders as<br />
of the calling of the General Meeting at the offices of the <strong>PUMA</strong> AG Rudolf Dassler<br />
Sport, <strong>PUMA</strong>-Way 1, 91074 Herzogenaurach, Germany. These documents will also be<br />
displayed for inspection by the shareholders during the General Meeting. Upon request,<br />
complementary copies of these reports will be made available to each shareholder by<br />
mail.<br />
Attendance at the General Meeting<br />
Right to attend through providing evidence of shareholding<br />
Those shareholders are entitled to attend the General Meeting and to exercise their<br />
voting rights who register with the Company prior to the meeting and provide special<br />
evidence of their shareholding under the following address, at least 14 days before the<br />
meeting that is to say by no later then midnight on 6 April 2010:<br />
<strong>PUMA</strong> AG Rudolf Dassler Sport<br />
c/o Deutsche Bank AG<br />
General Meetings<br />
POB 20 01 07<br />
60605 Frankfurt<br />
Fax: +49 (0)69 12012-86045<br />
e-mail: wp.hv@xchanging.com<br />
As evidence of the shareholding special evidence issued by the depository bank or<br />
financial service institution with which the respective shares are deposited in text form is<br />
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sufficient. Such evidence must prove ownership at 30 March 2010 and must be<br />
received by the Company not later than the end of 13 April 2010. Following receipt of<br />
the evidence of their shareholding, tickets of admission for the General Meeting will be<br />
sent to the shareholders. In order to assure a timely delivery of the admission tickets,<br />
we kindly ask the shareholders to provide for an early transmission of the evidence of<br />
their shareholding to the Company.<br />
Proxy Voting<br />
Once you have properly notified your attendance you may attend the Shareholders’<br />
Meeting in person and exercise your right to vote yourself.<br />
Shareholders who do not want to attend the General Meeting in person may exercise<br />
their voting rights through a prox. In this case the have to ensure that they grant their<br />
intented proxy a proper power of attorney. If neither a bank nor a shareholders’<br />
association nor another person or institution equivalent hereto in accordance with<br />
Section 135 (8) of the German Companies Act, which professionally offer shareholders<br />
their services in exercising voting rights at the Shareholders’ Meeting, is named as a<br />
proxy, the power of attorney must be granted either in text form or electronically via the<br />
internet vis-à-vis <strong>PUMA</strong> AG Rudolf Dassler Sport using one of the addresses listed<br />
above for registration or in text form directly vis-à-vis the proxy. The same provisions<br />
apply if a shareholder wishes to revoke the power of attorney. The power of attorney<br />
can be granted in text form using the power of attorney form included in the attendance<br />
form or by any other formally acceptable method.<br />
The proof of proxy has to be produced by the proxy at the day of the shareholders’<br />
meeting or by issuing a statement towards the Company to the following address:<br />
<strong>PUMA</strong> AG Rudolf Dassler Sport<br />
Frau Beate Gabriel<br />
Würzburger Straße 13<br />
91074 Herzogenaurach<br />
Telefax: 09132 / 8142375<br />
oder per email an:<br />
investor-relations@puma.com<br />
The pertinent statutory provisions, in particular Section 135 of the Companies Act, apply<br />
when granting a power of attorney to banks, shareholders’ associations and other<br />
persons or institutions equivalent thereto in accordance with Section 135 (8) and (10)<br />
Companies Act and when revoking or verifying such a power of attorney. Please also<br />
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note any rules imposed in this respect by the banks, shareholders’ associations and<br />
other persons or institutions concerned.<br />
As special service we offer to our shareholders the option to exercise their voting rights<br />
through specially named employees of <strong>PUMA</strong> AG Rudolf Dassler Sport, who will<br />
exercise the voting rights in accordance with the instructions in writing given by the<br />
shareholders. Forms for the power of attorney and the voting instructions may be<br />
requested from the Company under the address below or via e-mail (investorrelations@puma.com)<br />
and/or printed directly from http://about.puma.com and there<br />
under Investor / Annual Shareholders’ Meeting / Proxy Service.<br />
Free disposal of shares<br />
The registration of shares with the Company for purposes of participating in the General<br />
Meeting is not blocked thereby. Therefore, the shareholders may freely dispose of their<br />
shares at any time also after the registration.<br />
Total number of shares and voting rights at the time of the calling of the General<br />
Meeting<br />
At the time of the calling of the General Meeting the share capital of the Company<br />
amounts to Euro 38.611.107,84 and is divided into 15.082.464 no-par value shares,<br />
that are entitled to attend and vote at the General Meeting.<br />
Requests to amend the Agenda pursuant to Section 122 (2) of the Companies Act<br />
Shareholders jointly representing at least one-twentieth of the capital stock (equivalent<br />
to 1,930,555.34 Euros) or a proportionate ownership of at least 500,000 Euros<br />
(equivalent to 195,313 shares of stock) may request that items be placed on the agenda<br />
and be disclosed. Each request must be submitted in writing and must be accompanied<br />
by supporting information or a formal resolution proposal, to be received by the<br />
company no later than the end of 20. March 2010. According to Section 122 (2), (1) in<br />
conjunction with Section 142 (2) sentence 2 of the Companies Act, the shareholders<br />
concerned must verify that they have owned the shares at least since 20 January 2010.<br />
Please use the following address to submit your requests:<br />
Managing Board of <strong>PUMA</strong> AG Rudolf Dassler Sport<br />
<strong>PUMA</strong>-Way 1<br />
91074 Herzogenaurach<br />
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Unless made public at the time of the invitation to the Shareholders’ Meeting, requests<br />
for agenda amendments that are required to disclose are published immediately upon<br />
receipt in the German Electronic Federal Gazette (elektronischer Bundeanzeiger) and<br />
submitted to those media for publication which may be presumed to distribute the<br />
information throughout the European Union. In addition, such requests are disclosed on<br />
the internet at http://about.puma.com under Investor / Annual Shareholders’ Meeting.<br />
Counterproposals and election nominations pursuant to Sections 126 (1) and 127<br />
of the Companies Act<br />
Shareholders may submit to the Company counterproposals to Managing and/ or<br />
Supervisory Board proposals relating to certain agenda items and make election<br />
nominations. All counterproposals must be accompanied by supporting information.<br />
Counterproposals, election nominations concerning the Shareholders’ Meeting must be<br />
sent to the address below:<br />
<strong>PUMA</strong> AG Rudolf Dassler Sport<br />
Frau Beate Gabriel<br />
Würzburger Straße 13<br />
91074 Herzogenaurach<br />
Telefax: 09132 / 8142375<br />
or via email to:<br />
investor-relations@puma.com<br />
Counterproposals sent to other addresses will not be made available.<br />
Subject to Section 126 (2) and (3) of the Companies Act, we will publish shareholder<br />
counterproposals that are to be made available on the Internet at http://about.puma.com<br />
under Investor / Annual Shareholders’ Meeting together with the name of the<br />
shareholder, the argument in favour of the administration in relation to the<br />
counterproposal.<br />
Pursuant to Section 127 of the Companies Act, these regulations also apply as<br />
appropriate to shareholder proposals in respect to candidates for Supervisory Board<br />
elections and the selection of the auditor, although such proposals need not be<br />
accompanied by an argument in favour. Section 126 (2) of the Companies Act defines a<br />
number of grounds that exempt the Management Board from any duty to make<br />
available the proposal of a candidate for an election. Other grounds include the<br />
omission of the candidate’s name, practices profession and place of residence. A<br />
shareholder proposal omits to enclose details of the proposed Supervisory Board<br />
candidate’s membership of other Supervisory Boards whose existence is required by<br />
law as defined in Section 125 (1) sentence 5 Companies Act need similarly not be made<br />
available.<br />
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Right to Information<br />
Section 131 (1) Companies Act affords every shareholder the right to receive<br />
information about the affairs of the Company from the Management Board on request in<br />
the Shareholders’ Meeting insofar as this information is necessary in order to assess an<br />
item of the Agenda properly and no right to refuse information applies. The<br />
Management Board’s duty to disclose information also extends to the legal and<br />
commercial relationships between <strong>PUMA</strong> AG Rudolf Dassler Sport and the companies<br />
affiliated with it. This duty to disclose information additionally encompasses the position<br />
of the <strong>PUMA</strong> AG Rudolf Dassler Sport and the companies included in the <strong>PUMA</strong><br />
consolidated statements.<br />
Please note the existing notification obligations pursuant to Sections 21 et. seq. German<br />
Securities Trading Act and the loss of rights associated with the respective shares<br />
resulting from any violation of such obligations.<br />
Herzogenaurach, March 2010<br />
<strong>PUMA</strong> AG Rudolf Dassler Sport<br />
The Management Board<br />
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