Spotlight: Nick Joerling shifts gears Techno File - Ceramic Arts Daily
Spotlight: Nick Joerling shifts gears Techno File - Ceramic Arts Daily
Spotlight: Nick Joerling shifts gears Techno File - Ceramic Arts Daily
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from the editor<br />
respond to shall@ceramicsmonthly.org<br />
Well, here we are, folks, at the relaunch issue<br />
of <strong>Ceramic</strong>s Monthly. Most of you know by<br />
now that we have been working on this for<br />
quite some time, and it would be redundant<br />
for me to list all of the things we have tweaked<br />
and shuffled in order to arrive here (you can<br />
read my letter from last month if you want<br />
the list), so I suggest you dive right<br />
in, flip through and have a good<br />
look. Honestly, anything I would<br />
have to say about the merits of this<br />
issue matters very little at this point.<br />
All the work has been done, the tests<br />
have been run, everything was formed,<br />
dried, glazed, and fired, and here we<br />
are at the unloading of the kiln: fingers<br />
crossed, held breath, slightly increased<br />
heart rate, feeling the lid hoping it’s<br />
just cool enough to open, peeking at<br />
the top shelf, telling ourselves not to<br />
jump to any conclusions, retracing<br />
all of our steps in loading, trying to<br />
keep our unrealistic expectations in<br />
check while still believing that this<br />
will be the one.<br />
Of course, like anyone who really<br />
knows how to have a good kiln opening,<br />
we’ve already opened the kiln,<br />
put the seconds back in the studio<br />
for reglazing, taken a hammer to the<br />
duds, and gathered what we think are<br />
the best mix of pieces and laid them<br />
out for the sale. Come on, it’s not a trick, it’s<br />
just good marketing—best foot forward and<br />
all that. We do this in the honest hope that<br />
you find that one piece you are looking for,<br />
even if you don’t know what it is yet. We hope<br />
that a few things may pleasantly surprise you,<br />
and make you look twice. And we understand<br />
that some of our work may not quite jive with<br />
your expectations or preferences, but we trust<br />
that you will let us know and tell us why.<br />
I suppose the difference here (aside from<br />
the most obvious differences between a kiln<br />
and a magazine) is that you’ve signed up for<br />
ten firings a year—so we will continue to test<br />
and tweak, like any good clay geek, adjusting<br />
and improving in small ways as we go. Heck,<br />
10 march 2011 www.ceramicsmonthly.org<br />
we even take the occasional commission, so<br />
let us know if you are looking for something<br />
specific. My email is right up there at the top<br />
of the page, just a click away.<br />
And for those of you who will look<br />
at what we are doing with an eye toward<br />
submitting content, our writing and photo-<br />
graphic guidelines have been updated, and<br />
we welcome ideas and pitches for articles,<br />
departments, topics, tips, glazes, exhibitions,<br />
artists, trends, or just interesting events and<br />
people that affect the culture of clay. Just go<br />
to www.ceramicsmonthly.org and click on the<br />
“Submit Content” link.<br />
As I’ve said before, and as you may have<br />
noticed from the volume number on the contents<br />
page, this is the 59th continuous year<br />
<strong>Ceramic</strong>s Monthly has been in publication,<br />
and that is a lot of history and legacy that, if<br />
not respected, can push against a relaunch like<br />
this. So part of our process was to look back<br />
through the archives and track our history<br />
to make sure that, as we move forward into<br />
what CM will become, we respect and value<br />
the reasons we are where we are. And at the<br />
end of the day, those reasons all come down<br />
to you—I mean us—I mean people working<br />
in clay. I was a reader of CM long before I<br />
ever worked here. I think I may even have<br />
been a reader of CM before I worked in clay,<br />
When redesigning the content, as well as the look and feel, for the new <strong>Ceramic</strong>s Monthly, we made sure<br />
to keep the history and legacy of the publication in mind—all the way back to the first issue in 1953.<br />
Turns out, people have been smart about clay for a long time!<br />
thanks to my high school art teacher having<br />
it around the classroom. So, of course I think<br />
we have arrived at a wonderful combination<br />
of what has always been good about CM and<br />
what it can be moving forward, but I’ll say<br />
again that this will only be true if you play<br />
your part in this dialog. Those of us here on<br />
staff have begun the process—we’ve laid out<br />
the results from the first firing—and we now<br />
await our critique.