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Spotlight: Nick Joerling shifts gears Techno File - Ceramic Arts Daily

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from the editor<br />

respond to shall@ceramicsmonthly.org<br />

Well, here we are, folks, at the relaunch issue<br />

of <strong>Ceramic</strong>s Monthly. Most of you know by<br />

now that we have been working on this for<br />

quite some time, and it would be redundant<br />

for me to list all of the things we have tweaked<br />

and shuffled in order to arrive here (you can<br />

read my letter from last month if you want<br />

the list), so I suggest you dive right<br />

in, flip through and have a good<br />

look. Honestly, anything I would<br />

have to say about the merits of this<br />

issue matters very little at this point.<br />

All the work has been done, the tests<br />

have been run, everything was formed,<br />

dried, glazed, and fired, and here we<br />

are at the unloading of the kiln: fingers<br />

crossed, held breath, slightly increased<br />

heart rate, feeling the lid hoping it’s<br />

just cool enough to open, peeking at<br />

the top shelf, telling ourselves not to<br />

jump to any conclusions, retracing<br />

all of our steps in loading, trying to<br />

keep our unrealistic expectations in<br />

check while still believing that this<br />

will be the one.<br />

Of course, like anyone who really<br />

knows how to have a good kiln opening,<br />

we’ve already opened the kiln,<br />

put the seconds back in the studio<br />

for reglazing, taken a hammer to the<br />

duds, and gathered what we think are<br />

the best mix of pieces and laid them<br />

out for the sale. Come on, it’s not a trick, it’s<br />

just good marketing—best foot forward and<br />

all that. We do this in the honest hope that<br />

you find that one piece you are looking for,<br />

even if you don’t know what it is yet. We hope<br />

that a few things may pleasantly surprise you,<br />

and make you look twice. And we understand<br />

that some of our work may not quite jive with<br />

your expectations or preferences, but we trust<br />

that you will let us know and tell us why.<br />

I suppose the difference here (aside from<br />

the most obvious differences between a kiln<br />

and a magazine) is that you’ve signed up for<br />

ten firings a year—so we will continue to test<br />

and tweak, like any good clay geek, adjusting<br />

and improving in small ways as we go. Heck,<br />

10 march 2011 www.ceramicsmonthly.org<br />

we even take the occasional commission, so<br />

let us know if you are looking for something<br />

specific. My email is right up there at the top<br />

of the page, just a click away.<br />

And for those of you who will look<br />

at what we are doing with an eye toward<br />

submitting content, our writing and photo-<br />

graphic guidelines have been updated, and<br />

we welcome ideas and pitches for articles,<br />

departments, topics, tips, glazes, exhibitions,<br />

artists, trends, or just interesting events and<br />

people that affect the culture of clay. Just go<br />

to www.ceramicsmonthly.org and click on the<br />

“Submit Content” link.<br />

As I’ve said before, and as you may have<br />

noticed from the volume number on the contents<br />

page, this is the 59th continuous year<br />

<strong>Ceramic</strong>s Monthly has been in publication,<br />

and that is a lot of history and legacy that, if<br />

not respected, can push against a relaunch like<br />

this. So part of our process was to look back<br />

through the archives and track our history<br />

to make sure that, as we move forward into<br />

what CM will become, we respect and value<br />

the reasons we are where we are. And at the<br />

end of the day, those reasons all come down<br />

to you—I mean us—I mean people working<br />

in clay. I was a reader of CM long before I<br />

ever worked here. I think I may even have<br />

been a reader of CM before I worked in clay,<br />

When redesigning the content, as well as the look and feel, for the new <strong>Ceramic</strong>s Monthly, we made sure<br />

to keep the history and legacy of the publication in mind—all the way back to the first issue in 1953.<br />

Turns out, people have been smart about clay for a long time!<br />

thanks to my high school art teacher having<br />

it around the classroom. So, of course I think<br />

we have arrived at a wonderful combination<br />

of what has always been good about CM and<br />

what it can be moving forward, but I’ll say<br />

again that this will only be true if you play<br />

your part in this dialog. Those of us here on<br />

staff have begun the process—we’ve laid out<br />

the results from the first firing—and we now<br />

await our critique.

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