Prof. Dr. Axel Schlich Born: 1961 Studies and degrees: Professional ...
Prof. Dr. Axel Schlich Born: 1961 Studies and degrees: Professional ...
Prof. Dr. Axel Schlich Born: 1961 Studies and degrees: Professional ...
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<strong>Prof</strong>. <strong>Dr</strong>. <strong>Axel</strong> <strong>Schlich</strong><br />
<strong>Born</strong>: <strong>1961</strong><br />
<strong>Studies</strong> <strong>and</strong> <strong>degrees</strong>:<br />
• Doctoral degree (PHD) in Economics <strong>and</strong> Social Sciences, RWTH Aachen (1994)<br />
• Master in European Sciences (M.E.S.), RWTH Aachen (1991)<br />
• Business Administration (Dipl.-Kfm.), University of Cologne (1987)<br />
<strong>Prof</strong>essional background:<br />
Current position<br />
• <strong>Prof</strong>essor for Marketing at University of Applied Sciences, Koblenz (since 1998), fields of<br />
study: International Marketing, Market Research<br />
Additional jobs <strong>and</strong> honorary posts<br />
• Honorary <strong>Prof</strong>essor at Haaga-Helia University of Applied Sciences, Helsinki<br />
• External Examiner BA Management at Robert Gordon University, Aberdeen<br />
• Marketing Consultant, free-lance (since 1995)<br />
Previous positions<br />
• Associate professor at University of Applied Sciences, Koblenz (1996 – 98)<br />
• Assistant to chartered accountants at <strong>Dr</strong>. Dornbach & Partner, Koblenz, Berlin (1991 –<br />
94)<br />
• “Sales Promotion Manager” at ISICAD, Ellwangen (Germany), CAD-technology (1989 –<br />
90)<br />
• „Export Sales Manager“ at Rastal, Höhr-Grenzhausen (Germany), glassware, export<br />
markets: Austria, Belgium, France, Luxemburg, Netherl<strong>and</strong>s, United Kingdom (1988 –<br />
89)<br />
Teaching experience abroad:<br />
• Aberdeen: Robert Gordon University, (2006, 2007)
• Helsinki: German-Finish Chamber of Commerce (2005)<br />
• Helsinki: Haaga-Helia University of Applied Sciences, Helsinki (since 1997)<br />
o MBA program: International Marketing Strategies (2004, 2005, 2006, 2007) <strong>and</strong><br />
Marketing Research (2008)<br />
o BA program: International Marketing, Consumer Behaviour, Strategic Marketing<br />
Planning, Market Research<br />
• Lyon: German-French Chamber of Commerce (2000)<br />
• Paris: Université Paris XII (1999, 2000, 2001, 2002, 2003, 2004, 2005)<br />
• Thessaloniki: Technological Institute TEI, (2000, 2003)<br />
Publications:<br />
Textbooks:<br />
• Strategic Export Management, Helsinki 2006<br />
• Schnellkurs Export – Kaufmännisches Grundwissen für Neu- und Quereinsteiger,<br />
Stuttgart 2002<br />
Articles:<br />
• Customer Relationship Marketing über die Website – erfolgreiche Markenführung durch<br />
intelligente Online-Kommunikation, in: Absatzwirtschaft online – Science Factory, 9.<br />
Jahrgang, Ausg. 9, 2007.<br />
• Die Anwendung von Mystery Shopping zur Messung der Servicequalität bei Banken, in:<br />
Betriebswirtschaftliche Blätter der Sparkasse Nr. 5/2006, S. 274-277.<br />
• Permission Marketing – zurück zur Philosophie des Tante Emma-Ladens?, in: Kamenz,<br />
Uwe: Applied Marketing – Anwendungsorientierte Marketingwissenschaft der deutschen<br />
Fachhochschulen, Berlin, Heidelberg 2003.<br />
• Chancen und Risiken virtueller B2B-Marktplätze, in: VDI-Nachrichten – Technischer<br />
Vertrieb 2003<br />
Koblenz, January 2009<br />
<strong>Prof</strong>. <strong>Dr</strong>. <strong>Axel</strong> <strong>Schlich</strong><br />
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