KIA X Games Asia - Cloud

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KIA X Games Asia
One of ESPN's flagship events, KIA X Games Asia is the
biggest and most prestigious action sport event and is
considered the "Olympics" of action sports.
Over 200 top athletes throughout the Asia-Pacific region
and the world compete annually in Aggressive In-Line,
Skateboard, BMX, Speed Climbing, Bouldering and Moto X
Demos in front of more than 50,000 spectators.
First held in '98, we have been the leader in developing this
sport and annually creating over 12 hours of original
programming.
Using our collective expertise in sports, entertainment and
media, we create authentic touch points with youth-oriented
icons, activities and communication mediums. We help
some of the world's biggest brands like KIA, Red bull,
Toyota, Adidas and Jamster connect with and capture the
attention of the youth market.
Aggresive In-line
Gravity is the only victim
Aggresive in-line skating owes a lot to skateboarding.
The sport got its start in 1981 when skaters began
experimenting on the types of street and vert domains used
in skateboarding; jumping on stair railings and grinding
down to the bottom of the staircase. Along with growing
awareness of the sport came skates designed to take the
abuse of aggresive in-line skating. They allowed skaters to
grind on the street and vert ramps coping with much more
control. Throughout 1990s, there were a series of in-line
competitions. In 1995, the first ESPN X Games in Newport,
Rhode Island brought the sport mainstream, worldwide
media attention. With this sudden notoriety
came a boom in sponsorship for pro skaters.
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