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PAGE 40 Rodney Feher ‘We consider the need for there to be a National Cup similar to the English FA Cup as paramount to unifying the soccer community and increasing the marketability and awareness of the teams and player names. This would enhance the brand and add value to the NSL and its teams and player names as a commodity.’ Ray Gatt ‘I am a strong advocate of summer soccer. Speaking as a media representative, a return to winter football would be, in my opinion, an absolute disaster… Soccer’s media coverage, especially in the newspapers, will drop to worse levels than it is facing now.’ Zbysh Hanf ‘I know this submission isn’t about marketing, but the best marketing in the world won’t sell our product if it’s not structured right – and that includes the make-up of its clubs and their image. NSL clubs should be all-inclusive mainstream and perceived to be so, rather than just ‘mono’ ethnic community based. And no matter how much they might try; simply modifying their name and logo is not enough. It’s important in the longer term to attract mass appeal and support.’ ‘The only way to achieve a true re-structure of the league and a fresh start is to totally disband the whole competition and start again from scratch.’ Graeme Hay ‘Teams should only be able to sign 3 non-Australian players and 3 under 21 players that should be included in a match day squad of 16 players.’ Ken Kendrick ‘Each club should be cashed up. $4million should be the minimum, and should represent a given geographical area, not a monoethnic minority. Each club should have the potential to attract crowds of at least 10,000.’ Philip Kirkham ‘We should look at models overseas where soccer is not the national game i.e. Japan, Korea, USA and modify to suit the Australian market.’ Sam Lamprinos ‘I would advocate the moving of home grounds to smaller (possibly suburban grounds) for the generation of park type atmospheres and full houses rather than gazing at empty stands.’ Marconi Stallions FC ‘With the issue of a summer or winter competition, we believe that from a marketing perspective and from a crowd perspective, that a winter competition would suit us better… However, if it will interfere with television rights etc. and the possibility of increasing a strong revenue and sponsorship base, then summer should remain.’ Mark Michael ‘The most important matters are that the club is based and marketed as a family orientated location driven entity, not race or religion bound.’ REPORT OF THE N S L T A S K F O R C E – DECEMBER 2003
Melbourne Knights SC ‘The optimum number of clubs should be determined by the marketplace and market demographics.’ ‘The new NSL teams will not represent any particular ethnic group and should draw support from the broader Australian community.’ ‘Linkages with Schools is an important criterion. The clubs need to work together with schools in their geographic regions employing a development officer and players targeting the broader grass roots to increase not only the excitement of the game in terms of the junior level which is flourishing, but to nurture and increase the supporter base.’ Newcastle United FC ‘Club expenditure to participate in the new league should be in the band of between $2.5 M - $4.0 M in its first year of operation which incorporates a player recruitment budget of not less than $1.0M per annum.’ Jim Phillips ‘Recommendation 46 in the Crawford Report should be supported and implemented fully. Only a separate entity, licensed through the Australian Soccer Association, with board members who are independent but elected by participating clubs can work towards the best interests of the game. A person who is elected to this governing (proposed independent) body should not hold a position at any of the clubs.’ Kosta Stefanou ‘The NSL must have promotion and relegation to keep excitement about the League at the top and at the bottom of the ladder.’ Gordon Wilson ‘It should be a requirement that local associations do NOT schedule ANY local games at or close to National League fixtures. The Brisbane men’s and women’s competitions are notorious for this ‘anomaly’.’ REPORT OF THE N S L T A S K F O R C E – DECEMBER 2003 PAGE 41
Page 2 and 3: 1 December 2003 Mr Frank Lowy,AC Ch
Page 4 and 5: © 2003 Australian Soccer Associati
Page 6 and 7: PAGE 2 Section 1 TASK FORCE’S SUM
Page 8 and 9: PAGE 4 In stark comparison to all o
Page 10 and 11: PAGE 6 Section 2 PROCESS UNDERTAKEN
Page 12 and 13: PAGE 8 3. The members or shareholde
Page 14 and 15: PAGE 10 14. The Chair of the League
Page 16 and 17: PAGE 12 TERM OF REFERENCE 3 THE MIN
Page 18 and 19: PAGE 14 Central to this is ensuring
Page 20 and 21: PAGE 16 (c) direct costs related to
Page 22 and 23: PAGE 18 TERM OF REFERENCE 7 THE TIM
Page 24 and 25: PAGE 20 RECOMMENDATIONS That: 32. T
Page 26 and 27: PAGE 22 TERM OF REFERENCE 11 MEASUR
Page 28 and 29: PAGE 24 Section 4 SCHEDULE OF RECOM
Page 30 and 31: PAGE 26 11. All non-executive Direc
Page 32 and 33: PAGE 28 TERM OF REFERENCE 6 THE MET
Page 34 and 35: PAGE 30 TERM OF REFERENCE 11 MEASUR
Page 36 and 37: PAGE 32 The Task Force believes tha
Page 38 and 39: PAGE 34 Appendix B TERMS OF REFEREN
Page 40 and 41: PAGE 36 Appendix D MLS AND J-LEAGUE
Page 42 and 43: PAGE 38 JAPAN’S J-LEAGUE • The
Page 46 and 47: PAGE 42 Appendix F BIBLIOGRAPHY NSW

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