Download - Cathay Pacific

12 new planes
on order book
777-200Fs to boost effi ciency of freighter fl eet
Cathay Pacifi c confi rmed its commitment
to growing the airline
– and building the Hong Kong hub
– by announcing yet another major
aircraft order.
Adding to the purchase of 36
aircraft announced in August last
year and 27 more added in March
this year, on 10 August CX stated it
was buying another 12 aircraft from
Boeing – four more 777-300ERs and
eight 777-200 Freighters.
The latest orders – all powered by
GE90 engines – are slated for delivery
between 2013 and 2016.
With the latest purchases, there
are now 97 new aircraft on the order
books, including 79 passenger jets
and 18 freighters, with a list price
value of almost almost HK$200 billion.
The
announcement
confi rms
the airline’s intentiontention
to to modmodernise as well
as grow the the fl fl eet, eet,
adding highly highly efeffi cient cient new aircraft aircraft
and retiring older older planes – Boeing Boeing
747-400s and Airbus A340-300s in
the the passenger passenger fl eet and 747-400
BCFs in the the freighter fl eet eet – before
the end of the decade.
“This latest order highlights our
commitment to operating a modern
and effi cient fl eet together with a
deep commitment to our home city,”
says Chief Executive John Slosar,
adding that the 772F will improve
freighter operations by delivering
improved payload range capability
at competitive operating costs.
The 777-200F, a new aircraft type
for the airline, will certainly improve
the effi ciency of the freighter fl eet.
-8Fs back on track for delivery
A big hurdle in the development of Boeing’s 747-8 Freighter was
overcome at the beginning of August when the new aircraft type
fi nished its certifi cation fl ight testing.
The new freighter should be certifi ed by the Federal Aviation Administration
within a few weeks which means Cathay Pacifi c is on track to get
its fi rst -8Fs later next month – some nine months later than originally
scheduled.
According to the latest delivery schedule, two will be delivered in September
with three more arriving before the end of the year. The airline has
a total of 10 on order.
John Dugaro, Engineering Manager – Boeing, says fi ve of CX’s -8Fs have
been built and are in storage, “with the exception of the fi rst two aircraft
which are being worked aggressively”.
More on the new aircraft in next month’s CX World.
The Boeing 777-200F.
For a typical 3,000 nautical mile trip, the new freighters will provide re-
it will burn 15% and 24% less fuel per placement aircraft for the BCFs and
payload tonne than the 747-400F also inject additional capacity to
and 747-400BCF respectively.
meet the forecast growth in cargo
The new aircraft, which has a traffi c within the region.
range of 4,900 nautical miles with “The 777-200F is a direct replace-
a full payload of 102 tonnes, will ment for the BCF but will be consid-
be employed primarily on regional erably more effi cient as it is a twin-
and European routes, while the 10 engined aircraft and has no upper
10 new Boeing 747-8 Freighters deck – which is surplus weight in the
(see above) will be used almost ex- BCF,” Nick says.
clusively on routes between Hong “With rising fuel prices, improved
Kong and North America.
fuel effi ciency is vital if the freighter
Director Cargo Nick Rhodes says fl eet is to operate profi tably.
Our interim results announcement coincided with
some very gloomy headlines around the world as
stock markets nosedived, the US lost its AAA credit
rating and some European economies teetered on
the brink of default.
The result for the fi rst six months – a profi t of
HK$2.8 billion, down 59% on the same period in
2010 – was actually quite satisfactory given the
issues we faced, including soaring fuel prices, a
faltering cargo business and the impact of the
Japan disaster on our passenger business. But the
current fi nancial and economic whirlwind is a stark
reminder that we can’t take anything for granted. In
fact, we know very well that one of the few things
that is constant in this industry is its volatility!
That volatility highlights the importance of con-
Update from the Chief Executive
tinuing to do things well and to keep giving people
a good reason to choose Cathay Pacifi c – and I
believe our team did a very good job in this respect
in the fi rst half of 2011. In fact, outside of 2010 this
was our best interim result in 10 years, so thank you
all for a great eff ort!
Despite the challenging operating environment
we managed to do a number of good things in the
fi rst six months, from the introduction of our new
Business Class, to lounge upgrades, new uniforms
and quite a few network enhancements – the latest
of which, our Chicago launch, is just a couple of
weeks away.
There were a number of other positives, including
strong premium traffi c, a healthy contribution from
our subsidiaries and associates, and a hedging profi t
Fuel price bites down as profi ts
drop on ‘extraordinary’ 2010
• Continued from page 1
Talking in more detail on
the gures for the rst six
months, Chris highlighted that
the results were achieved in a
challenging environment of
“rising and doggedly high oil
prices, the impact on our Japan
passenger business of the
earthquake and tsunami and a
softening of the international
freight market”.
“The weaker cargo business
is a re ection, I think, of the
worryingly uncertain international
economic situation
we nd ourselves in today – a
reminder yet again, if one were
needed, of the volatile and
cyclical nature of the airline
business,” he said.
Turnover in the rst half was
up by 13.2% on the back of
improved yields and currency
movements, but the big rise
in fuel prices hit the business
hard.
Fuel costs increased by
almost 50% against last year,
with an average into-plane
price of US$128 a barrel for jet
fuel, and Chris made the point
that at last year’s levels, “we
would have turned in a half
year operating pro pro t the same
or better than last year”.
Final Results
Turnover HK$m
Attributable profi t HK$m
Earnings per share HK¢
Dividend per share HK¢
Profi t margin
%
Passenger load factor %
Passenger yield
HK¢
Cargo & mail load factor %
Cargo & mail yield HK$
Cost per ATK
HK$
Cost per ATK (w/o-Fuel) HK$
“It’s just as well that we have a
robust and sensible fuel hedging
policy in place, and I was
especially happy to report our
pro t of nearly HK$1 billion on
hedging,” he said.
Overall, Chris said that the
airline was “quietly pleased, but
by no means complacent” about
the rst half result.
The reaction from analysts was
generally positive, with most accepting
that it would be hard to
measure up to last year’s stellar
performance.
“ [CX] performed well and beat
regional rivals such as Singapore
Airlines,” said Nomura analyst Jim
Wong.
“Net pro t dropped quite a lot
but 2010 was an exceptionally
good year,” he added.
A number of analysts sounded
a note of caution about the economic
outlook.
CCB International’s Tim Bacchus
said: “Although high fuel
prices are the culprit behind
recent global airline earnings
misses, the greater issue in the
second half of this year will be
demand.”
Robert Bruce, an analyst at
CLSA in Hong Kong, said the
nancial situation could also
start changing travel policies,
“which would have an impact on
Cathay Paci c’s major corporate
accounts.”
2011 interim results
1H2011
46,791
2,808
71.4
18
6.0
79.3
65.3
68.4
2.42
3.35
1.94
1H2010
41,337
6,840
173.9
33
16.5
84.0
58.4
78.0
2.26
3.14
2.01
Change
+13.2%
-58.9%
-58.9%
-45.5%
-10.5%pt
-4.7%pt
+11.8%
-9.6%pt
+7.1%
+6.7%
-3.5%
of almost HK$1 billion. The fact that we fell some
way short of the same period last year is probably
best a refl ection on how extraordinary 2010 was.
What we have seen this year seems to me more like
a normal year for Cathay Pacifi c. Of course, we can
never be complacent.
Looking forward, we remain confi dent about our
airline and our position in Hong Kong. There is uncertainty
around, and right now it’s unclear how the
second half of 2011 will pan out, but that will just
make us even more focused on building our business
for the long-term. Our latest aircraft order, for
four more 777-300ERs and eight 777-200 Freighters,
underscores the fact that we are very much looking
to the future.
John Slosar
3

4
Briefs
n Entries fl ood in for
Connecting Your World
A massive 6,285 entries were received
for the CX-sponsored
Connecting Your World contest
which asked the Hong Kong public
to show the important role aviation
plays in their lives.
The winning entries will be announced
online on 15 August with
the top entries going on display at a
grand fi nale event on 28 August.
n Sustainability online
The website for the 2010 Sustainability
Report has launched.
Users can browse the interactive
site to fi nd out about the airline’s
sustainability performance in
2010, and download report sections
of their choice.
Additional information such as
issues raised by stakeholders and
what the airline says in response,
as well as some of the actions
planned for 2011, are included.
Go to www.cathaypacifi c.
com/sdreport
n Artistic touch infl ight
From 1 August, newly designed
menu cards and wine lists have
been available onboard all fl ights.
The new design – “Food as Art” –
created by JPA and David Holmes
and makes use of food ingredients
and vivid watercolours to “convey
a tactile sense of texture, fl avours
and creative fl air”.
There are four separate designs
for the menu cards and two for the
wine lists.
Obituary –
Martina Tam
Flight Attendant Martina Tam
passed away following a car
accident in South Africa in July.
Martina was quite new to CX,
joining on 7 March this year and
starting to fl y on 10 April.
“It is very sad to lose a new
member of the CX family and
I would like to extend the
team’s deepest condolences to
her family,” says Cabin Crew Line
Manager – FP & FA Steven Tsang.
“Colleagues in the team offi ce
describe her as well mannered,
positive and quiet person, while
her classmates said she was
always hard working and well
groomed at all times,” he adds.
Maintaining HK’s
economic lifeline
Noise, airspace concerns should not hinder airport development
The proposed third runway at
Hong Kong International Airport
(HKIA) is essential to the economic
growth of Hong Kong and should
not be hindered by noise or airspace
concerns, says Russell Davie,
General Manager Operations.
Russell made the comments as
the three-month public consultation
on the Airport Authority’s
Master Plan 2030 gathers momentum.
The plan proposes two ways of
THIRD RUNWAY DEBATE
developing the airport: by enhancing
the two runways or building a
third runway.
“We need a third runway as the
airport’s two runways will reach
their full capacity by about 2017,
and possibly even earlier dependent
on economic growth in the
region.
“A good transportation hub
is essential if we are to meet the
increase in traffi c from Mainland
China and continue to support
MAKING A POINT: Russell Davie says changes to Mainland China
airspace alone will not increase capacity at HKIA.
Hong Kong’s economic lifeline,” he
says.
HKIA’s two runways are now
handling 62 aircraft movements
per hour, which is expected to
jump to 68 movements per hour
in 2015.
Russell says that HKIA cannot
increase this number to the same
as the two runways at Heathrow
airport, which handles 80 aircraft
movements per hour, mainly due
to the mix of aircraft types operating
here.
“Eighty per cent of the aircraft
handled by Heathrow comprise
medium-sized aircraft which can
fl y closer together with three
miles of space between them on
approach, whereas 80% of fl ights
into Hong Kong are made up
of large aircraft which require a
minimum of four miles spacing
between them on approach,” he
explains.
Russell points out that a third
runway will increase Hong Kong’s
aircraft movements per hour to a
maximum 102.
He also eased fears that the new
runway will lead to more noise
pollution in the residential area of
Ma Wan, which lies under the air-
craft fl ight path.
“With the new generation of
airplanes, noise pollution will be
signifi cantly reduced, especially
with the A350-900 [of which CX
has 32 on order],” he says, adding
that a third runway combined with
the new Global Positioning System-based
approach would lead
to more approaches over the sea
rather than over residential areas,
especially at night.
He is not concerned about airspace
constraints for aircraft arriving
and departing from Hong
Kong.
“Mainland authorities have already
agreed to redesign the current
airspace and these changes
will be implemented well before
the third runway can be constructed,”
he says.
“This will not only make fl ying
into Hong Kong more effi cient but
will provide the airspace capacity
to meet the demands of a third
runway. “
Russell adds that changing the
airspace alone will not result in a
capacity increase using the current
two runways. “These are and
will still be limited to 68 fl ights an
hour,” he says.
Helping get the third runway message across
With less than one month to run
in the Airport Authority’s threemonth
public consultation exercise
on the future of Hong Kong
International Airport, the debate
on the key issue – whether Hong
Kong needs a third runway – continues
to receive wide coverage.
The tone of the debate was set
early on, with the majority agreeing
there is a strong economic case
to be made and an urgent need to
keep HKIA competitive in the face
of growing competition around
the region.
The main focus of objectors to
the third runway is the concern
over the environmental impact
– both of building the runway itself
and the associated noise and emissions
resulting from more fl ights.
On the latter issue, the airline
industry has been stressing that
aviation is working hard to reduce
its impact – a point highlighted by
Chief Operating Offi cer Ivan Chu in
two speeches in July.
CX was one of almost 100 groups
and organisations to make short
presentations to the Legislative
Council Economic Development
panel on 19 July.
Representing the airline, Ivan
fi rst rebutted the suggestion that
great cooperation between airports
in the Pearl River Delta region
would remove the need for
a third airport, and then turned to
the environmental aspects.
“The aviation industry is facing
[the environmental challenges]
positively and will design a clear
plan and timeline to reduce both
noise and air pollution,” he said.
Ivan was able to talk at more
length about the industry’s environmental
initiatives at a Skal luncheon
speech on 27 July.
Addressing the travel industry
audience, he said that aviation is,
by necessity, an effi cient industry,
“and effi ciency is the essential fi rst
step on the road towards a sustainable
development.
“The aviation industry has committed
to reduce its impact and
has set challenging targets to reduce
emissions,” he said. “The industry
is improving its effi ciency all
the time. Aircraft entering today’s
fl eets are 70% more fuel effi cient
than they were 40 years ago,
and we have seen a 16% improvement
between 2001
and 2008 alone.”
Ivan referred to the “signifi
cant amount of
work and activity” in
the use of sustainable
biofuels in recent
months, which
will help to further
reduce the industry’s
TALKING POINTS: Ivan
Chu with Vice President
Skal International Hong
Kong Matthew Arnold.
carbon footprint (see story on pages
8-9), and also highlighted that
by 2020 the noise generated by
aircraft during take-off and landing
will be halved compared to today
“As the biggest single operator
at HKIA, we are serious about our
environmental commitment. We
want to show that economic development
can go hand in hand
with environmental protection,”
he said.

Upgrade project
gaining speed
Work on second wave of IT improvements begins
The recent switch to the Outlook
email system and the implementation
of the PC replacement programme
are only part of what Information
Management has in store to
upgrade the end-user experience
for staff.
The move to Outlook is almost
complete, with some 20,000 accounts
changed by September,
while around 10,000 PCs have been
replaced.
In addition, a move to speed up
connections between Hong Kong
and outports with the installation
of an optimised WAN (Wide Area
Network) capability is now 95%
complete, with ports reporting significantly
better response times.
These developments form the first
wave of initiatives to improve infrastructure
at Cathay Pacific, which
General Manager Information Management
Ronald Lam says has been
falling behind best practice.
“In order to support the growing
operation and an increase in project
demand, there’s a real need to ramp
up our infrastructure,” he says.
Work on the second wave of infrastructure
upgrades is already underway,
with a unified communication
project set to look at every aspect of
how CX is connected.
As well as examining the capability
of the data centre on the sixth
floor of Cathay City, IMT is planning
to drive improvements for the Wi-Fi
and telephony networks and document
processing to make things
more efficient for staff.
“We currently use a traditional
telephone system that is separate
from the computer network,” says
Ronald.
“However, the world is moving
to a more centralised system, so
we will look at introducing a VOIP
Green Explorers on Mainland mission
JOURNEY OF DISCOVERY: The Hong Kong students are eager for the Sichuan trip to start.
More than 40 students will have an eye-opening experience when they take part in an eightday
environmental trip to Hong Kong and Sichuan in Mainland China in mid-August, as part
of the Cathay Pacific Green Explorer Programme.
The new programme aims to give young participants a better understanding of environmental
issues and the importance of conservation, and the participants were chosen from
Hong Kong, Australia, Canada, Germany, Korea, Malaysia, South Africa, Taiwan the US and
Vietnam.
More than 230 applications were received worldwide with 80 coming from Hong Kong
alone. Interviews were then conducted in the relevant ports, with Hong Kong holding a
sharing session at Cathay City once the final group had been selected.
“I’m extremely grateful and excited to have this once-in-a-lifetime opportunity to visit
Sichuan and experience the local culture and environmental conservation work there. It’s
going to be an awesome trip!” says Hong Kong participant Karis Cheong.
“I’m looking forward to meeting new people from all over the world and learning more
about where they’re from and their cultures,” adds fellow participant Denise Chan.
[Voice Over Internet Protocol] digital
system in all offices and call centres,”
he adds.
Similarly, IMT will look at providing
common facilities for document
processing to remove the need for
separate printers, photocopiers and
faxes – something that is becoming
more widespread in major organisations.
A steering committee has been
set up to oversee the infrastructure
projects and the associated investments,
which includes two members
from the business – Director
Sales & Marketing Rupert Hogg and
General Manager Airports Peter
Langslow.
“It’s important that we don’t look
at this from a technology angle only,”
says Ronald.
“We need to ensure that what
we’re doing will benefit the company
as a whole.”
Getting the VIP treatment
Good use is always made of delivery flights to give local officials some insights
into the work Cathay Pacific is doing to develop the Hong Kong hub.
Among those joining the trip to Toulouse for the latest A330-300 delivery
from Airbus were members of the Hong Kong Logistics Development Council,
who ended the trip in traditional fashion by posing in front of one of the
aircraft’s engines.
Joining the Council members for the photograph was Doris Cheung,
Deputy Secretary, Transport and Housing Bureau from the HKSAR Government
(centre).
The aircraft being delivered was B-LAM, CX’s 33rd A330-300 and the last
aircraft to arrive from Toulouse this year.
n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n
5

6
Middle East goes fl at
As more aircraft
are installed with
the new Business Class
seats, is it possible to put
the fl at-bed product on the
Middle East and India routes ?
These passengers have been
complaining they cannot sleep,
even though it’s an overnight fl ight.
John Lee,
CRD
Navin Chellaram, Manager Airline Planning,
replies: An increasing proportion of our Middle
East and India fl ights are getting the existing fl at-bed
product as we take delivery of more long-haul A330s.
And we will see more of the new Business Class seats on
Middle East and India fl ights in late 2012 as we also retrofi t
the existing long-haul 330s.
Send us your feedback
We welcome feedback from anyone in the CX network on any issue
a ecting the airline or the industry. Please email your letters to CCD#SCT.
Not all letters will be published but those that are will be edited for
length and to comply with the CX World style.
The sender of the star letter each month will win 3,000 Asia Miles. The
Feedback page is sponsored by Asia’s leading travel reward programme.
Offl oading woes
If I am holding a confi rmed FOC booking but
am offl oaded due to a full fl ight, will airport
staff book me on the next fl ight with a confi
rmed status even though that fl ight is full?
I know I will be on standby but I should at
least have priority over those waitlisted FOC
on the next fl ight.
Do we have priority over those confi rmed
FOCs on the next fl ight regardless of seniority?
I fi nd there can be a discrepancy in these
situations.
Name withheld
Bob Nipperess, Employee Services Manager,
replies: We appreciate the disappoint-
Letters to
ment such offl oads cause and the airport
teams do their best to get people on their
way as soon as possible.
In such situations where staff are aff ected,
we follow the general principles which apply
to revenue passengers, ie we don’t disrupt
the bookings/waitlistings for the subsequent
fl ights, but look for the next available fl ight.
To do otherwise would cause a “snowball
eff ect” which would lead to even more
disruption.
Why can’t we pay
for FOC upgrade?
Staff get several benefi ts when fl ying including
FOC tickets on a yearly basis.
But these FOC tickets are for Economy Class
only. Why is there no possibility to buy an upgrade
to Business Class?
When staff buy a standby upgrade ticket
above their FOC ticket, CX still gets extra revenue
as it sells the supplement for upgrading.
On top of that, the employee is happy as the
comfort level on their FOC ticket increases.
Given the fact staff can buy a normal standby
Business Class ticket, why not just implement
that for employees’ FOC tickets?
Maurits de Beer, AMS
Bob Nipperess, Employee Services Manager,
replies: We do operate a scheme
which permits an employee to purchase upgrades
from Economy to Business Class for

the Editor
FOC travel. The scheme is with the use of Asia
Miles.
The scheme has been in operation for a
number of years and is popular with those
who have used it. In the event you were not
aware of this option, details are available on
Travel Desk.
We have looked at other options but given
the widely diff ering combinations of routings
available for FOC travel it has not been
possible to devise a cash-per-sector option.
Quiz query
Is it possible to post the previous month’s quiz
answers in CX World?
Name withheld
The CX World Editor replies: Unfortunately
fi nding extra space in the magazine every
month will be quite diffi cult as CX World
already has many items which need to be
included.
However, the questions and answers to the
previous month’s quiz can be found on IntraCX
Daily News every month whenever the quiz
winners’ names are announced.
Long service is
recognised
I have heard Mr Nipperess talk many times
about travel upgrades for long-serving staff .
I have been working for almost 19 years and
know many senior cabin crew who have been
fl ying for up to 30 years but none of us get any
upgrades on our FOC tickets.
So can I please know which upgrades for
long-serving staff he is referring to?
Name withheld
Bob Nipperess, Employee Services Manager,
replies: The company has introduced a
scheme of upgrade vouchers which are presented
to employees who have been with the
company for 30 or more years.
The scheme was launched to provide
additional recognition to our longer-serving
employees and details are available on the
Benefi ts Services Centre website.
IFE extended to
ground time?
Further to the letter in the May CX World regarding
our infl ight entertainment (IFE) options
(“Video not in demand”), I have noticed
some airlines have IFE available on the ground
during boarding time.
Speaking to friends who have fl own on
these carriers, they said this speeds up boarding
as passengers are keen to sit down. It has
also led to improvements in the cabin as passengers
spend less time standing in the aisles.
I was on a CX fl ight which experienced an
extended ground delay and the Infl ight Service
Manager put on the IFE, which helped
settle down the restless passengers.
I think IFE on the ground would help reduce
boarding times, help improve on-timeperformance
and contribute to the passengers’
travel experience.
Name withheld
Boris Fung, Product Manager ICE Platform,
replies: While off ering IFE during boarding is
technically feasible for CX, the passenger experience
and aff ect on operations need to be
considered.
From a passenger perspective, the extension
of IFE time is welcomed on a basis that
the enjoyment is uninterrupted.
In March and April this year an infl ight trial
was conducted and we discovered that the
perceived value of extending the IFE time
drops signifi cantly when the passenger has
to stow the personal television (PTV) and audio
headset during taxi, takeoff and landing.
Checks conducted by cabin crew to ensure
the cabin is safe during these times also require
the PTV and headsets to be stowed.
The feedback from crew revealed it is challenging
to request passengers to comply with
this requirement if IFE remained available.
A cross-department team has been formed
to review operational procedures and relevant
requirements from the certifi cation and safety
aspect, as well as initiating discussions with
authorities to seek the necessary approvals.
The ultimate goal is to off er “gate-to-gate”
IFE to allow passengers to enjoy entertainment
from boarding until disembarking while
ensuring all safety and operational requirements
are met.
Outlook slowing
down systems
Since the migration to the Outlook email system,
my work station has been running in low
gear.
Apparently the new system requires more
system resources to run properly, and productivity
has been compromised as a result.
Was there a gross oversight in the planning?
Are there any quick fi x solutions?
Thomas Lau,
CCD
The IM Infrastructure Integrated Programme
team replies: In order to determine
the best way to tackle unsatisfactory machine
performance, specifi c details, such as hardware
specifi cations and the list of applications,
is essential.
Please contact the Service Centre at
IMT#CSC or call +852 2747-3883 for assistance.
Patrick takes up the
reins at Dragonair
Patrick Yeung will take up the role of Chief Executive Offi cer of Dragonair in late August.
Previously Director, General Manager & Chief Representative in Beijing for John Swire &
Sons (China), he is looking forward to his new position and the challenges ahead.
What is the outlook for Dragonair?
Dragonair is dear to my heart, and though I haven’t been involved in its operations for
the past two years, I still pay close attention to its development, especially with regards
to the China team. It’s great to see Dragonair growing stronger and better. This is an
exciting time for me, and I am looking forward to working closely with everyone at the
airline to help make Dragonair even better.
How would you describe your background?
I have more than 30 years of working and management experience in this industry. I
joined the Swire group’s shipping division in 1980 and have held numerous managerial
positions in the Cathay Pacifi c Group.
KA PEOPLE
Posted in Paradise
Sutthisak Pungtamawatthanakun has what many would
consider a dream job – he spends his days on the sunny
holiday island of Phuket where he works as Airport
Services Manager.
He confesses, however, that when he was
rst posted there in 1994 he initally missed
the bustle and dynamism of Bangkok.
“I felt like a stranger, but I have come to
love Phuket – the environment is good, the
weather is very nice, and there’s no heavy
tra c like in Bangkok. I can happily inhale
the air here!” he says.
Sutthisak’s main duty is to look after
airport operations and customer services.
“There are ve of us at the airport and
we have to ensure passengers are satis-
ed with our service,” he says. “Half of
our passengers come from Europe, North
America and Australia with a signi cant
number from Mainland China.”
What is your most memorable experience?
I was in Manila in 1986 for my fi rst overseas posting. On my fi rst
day of work, the People Power Revolution broke out. My boss
and I were the only people in the offi ce!
What is the most diffi cult challenge you have faced?
Integrating the CX and KA China teams in 2007, and building
trust and restoring confi dence so that a highly motivated team
could deliver its best in the shortest possible time.
What do you like most about your job?
The overseas postings have broadened my
horizons and allowed me to better understand
other cultures. The CX Group is a big family and I
enjoy the interaction with diff erent teams.
What are your hobbies?
My great love is classical music. I
developed a love of classical music
during my school days. I enjoy
singing, including opera arias.
There are just so many beautiful songs
and arias, and I like to take time to appreciate
and enjoy them.
SUNNY TIMES: Sutthisak is thoroughly enjoying
the relaxing Phuket lifestyle.
The crucial question asked by would-be visitors is – what’s the best restaurant in Phuket?
“My top tip is Talaythong Seafood Restaurant in Sapam. I have taken some important Hong
Kong visitors there and they really enjoyed it!” Sutthisak says.
7

8
As Cathay Pacifi c considers a variety of biofuel options, work goes on around
Searching for a cleaner so
Cathay Pacifi c is in discussions with potential partners
to secure a stable supply of sustainable biofuels, though
a fi rm decision will not be made until later this year.
Several options are under consideration, and Head of
Environmental Aff airs Mark Watson says a mixed solution
involving more than one supplier is likely.
“We are considering everything including being an
end user and buying the biofuel directly from a fuel
supplier, or going upstream and being more involved in
production,” he says.
”I also see us potentially working in the future with
a number of suppliers. The biofuel market is still very
niche with boutique companies involved at present, but
I am sure that we will see some consolidation in the future,”
Mark adds.
Mark says three things – availability, sustainability and
price – are the main considerations before a decision
can be made.
“We need to ensure we are using a genuinely sustainable
source and that the supply chain can be guaranteed
on a regular basis to Hong Kong and outports,” he
says.
“Biofuel suppliers face a number of challenges at present,
including a shortage of available feedstocks given
the demand and the geography of supply with production
primarily being in North America and Europe,” he
says.
“But with sources of supply coming online closer to
Hong Kong, including China and Singapore, we are
starting to see the development of a more global supply
chain,” Mark adds.
Another challenge for biofuels is their cost eff ectiveness
though, as the price of jet fuel continues to rise,
they are looking more attractive.
“In the long term, the price has to be more in line with
conventional jet fuel, and right now biofuels are signifi -
cantly more expensive. Boeing has given an estimate
that when the crossover price between biofuels and current
jet fuels hits US$90 a barrel, biofuels will look more
cost eff ective,” Mark says.
“The aviation biofuel market is developing rapidly and
we are committed to the introduction of sustainable
biofuels into our fl eet. It is one of the key strategic steps
we can take to enhance our commitment to sustainable
development and reduce our climate impact,” Mark says.
“It provides some exciting opportunities for us.”
Biofuel case studies
LOCAL FUEL FOR LOCAL FLIGHTS IN ONE OF THE FASTEST-GROWING MARKETS
A number of initiatives are currently aimed at developing a sustainable aviation fuel industry
in China.
Boeing and PetroChina Company Limited are leading a thorough evaluation of the potential
for establishing a sustainable aviation biofuels industry in the country.
The project will look at all phases of aviation biofuel development including agronomy,
energy inputs and outputs, lifecycle emissions, infrastructure and government policy support.
Other United States participants include Honeywell’s UOP and United Technologies Corporation,
while Chinese participants include the Civil Aviation Authority of China, the State
Forestry Administration, and Air China.
In addition, Boeing and the Chinese Academy of Science’s Qingdao Institute of Bioenergy
and Bioprocess Technology (QIBEBT) are collaborating
on algae based aviation biofuel, developing
algal growth, harvesting and processing
technologies.
The Joint Laboratory for Sustainable Aviation
Biofuels is located in Qingdao and managed by
Boeing Research and Technology China and QI-
BEBT, and has a strong emphasis on commercial
applications.
Lastly, Air China and Boeing have planned two
signi cant ights using regionally sourced biofuel.
The inaugural Chinese biofuel ight, powered
by sustainable fuel produced from Chinese
jatropha oil, will demonstrate the potential for a
domestic supply chain in China.
PetroChina, Honeywell’s UOP and Pratt &
Whitney are also partners in this e ort. A second,
trans-Paci c ight will demonstrate and
celebrate international collaboration on biofuel
development.
COLLABORATIVE ACTION IN THE
PACIFIC NORTHWEST
Sustainable Aviation Fuels Northwest (SAFN) is a
regional initiative in the Paci c Northwest of the
United States sponsored by Alaska Airlines, the
Boeing Company, the Port of Seattle, the Port
of Portland, Spokane International Airport and
Washington State University.
These organisations have convened a diverse
regional stakeholder group to determine the feasibility
of developing regionally sourced, sustainable
aviation fuels in the Paci c Northwest.
This regional assessment is being facilitated by
the non-pro t Climate Solutions, which has coordinated
a series of workshops spread over nine
months and is working on a report re ecting the
consensus recommendations.
GREENER SKIES OVER GERMANY
German airline Lufthansa will be undertaking the
rst long-term trial of biofuel use in daily commercial
ights on an Airbus A321 between Hamburg
and Frankfurt for six months in 2011.
This city-pair ight will allow the industry to
study long-term aspects of biofuel use and supply.
The project team includes research institutes
such as Bauhaus Luftfahrt and DLR and is backed
by the German government within the framework
of its aviation research programme.
Using sustainable biofuels could result
in a net carbon dioxide reduction.
GETTING READY: Sustainable aviation biofuel projects are happening
around the world. Images courtesy of Boeing; biofuel case studies text
courtesy of the Air Transport Action Group (ATAG).
FIRST LARGE-SCALE ALGAE BIOFUEL VALUE CHAIN
Qatar Airways, together with Airbus, Qatar Petroleum, Qatar University Science
and Technology Park and Rolls-Royce, have come together as partners
in the Qatar Advanced Biofuel Platform (QAPB) consortium to develop the
rst large-scale algae bio-jet fuel value chain in the world.
The rst part of the project was a research and technology study on local
micro-algae species made by Qatar University and the development of a labscale
biofuel production facility.
The project is now being developed from lab-scale to the demonstratorscale.
This part of the project will take 18 months to put in place, with a substantial
multi-million dollar investment.
The QAPB is the rst large-scale production of algal feedstock to be transformed
into bio-jet fuel in the world.

the world to fi nd a viable solution for aviation
urce of energy
FIRST CAMELINA BIOFUEL VALUE CHAIN
IN EUROPE
Airbus and TAROM Romanian Air Transport, together
with a group of key stakeholders, have established one
of Europe’s rst projects aiming to establish a sustainable
aviation biofuel processing and production capability.
The Romania-based project aims to provide a biofuel
made from camelina as a sustainable substitute for fossil-
based jet fuel.
The rst part of the project is focused on feasibility
studies on agricultural, technological and aeronautical
development and sustainability assessment.
A ROAD MAP FOR SUSTAINABLE
AVIATION FUELS DOWN UNDER
In Australasia, the Sustainable Aviations Fuels
Road Map project has been developed in collaboration
with the Australasian section of the
Sustainable Aviation Fuel Users Group (Air New
Zealand, Boeing, Qantas, and Virgin Blue) together
with the Defence Science and Technology
Organisation.
The project is being coordinated by Australia’s
national science agency, the Commonwealth Scienti
c and Industrial Research Organisation.
SAFRM is a comprehensive regional assessment,
examining all phases of developing a
sustainable biofuel industry, including biomass
production and harvest, re ning, transport infrastructure
and actual use by airlines.
Lifecycle
environmental
footprint
reduction.
JUST DO IT FOR SUSTAINABLE AVIATION FUEL
Following a KLM biofuel demonstration ight in 2009, the airline joined
with the North Sea Group and Spring Associates to launch SkyNRG – a
joint venture with a single mission to make the market for sustainable
and a ordable aviation fuel.
Although all players believe the cost will eventually decrease when
technology and scale advances, the founding companies realised a “just
do it now” attitude was required to speed up this development.
They literally help “make” the market by delivering a full “feedstock to
ight” proposition that will help establish green routes across the world,
whilst doing everything possible to keep it a ordable for the customer by
smart supply and partner strategies.
On top of selling and promoting sustainable aviation fuel, SkyNRG is
putting a lot of e ort in guaranteeing sustainability as they believe it to be
the most crucial factor in making this emerging market a success.
Key points about sustainable biofuels
• Produced from renewable biological resources such as plant material
(rather than traditional fossil fuels like coal, oil and natural gas).
• Absorbs carbon dioxide from the atmosphere as the plant matter
(biomass) is grown, which is then released back into the atmosphere
when the fuel is burnt.
• First-generation biofuels have been used for a number of years for
transport, power generation from stationary engines and cooking.
• Second-generation biofuels are derived from new sources that do not
compete for resources with food supplies and can be used in aviation.
Key advantages of second-generation biofuels for aviation
• Environmental benefi ts: sustainably produced biofuels result in a
reduction in CO2 emissions across their lifecycle.
• Diversifi ed supply: second-generation biofuels off er a viable
alternative to fossil fuels and can substitute traditional jet fuel, with a
more diverse geographical fuel supply through non-food crop sources.
• Economic and social benefi ts: sustainable biofuels provide a
solution to the price uctuations related to fuel cost volatility facing
aviation. Biofuels can provide economic bene ts to parts of the world,
especially developing nations, that have unviable land for food crops
that is suitable for second-generation biofuel crop growth.
For more information, please go to the Air Transport Action Group
(ATAG) website at www.enviro.aero
RIDING HIGH: Quince Chong (back, centre) with four of the athletes
from the RDA Paralympic Equestrian squad including Natasha Tse
(front, far right) and her mother Gail Siah (back, right).
Chief Executive John Slosar
and Director Corporate
Affairs Quince Chong were
presented with a special
letter of appreciation at a
dinner with Yuji Kumamaru,
the Consul General of Japan
in Hong Kong.
The letter thanked the
airline for its generous donation
to provide relief in the
wake of the 11 March Great
East Japan Earthquake, “with
the heartfelt gratitude of the
government and people of
Japan”.
9

10
WHAT I DO
Contest winners get
ready for Seattle visit
Knowledge competition inspires the next generation of aviators
It was an exciting fi nish to the Cathay
Pacifi c Aviation Knowledge
Contest on 16 July when the top
four teams met in the fi nal round
played out in front of spectators at
the Cityplaza mall in Hong Kong.
The contest was jointly organised
by CX, the Hong Kong Civil Aviation
Department and the Hong Kong Air
Cadet Corps as part of the 100th anniversary
celebrations of aviation
development in Hong Kong.
Whittled down from more than
260 teams, the fi nalists were drilled
on their aviation knowledge in front
of an audience which included
guest of honour Director-General of
Civil Aviation Norman Lo.
The team from Law Ting Pong
Secondary School lagged behind
at the outset, but soared ahead to
emerge as winners.
They were ecstatic as they claimed
the top prize of a trip to the Boeing
factory in Seattle for the delivery
fl ight of a new 777-300ER in August.
“I’m very happy to be able to visit
the US for the fi rst time,” said winning
team member Lai Chun-kit,
who didn’t believe his team could
win against the other top schools.
Chief Operating Offi cer Ivan Chu
off ered his warmest congratulations
to the winning teams.
“It was great to see such excitement
and enthusiasm among the
contestants and I was very impressed
with the aviation knowledge
they displayed.
“I hope this contest has inspired
all the contestants to pursue their
passion for aviation,” Ivan said.
Director Corporate Aff airs
Quince Chong expressed her appreciation
for the work of Corporate
Communication Manager
– Public Relations Elsa Leung,
and a team of management
trainees – Sarita Chan, James
Lee, Peonie Lo, Cindy Tse, Carol
Sun, and Maggie Wong – who
ensured the project was a success.
TOP MARKS!: Norman Lo presents the winning team from the Law Ting Pong
Secondary School with their prize (top); the teams in action at Cityplaza
(above); Law Chi-hon, Yeung Chi-fung and Lai Chun-kit on their way to
winning a trip to Seattle (right).
Are you as smart as them?
The top four teams in the Cathay Pacifi c Aviation Knowledge
Contest faced some pretty tough questions in the fi nals held on
16 July.
Below are a few of the questions they were asked – see if you
can answer them all! Answers will be posted on IntraCX.
1. On a taxiway centreline, what
colour are the lights?
A. White
B. Amber
C. Purple
D. Green
2. Which aircraft holds the current
world airspeed record?
A. Concorde
B. Chengdu J-20
C. F-16 Fighting Falcon
D. Lockheed SR-71 Blackbird
3. Which of the following is an
abbreviation for mist?
A. FG
B. HZ
C. BR
D. GR
4. At peak hours, Hong Kong
International Airport has a
fl ight handling capacity of how
many aircraft per hour (as of
April 2011)?
A. 58
B. 61
C. 62
D. 64
5. What is the longest passenger
aircraft in the world – the
A340-600 or the Boeing 747-8i?
6. In which city are the A321s
assembled?
7. What is the smallest widebody
aircraft in terms of passenger
capacity?
8. In which city is the Boeing
Company’s headquarters
located?
9. Which aircraft was the world’s
fi rst wide-body twin jet?
10. The name of the singleengined
plane fl own by Charles
Lindbergh during his epic
Transatlantic fl ight in 1927 was
called ...?

Amazing journey continues
Since setting off from Hong Kong on 3 June, “Travel the
World in 80 Days” contest winner Mike Corey visited pandas
in Chengdu, sampled Sichuan-style spicy chicken, slept on a
watchtower on the Great Wall and spent the day with locals
fishing in Yangshuo.
After China, he took off to South Africa where he went
shark diving and attempted to embrace a baby lion.
In Thailand, he received a sacred tattoo from Buddhist
monks, viewed the cave temples in the mountains and hung
out with a greedy monkey.
He then headed over to Cambodia to relax in the serene
surroundings of several temples in the jungle before
“challenging” a little girl to a game of tic tac toe with a US$1
postcard at stake!
Along the way Mike has engaged with CX Facebook fans
by posting a stream of videos and photos and posting
contests with appropriate country souvenirs as prizes,
including a stuffed shark from South African and panda
nunchucks from China.
Go to www.facebook.com/cathaypacific to continue to
follow Mike’s adventures before he winds up his trip at the
end of August.
And keep an eye out for an upcoming issue of CX World
where more of his stunning photos will be featured.
Cargo spreads wings
on the subcontinent
Airline now offers ‘one-stop shop’ for Indian airfreight
Cathay Pacific is taking advantage
of an expanding India cargo market
with the launch of two new freighter
services.
The twice-weekly service to Bengaluru
launched on 1 August with a
full load, while the twice-weekly direct
freighter service from Chennai
to Frankfurt launched on 19 June.
Regional Manager Cargo – India,
Middle East, Africa Ashish Kapur
says the additional service to Bengaluru
means CX now has a presence
all over the country with freighter
services at all the four major airports
from India.
“This makes us one of the few airlines
who can provide solutions to
the forwarders not only in terms of
handling special cargo but also be
a one-stop-shop in all the major cities,”
he says.
The team is thinking big for the
Bengaluru service.
“The focus is on cars, auto parts,
odd-size special handing shipments
like helicopter blades and aircraft
Big moment for CP38
Eleven CX cadet pilots graduated from Flight Training Adelaide
in a ceremony on 26 July attended by General Manager
Aircrew Sten Kroutil and family and friends of the graduates.
Also present at the CP38 graduation were Deputy Flight
Training Manager Boeing 747-400 Captain Martin Cullinane
and Deputy Flight Training Manager Boeing 777 Captain Peter
Clemmow.
Tanvir Bahsion received the Cathay Pacific Airbus Trophy
for the most improved cadet while Sundir Maharaj and James
Betts received the Parafield Airport Ltd Academics Trophy.
Joshua McKenzie received the Boeing Flying Trophy and Rupert
Monahan was presented with the Sir Adrian Swire Trophy
and FTA Dux Trophy.
AWAY WE GO!: A cake-cutting ceremony was held to celebrate the first
Bengaluru freighter service.
engines,” Ashish says.
The Chennai-Frankfurt service
continues onwards to Manches-
ter on Wednesday and Brussels
on Thursday, providing access to
three European destinations from
South India.
“With Chennai becoming a hub
for the manufacturing of auto
parts, electronics, garments and
finished leather, it is a good time
to add this service,” Ashish says.
“The route also has the advantage
of strong two-way traffic
where we come in full and go out
full, which makes the route very
attractive,” he adds.
Cathay Pacific Cargo picked up
the top award of Airline of the Year
at the 3rd South East CEO Conclave
& Awards ceremony in Chennai
on 27 July.
Nominees for the awards are
decided by recommendations by
the trade including shippers, exporters,
forwarders, airports and
government bodies.
11
n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n
Briefs
n Alliance promotion
in Japan
Keikyu
Corporation,
one
of Japan’s
major
railway
companies,
has joined with oneworld to
organise the “oneworld Festival”
in Tokyo from 1 August to 30
October.
CX is one of six alliance
members – including American
Airlines, British Airways, Finnair,
Japan Airlines and Qantas – that
serves Tokyo’s Narita International
Airport.
The three-month-long festival
is aimed at boosting awareness
of oneworld destinations and
includes quizzes, an exhibition,
a train in a oneworld design and
a special draw to win tickets on
different carriers.
n Change for Good to
help Africa
From 7 to 20 August, all donations
for the “Change for Good”
inflight fundraising programme
will go to assist UNICEF’s relief
efforts in the worst-affected
areas in the famine-stricken
regions of Africa.
Cabin crew will be making
special inflight announcements
during this period to encourage
passengers to give generously.
Obituary –
Tommy Lee
Staff were saddened by the news
of former CX staffer Tommy
Pak-yeung Lee’s death on 19 July
following a brief illness.
Tommy joined CX in November
1969 and held several positions
in ISD including Chief Purser,
Inflight Services Manager, Cabin
Standard Officer, Crew Performance
Officer, Performance Team
Executive and Assistant Cabin
Crew Line Manager before retiring
in December 2007.
“Tommy was a well- respected
member of the crew community
and in the management team,”
says Cabin Crew Line Manager
– FP & FA Steven Tsang.
“He was a walking encyclopaedia
of the company and he will be
missed by all of us.”
Tommy is survived by two sons.

12
NEWS FOCUS
Opportunities
for Africa with
rising China
Increasing business activity in Africa by Chinese
companies will benefi t the Johannesburg route in the
long term, according to outgoing Country Manager
South Africa, David Ryan.
“Although at the moment I think it would be a
brave move to add capacity, in the longer term I’m very
optimistic about the prospects for both South Africa and
Africa as a whole,” he says.
While economic growth rates for African economies
aren’t generally very exciting compared to China’s, they
are still very good compared to most of the developed
world, according to David.
“With a few unfortunate exceptions, Africa is also
increasingly well-governed and politically stable. That
makes it a more attractive place to do business.
“Finally, China’s presence in Africa is growing constantly.
This is true both at a government level and in terms of
private businesses. More than a million Chinese now
live in Africa and traffi c fl ows are growing all the time.
Eventually, I think we’ll reach a tipping point where a
number of destinations in Africa become viable,” David
adds.
So far this year, business has been “fairly disappointing.
In fact, we’ve struggled since the middle of last year.
There was defi nitely a pre-World Cup boost to business
in South Africa and then things quietened down. There’s
also a price war in the market and that is depressing yield,”
David says.
The summer months (the southern hemisphere’s
winter) are looking a bit brighter, with the Boeing 777,
going back on the route three times per week from early
July, helping to increase the limited front-end capacity.
“The 777 has a much bigger front-end than the A340,
which was operating seven days a week, so hopefully that
will help us a bit,” David says
Moving forward, David says the popular leisure
destinations in Southeast Asia are a draw for the South
African market.
“We need to increase our market share to destinations
like Bangkok, Phuket and Denpasar. We’ve got some very
aggressive fares out at the moment, particularly for leisure
passengers to Southeast Asia, but we’ll take whoever we
can get!” David says.
Corporate traffi c is also very important, with the
growing business travel between China and South Africa
bringing opportunities for the team.
“We need to make sure we capture as much of that
traffi c as possible by building strong relationships with
the corporate market and off ering them great service,”
David says.
Another area with huge growth potential is offl ine
Africa. “We have quite a number of GSAs already but with
more than 50 countries in the continent, we won’t run
out of opportunities for expansion any time soon,” David
says.
GROWING POTENTIAL: The South Africa team is hoping
for big things from China.
CANADA
INDONESIA
THAILAND
RUSSIA
ITALY
Agency appreciation and
warriors on display
Recently the Toronto team hosted a Travel Agent Appreciation
event with each of the agencies receiving a special commemorative
award in recognition of the C$1 million plus sales generated
for CX in 2010 (right).
Meanwhile, the CX Canada team hosted a function for Marco
Polo Club members and corporate accounts at Montreal’s
Museum of Fine Arts which was featuring a terracotta warrior
exhibit at the time.
About 40 guests attended the private reception hosted by
Vice President Canada Lavinia Lau and the Eastern Canada
sales team. They received a close-up view of the exhibit as well
as an exclusive brie ng from the its curator.
Mercy extended
in Bangkok
The CX Bangkok team visited a child foster
facility called the Mercy Centre on 22 July to
play games with the children.
The team regularly visits the centre as a way
of giving back to the community.
Country Manager Thailand Maggie Yeung
also led the team on a sta outing to the Mida
Resort and Spa in Kanchanaburi province from
25-26 June and 9-10 July (pictured below).
The teams visited the Prommitr Studio
where famous Thai movies have been produced
and took part in a teambuilding event
at the resort.
Celebrations as Milan
goes daily
Chief Executive John Slosar was in town on 1 July to help the
Italy team celebrate the start of the Milan daily service.
The day before, a Roundtable Forum was held with
business leaders and institutions to discuss how to further
develop business opportunities between Milan and Hong
Kong.
A gala dinner was held in the prestigious Palazzo Reale for
Marco Polo Club members, corporate partners and media,
wih a tenor and pianist from the Accademia Teatro della
Scala giving an outstanding musical performance.
At the airport on 1 July, a ribbon and cake-cutting
ceremony was held to mark the rst daily ight (right).
Marking 25 years of Bali fl ights
The Indonesia team celebrated 25 years of Bali services on 22 July at
an event hosted by Country Manager Indonesia Rob Bradshaw at the
Intercontinental Bali Resort.
CX started scheduled services between Hong Kong and Bali in
June 1986 and increased the frequency of ights to daily in March
1998.
The airline has a strong presence throughout the country with
ights to Jakarta and Surabaya in addition to its Bali service. The
strong demand for tra c to and from Hong Kong can be seen in the
consistently high load factors on all three routes.
At the event, Rob said: “Cathay Paci c has been growing in Indonesia
for more than 40 years, and today’s anniversary event reinforces
our commitment to Bali and Indonesia as a whole.”
Moscow turns one in style
The Moscow team marked the rst year of successful operations between Moscow
(Domodedovo) and Hong Kong with an o cial celebration at the Grand Hotel Marriott
on 13 July, attended by travel industry representatives, customers and media
and hosted by General Manager Europe Angus Barclay.
The airline honoured its top-performing travel agents over the past 12 months,
with V.I.P. Service being named a Platinum Partner. Avia Center and Transtour
Travel Davs were given Gold Partner status while Lux Tour, Internet Travel and
Intertour Lux were named as Silver Partners.
Passengers on the 13 July ight were presented with a souvenir, champagne
and a piece of birthday cake before departing for Hong Kong.
Country Manager Russia Patrick Garrett said: “With the visa-free arrangement,
Hong Kong is the best gateway to Asia for both business and leisure travellers
from Russia. We are glad to see the kind of support we have had from the Russian
market over the past 12 months.”

Summer promotion
sizzles in water park
Wahoo in Bahrain city centre is the only
indoor water park in the Middle East and,
with summer in full swing, the CX Bahrain
team partnered with Wahoo for a special
promotion.
The team had a booth to highlight CX
products and services at the centre and also
held a raffle with the winner receiving two
tickets to Hong Kong, accommodation and a
one-day pass for Hong Kong Disneyland.
Sole-baring moment
The CX Singapore team and family members took part
in the Habitat for Humanity “Bare Your Sole 2011” event
on 18 June.
A morning shower did not dampen spirits, as the team
of 17 experienced what it was like to walk barefooted for
either 2.5km or 4km.
Bare Your Sole is a charity barefoot walk that aims to
improve the living conditions of children and adults who
live in dire conditions around the world.
The donor who pledged the largest donation to
Habitat, and four other donors and supporters, received
a package to watch the Barclays Asia Trophy
in Hong Kong, including tickets sponsored by CX.
Breaking in the new ‘run’ way
Five members of the Frankfurt office joined more than 1,500
airport and airline employees for the 10th annual Fraport Lauf
5- and 10-kilometre races.
Sponsored by Frankfurt Airport´s operator, Fraport, this year’s
race offered a once-in-a-lifetime opportunity as it took place on
Frankfurt´s newest runway.
Scheduled to be opened later this year, this is the third parallel
runway at Frankfurt and will allow for simultaneous dual landings.
The 5km course started in the middle of the runway and went
through various taxiways before returning back to the start,
while the 10km participants ran the course twice to complete the
distance.
The CX runners thoroughly enjoyed the experience which gave
them an opportunity to show off their Cathay spirit.
Green theme for CSR event
About 50 staff and family members from the Cebu team took part
in a tree-planting event in the hills of Barangay Cantipla in Babag
on 3 July.
The day started with a short briefing by representatives of the
Philippine Business for Social Progress (PBSP) and continued with
a trek down the mountainside.
The group planted a quarter hectare of land with 625
indigenous trees, which took almost two hours.
Manager Cebu Camilla Taylor says: “CX has been working
together with PBSP for a number of years on educational and
environmental projects in Cebu. The tree-planting was a great
opportunity for our families to get together and give something
back to the beautiful community in which we live and work.”
Fun and laughter as
Adrian leaves Taipei
The Taiwan team held a farewell event on 23 June
for General Manager Taiwan & Korea Adrian Harley
who has taken up the post of General Manager
Airports in Hong Kong.
The night
included entertaining
staff
performances
and games, as the
team thanked him
for his leadership
over the past five
years.
BAHRAIN
PHILIPPINES
SINGAPORE
TAIWAN
GERMANY
PORT PEOPLE
INDUSTRY VETERAN: David Figgins leaves CX with more
than 30 years of fond memories.
Riding off
into retirement
Ask David Figgins what he likes most about his job and
the Country Manager New Zealand & Pacifi c Islands
would say it’s the people.
“I always tell my team there are two ways of working
in the Auckland offi ce – either work for me or work with
me. And, I am happy to say the staff choose the latter,”
David says.
“I really enjoy having fun with my team and it makes
a happier place with laughter around. We are not very
politically correct sometimes!”
David joined the airline in 1974 as Sales Manager New
Zealand & Pacifi c Islands. He recalls the original service
was a joint venture with Air New Zealand (NZ) and Air
Niugini (PX) via Port Moresby, the capital of Papua New
Guinea.
“The tripartite JV with NZ/CX/PX made money, but
PX decided to pull out after about a year,” he says. “Then
diffi cult issues arose over traffi c rights between CX and
NZ and the access beyond Hong Kong on various fare
types.”
His most memorable experience was when Cathay
Pacifi c fi rst started fl ying to Auckland in May 1983.
The team arranged for the full Maori welcome, which
included the intimidating haka, or challenge, followed
by the hongi, or the pressing of noses.
“I was concerned the then-Chairman Duncan Bluck,
accompanied by his wife Stella, wouldn’t do the pressing
of the noses. The principal Maori was the Archdeacon of
the Anglican Church, and he kindly said if they didn’t want
to ‘shake his nose’, he would understand,” David says.
“However, Duncan and Stella ended up doing the
traditional greeting for the entire entourage of about 20
Maoris. Duncan had a reputation for being very shy and
more so for being diffi cult, but he was great,” he adds.
“It was nice to fi nally get the traffi c rights approved for
CX after a very long protracted battle for access. I spent
months in Wellington lobbying our case,” David recalls.
After 37 years at CX, David is planning to retire at the
end of September and says making up his mind to go
was the hardest thing.
“It means leaving a fun industry and fun people. Most
of my working life has been at CX and you couldn’t have
a better airline to work for.
“The CX team produces the best product and service,
and it is easy to be proud to be part of such a group,”
David adds.
But retirement means David will have more time to
spend more time on his motorcycle, something he is
greatly looking forward to.
“I have a Moto Guzzi and a few mates join in for trips.
I have been around the South Island few times and it is
spectacular.
“Boating, fi shing and hiking are also on the list. I need
more time to get in the saddle of my bike!” David says.
13

14
The man behind the lens
CARING HEART: David
McIntyre is trailed
by children in a poor
community in the
Philippines.
New Joiners
CX World welcomes all new staff.
Here are a few who recently came
on board...
Douglas Anderson
Simulator Instructor, FOP
Originally from California, Douglas has
wanted to be a pilot since he was six. “I
joined the US Air Force as a pilot candidate
and worked at United Airlines from 1991 to
2007,” he says.
“I’m looking forward to working with the
pilots in the simulator providing an environment
that allows them to sharpen their skills,” Douglas adds.
Douglas and wife Julie are enjoying their new lifestyle in Hong
Kong. “We both enjoy not owning a car and riding bikes. She
loves gardening and cooking healthy foods – while I am learning
to love both!” he says.
Lina Bilimoria, IMT Service
Centre User Support Lead,
IMT
Lina previously worked for a foreign exchange
settlement company in London
as an IT Service Delivery Manager before
moving to Hong Kong.
“I have been fortunate enough to
work in a variety of fi rms, including a
newspaper, chartered surveyors, fi nance institutions and an
outsourcing company, in a variety of roles,” Lina says.
“I am really looking forward to working within the airline
industry and for Cathay Pacifi c, which has such a strong
reputation for service excellence, as well as working with a
great team and utilising my skills and experience within the
Service Centre,” she adds.
In her spare time, Lina enjoys reading, travelling and
baking.
Most staff recognise him with his iconic and ever-changing
baseball cap, large camera and camera gadgets – CX’s de facto
photographer, David McIntyre.
David has been shooting photos on a project basis for Cathay
Pacifi c since 1995 and as a contract staff since 2007.
But behind his quirky and easygoing manner is a generous
heart determined to make a diff erence in his own way.
David volunteers his time and talent to help two organisations:
Mother’s Choice, a Hong Kong charity group that helps
pregnant teenagers fi nd homes for their babies; and the International
Care Ministries (ICM), a Christian-based group set up
to improve the lives of the poorest of the poor in the Philippines.
David’s volunteer work began in 2001 when his pastor from
The Vine sent him on his fi rst missionary assignment to a fi shing
village in the Philippines’ Negros Occidental. There he saw
poor families with seven or eight children cramped inside
small bamboo houses and he asked himself: “What can I do
to help?”
David and his wife Lily have themselves adopted two children
from Mainland China.
“We had always wanted to adopt. We thought there were
lots of great kids with no home and we could provide them
with a home,” he says.
David says those who would like to volunteer can contact
Mother’s Choice (www.motherschoice.org) and ICM (www.
caremin.com) which can match up talents with their needs.
But he says the key to volunteer work is integrating it into
one’s life.
“It’s great to volunteer but you have to make a commitment.
You need to follow up,” he smiles.
Tackling the ups and downs
of the Gobi Desert challenge
After nearly six months of preparation
for the seven-day, 250km foot
race across China’s Gobi Desert,
two cabin crew realised that things
could go awry even with the best of
intentions.
In ight Services Manager Mallette
de la Riva and Senior Purser
Wendy Cooper had been training
since January this year.
But, just days before the start
of the ultra marathon on 26 June,
Mallette caught bronchitis. With a
heavy heart she backed out of the
race.
“The unexpected happens at the
wrong time sometimes,” she says.
Undaunted, Wendy entered the
race and had clocked up 137km in
four days, when the medical team
advised her not to nish the race as
her body had failed to acclimatise
to the environment.
“I couldn’t sleep, probably due
to the high altitude. I was su ering
from severe dehydration and
couldn’t keep my food down,” she
says.
Wendy added that it was di cult
for her to unwind as she shared a
tent with two women and three
men.
“The race was so tough that no
one cared about privacy or modesty!”
she says.
Maintaining personal hygiene
was also a challenge. Each runner
could use only 4.5 litres of water at
camp and Wendy ended up using
wipes to stay clean.
In spite of the hardships, Wendy
had no regrets. She thoroughly
enjoyed her rst ultra marathon and
the camaraderie among the runners.
“When I was feeling very sick, a
Korean runner even made me some
Korean noodles. It was the best I had
ever tasted. Much better than my
freeze-dried food!” she says.
Wendy says the race forced her to
accept her limits like everybody else.
“Even professional ultra racers
were forced to withdraw at various
stages of the race,” she says.
DESERT
DEMANDS:
Wendy enjoyed
the camaraderie
of her fi rst ultra
marathon.
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Mystery man at Cathay
City revealed
The Quiz
ACCESSIBLE
ANY TIME: Jeff
Kurkowski has
turned The Street
into his offi ce.
If you visit Cathay City between the blue sofa area and The Galley,
chances are you will spot an impeccably dressed man with his well
groomed hair and even tan.
For the past three years, he has been seated in one of the armchairs,
typing away on his notebook, speaking on his mobile phone
or talking to colleagues. Some call him the Colonel, pointing out his
resemblance to Colonel Sanders of KFC fame.
CX World is happy to reveal that the Mystery Man is Jeff Kurkowski
from the US and he’s the single point of contact for IBM at Cathay
City.
“CX is an important client of IBM while IBM is a strategic supplier
to CX,” Jeff says. “Communicating with IBM can be complex at times,
and CX can cut through the complexity by talking to me directly on
any topic that deals with consulting, hardware, infrastructure and
software.”
Jeff was off ered an offi ce but he turned it down. “(The Street) is
the best place to be available to everyone at Cathay. Everybody
knows where I am when they need me,” he says.
Every month he is asked by staff or other suppliers who have seen
him around exactly what he does at CX.
“Sometimes, I feel like I live here. I come in at 9am and leave (Dakota’s)
at 11pm,” he laughs.
Jeff is originally from New York, is a father of two married children
and has a home in North Carolina.
Our rst prize this month is a three-
night weekend stay for two in a
deluxe room with bu bu et breakfasts at
New World Makati City, Manila Hotel.
The property is a world-class, 598-
room deluxe hotel located directly
across from Greenbelt, the country’s
premier lifestyle and shopping centre.
The hotel has four restaurants
including Cinnabar for co co ee and cocktails, Jasmine for Cantonese
delicacies and M2M Café for all-day dining. Guests can also visit
an extensive tness centre with outdoor swimming pool or enjoy a treat- treatment
at the Marahai Spa.
For more information, visit www.newworldhotels.com/manila
The second prize winner will receive three wines courtesy of Golden
Gate Wine. The company, founded in 2004 by a husband and wife
team, is Hong Kong’s leading importer of ne American wines.
Specialising in wines from California, Oregon and
Washington, Golden Gate Wine’s inventory re ects the
richness and variety of America’s winemaking regions.
Through its regular wine dinners,
winemaker-hosted tastings and Wine
Club, Golden Gate has introduced local
consumers to the diversity and awardwinning
quality of American wines.
The prize includes one bottle of Elk Cove
Vineyards Estate Riesling, Willamette Valley,
Oregon 2007; one bottle of Francis Coppola
Diamond Collection Merlot, California 2007
and one bottle of J. Lohr Estates South
Ridge Syrah, Paso Robles, California 2007.
For more information, visit www.
goldengatewine.com
To enter, visit the online quiz entry form on the CX World site.
The deadline is noon on Friday, 9 September.
HI FROM IATA: ENG’s Cheng Kai-ming
met up with ex-Chief Executive Tony
Tyler in Geneva.
NICE TO MEET YOU: The SFO team welcomes Leo Young,
the new Assistant to Senior Vice President Americas.
DRAGON POWER: Staff had a great time at the CXsponsored
dragon boat race in Vancouver.
INFLIGHT RACKET: Judy, Yuki and ISM Ann (a keen badminton
player) with the Australian badminton team en
route from Melbourne.
GREAT IDEA!: Four SFO staff show the
aircraft models won in the weekly
draw for the WeSuggest! contest.
DRINKS ARE ON US: The Airport Awards night
included a sangria-making (and tasting!) event.
SO LONG, FAREWELL: Cecilia Chow says goodbye to
her ISD colleagues before her move to Toronto.
BEST OF LUCK: Taipei Reservation & Ticketing staff
say goodbye to Linda Shaw who had worked with
CX for 38 years.
FREIGHT MATES: The CX team seconded to Air China Cargo at the
launch ceremony in Beijing.

16
Chinese wonders
Shanghai and Beijing
showcased the best of
Mainland China to CX
Mumbai’s Personnel &
Administration Offi cer
Vidya Anand
Before taking off for the holiday with my family to
Shanghai and Beijing we printed out the names in
Chinese of the places we defi nitely wanted to see – a
bit of forethought which ended up being very helpful.
Shanghai is one of the most exciting cities on earth
and has everything to off er the discerning tourist. We began with the
thing I like to do most – shopping.
The AP Shopping Mall is a large underground shopping mall located
under the Metro Line and is a great place to buy inexpensive souvenirs.
In the evening we took in the dynamic Shanghai Circus World for
the “ERA – Intersection of Time” show. The show combines traditional
Chinese acrobatic arts and modern technology and we were amazed
by the acrobats’ control and precision and the world that was created
through the use of multimedia and lighting.
We ended the night with a stroll along the famous Bund which was
once the home of foreign traders and major banks and provides a lovely
mixture of old European-style buildings and futuristic lighting. The embankment
has an incredible vitality and at night it’s a magical place.
The following night we went to the Ba Guo Bu Yi restaurant which
locals recommend if you want to add some extra kick in your life.
After we tried the spicy dishes, we understood why!
The two-level restaurant is made to look like a traditional
Chinese house built around a central courtyard
and this area becomes the stage every
night for a traditional Sichuan show.
The entertainer (pictured above) performed
an impressive bian lian show – a
mask-changing performance where the
mask being worn is fl ipped in fractions
of a second.
Shanghai is also home to the
world’s fastest train, the Maglev,
and, during the seven-minute
run between Pudong
International Airport and Longyang station, it reached speeds of 430km
an hour. It was an exhilarating ride!
After that a leisurely stroll through the Shanghai Wildlife Park was
needed and we had a wonderful time watching the animals, especially
the loveable pandas (pictured below).
That night we took the train from Shanghai to Beijing, and started
our day there in the heart of the capital city – the massive Tiananmen
Square followed by a visit to the Forbidden City.
Of course, we couldn’t visit Beijing without also going to the Great
Wall and we decided to visit the Badaling section which off ers a magnificent
views of this lovely spot. Even the rain and mist couldn’t dampen
our enthusiasm as we explored the area.
Snap happy
This month’s contribution comes from
London-based In ight Service Manager
Josephine Rafudi and shows the beauty of
West Sussex in England.
“Along the road, in the garden and
park, we could see and enjoy the glorious
autumn colours,” Josephine says.
The photo was taken at a National Trust
property, Wakehurst Place, in West Sussex.
“I went for a walk in the morning to
enjoy the autumn sun, and I was very lucky
to get this photo because, three hours
later, the sky turned grey and gloomy,” she
says.
“In England, people always talk about
the weather and we really treasure the odd
sunny day,” Josephine adds.
Travel
bites
■ Spa luxury
Xixuan Spa Hotels, Hangzhou
is o ering CX sta a special
rate of RMB680 including two
daily breakfasts.
The property combines a world-class
spa facility and modern hotel set in the natural
beauty of the Xixi Wetland Park.
Guests can enjoy a range of treatments
at the MetaSpa and indulge in ne dining at
a choice of six F&B outlets serving a range
of Cantonese, Southeast Asian and Western
cuisine.
All the rooms are tted with rainforest
showerheads, bath amenities from Ba Yan
Ka La and ceiling-to- oor windows to take
advantage of the natural light and the lovely
views over the park.
More information on Travel Desk.
■ Shanghai shots
From 2-3 September, the InterContinental
Hotel in Shanghai will be awash with whisky
as it hosts the Whisky Live exhibition.
This is the third time the event is being
held in China and the 2011 edition will include
an education zone, an art of blending
section, a VIP lounge and masterclasses.
Live entertainment helps add to the fun,
festive and educational experience.
More information from www.whiskylivechina.com
■ Autumn delights in Windsor
Every autumn,
the Windsor
Festival in the
UK welcomes
entertainers,
musicians,
writers and
artists to
venues throughout the royal city.
The festival also includes talks by noted
politicians and pundits, along with theatrical
productions and walks round historic Windsor
and surrounds.
This year, the festival will be held from
17 September-2 October and includes a
production of Mozart’s Cosi Fan Tutte, a
ghost walk through the town and a literary
lunch featuring author Salley Vickers and
writer/photographer Lucinda Lambton.
More information from www.windsorfestival.com
SHOW US YOUR TIPS!
CX World welcomes sta travel tips from
across the network – email us at CCD#SCT
HK$500 for a travel tale!
Every month, CX World invites all CX sta to
tell unusual, interesting or just downright
quirky tales of travel moments around the
world.
Sponsored by In ight Sales, the lucky
sender of the main story receives HK$500
worth of in ight
sales products of
their choice from
the ever-changing
collection of over
260 items on o er
(excluding liquor
and cigarettes).
Go shopping at
www.cathaypaci c.
com/dutyfree