MOBILITY SECURITY UNIFIED COMMUNICATIONS - APC

Build a Better Network Closet
with APC and Cisco
Top customer challenges in the network closet
Physical infrastructure design options for the network closet
APC’s integrations with Cisco’s primary call management platforms
All content in this presentation is protected – © 2009 American Power Conversion Corporation

APC|Cisco Partnership
●Cisco Technology Developer Partner since 1999 creating tested and
integrated solutions for:
● Unity Express
● Cisco Unified Communications Manager
●Cisco “Data Center of the Future” Partner
● Online presence on www.thedcofthefuture.com
● Joint webcasts
● Presence in Cisco’s booth at Cisco Live in June
● Speaking opportunities with Cisco at Cisco Live
APC by Schneider Electric –Kim Tremblay– 5-5-2009

Collaboration
Overview
for
Schneider Electric APC
May 5, 2009
Andy Leong
UC Solutions Marketing
Future Collab © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential
3

The “Perfect Storm” Drives Collaboration
Industry Consolidation
Stock Price
Employee Morale
Revenue Growth
Retaining
Talent
Customer Loyalty
Supplier Viability
Time to Market
Globalization
Job Uncertainty
New Partnerships
Quality
Productivity
Competitive
Differentiation
Cost Containment
Innovation
Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved.
Cisco Public
4

“What networking technologies are you investing in
to enhance employee productivity & collaboration
in 2009? Answer all that apply”
% of respondents 2009 2008
Unified Communications 55% 23%
Wireless email devices (e.g. Blackberry) 46% 52%
Telepresence 32% 8%
WAN acceleration 31% 36%
Collaboration/Web 2.0 tools 29% NA
Adding mobility to corporate voice systems 19% 13%
Preparing corporate networks for SaaS 9% 11%
VoIP 1% NA
Source: Goldman Sachs Research, January 2009
Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential
5

Collaboration and the Workspace
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Public
6

Cisco Enables Customers to
Connect, Communicate, Collaborate
Desktop
Integrations
Unified Clients
Presence
Immersive Video, Web,
Voice Experiences
Contact Center
Voice and
Mobility
Unified Messaging
Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential
7

Voice, Video, Messaging, and Mobility
MP w/ video
CUPC w/ video
Cisco Unified
Communications Manager
TelePresence
3 rd party clients
Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential
8

Voice and Unified Messaging
Cisco Unity
Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential
9

UC Applications Virtualized for the Enterprise
Deployment
flexibility
Simpler
installs,
upgrades,
backups with
zero downtime
Hardware
independence
Operational
Improvements
TCO savings
Unified
Communications
Management
Hardware footprint,
power, and cooling
Scalability
Availability
UC capacity as
needed
Dynamically
move active
servers
Same datacenter management
tools as other applications
Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential
10

The “ilities” Must Be Maintained
Non-stop,
non-drop
availability is
needed for
collaborative
experiences
•
•
•
•
•
Applications
Network
Power
Backup
Cooling
Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential
11

Build a Better Network
Closet with APC and Cisco
Examining the new role of network
closets and the results of increased
PoE deployment
All content in this presentation is protected – © 2009 American Power Conversion Corporation

Agenda
●
●
●
Top challenges for the IT Manager in the network closet
• Availability
• Visibility
• Environmental/Security Monitoring
• Cooling
Physical infrastructure design options for the network closet
• Power (UPS) & Power Management
• Infrastructure Management & Monitoring
• Physical Security & Environmental Monitoring
• Cooling & Heat Rejection
Solutions and resources to deal with these physical
infrastructure issues
APC by Schneider Electric – Chris Grant – 5-5-2009

CRITICAL Physical Infrastructure
APC by Schneider Electric – Chris Grant – 5-5-2009
Each layer
depends on
everything
below it
Whether you know it
or not you have CRITICAL physical
Infrastructure and you rely on it
everyday
Critical Foundation
of Business Continuity
Power
Reliable
Business
Operations
Cabling
People
Process
Information Technology
Racks
and
Physical Structure
Fire
Security
and
Physical
Infrastructure
Cooling

Critical Physical Infrastructure
Network Closet Challenges
1.
2.
3.
4.
5.
Maintaining same level of availability as traditional telco networks
Deploying in Unattended Spaces:
● Most IT closets and spaces are infrequently accessed:
• 1 or 2 times a quarter, unless major change is occurring
● Small unknown issues can quickly grow to large problems
● Remote “eyes and ears” can reduce problem response time
Placing high powered networking devices in small IT spaces that
were never intended to house this equipment
● Power supplies are scaling in size as a result of Power Over the Ethernet.
No longer measured in 00’s of watts, but 000’s of watts
Room controlled by building HVAC, no dedicated cooling for
networking equipment (constant heat load)
● Seasonal cooling only
● Building system inadequate
● Evening and weekend setbacks
Cannot build out new space
APC by Schneider Electric – Chris Grant – 5-5-2009

Bad Power Causes Data Loss
●
●
●
To realize the benefits of
networks, the entire network
must be functioning
Demand for highly available
networks is increasing
Power problems are significant
obstacles to achieving high
availability
APC by Schneider Electric – Chris Grant – 5-5-2009
Power
Problems
45.3%
Power problems are the largest single cause of
data loss, 15 times more frequent than viruses
Sources: Contingency Planning Research, Inc., Bell Labs, APC Labs

What do I recommend?
UPS (Power)
Price
Smart‐UPS
SUA1500RM2U
(1500 VA)
Smart‐UPS XL
SUA3000XL
(3000 VA)
Short depth, without
management (NMC)
Add Management:
AP9619 (NMC)
APC by Schneider Electric – Chris Grant – 5-5-2009
Value
Smart‐UPS
SUA1500R2X180
(1500 VA)
Smart‐UPS
SUA3000R2X180
(3000 VA)
With integrated
management (NMC)
Performance
Smart‐UPS RT
SURT1500RMXL2U
(1500 VA)
Smart‐UPS RT
SURTA3000RMXL2U
(3000 VA)
NOTE: for loads greater than 3000VA and/or internal redundancy, consider moving
to Symmetra or Symmetra LX for even greater performance and scalability
Without integrated
management (NMC)
Add Management:
AP9619 (NMC)

Cooling:
Has three problems, governed by one key law
You can’t see it, it’s hard to measure accurately and it constantly changes.
Cooling
problem
Efficiency
problem
Rate of
change problem
APC by Schneider Electric – Chris Grant – 5-5-2009

What do I recommend?
Cooling
Price
Rack Side Air
Distribution Unit
ACF201BLK
ACF202BLK
Specifically for SIDE AIR
FLOW equipment
APC by Schneider Electric – Chris Grant – 5-5-2009
Value
Wiring Closet
Ventilation Unit
ACF301
ACF301E
(w/ environmental
management)
Performance
InfraStruXure InRow
SC
ACSC100
DEDICATED COOLING

Common Physical Threats to Network
Closets
●Environmental Issues:
●Temperature
●Humidity
●Leaks
●Dust and other hazardous airborne particles
●Power
APC by Schneider Electric – Chris Grant – 5-5-2009

What do I recommend?
Security & Environmental
Price
NetBotz 300
Entry-Level
Limited expandability
Basic monitoring for IT closets
NBWL0355
NBWL0356
APC by Schneider Electric – Chris Grant – 5-5-2009
Expandability
Value
NetBotz 400
Mid-Level
Moderate expandability
Ideal for server rooms &
IT closets
NBRK0451
NBWL0455
NBWL0456
� Rack & Wall-mount options
Performance
NetBotz 500
High-End
Extensive expandability
Ideal for data centers,
mid-size to enterprise
NBRK0551

The Solution:
Management
POWER (UPS)
MANAGEMENT
● Unsurpassed APC quality and
reliability
● Remote UPS monitoring and
control over the network
● Manage and/or reset hung
switches in remote areas (Saves
Labor Costs)
● Supports HTTPS, SSH and
SNMP v3
● Temperature Monitoring*
● Remote group outlet control*
● Scalable runtime
* Select models only
APC by Schneider Electric – Chris Grant – 5-5-2009
UPS with integrated
Network Management Card (NMC)

●
●
The Solution:
Infrastructure Management
InfraStruXure Central
●
Single View of Distributed
Infrastructure
●
●
●
Rapid prioritization
Remote diagnostic
WAN & Firewall friendly
Central Security Policy
Management
● Consistent policy application
● Mass configuration of policy
changes & software updates
Consolidated Repository
● Event correlation and trend
analysis
● Easily benchmark security
performance across sites
APC by Schneider Electric – Chris Grant – 5-5-2009
Site A
Site B
Site C
IP Network
Site D
Site E
Remote
Management
View
(via IP connection)

Integrate InfraStruXure Central into existing
management architectures
Enterprise Management
System Integration
Network
Devices
Storage Devices
APC by Schneider Electric – Chris Grant – 5-5-2009
Building Management System
Integration
Network
Manager
Storage
Manager
Enterprise
Management
System
Server
Manager
Building
Management
System
Server
Devices
Building
Power Comfort Air
Rack Devices
Power Devices
InfraStruXure
Central
Cooling Devices
Building
Environment
Manage Network-
Critical Physical
Infrastructure
Scalability

What do I recommend?
Management
Price
Network
Management Card
(NMC)
AP9619
Used with PowerChute
‘Business Edition’ or
‘Network Shutdown’
APC by Schneider Electric – Chris Grant – 5-5-2009
Value
NetBotz
NBRK0451
Additional options:
see ‘Security &
Environmental’
Performance
InfraStruXure ®
Central
AP9470
AP9475

Critical Physical Infrastructure
Solutions
UPS Protection
2 or 4 Post Racks
Switched Power Distribution
APC by Schneider Electric – Chris Grant – 5-5-2009
Network Closet
Cooling
Security &
Environmental
Remote Management

APC solutions support Cisco’s primary Unified
Communications platforms
APC by Schneider Electric – Chris Grant – 5-5-2009
Integrated and Certified
Product Offerings:
� Cisco Unified
Communications Manager
� Cisco Unity Express

APC Smart-UPS Approved for use with
Cisco CUCM
● CUCM is an enterprise-class IP Telephony call-processing system that
provides traditional telephony features as well as advanced capabilities
● It provides, voice, video, mobility and presence services for businesses with up to
30,000 users.
● Cisco Unified Communications Manager is a scalable, distributable, highly
available enterprise-class IP telephony call-processing solution.
● Smart-UPS 750XL and Smart-UPS 1500 offer basic UPS integration with
Cisco Unified Communications Manager (CUCM) 6.x and 7.x via a single
point-to-point Universal Serial Bus (USB) connection.
● This integration provides your customers with graceful unattended
shutdown of their Cisco Unified Communications Manager system in
the event of an extended power outage.
APC by Schneider Electric – Chris Grant – 5-5-2009
APC Smart-UPS Smart UPS is the ONLY UPS to have
received this designation from Cisco

APC offers Cisco Compatible Solution
for Cisco Unity Express
� Ideal voice system for small businesses and branch
offices. Offers customized greetings, voice mail, etc.
It can be configured to be the branch office solution
when using CUCM
� Includes APC exclusive built-in UPS support
� Compatible with APC Smart-UPS and Symmetra
� Provides unattended graceful shutdown in the
event of an extended power outage
� Prevents data corruption and improves time-torecovery
� Communicates serially – requires
APC Cisco Unity Express UPS Simple Signaling
Cable (APC Part# AP9840)
APC by Schneider Electric – Chris Grant – 5-5-2009

Questions to ask:
Power, Cooling, Management
APC by Schneider Electric – Chris Grant – 5-5-2009
1.
2.
3.
4.
Do your customers have a QoS agreement or SLA?
How are your customers planning to protect the
network?
● There are redundant power supplies in the switch –
Shouldn’t you provide a Redundant UPS?
Where are your customers going to put new or
reallocated hardware?
● How are your customers going to ‘feed’ it in regards to
Power/Cooling?
● Are your customers experiencing any existing problems in
the closet or datacenter with power, space or cooling?
Are your customers managing the distributed network?
●
What about the UPS? Cooling, Physical Security?

Summary Points
APC by Schneider Electric – Chris Grant – 5-5-2009
● Make physical infrastructure a core-competency.
●
Entrench yourself in your customers’ strategic planning.
● Leverage APC programs to round-out your team’s
capabilities.
● Be aware of the challenges customers face relative to
power and cooling when deploying converged networks.
● Use each as an opportunity to expand beyond the UPS.
● Consult with the customer up-front vs. after the fact.
● Ensure the proper solution is specified.
● Ensure the proper expectations are set and ultimately met.

Supporting Tools
●WWW.APC.COM
●InfraStruXure Designer Portal
●UPS Selector
●NetShelter Configurator
●TestDrive.APCC.com
●On Demand NCPI trainings
●www.datacenteruniversity.com
APC by Schneider Electric – Chris Grant – 5-5-2009

Reference Materials
●APC White Paper #69
●Power and Cooling for VoIP and IP Telephony Applications
●APC White Paper #84
●Network Critical Physical Infrastructure for Wireless LANs
●APC White Paper #100
●Management Strategy for Network-Critical Physical Infrastructure
●APC White Paper #102
●Monitoring Physical Threats in the Data Center
●APC White Paper #59
●The different types of Air Conditioning Equipment for IT
Environments
●APC White Paper #68
●Cooling Strategies for IT network closets and Small Rooms
●APC App. Note #50
●APC Power Protection for Cisco IP Telephony and VoIP
Applications
APC by Schneider Electric – Chris Grant – 5-5-2009

Where to go for more info?
Next Steps?
●Where to get more info
● E-Kits on your APC Partner Pages
● Cisco Partner Central under Technology Developer Partners and APC
● Cisco Virtual Partner Summit at www.ciscopartnerspace.com
● www.thedcofthefuture.com
●Next Steps
● Get the message out to your customers that you are their trusted advisor
for NCPI for Cisco by holding a “Build a Better Network Closet” event
● Contact your APC rep to schedule a time/date
•Your APC rep will organize with APC marketing and work with you to secure a
Cisco speaker for your event
● Visit the APC Online Marketing Center to download the event-in-a-box
assets
•Give-away, agenda template, sign template, direct mail template, email
marketing template
● Invite your customers and begin enjoying a higher attach (and increased
margins) on Cisco deals!
APC by Schneider Electric –Kim Tremblay– 5-5-2009