Catalog Marketing Brochure - Advertising Specialty Institute
Catalog Marketing Brochure - Advertising Specialty Institute
Catalog Marketing Brochure - Advertising Specialty Institute
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Selling. <strong>Marketing</strong>.<br />
Promoting Your Brand.<br />
NEW<br />
“Special Event<br />
Ideas”<br />
Idea Showcase ®<br />
Available in October<br />
Generate sales with this<br />
compact catalog, the ultimate<br />
leave-behind and mailer.<br />
One of the best-selling catalogs<br />
in the industry because it<br />
showcases a cross section of<br />
products ... from pens and<br />
stress balls to products like<br />
USB drives.<br />
“Special Event Ideas” are<br />
now included, containing<br />
informative advertorials.<br />
Idea Showcase is perfect<br />
for use in your promotional<br />
mailings as a self-mailer, with<br />
a customized form letter<br />
included with every order!<br />
PRODUCTS 390+ products from 50+ suppliers<br />
SIZE 8 3/8” x 3 3/4”; mails in a #10 envelope<br />
IMPRINTING Front and Back Covers<br />
COVER OPTIONS Standard and four<br />
alternate covers<br />
DIGITAL CATALOG Available<br />
Spectrum ®<br />
Available in November<br />
An indispensable selling tool<br />
used year-round, Spectrum<br />
is the most versatile catalog<br />
in the industry.<br />
The brilliant photography,<br />
wide range of products and<br />
a proven track record make<br />
this substantial digest-size<br />
book a must-have for<br />
your selling and<br />
marketing efforts.<br />
Also available with<br />
The Gift Book ® supplement<br />
to maximize your<br />
selling capabilities.<br />
PRODUCTS 525+ products from 100+ suppliers<br />
SIZE 5 5/16” x 8 3/8”; mails in a<br />
6” x 9” envelope or as a self-mailer<br />
IMPRINTING Front and Back Covers<br />
COVER OPTIONS Standard and four<br />
alternate covers<br />
DIGITAL CATALOG Available<br />
Call (800) 546-1392 or visit asicatalogs.com to order<br />
2013 2013 PBG<br />
Great<br />
Selection<br />
Of Products<br />
and Prices<br />
THE<br />
Brand<br />
NEW<br />
Design<br />
Ideas That Work<br />
PROFESSIONAL<br />
PROFESSIONAL<br />
BUYER’S GUIDE<br />
2013-dist-cvr.indd 18/7/12 9:59 AM<br />
The Professional<br />
Buyer’s Guide TM<br />
Available in January<br />
Canada’s #1 choice for<br />
researching and buying<br />
promotional products is better<br />
than ever, with the most elite<br />
suppliers participating.<br />
Now you’ll get even more<br />
industry tips, strategies, and<br />
trends with The Professional<br />
Buyer’s Guide’s exciting new<br />
editorial content.<br />
Offer your customers an<br />
easy-to-read catalog with<br />
pricing in Canadian dollars.<br />
Gives you the instant credibility<br />
you need in the demanding<br />
Canadian market.<br />
PRODUCTS 200+ products from 50+ suppliers<br />
SIZE 8 3/8” x 10 7/8”; mails in a 9” x 12” envelope<br />
IMPRINTING Front Cover<br />
DIGITAL CATALOG Available<br />
<br />
Foil Imprint<br />
Available<br />
Media File ®<br />
Available in April<br />
The 2013 edition of Media File<br />
is better than ever – with a<br />
luxurious silver linen cover,<br />
bigger, bolder images, and<br />
improved design! It is the<br />
world’s largest promotional<br />
products catalog, containing<br />
a full range of products and<br />
prices. Arranged by sections<br />
to help you and your clients<br />
generate ideas by price<br />
and category.<br />
Media File is the industry’s<br />
best and easiest print sales<br />
and research tool. It is<br />
comprehensive, effective<br />
and a great visual resource.<br />
This is one catalog that stays<br />
around all year long.<br />
PRODUCTS Thousands of products from<br />
hundreds of suppliers<br />
SIZE 9 1/4” x 11 7/8”<br />
IMPRINTING Front Cover<br />
Also available in a 3-volume set*<br />
DIGITAL CATALOG Available<br />
*See order form<br />
The average distributor reports<br />
ASI catalogs produce $ 19,000 in sales per<br />
FREE Media File<br />
with all orders of<br />
$350 or more!<br />
Source: ASI Product Usage Study June, 2011<br />
Flash Drives<br />
PG. 10<br />
Ideal for<br />
Trade Shows<br />
Progrip Measure<br />
Tape - PG. 31<br />
SCHOOLS<br />
IDEA SHOWCASE<br />
Where Great Ideas Begin<br />
2013<br />
Idea Showcase ® Schools TM<br />
Education Edition<br />
Available in May<br />
Geared toward the booming<br />
education market, one of the<br />
top markets in the industry.<br />
Idea Showcase contains<br />
hundreds of products related<br />
to elementary and high school<br />
programs, colleges, universities,<br />
alumni, school supplies,<br />
after-school programs and<br />
competition sports teams.<br />
Its compact size makes it an easy<br />
and affordable marketing tool.<br />
Quantities are extremely limited,<br />
so you must order early.<br />
PRODUCTS 390+ products from 50+ suppliers<br />
SIZE 8 3/8” x 3 3/4”; mails in a #10 envelope<br />
IMPRINTING Front and Back Covers<br />
COVER OPTIONS Standard and Schools<br />
DIGITAL CATALOG Available<br />
1 2 " D o u b l e B e v e l I i n c h e s<br />
& M e t r i c R u l e r - P G . 1 2<br />
12.5 billion<br />
catalogs were mailed<br />
to homes last year.<br />
89.6 million<br />
Americans bought an item<br />
from a catalog in 2011.<br />
Source: USA Today<br />
Foil imprinting<br />
is beautiful, impressive,<br />
and eye-catching.<br />
Available on Media File<br />
and Gift Book covers.<br />
FREE<br />
Alternate covers<br />
are available, or create your<br />
own custom cover.<br />
<strong>Catalog</strong><br />
Fulfillment<br />
A no-hassle program<br />
where we mail catalogs<br />
to your customers for you.<br />
We do the work,<br />
you get the sales.<br />
Includes NEW<br />
“Green Section”<br />
2013 2013<br />
spectrum<br />
Celebration<br />
Promotional Ideas that Fit Any Budget<br />
Clipper<br />
Watch<br />
Pg. 60<br />
Spectrum Celebration TM<br />
Available in June<br />
Promotional Ideas<br />
That Fit Any Budget<br />
Our best-selling end-buyer<br />
catalog is now available in<br />
a summer/fall edition.<br />
Destined to become your<br />
most indispensable and<br />
versatile selling tool for the<br />
second selling season. The wide<br />
range of products included<br />
in this convenient, digest-size<br />
catalog will give you the ability<br />
to satisfy a variety of your<br />
customers’ needs.<br />
Visit the Green Section for the<br />
latest environmentally friendly<br />
promotional products.<br />
PRODUCTS 200+ products from 50+ suppliers,<br />
in all price ranges<br />
SIZE 5 5/16” x 8 3/8”, mails in a 6” x 9” envelope<br />
or as a self-mailer<br />
IMPRINTING Front Cover<br />
Also available in a 3-volume set*<br />
DIGITAL CATALOG Available<br />
*See order form<br />
Checkered<br />
Sunglasses<br />
Pg. 31<br />
7" Mini<br />
Plastic<br />
Megaphone<br />
Pg. 24<br />
Fashionable<br />
Ballpoint<br />
Pen Pg. 41<br />
THEGIFT BOOK<br />
THEGIFT GIFT BOOK BOOK<br />
THEGIFT GIFT BOOK BOOK<br />
THEGIFT GIFT BOOK BOOK<br />
THEGIFT GIFT BOOK BOOK<br />
THEGIFT GIFT BOOK BOOK<br />
THEGIFT GIFT BOOK BOOK<br />
GIFT GIFT BOOK BOOK<br />
GIFT BOOK<br />
THE THE THEGIFT GIFT GIFT GIFT GIFT GIFT BOOK BOOK BOOK BOOK BOOK BOOK<br />
DISTINCTIVE DISTINCTIVE DISTINCTIVE GIFTS GIFTS GIFTS and and and RECOGNITION RECOGNITION RECOGNITION PRODUCTS PRODUCTS PRODUCTS for for for 2013 2013 2013 - - - 2014 2014 2014<br />
Fourth-<br />
Quarter Sales<br />
Generator<br />
Foil Imprint<br />
Available<br />
Gift Book 2013-supp-cvr-comps3.indd 9 8/13/12 12:34 PM<br />
THEGIFT BOOK<br />
Gift Book 2013-dist-cvr-comps.indd 8 8/13/12 12:32 PM<br />
The Gift Book ®<br />
Available in July<br />
Our most upscale, elegant<br />
catalog with new size and<br />
design contains an impressive<br />
and comprehensive collection<br />
of prestigious executive and<br />
corporate gifts. All items<br />
are carefully and beautifully<br />
displayed to appeal to even<br />
the most sophisticated<br />
buyers.<br />
High-end products like<br />
champagne and wine<br />
gift sets, crystal vases,<br />
gold watches and leather<br />
portfolios mean high profits<br />
and more business with<br />
demanding clients.<br />
PRODUCTS 400+ products from 60+ suppliers<br />
SIZE 10” x 10”; mails in a 12” x 12”<br />
envelope<br />
IMPRINTING Front Cover<br />
COVER OPTIONS Standard and Deluxe Red<br />
Also available in a 3-volume set*<br />
DIGITAL CATALOG Available<br />
Your 2013<br />
<strong>Catalog</strong>s<br />
Dapheny F.<br />
asi/258076<br />
“My first sale from catalogs was an order<br />
of 5 different items. That same catalog was<br />
passed along to several others,<br />
resulting in 10 new clients. I<br />
am a ‘catalog believer,’ since<br />
Spectrum increased<br />
my business 30%. I love<br />
ASI <strong>Catalog</strong>s.”<br />
Raman A.<br />
asi/115329<br />
“ASI <strong>Catalog</strong>s allow us<br />
to sell 24/7. Our sales<br />
are increasing every<br />
year by 25%.”<br />
Karin A.<br />
asi/ 239091<br />
“We have seen success with ASI <strong>Catalog</strong><br />
mailings, and more than paid for the<br />
cost to send them to over 2,000<br />
recipients. We have new clients thanks<br />
to ASI <strong>Catalog</strong>s.”<br />
Call (800) 546-1392 or visit asicatalogs.com to order
Quantity Discounts<br />
1. Pick your favorite catalog(s).<br />
2. ASI adds a letter from you and mails to customers on your behalf.<br />
Need a list? We’ll get one for you.<br />
3. You take the orders.<br />
Full-Color Imprinting<br />
Make sure you stay in the forefront of your customers’ minds so they<br />
contact you for their promotional needs. All 2013 catalogs can be imprinted<br />
at any time of the year. Give your catalogs that personal look!<br />
Order More and Save! Order 150 of two or more catalogs<br />
at once and you’ll bundle savings. Your per-unit cost is<br />
based on your total order quantity.<br />
1<br />
3<br />
2013<br />
2013 ALT cvr1.indd 1 8/28/12 4:35 PM<br />
2013<br />
2013 ALT cvr3.indd 1 8/28/12 5:22 PM<br />
2013<br />
2013 ALT cvr2.indd 1 8/28/12 5:21 PM<br />
spectrum<br />
spectrum<br />
spectrum<br />
spectrum<br />
spectrum<br />
spectrum 2013<br />
2013 ALT cvr4.indd 1 8/28/12 5:22 PM<br />
2<br />
4<br />
19,000<br />
Free Alternate Cover Options<br />
In addition to the standard cover option, you may choose one of the<br />
alternate covers for Idea Showcase ® or Spectrum ® . Creating a custom<br />
cover* is easy and the perfect way to distinguish yourself. Send us your<br />
artwork or ask about having our expert design team create a custom<br />
cover for you.<br />
*Please note: Custom covers are only available prior to each catalog’s publication date.<br />
19,000<br />
<strong>Catalog</strong> Fulfillment:<br />
We Do The Work. You Get The Sales.<br />
SALES<br />
2013<br />
2013<br />
Checkered<br />
Sunglasses<br />
Pg. 31<br />
spectrum<br />
spectrum<br />
Checkered<br />
Sunglasses<br />
Pg. 31<br />
2013<br />
Checkered<br />
Sunglasses<br />
Pg. 31 spectrum<br />
2013<br />
Celebration<br />
spectrum<br />
Promotional Ideas that Fit Any Budget<br />
Promotional Clipper Ideas that Fit Any Budget<br />
Fashionable<br />
Watch<br />
Ballpoint<br />
Pg. 60<br />
Pen Pg. 41<br />
7" Mini<br />
Plastic<br />
Megaphone<br />
Pg. 24<br />
Checkered<br />
Sunglasses<br />
Pg. 31<br />
Celebration<br />
Celebration<br />
Promotional Ideas that Fit Any Budget<br />
Promotional Ideas that Fit Any Budget<br />
Clipper<br />
Watch<br />
Pg. 60<br />
2013 2013<br />
2013 2013<br />
spectrum<br />
spectrum<br />
Clipper<br />
Watch<br />
Pg. 60<br />
Fashionable<br />
Ballpoint<br />
Pen Pg. 41<br />
7" Mini<br />
Plastic<br />
Megaphone<br />
Pg. 24<br />
7" Mini<br />
Plastic<br />
Megaphone<br />
Pg. 24<br />
Celebration<br />
Celebration<br />
Promotional Ideas that Fit Any Budget<br />
Fashionable<br />
Ballpoint<br />
Pen Pg. 41<br />
Clipper<br />
Watch<br />
Pg. 60<br />
Checkered<br />
Sunglasses<br />
Pg. 31<br />
Promotional Ideas that Fit Any Budget<br />
Celebration<br />
Clipper<br />
Watch<br />
Pg. 60<br />
7" Mini<br />
Plastic<br />
Megaphone<br />
Pg. 24<br />
Clipper<br />
Watch<br />
Pg. 60<br />
7" Mini<br />
Plastic<br />
Megaphone<br />
Pg. 24<br />
7" Mini<br />
Plastic<br />
Megaphone<br />
Pg. 24<br />
Fashionable<br />
Ballpoint<br />
Pen Pg. 41<br />
Checkered<br />
Sunglasses<br />
Pg. 31<br />
Fashionable<br />
Ballpoint<br />
Pen Pg. 41<br />
Fashionable<br />
Ballpoint<br />
Pen Pg. 41<br />
Call (800) 546-1392 or visit asicatalogs.com to order<br />
Promoting Your Brand<br />
ASI <strong>Catalog</strong>s Drive Sales<br />
SALES<br />
$19,000<br />
in sales per year.<br />
Average catalog is viewed by 3 prospective customers.<br />
Average catalog sale is $ 1,000.<br />
80% of users feel catalogs generate sales.<br />
Sources: Direct <strong>Marketing</strong> Association;<br />
ASI Product Usage Study, June 2011<br />
19,000<br />
Average distributor reports ASI catalogs produce<br />
SALES<br />
67% of users say catalogs win new customers.<br />
Order Now!<br />
CALL Us at (800) 546-1392<br />
FAX Us at (800) 839-3969<br />
Order Online at asicatalogs.com<br />
SALES<br />
©2012, <strong>Advertising</strong> <strong>Specialty</strong> <strong>Institute</strong> ® . All Rights Reserved. Other brands are the trademarks of their respective owners.<br />
444-826125-0912<br />
Your 2013 <strong>Catalog</strong>s<br />
®<br />
Brought to you by ASI<br />
Selling. <strong>Marketing</strong>. Promoting Your Brand.<br />
Your<br />
Full-Color<br />
Logo<br />
FREE!<br />
2013<br />
MEDIA FILE®<br />
THE WORLD’S LARGEST PROMOTIONAL PRODUCTS CATALOG<br />
New Look<br />
For 2013!
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