The State of Marketing 2010 Unica's Global Survey ... - Light Reading

Adoption is Healthy across Tactics for Social Media Marketing
When asked about specific social media marketing tactics, there is high expected usage across most tactics. Third party social networking sites, like Facebook
and MySpace, as well as blogs are mainstays in the marketing mix.
While marketers rely heavily on these proven channels, they embrace Microblogging sites like Twitter, a newer tactic that, not surprisingly, sees strong growth.
Results also indicate noteworthy growth this year in social tactics that help marketers leverage consumers to extend the reach of their brands and reinforce
their messages (Viral Content/Word of Mouth, User Generated Content, and Voting Features/Product Reviews).
Figure 22: Social Media Marketing Tactics Currently or Plan to Use
Q. Which of the following social media marketing tactics is your company planning to use?
Base: Total Sample That Currently Uses or Plans to Use Social Media Marketing (125 Respondents)
Unica Corporation | www.unica.com 15