Seton Hall Magazine, Winter 2003 - Seton Hall University
Seton Hall Magazine, Winter 2003 - Seton Hall University
Seton Hall Magazine, Winter 2003 - Seton Hall University
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Nursing the<br />
Profession<br />
Back to Health<br />
The nursing shortage is a national epidemic. Now the<br />
healthcare industry, government and nursing schools<br />
are stepping up their efforts to find remedies that work.<br />
12 SETON HALL UNIVERSITY MAGAZINE<br />
BY SHEILA SMITH NOONAN<br />
Television viewers certainly<br />
are accustomed to Johnson<br />
& Johnson’s<br />
advertisements for baby<br />
care products. But in 2002,<br />
the world’s leading healthcare company<br />
went all out to promote something<br />
it doesn’t even sell: the nursing<br />
profession.<br />
The series of commercials,<br />
“America’s Nurses: They Dare to<br />
Care,” is part of Johnson & Johnson<br />
Health Care System’s $20 million<br />
Campaign for Nursing’s Future. The<br />
New Jersey-based company launched<br />
its two-year initiative a year ago,<br />
partnering with nursing organizations.<br />
It set up a Web site with a<br />
searchable nursing school<br />
database, sent out recruitment<br />
materials to 20,000 high schools<br />
and 1,500 nursing schools, and<br />
established scholarships.<br />
Why the investment? One<br />
answer is that the campaign<br />
clearly meshes with Johnson &<br />
Johnson’s credo and longstanding<br />
commitment to helping the<br />
healthcare industry. But the harsh<br />
reality is that the United States is<br />
in the midst of a nursing shortage<br />
that has serious consequences for<br />
patients nationwide.