KIA X Games Asia - Cloud

Be part of the winning team.
Contents
Introduction 01
Optimal Results for Valued Clients 03
Corporate Profile 06
Awards and Event Portfolio 10
• KIA X Games Asia 15
• Triathlon 19
• Marathon 20
• Basketball 21
• Football 25
• Futsal 27
• Beach Soccer 28
• Beach Volleyball 29
• Cricket 31
• Hockey 33
• Cue Sports 35
• Motorsports 37
• Golf 39
• Tennis 41
• Equestrian 43
• Bowling 45

corporate profile
1
ESPN STAR Sports Event
Management equals
Championship Pedigree.
Be it creating, staging, promoting, consulting, producing
and/or syndicating world-class sports events throughout Asia,
we have the winning game plan. We tailor make premier
sporting events to align with your specific sponsorship and
marketing objectives, goals and your budgets.
Couple this expertise with the supremacy of the ESPN and
STAR Sports brands across Asia and what you get is a
winning team.

3
Optimal Results for valued clients
As the Event Management for ESPN STAR Sports, we know
sports – but more importantly, we know how to achieve results.
You may be looking to grow your event or wondering what
has gone wrong. Our Sport Consulting services tell you what
you need to hear, and help you to develop strategy that
makes the difference between a well-run event and a
spectacular success that everyone is talking about.
We can make an immediate impact by helping you with:
• Television coverage across Asia
• Sponsorship activation and leveraging
• Marketing and website strategy
• Media relations and PR
• Operational plans and cost-saving measures
What we can do for you
Staying true to the all rounded nature of
an unrivaled champion, our practice
excels in multi-platform integrated
marketing solutions.
By partnering with us, you can draw on over 10 years of
Asian expertise, industry experts, associations and our
government relations to customize a client specific event.
It's time you picked your own winning formula - with ESPN
STAR Sports, Event Management.
Integrated Event Strategy
On-Ground
• International Sporting Events
• Sponsorship and Branding
• Amateur & Professional Competition
On-Air
• Pre-event Promotional Campaign
• Live TV Event Broadcast
• Customized On-Air Sponsor Graphics
• Cable Affiliates Campaign
TV Production
• World Class Production
• Asia Wide Broadcast of your Event
Off-Line
• Press Conference
• PR Campaigns
• Event Marketing / Promotions
Online
• Live Event Webcast
• Links to espnstar.com
• Customized Contests
Mobile
• Mobile Clips
• Highlights
• Video Footage
• Mobile ESPN
• STAR Sports Mobile
HIRING US, MEANS YOUR EVENT IS GUARANTEED
TO BE HELD AT THE HIGHEST INTERNATIONAL
4

corporate profile
Sports is a universal
language.
ESPN STAR Sports is a 50:50 joint
venture between two of the world’s
leading cable and satellite broadcasters.
As Asia's definitive and complete sports broadcaster and
content provider, ESPN STAR Sports combines the strengths
and resources of its ultimate parent companies – Walt Disney
(ESPN, Inc.) and News Corporation Limited (STAR) – to
deliver a diverse array of international and regional sports to
viewers via its encrypted pay and free-to-air services.
ESPN STAR Sports showcases an unparalleled variety of
premier live sports from around the globe 24 hours a day to
a cumulative reach of more than 310 million viewers in Asia.
ESPN STAR Sports have 17 networks covering 24 countries,
each localised to deliver differentiated world-class premier
sports programming to Asian viewers. This includes ESPN
Asia, ESPN China, ESPN Hong Kong, ESPN India, ESPN
Malaysia, ESPN Philippines, ESPN Singapore, ESPN Taiwan,
MBC-ESPN (Korea), STAR Sports Asia, STAR Sports Hong
Kong, STAR Sports India, STAR Sports Malaysia, STAR
Sports Singapore, STAR Sports Southeast Asia, STAR Sports
Taiwan, and STAR Cricket. Our audience profile cuts across
a broad demography who are predominantly affluent and
educated viewers between the ages of 15 and 54.
ESPN STAR Sports' top quality programming and world-class
presentation is beamed from the company's 60,000 squarefoot
state-of-the-art production facility and earth station in
Singapore. ESPN STAR Sports have offices in China, Hong
Kong, India, Taipei and Singapore and employs more than
500 employees across the region.
5
Commensurate with live and exclusive coverage of the
world’s most-watched sports events, ESPN STAR Sports
produces original in-house production which are presented
in its trademark format of being informative and entertaining.
ESPN STAR Sports also have the most professional and
knowledgeable team of presenters and commentators in Asia
to provide comprehensive analysis and engaging sports
entertainment for every sports fan.
6

corporate profile
“WE CAN TAILOR MAKE PREMIER
SPORTING EVENTS TO ALIGN WITH YOUR
The Event Management group manages and
enjoy unrivaled regional broadcast across Asia
promotes premier sporting events around Asia.
We specialize in creating, managing, promoting,
through the ESPN and STAR Sports channels.
consulting, producing and syndicating leading ESPN STAR Sports aims to reach consumers at any
sporting events such as the KIA X Games Asia, KL time, any place and through all new media platforms,
7
World 5s and Guinness 9-Ball Tour. With over 1000
events in 11 countries, all events organised by us,
both internet and mobile.
8

corporate profile
Some of the companies we have worked with: Some of the events we have created,
managed or successfully staged are:
SINGAPORE INGAPORE
SPORTS PORTS COUNCIL OUNCIL
Other events that we have broadcasted and
organized across Asia:
9 10

awards & portfolios
11
What's a 'championship' team without
its fair share of trophies?
Over the years, we have continued to earn numerous
accolades and awards throughout the region and we have
also been recognized for our event management expertise
by the Hong Kong Sports and Development Board and the
Singapore Tourism Promotion Board.
ESPN STAR Sports Event Management
has staged over 1,000 events in 11
countries in Asia.
ASIA
China, Korea, Laos, Thailand.
Cambodia, Vietnam, Malaysia,
Brunei, Indonesia,
Papua New Guinea, Macau,
Myanmar
There are many great event companies in Asia - but only we
can take your brand to new heights by combining our event
and television expertise to showcase your branded event
ASIA
ASIA
China, Korea Republic
China, Korea, Laos, Thailand.
Cambodia, Vietnam, Malaysia,
Brunei, Indonesia,
Papua New Guinea, Macau,
Myanmar
ASIA
CHINA
China, Korea Republic
China, Korea Republic
CHINA
HONG KONG
Hong Kong
China, Korea Republic
HONG KONG
Hong Kong
INDIA
India, Nepal, Bangladesh,
Pakistan, Sri Lanka, Bhutan,
Maldives
INDIA
India, Nepal, Bangladesh,
Pakistan, Sri Lanka, Bhutan,
INDIA Maldives
India, Nepal, Bangladesh,
Pakistan, Sri Lanka, Bhutan,
Maldives
MBC-ESPN
KOREA
Note: MBC-ESPN is a joint venture
between ESPN STAR Sports, MBC,
INDIA Korea Teleco and Korea Digital
Satelite Broadcasting
India, Nepal, Bangladesh,
Pakistan, Sri Lanka, Bhutan,
Maldives
MALAYSIA
MBC-ESPN Malaysia
KOREA
Note: MBC-ESPN is a joint venture
between ESPN STAR Sports, MBC,
Korea Teleco and Korea Digital
Satelite Broadcasting PHILIPINES
Philippines
MALAYSIA
Malaysia
SINGAPORE
Singapore
PHILIPINES
Philippines
TAIWAN
Taiwan
SINGAPORE
S.E.A.
Singapore
Laos, Thailand, Cambodia,
Vietnam, Malaysia, Brunei,
Indonesia, Papua New Guinea,
Macau, Philippines, Myanmar
TAIWAN
Taiwan
S.E.A.
Laos, Thailand, Cambodia,
12

awards & portfolios
13
Total Nett Subscribers:
Breakdown by Beams on ESPN
India
Bangladesh
Nepal
Pakistan
Sri Langka
Malaysia
Brunei
Indonesia
Singapore
Thailand
Vietnam
Others
INDIA
31,967,000
804,000
150,000
1,300,000
60,000
MALAYSIA
1,760,782
24,643
ASIA
283,729
300,653
477,500
353,014
21,897
34,281,000
1,785,425
1,436,793
CHINA Syndication
to Affiliates
TOTAL: 208,614,578
149,833,000
TAIWAN
MBC-ESPN
KOREA
13,450,000
HONG KONG
6,035,000 6,035,000 848,376
PHILIPPINES
944,984
944,984
* Official distribution figures obtained from ESS Affiliate Sales Team @ Quarter 1 2008 and industry sources
* ”Others” refer to Cambodia, Macau, Myanmar and Papua New Guinea
* For more detailed explanations on the figures, please contact ESPN STAR Sports
Total Nett Subscribers:
Breakdown by Beams on STAR Sports
India
Bangladesh
Nepal
Pakistan
Sri Langka
Malaysia
Brunei
Indonesia
Korea
Philippines
Singapore
Thailand
Vietnam
Others
INDIA
31,967,000
804,000
150,000
1,300,000
60,000
MALAYSIA
1,727,090
24,643
SOUTH EAST ASIA
280,537
1,012,794
944,984
292,505
408,926
353,015
22,939
34,281,000
1,751,733
1,751,733
3,315,698
CHINA Syndication
to Affiliates
TOTAL: 201,191,661
149,833,000
TAIWAN
6,035,000
6,035,000
* Official distribution figures from ESS Affiliate Sales Team @ Quarter 1, 2008 and industry sources
* ”Others” refer to Cambodia, Macau, Myanmar and Papua New Guinea
* For more detailed explanations on the figures, please contact ESPN STAR Sports
KOREA
REPUBLIC
6,139,648
HONG KONG
848,376
848,376
14

awards & portfolios
15
KIA X Games Asia
One of ESPN's flagship events, KIA X Games Asia is the
biggest and most prestigious action sport event and is
considered the "Olympics" of action sports.
Over 200 top athletes throughout the Asia-Pacific region
and the world compete annually in Aggressive In-Line,
Skateboard, BMX, Speed Climbing, Bouldering and Moto X
Demos in front of more than 50,000 spectators.
First held in '98, we have been the leader in developing this
sport and annually creating over 12 hours of original
programming.
Using our collective expertise in sports, entertainment and
media, we create authentic touch points with youth-oriented
icons, activities and communication mediums. We help
some of the world's biggest brands like KIA, Red bull,
Toyota, Adidas and Jamster connect with and capture the
attention of the youth market.
Aggresive In-line
Gravity is the only victim
Aggresive in-line skating owes a lot to skateboarding.
The sport got its start in 1981 when skaters began
experimenting on the types of street and vert domains used
in skateboarding; jumping on stair railings and grinding
down to the bottom of the staircase. Along with growing
awareness of the sport came skates designed to take the
abuse of aggresive in-line skating. They allowed skaters to
grind on the street and vert ramps coping with much more
control. Throughout 1990s, there were a series of in-line
competitions. In 1995, the first ESPN X Games in Newport,
Rhode Island brought the sport mainstream, worldwide
media attention. With this sudden notoriety
came a boom in sponsorship for pro skaters.
16

awards & portfolios
17
BMX
Man & Machine
Freestyle or Bicycle Stunt riding, evolved from BMX
(bicycle motocross) racing in the early 1980s. BMX racing
has been around since the ‘70s, with the first official BMX
heavy-duty bike frames replacing the traditional modified
Stingrays in 1973. Throughout the 1970s, racing grew in
popularity until it had become a sizeable, established
sport. X Games competitions in Asia feature two Bicycle
Stunt disciplines: Park and Vert. In the US, the competition
also features Dirt Jumping.
Skateboarding
Park
This course has it all - big transitions balanced out with
ledges, curbs and handrails. At KIA X Games Asia, this
course is specially designed with the technical skater in mind.
The skater with the most diverse style, who has mastered all
these elements, will walk away with the gold medal. This
technique of skateboarding has become so popular that it is
almost an art and breed of skater all on its own.
Vert
Skate Vert is truly an X Games Asia staple competition.
One can’t help but think of it’s participants as warriors
rather than just crazies on skates. These guys put it all on
the line for the love and progression of the sport sacrificing
blood and sweat for glory and gold.
Moto X
Freestyle
The Moto revolution has taken over the X Games. Several
years ago it was a new sport during the Supercross race
intermission. Moto X has come of age developing its own
culture, attitude and superstars. In many ways, it has
surpassed its race roots in terms of popularity. Although a
demo item, Freestyle Motocross (FMX) has quickly become
one of the highlights at KIA X Games Asia.
Sport Climbing
Speed
KIA X Games Asia gathers athletes from around the world
but no other X Games sport brings an international
contingency like speed climbing. The KIA X Games Asia
brings together speed climbers all fighting to hit the buzzer
at the top of the wall. The competition format is simple - the
final unbeaten man/woman competes head to head to take
home Gold.

awards & portfolios
19
Triathlon
Asia is experiencing an unprecedented growth in the
popularity of triathlon. We are the leader in broadcasting
triathlon competitions at the highest level and have the
knowledge to help you stage and organize an international
standard competition.
Marathon
A marathon is plain vanilla when compared with hardcharging,
mind-numbing and potentially life-threatening
endurance competitions that now unfold regularly in every
corner of the globe.
From 12-hour mountain bike rallies to 24-hour “single-push”
ultra marathons, to around-the-world solo sailing races, we
know how to stage a safe and exciting event that can inspire
the inner adventurer in any of us.
20

awards & portfolios
21
Basketball
The world watches the NBA on ESPN and our relationship
with the NBA extends all across Asia. Whether you are
looking for an event that showcases the NBA or a
grassroots 3-on-3 branded tournament, we’ve got the
perfect solution for you.
22

awards & portfolios
23
Super Basketball
League
In 2003, when basketball in Taiwan fell into the low tide,
ESS initiated Super Basketball League and charged for its
promotion campaign, execution and broadcast. With ESS’s
high-level broadcasting quality and professional presenters,
SBL started to attract basketball fans’ attention and brought
them back.
After doing a lot of integrated marketing promotions, such as
holding press conference and media day, creating news
angles weekly and finding celebrity to endorse the league,
SBL now becomes the most popular basketball league in
Taiwan and approximately attracts 103 million fans in five
24

awards & portfolios
25
Football
Asia Cup
Staged on July 24th to 27th 2003 at the National Stadium at
Bukit Jalil in Kuala Lumpur Malaysia, the F. A. Premier
League Asia Cup was the world’s first F.A.P.L. – sanctioned
tournament outside of England. Some 97,000 football fans
were on hand to watch this piece of history as three EPL
squads and the Malaysia National team scored a total of 18
goals over four matches including a penalty shoot-out in
the final game. Over 110 million households worldwide also
had access to all the action.
In assembling Chelsea FC, Newcastle United FC and
Birmingham City FC, in full pre-season fitness, to battle the
Malaysia National team, the official tournament built upon
26

awards & portfolios
27
Futsal
There is no arguing that football is the world's most popular
sport. In partnership with FAM (Football Association of
Malaysia), we conducted an international five-a-side indoor
version of this in January 2008, which combined sports,
music and entertainment to allow for a fast paced, zest-
WE HAVE AN UNRIVALED REPUTATION ACROSS ASIA
WHEN IT COMES TO FOOTBALL. IF YOU ARE LOOKING
FOR A PARTNER FOR YOUR NEXT FOOTBALL EVENT,
Beach Soccer
This beautiful game has it’s humble roots from Brazil and has
grown to be on the international stage. Hosting a beach
soccer event is not restricted to countries with sand and surf.
We have the event experience to turn virtually any location
into a beach paradise.
28

awards & portfolios
29
Beach Volleyball
Volleyball is an Olympic team sport in which two teams of six
active players, separated by high net, each try to score
points against one another by grounding a ball on the other
team’s court under organized rules.
30

awards & portfolios
31
Cricket
We are the undisputed leader in cricket and currently hold
the International Cricket Council (ICC) global telecast
marketing rights until 2015. Our global partnerships,
reputation and experience makes us the ideal partner for
staging any cricket event.
32

awards & portfolios
Hockey
The Premier Hockey League (PHL) is a
joint project of ESPN-STAR Sports, Indian
Hockey Federation (IHF) and Leisure
Sports Management. The PHL incorporates a slew of
innovations to make the games more exciting and spectator
friendly. The PHL will be telecast live by ESPN-STAR Sports
for the next ten years. The company employs twelve
television cameras to cover all possible angles and the
matches begin at eight in the evening to maximize television
viewer ship.
33 34

awards & portfolios
35
Cue Sports
Guinness 9 Ball Tour
In a game won by flawless execution, we have performed
with precision in every aspect of the sport.
The tour consists of six stops, beginning in Jakarta and
moving on to Kaohsiung, Kuala Lumpur, Singapore and
Shanghai before finishing off in Bali. It's the biggest Tour ever
held in Asia, since its inception in 2003. Consider this, 15
hours of live coverage for a total of 90 hours of original live
programming, you will be breaking new grounds.
World Pool Championship
The 2007 edition of the most prestigious pool event is slated
for Manila in November.
The Championship will see the top ten finishers from the
Guinness 9 Ball Tour automatically gain entry to the World
Pool Championship to compete for the coveted title of
Champion of the World.
36

awards & portfolios
Motorsports
Formula DRIFT Singapore
Drifting is a high-skill, high-powered motor sport that calls for
drivers to control a 200hp to 600hp car while it slides
sideways at high speed through a marked course. It is done
on a closed course and judged on execution and style rather
than who finishes the course fastest. Drifting takes all the
thrilling moments of traditional motorsports and packs it
together into a non-stop competition. Featured in the
Hollywood blockbuster 'The Fast and the Furious 3 –
The Tokyo Drift' the sport was given a great boost in profile.
Drift is the first and only sanctioned and recognized
North American professional championship drifting series.
Formula DRIFT Singapore is the circuit's very first
championship to take place outside of North America.
Over 38 drivers from Singapore, Malaysia, Hong Kong,
New Zealand, Thailand and USA were in Singapore to
compete for the Formula DRIFT Singapore title in April 2008.
The objective of Formula DRIFT Singapore is to transform
the motor sport of drifting into a truly global mainstay.
This milestone event was unveiled on Sunday, 27 April 2008.
Vodafone McLaren Mercedes F1 Car ‘Live in
Action’ brought to you by Johnnie Walker
The event was attended by two-time F1 world champion
Mika Hakkinen, Responsible Drinking Ambassador for
Johnnie Walker, who launched the campaign in Asia Pacific
by signing a pact to never to drink and drive.
Johnnie Walker was looking for a platform to launch their
"Join The Pact" campaign in Asia Pacific by leveraging on
their sponsorship for the Vodafone McLaren Mercedes F1 car
and Mika Hakkinen who is their Responsible Drinking
Ambassador. Johnnie Walker flew down Mika Hakkinen and
the Vodafone McLaren Mercedes F1 car to be part of this
event. Hakkinen performed a series of stunts in an actual
Vodafone McLaren Mercedes F1 car at the Padang to
demonstrate the importance of never drinking when you're
behind the wheel.
37 38

awards & portfolios
39
Golf
Corporate Golf Event Management
Take advantage of our Golf Event Management and we
can save you money, staff resources, and time on your
next golf event.
We can remove the event management and logistical
overhead from your shoulders, so that you can focus on your
clients and guests. We plan every aspect of your event and
this starts by sitting down with you as we create an ESPN
STAR Sports Event Management Custom Golf Event Project
Plan that details every aspect needed to ensure your
successful golf event.
Because we can negotiate with our ESPN STAR Sports
contacts, golf courses and suppliers for dozens of golf events
a year – we’ve got buying power which equals savings for
you. Our golf event experts guarantee an event that is of the
highest standards and we will have your guests saying “this is
the best golf event I’ve ever played in!”. Contact us directly
40

awards & portfolios
41
Tennis
Our team was one of the pioneers in bringing professional
tennis to Asia when we successfully first staged the
Heineken Open in 1993. Today, we continue to broadcast the
world’s best tennis and remain one of the region’s most
qualified choice for tennis event management.
42

awards & portfolios
43
Equestrian
FEI World Endurance
Championship 2008
This is the first time that a major Endurance Championship is
held in the tropical weather with humid conditions. The event
is scheduled to be during the monsoon season to take
advantage of the cooler temperatures during this period.
ESPN STAR Sports is the official broadcaster and this
program will be broadcast across Asia that penetrates over
Cartier International
Polo 2008
The biggest polo day in the world! Royalty,
celebrities and leading players combined with
a 25,000 strong crowd make attending this
event an experience you'll never forget. Follow
the highs and lows of the players as they
gallop across the pitch, ride each other off or turn on a
sixpence in pursuit of that all important goal.
The Cartier International Polo Singapore tournament shines
brightly among the constellation of star polo events such as
the Cartier International Coronation Cup at Windsor, the
Cartier Winter Polo Cup on ice at St. Moritz in Switzerland
and the Cartier International Polo in Dubai. It is no surprise
then for Cartier to continue its affiliation with the historical
and exceptional Singapore Polo Club.
44

awards & portfolios
45
Bowling
As constant innovators and leaders in sports,
we created, staged and televised Asia’s most
prestigious tour for almost a decade – the Aviva
Asian Bowling Tour. We continue to work with
National associations to televise and stage their
championships and grow the sport in the region.
46

47
For extensive event management and integrated
marketing solution, please contact:
Victor Cui
DID : +65 6216 6025
Email : cuiv@espnstar.com
International Offices
• China
• Hong Kong
• India
• Korea
• Malaysia
• Taiwan
• United Kingdom