SockGuy Press Kit

SockGuy Company Fact Sheet
About SockGuy SockGuy, manufacturer of the most comfortable socks you’ll ever wear, is a
sixteen-year-old San Diego-based company comprised of avid cyclists, runners
and weekend warriors who have experience as professional racers, shop owners,
sport enthusiasts and industry professionals.
All of SockGuy’s performance socks are made in the U.S.A. and feature superior
comfort, cool designs, and exceptional durability. SockGuy has hundreds of
original sock designs sold in thousands of retail locations across the U.S. and
Internationally.
The company creates customized logo socks for sporting events, clubs, teams,
companies and schools around the world, so they can be found at large and small
events everywhere. SockGuy is also the most popular outsource manufacturer for
major cycling brands, so they are worn by top athletes and can be found in better
athletic retail stores worldwide.
Material Matters While other sock manufacturers are cutting down on the percent of materials they
use to provide wick and cushion, SockGuy maintains the highest standards,
featuring 93% more ultra wicking fiber than competitive socks and a more finished
yarn that is softer and more comfortable on the feet.
Dramatic Designs Our socks are designed by award winning artists, and they feature cool and
unique graphics that capture up-to-the-minute trends. Our designs are intricate
and fresh, and we test them all before they go to retail, so we know customers will
buy them.
Service Standards SockGuy provides personal, immediate service with 97% in-stock availability.
Most orders ship the day they are placed.
Management Team Michael Foley – President. Michael has been involved in the cycling industry for
more than 30 years. He was the original founder of Bike Magazine and worked
there until the magazine was sold. He joined SockGuy in the beginning of 2001.
Michael loves mountain biking and coaching a local high school boys’ lacrosse
team when he has the time.
Company
Headquarters
Ken DeCesari – National Sales Manager. Ken has been managing professional
inside and outside sales teams for more than 13 years. He joined the SockGuy
team in 2007. When he's not helping lead the charge at SockGuy, you can find
him at the park near his house throwing a Frisbee or tennis ball with his energetic
Australian Shepherd, Raven.
2221 Las Palmas Drive, Suite H
Carlsbad, CA 92011
Toll free: 888.232.5376
Phone: 760.804.1344
Fax: 760.804.1348
www.sockguy.com
Media Contact Michael Foley
michael@sockguy.com
949-363-9722

SockGuy Product Fact Sheet
SockGuy maintains the highest standards to deliver the best performance socks on the market
today. Our socks hug your feet in style and comfort and are built to last. All of our socks feature
more ultra-wicking fiber and our exclusive super-soft yarn so your feet stay dry, cool and comfy
no matter how hard you play. SockGuy socks are designed by award winning artists and feature
unique graphics that capture cool up-to-the-minute trends and designs. All of our socks are
proudly Made in the U.S.A.
All of our socks feature our Stretch-to-Fit sizing system and our exclusive Easy-Fit cuff for
a perfect fit every time on any foot.
Classic
SGX
Our most popular socks feature off-beat, original designs that
appeal to a broad range of athletes, from professionals to weekend
warriors to multi-sport enthusiasts who like to have unique socks to
match their personality and attitude.
Our Classic socks feature:
1. Superior softness and comfort that helps eliminate blisters
and hot spots
2. Mesh upper for supreme air flow
3. Double-stitched heel and toe for strength and durability
Available in multiple cuff heights: No Show; 1”-2”; 3”; 3”-5”; 6”;
Higher LUV (knee high)
SockGuy’s SGX socks are designed with the elite athlete in mind
and features our exclusive Elite Performance Formula, a blend of
polypropylene, nylon and spandex. The new SGX sock line
provides a compression fit, performance ribbing, enhanced
ventilation and a reduced friction profile. These socks feel great,
look great, and with SockGuy’s signature Stretch-to-Fit sizing and
reinforced toe & heel, SGX socks perform like no other.
Guaranteed to be the most comfortable performance socks you’ll
ever wear.
Our SGX socks feature:
1. Compression ribbing cuff helps prevent fatigue by
increasing blood flow
2. Mesh upper for maximum airflow ventilation
3. Snug arch support hugs foot for maximum comfort and
virtually zero-slip
4. Streamlined friction-free sole: go longer and play harder
with no pain

Wooligan
Channel Air
MTN-Tech
The Wooligan is the best winter sock you will ever wear. These
socks will keep your feet dry and warm in all weather conditions.
Featuring a 4" Easy-Fit cuff, arch support, moisture wicking
channels and a padded foot bottom for extra warmth and comfort.
Made with 75% TURBOwool, a superior blend of 50%
polypropylene and 50% Merino wool, which provides five times the
strength and durability of Merino wool alone. Shrink-resistant and
itch-free.
These socks feature unique construction exclusive to SockGuy that
features four channels of air mesh and five channels of padded
cushioning for a perfect combination of support, moisture control
and comfort. This ultra-plush line of socks also has an arch support
to help reduce fatigue, making it the perfect running sock for
runners of all levels.
Our Channel Air socks feature:
1. Cool airflow mesh upper
2. Stay-put arch support
3. Invisible toe seam
4. Channel Air sole
o 5 channels of plush terry padding on the sole for
extra cushioning
o 4 channels of cool air mesh ventilation on the sole
Our MTN-Tech Ski & Snowboard socks deliver the superior fit and
performance that top riders and skiers demand. They feature
excellent arch and ankle support with cush padding in just the right
places. Choose from our lightweight performance designs or check
out the extra-plush shock absorption of our heavyweight terry
padded socks. Either way, you’ve got your dogs wrapped in our
exclusive comfort formula that keeps your feet warm, dry and
comfortable all day long.
MTN-Tech Hiker socks are comprised of our TurboWool blend and
come with a 7” or 8” cuff. They keep your feet warm and dry while
protecting your ankles from bugs and brush during your hike.
Our MTN-Tech Hiker socks feature:
1. Stay-put ankle support
2. Cool airflow mesh upper
3. Supportive arch band

Accessories
4. Ultra-cush terry padded sole
Our MTN-Tech Ski & Snowboard socks feature:
1. Stay-put ribbed cuff
2. Terry padded shin guard
3. Articulated ankle support
4. Elasticized arch support
5. Energizing sole panels
6. Terry-padded toe/heel
Arm Warmers: Our dual arm-cuff and elasticized wrist-cuff provide
the ultimate in fit, style and comfort. Whether running, hiking or
biking, arm warmers are the easiest way to regulate your body
temperature. SockGuy Arm Warmers are seamless and super-soft!
Base Layers: We offer Base Layer tops in both sleeveless and
short-sleeve tee shirts. These moisture-wicking tops can be
personalized with a chest logo as a custom item from SockGuy.
Shoe Covers: Made from CorDura, these ultra-tough cover socks
act as an insulating layer that provides warmth and protects shoes
from becoming dirty and worn.
Aero Booties: Our aero booties are digitally printed and feature a
no-itch zipper back and provide wind protection and aerodynamic
styling.