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Seton Hall Magazine, Winter 2003 - Seton Hall University

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Nursing the<br />

Profession<br />

Back to Health<br />

The nursing shortage is a national epidemic. Now the<br />

healthcare industry, government and nursing schools<br />

are stepping up their efforts to find remedies that work.<br />

12 SETON HALL UNIVERSITY MAGAZINE<br />

BY SHEILA SMITH NOONAN<br />

Television viewers certainly<br />

are accustomed to Johnson<br />

& Johnson’s<br />

advertisements for baby<br />

care products. But in 2002,<br />

the world’s leading healthcare company<br />

went all out to promote something<br />

it doesn’t even sell: the nursing<br />

profession.<br />

The series of commercials,<br />

“America’s Nurses: They Dare to<br />

Care,” is part of Johnson & Johnson<br />

Health Care System’s $20 million<br />

Campaign for Nursing’s Future. The<br />

New Jersey-based company launched<br />

its two-year initiative a year ago,<br />

partnering with nursing organizations.<br />

It set up a Web site with a<br />

searchable nursing school<br />

database, sent out recruitment<br />

materials to 20,000 high schools<br />

and 1,500 nursing schools, and<br />

established scholarships.<br />

Why the investment? One<br />

answer is that the campaign<br />

clearly meshes with Johnson &<br />

Johnson’s credo and longstanding<br />

commitment to helping the<br />

healthcare industry. But the harsh<br />

reality is that the United States is<br />

in the midst of a nursing shortage<br />

that has serious consequences for<br />

patients nationwide.

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