Pure 34 London Official Pocket Guide

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/purelondon 

4-6\AUG\2013 

OFFICIaL 

POCKET GUIDE 

branD LIST / FLOOrPLanS / CaTwaLKS & SEmInarS

Welcome 

to the brand new Pocket 

Guide for Pure London - your 

essential onsite navigational tool 

This Official Pocket Guide has 

been specifically designed to 

help you navigate the show floor 

with ease and quickly locate the 

brands you want to see, whilst also 

ensuring you don’t miss any key 

seminars or catwalks! Open up 

the fold out section to see the full 

Ground Floor and Gallery Level 

floorplans which have been colour 

coded as per the show sections. 

On the other side you’ll find a 

selection of brands on show this 

year and the catwalk overview. 

Inside the booklet you will find 

the complete brand list, show 

competitions, catwalk information 

and seminar highlights for each 

day. On page 34 you’ll also find 

some handy space to note down 

stands you want to visit. 

So take 10 minutes, grab a coffee 

and plan your day - it will be well 

worth it. 

Pure London is organised by 

Registered address: c/o Top Right Group Limited, 

The Prow, 1 Wilder Walk, London W1B 5AP 

T: +44 (0) 20 3033 2015 

E: pure.london@i2ieventsgroup.com 

www.purelondon.com 

COntents 

The Official Pocket Guide is published by 

10 Treasury Court, Fisher Street, 

Carlisle, Cumbria, CA3 8RF, UK 

T: +44 (0) 1228 541200 

E: info@eventguides.co.uk 

contents 

Brand List 5 

Show Competitions 15 

Catwalks 16 

Seminars - Sunday 23 

Seminars - Monday 27 

Seminars - Tuesday 31 

Stands I Want To See 34 

Disclaimer: The listings in this Official Pocket Guide are compiled from confirmed bookings as of 17.07.2013 and published in 

good faith but subject to change since that time. Every effort has been made to ensure accuracy, however there may be errors or 

omissions for which the organisers do not accept responsibility and cannot be held liable for any perceived loss or damage caused 

by the reliance from this information. All timetables correct at time of going to press. 

3

Advert

Visit us at 

Stand C44 

brand list 

Discover next season’s must-haves with our inspirational mix of UK 

and international brands... 

Brand name stand/show sector 

no. 

26 Million Project e37 s 

A 

A Postcard From Brighton G44 s 

Aboût Accessories t159 A 

Adele Marie t12 PA 

Adini H94 Ws 

Aideen Bodkin M21 WD 

AKA C42 s 

Alexis Q51 A 

Alice Takes A Trip D2 s 

Allure Showroom Inc H112 WB 

Almost Famous London L10 WD 

Amare Shoes R408 Ft 

Amari J50 WD 

Amaro t266 A 

Amaro Company Ltd R408 Ft 

Amazing Woman n105 Ws 

Amelia Collection D57 s 

Amet & Ladoue t109 A 

Amigluv R213 Ft 

Amishoes - Calcados, Lda R213 Ft 

Amy Childs B50 s 

Analpa Inc R430 Ft 

And Mary C64 s 

Angels Never Die K68 Ws 

Animis F57 s 

Antonyme by Nat & Nin t101 PA 

Anya Media P76 Ws 

Argento Antico t91 PA 

Ariana M45 WD 

Ariella Couture J119 WB 

Art n59 Ws 

Art Wear Dimidriadis Q11 A 

Arthurio Lino® M80 Ws 

WS – Womenswear Studio WD – Womenswear Directional WB – Womenswear Boutique 

WE – Womenswear Edit S – Spirit A – Accessories PA - Premium Accessories 

FT – Footwear – Trend Led FD – Footwear – Design Led B – Body 

Brand name stand/show sector 

Ashiana Accessories t2 A 

Ashwood t210 A 

Astrid & Miyu Q75 A 

Atlanta Mocassin R425 Ft 

Au Hasard D’un Voyage M106 Ws 

August & Jones K15 WD 

Augustine London PB21 B 

Aura A61 s 

Aurea Vita n76 Ws 

Avoca Anthology L15 WD 

Ayala Bar t244 A 

B 

B.A.I.T. Footwear R318 Ft 

Babycham R140 Ft 

Baccio H112 WB 

Badoo L102 Ws 

Bagitali t195 A 

Bagoraz J76 Ws 

Bamboos Fashion n57 Ws 

Bardot Q14 A 

Bariano D32 s 

Bariloche K72 Ws 

Bella Ballou t65 PA 

Belle & Flo t185 A 

Bellfield e40 s 

Bencivenga t27 PA 

Beth Jordan P60 Ws 

Betsy R430 Ft 

Betty & Betts t240 A 

Betula R191 Ft 

Bianco Levrin P79 Ws 

Bibi Bijoux t120 A 

Bibico K35 WD 

Bielle K16 WD 

Big Metal t217 A 

5

6 

brand list 

Visit us at 

Stand C44 

Brand Name Stand/Show Sector Brand Name Stand/Show Sector 

Bill Skinner Collection t181 A 

Birkenstock R187 Ft 

Bisue Ballerinas R650 FD 

Bitte kai Rand L60 WD 

Blæst n44 WD 

Blank M32 WD 

BLEU D’AZUR J93 Ws 

Blooming Brollies Q120 A 

Bobi L1 WD 

Bohemia K59 Ws 

Boo! t96 PA 

Boot Candy Q105 A 

Bopy R208 Ft 

Braintree Clothing J40 WD 

Brakeburn H60 WD 

The Branch t77 PA 

Brawl J41 WD 

Brodie Cashmere H56 WD 

Bronté t149 A 

Bruno Acampora Profumi t58 PA 

Bulaggi® t112 A 

Butterfly Twists R525 Ft 

By Invite Only Q111 A 

C 

C.Doux - Modern t18 Ft 

Calzados Ria R162 Ft 

Canopi H91 Ws 

Capri M79 Ws 

Caprice GB R431 Ft 

Cara R314 Ft 

Carina H102 WB 

Carouzou 

Casio Electronics 

Q19 A 

& Fashion Master n82 Ws 

Caths t141 A 

Catseye Q55 A 

Cecily Q107 A 

Charli L46 WD 

Charmeuse Couture e38 s 

Cheeky Poppins Q109 A 

Chi Chi London B59 s 

Chic Sympathique Q15 A 

Christina Felix L79 Ws 

Christys’ London t9 PA 

Ciak Roncato Q48 A 

THE CICCONE 

COLLECTION R333 Ft 

Claudia Canova t138 A 

CM D8 s 

Coco And Sebastian London t175 A 

Cocorose London R131 Ft 

Code le Vush n23 We 

Coline J59 WD 

Compañía Fantastica C41 s 

Complit Q16 A 

Concept Jewellery SA Q73 A 

Conkca t119 A 

Creenstone International M60 Ws 

Crew Clothing Co K50 WD 

Cristina Gavioli M70 Ws 

Cuir Royal n38 WD 

Cut Loose P55 WD 

Cutie London B54 s 




D 

D.E.C.K K60 Ws 

Danity B40 s 

Darling H20-J19 WD 

Dear Frances R229 FD 

Decode 1.8 J121 WB 

Dee Two t207 A 

Derhy H66 WD

Visit us at 

Stand C44 

brand list 


Desti Saint t13 PA 

Diego Reiga J30 WD 

Disaster t235 A 

Dissimilar A17 s 

Diva G52 s 

Dkode R325 Ft 

Doll by Ruby Rouge e20 s 

Drapers M4 WD 

Dreams by Flick Fashion B47 s 

Duecci t97 PA 

Dynasty J123 WB 

DYRBERG/Kern t120 PA 

e 

Echo Design t19 PA 

Eclipse H102 WB 

Eden Rock Italy J80 Ws 

Elemente Clemente L87 Ws 

Elfenhaut M29 WD 

Elie Tahari R435 FD 

Eliza Gracious Q67 A 

Ella And Cherry London P20 WD 

Ella Shoes R132 Ft 

ellamoda K44 WD 

Emile London M16 We 

emilyandfin G47 s 

emmy J24 WD 

Ervisio R408 Ft 

Ese O Ese L49 WD 

Eskay W D16 s 

Esperus Systems H95 Ws 

Esska R150 Ft 

Estefania Marco R206 Ft 

Estella Bartlett t212 A 

Etnika t176 A 

Eva Kayan M75 Ws 

Eva Tralala M93 Ws 

Eve In Paradise M87 Ws 




F 

Fablou Q81 A 

Fabric Flavours A19 s 

Fábrica Do Empresário - 

Entrepreneur´s Factory t107 PA 

Fallen Angel F20 s 

FANPAC LONDON A15 s 

Farenella t67 PA 

Fashion Association of Britain n32 WD 

Fee G K22 WD 

Felmini Q10 Ft 

Fenella K76 Ws 

Fenn Wright Manson L20 WD 

Fever London H10 WD 

Fil de Joie t221 A 

Fiorelli t36 PA 

FL Private Collection Q27 A 

Flannel Bay M101 Ws 

Flavio Cavaller R167 Ft 

FLAVIO MENORCA R167 Ft 

Flax P86 Ws 

Flora Harrison R223 Ft 

Florian London t268 A 

Fly London R301 Ft 

Forbes & Lewis t167 A 

Forever Unique C18 s 

Fraas t156 A 

Francesca Guise J133 WB 

Frau Blau M10 We 

French Connection 

Footwear R435 FD 

French Sole R300 Ft 

Fresha n30 WD 

Frime A68 s 

From St Xavier R161 A/Ft 

Gabs t3 PA 

G 

7

8 

brand list 

Visit us at 

Stand C44 


Garcia C34 s 

Gaudi J13 WD 

Gemma Collins C50 s 

Genese M109 WB 

GEORGE GINA & LUCY t54 PA 

Gill Harvey Collection K109 WB 

Gina Love K93 Ws 

Gio Cellini t172 A 

Gipsy Q117 A 

Girls & Pearls t148 A 

Givec J76 Ws 

Glamorous C44 s 

Glen Prince t238 A 

Glen Urban t238 A 

Goa Goa H58 WD 

Goldie F39 s 

Gold Mud R527 Ft 

Golunski t264 A 

Goubi J54 WD 

GR Nature n80 Ws 

Grace & Mila B35 s 

Grizas n86 Ws 

The Gul Bag Company t145 A 

Gustav K20 WD 

H 

Halo & Co t113 A 

Hanfeise New York A59 s 

Hanita n40 WD 

Happy Rainy Days n56 WD 

Havren K30 WD 

The Healthy Back Bag 

Company Q116 A 

HeART F58 s 

Helen Kaminski t61 PA 

Highline United (Europe) R435 FD 

Hillbay Consultancy R200 Ft 

Himalaya H72 Ws 

Hispanitas R163 Ft 

Högl Shoe Fashion R635 FD 

Holster Australia UK R348 FD 

Holt J116 WB 

Honestas Q42 A 

Hudson Shoes R308 Ft 

Hultquist Copenhagen t10 PA 

HYBRID FASHION D33 s 




I 

I.Chervenkova n15 We 

I.LUS.TRA t69 PA 

Icon Watches t209 A 

Ideal Shoes R315 Ft 

Igor Dobranic K92 Ws 

IKKS L48 WD 

Ilex London t236 A 

Immortal Couture K13 WD 

indi & cold L68 Ws 

Ingenue London J20 WD 

Inside Out M79 Ws 

Inspire Collection A60 s 

Inwear J10 WD 

Ioanna Kourbela n59 Ws 

Ipanema R158 Ft 

Irene Ferrara t272 A 

Isa Frignani M20 We 

Isabel de Pedro L30 WD 

Ital Copri Sas Q59 A 

Italca of Italy t106 A 

IVKO K40 WD 

Ixli Q46 A

and list 


J 

Visit us at 

Stand C44 

J Shoes R149 Ft 

James Lakeland L19 WD 

Jamie Jewellery t269 A 

JayLey Collection K99 & K102 Ws 

Jeane Rodriguez M103 Ws 

Jo Edwards t151 A 

Johnny Loves Rosie t165 A 

Join Clothes J72 Ws 

Jolaby M19 WD 

JOLONTÉ VOUS! n21 We 

Josie J34 WD 

Joss And Florence H57 WD 

Joules L50 WD 

Jovonna London F26 s 

Jovonnista F26 s 

JS Heritage K2 WD 

Julian Hakes R435 FD 

Junk Shop UK F16 s 

Juno Accessories t198 A 

K 

K by Karston R228 Ft 

Kali Orea L22 WD 

Kalisson J76 Ws 

Kamuflage P81 Ws 

Kapre t201 A 

Kat Maconie R155 FD 

Kate & Pippa J68 Ws 

Kate Kuba Wholesale R309 Ft 

Kaytie Wu Q70 A 

Kazuri t248 A 

KC Agency H82 Ws 

Keddo R430 Ft 

KeenOn Fashion M1 WD 

Kelly And Hepburn P59 Ws 

Kelly Oh e22 s 

Kendelle F21 s 




Key Collection C50 s 

Kiraku Ltd J75 Ws 

KM-Pursuexcellence t179 A 

Kocolala Lingerie PB20 B 

Koh London Q79 A 

Koko Fashion Q64 A 

Komodo H14 WD 

Koo-Ture F53 s 

Kourosh New York J115 WB 

Kris-Ana Q97 A 

Krystal London t152 A 

KUSHI/ANMOL J55 WD 

Kwoo. Choi H119 WB 

L 

L&J Shoes Ltd R216 Ft 

L’Atelier K110 WB 

L’Atelier London D61 s 

La Naturelle J49 WD 

La Pièce C60 s 

Lacambra Bags t123 A 

Laidback London R141 Ft 

Lamb 1887 t23 PA 

Laumprel P35 WD 

Laura Orchant t273 A 

Lauren Vidal L71 Ws 

Lavish Alice D44 s 

LE PANDORINE t73 PA 

LEGEND TRADE FINANCE P74 Ws 

Lemon Jelly R217 Ft 

LENER Fabrique 

De Manteaux M97 Ws 

LéO ATLaNTE t83 PA 

Leo Guy J77 Ws 

Liami Fotini Q27 A 

Lichfield Leather Q23 A 

Lil Jen J68 Ws 

Lilith L94 Ws 

Lilla P n68 Ws 

9

10 

brand list 

Visit us at 

Stand C44 


Lily & Me J46 WD 

Lily.J London D58 s 

Lime Bay K43 WD 

Linea Raffaelli L110 WB 

Lisa Ryder Q71 A 

Lisette-L M67 Ws 

Little Hill People Q85 A 

Little Mistress A32 s 

Little Red Fox Trading Q91 A 

Lola Rose t39 PA 

Lollipops M13 WD 

London Rebel R401 Ft 

Lorna Drew PB70 B 

Louche F44 s 

Loungefly Q61 A 

Love Pink Boutique A54 s 

love.bags t69 PA 

Loverocks t166 A 

Lovestruck C42A s 

Lovett & Co Q83 A 

Loxi Life - Gio Cellini t172 A 

Lua t227 A 

Lucas Jack London t127 A 

Lucy Paris B68 s 

Luke Lovely K22 WD 

Lula Le Bon P25 WD 

Lumier D32 s 

Luna & Cie M106 Ws 

Lunar R126 Ft 

Lunn L93 Ws 

LUV Footwear R318 Ft 

Luxury Rebel R435 FD 

LYDC/DSUK/ANNA 

SMITH Q110 A 

Lysse Leggings - 

(Genus Fashion Ltd) M67 Ws 

M 

M Golunski & Co Ltd t264 A 

M.O.D A18 s 

Macarena - Laro R138 Ft 

Madam Rage D26 s 

Made of Carpet® t133 A 

Madeline M71 Ws 

Mado et les Autres M72 Ws 

Magnolia A49 s 

Makki t95 PA 

Malissa J Collection t224 A 

Maneesha Ruia Q20 A 

Maner Evening Wear A57 s 

Manitic n11 We 

Marble J88 Ws 

Marchesa Lancellotti t43 PA 

Maria Carla t210 A 

Marie Méro L59 Ws 

Marilu P101 Ws 

Marini Silvano Srl t163 A 

Marta Ponti t66 PA 

Martin Ward Showroom R650 FD 

Martine Wester London t6 PA 

Martinelli R180 Ft 

MASCARA K110 WB 

MASTRO MODA P101 Ws 

Mat de Misaine M56 WD 

Mat Fashion K80 Ws 

Mazing J139 WB 

Md Fashions t197 A 

Me & Thee J14 WD 

Méduse R208 Ft 

MEESHA SUKIRA J91 Ws 

Megumi Ochi t18 Ft 

MEISÏE L55 WD 

Mel Dreamed by Melissa R201 Ft 

MelanO Q18 A 

Menbur t14 Ft 

Mercantile R26 WD 

MIA by Mia Nisbet D7 s 

Michaela Louisa L116 WB 



FT – Footwear – Trend Led FD – Footwear – Design Led B – Body

Visit us at 

Stand C44 

brand list 


Michal Negrin t244 A 

Mifani R656 Ft 

Milan Fashion Bags Q104 A 

Milano H83 Ws 

Milans t115 A 

Mint Q32 A 

Mireia H102 WB 

Miss Jolie D54 s 

Missco Girl Q74 A 

Mistral H46 WD 

Mixed Message F22 s 

Moda in Pelle R637 FD 

Moliabal Q17 A 

Mondottica t45 PA 

Monika Schneiter P26 WD 

MONIYANG D6 s 

Monkey Business B63 s 

MONTIQUE K115 WB 

Moore & Moore Q31 A 

MRJ t270 A 

Mudd & Water n49 WD 

Mustang Shoes R152 Ft 

My Lovely t197 A 

Mycra Pac H76 Ws 

Myrine L72 Ws 

n 

N&Willow H59 WD 

Nali t206 A 

Nas B67 s 

NAT & NIN t101 PA 

Natural Wave M55 WD 

Neon Rose B46 s 

Ness H50 WD 

Nica t32 PA 

Nice Things L36 WD 

Nicola Sexton R647 FD 

Nila Rubia K33 WD 




Nina Tamaro t179 A 

Nishe e25 s 

Nissa L80 Ws 

Nobrand R172 Ft 

Nomads Clothing K53 WD 

Notis Apostolou K113 WB 

Nougat K30 WD 

Nour London t116 A 

Nouv-Elle t205 A 

Nova Leathers / David Jones t170 A 

Numph G42 s 

Nv Bags & Accessories Q28 A 

NYDJ (Genus Fashion Ltd) M67 Ws 

Nylo R435 FD 

O 

Ochre Blue Ltd t155 A 

Ochre Cashmere H53 WD 

Of The Realm D10 s 

Oilily t216 A 

OLIVER Sarl n60 WD 

Ollie and Nic t137 A 

Olney Headwear Q25 A 

Onelife Clothing J87 Ws 

Oneseason J60 WD 

Onna Ehrlich t111 PA 

Onyx Retail Ltd t137 A 

OPhee n54 WD 

Orelia t218 A 

Ottoman Hands t15 PA 

Out of Xile n75 Ws 

Owen Barry t246 A 

Paco Herrero R650 FD 

Paolita PB40 B 

Paper Dolls A32 s 

Paperthinks t158 A 

P 

11

12 

brand list 

Visit us at 

Stand C44 


Parisian C54 s 

Part Two J10 WD 

Party 21 B28 s 

PASOTTI t105 PA 

Passigatti t144 A 

Pastry R311 Ft 

Patricia Eve Ltd PB80 B 

Peak a Boo t96 PA 

Pedro Miralles Q5 Ft 

Penn & Ink Brooklyn 

New York K34 WD 

People Tree K29 WD 

Pepe Jeans London e34 s 

Pepper & Mayne PB10 B 

Perfekt Look Company R352 Ft 

Perla Duna Q34 A 

Peter Bettley t228 A 

Peter Kaiser R551 Ft 

Petit Bateau L56 WD 

Pezzi Pazzi J110 WB 

Phildon Footwear R124 Ft 

Pia Rossini PB41 B 

Pia Rossini t184 A 

Pietro & Paolo Ferrara R209 Ft 

Pikolinos Intercontinental 

S.A R180 Ft 

PIT F40 s 

Plurabelle Fashion n102 Ws 

PLUS FINE M2 WD 

Pomodoro L101 Ws 

Poppy P40 WD 

Poppy Lux e26 s 

Posh Wellies R329 Ft 

Premier De Toi F48 s 

Presen Of Barcelona H102 WB 

Pretty Ballerinas R153 Ft 

The Pretty Dress Company F36 s 

Pretty Wild Lingerie PB11 B 

Privatsachen P85 Ws 

Pubblieffe Q125 A 

Purplepeppa e24 s 

Purplish London C66 s 

Pussycat London B62 s 

Qube R124 Ft 




Q 

R 

Raga Designs H79 Ws 

Rapisardi R139 Ft 

Rascals R124 Ft 

Ravel R409 Ft 

Raxmax R227 Ft 

RAYZZO D50 s 

The Real Pearl Co t122 A 

Red Bananah P34 WD 

Redsoul A16 s 

Reflex Mode Ltd J90 Ws 

Retail IT P90 Ws 

REW Clothing t63 PA 

Ria R162 Ft 

Rien by Penny Vomva t59 PA 

RINO & PELLE J1 WD 

Robako | Terra Genova t70 PA 

Roberto Naldi L22 WD 

Rock & Religion C42B s 

Rodgers & Rodgers t89 PA 

Ronen Chen M49 WD 

Rosalita Mcgee J64 WD 

RosaRot R352 Ft 

Rose Black Accessories t125 A 

ROSIE FOX LTD t129 A 

Roshanara K94 Ws 

Rothania J85 Ws 

Rouge Designs t258 A 

Rovers R408 Ft 

Ruberlab J45 WD

Visit us at 

Stand C44 

brand list 


Ruby K Designs Q102 A 

Ruby Prom C2 s 

Ruby Rocks e44 s 

Ruby Shoo R312 Ft 

Ruby Spencer t191 A 

Rufel t84 PA 

Rüga e48 s 

RusiDesigns t271 A 

s 

Sahara n72 Ws 

Sally Young Q92 A 

Sam Ubhi t55 PA 

Sara C P29 WD 

Sarah Pacini L84 Ws 

Saskia H63 WD 

SassyQueen t275 A 

SBIE J117 WB 

SchimJolie Q38 A 

Seasalt K54 WD 

Second Female H36 WD 

See U Soon/ SARL L.L.H A44 s 

Seeberger t74 PA 

SENCE Copenhagen t30 PA 

SENDRA R157 Ft 

SHANGHAI NEW 

UNION TEXTRA K96 Ws 

Shepard’s P93 Ws 

Shikha London e64 s 

Shona Easton t131 A 

Sigal Distribution Ltd t244 A 

Sight Station t173 A 

SILK&CASHMERE K88 Ws 

Silvian Heach G34 WD 

Simclan M84 Ws 

Simplicity New York n10 WD 

Sirio & Sophie J36 WD 

Sistermoon R124 Ft 

Sixtyseven R134 Ft 




Ska R137 Ft 

SLOWERS R225 Ft 

Smateria Q113 A 

SMF B29 s 

Smith & Canova t126 A 

SNOXELL GWYTHER 

DESIGNER HEADWEAR t262 A 

Sofia Costa R415 Ft 

SOHO Fashion Victim e19 s 

The Soho Furrier P50 WD 

Sol Sana R161 Ft 

Sol-Id t223 A 

Soma London H30 WD 

Sophyline D64 s 

SPAZIOiF t272 A 

Spot-On R416 Ft 

S’Quise K67 Ws 

SSP Hats Q66 A 

Stephen Collins t118 A 

Stetson t90 PA 

Stitch Play Brand A50 s 

Strata t171 A 

Stroppy Cat D5 s 

The Style London G30 s 

SugarCrisp H75 Ws 

Sugarhill Boutique D40 s 

Sunlight - Paris J68 Ws 

Suprema L98 Ws 

Suzanne Bettley t228 A 

Suzy D P49 WD 

Sweet Liberty G40 s 

Talented Totes Q36 A 

Tantrend t202 A 

Taratata - Rouge Petit Pois t103 PA 

Tarevol Sl F57 s 

Tenki D71 s 

Thanny P61 Ws 

t 

13

14 

brand list 

Visit us at 

Stand C44 


The 5th Element P82 Ws 

Ticktech - Strata t171 A 

Tina Taylor H88 Ws 

Tinta Style K72 Ws 

TK Lee A45 s 

Top To Toe M15 WD 

Tramontana L14 WD 

T-redZ Q87 A 

Trishuli Q123 Ft 

Tulchan H87 Ws 

TUTTI&CO t219 A 

Two Danes M50 WD 

U 

Ubu Paris t102 PA 

Ukwenza t231 A 

Ulturale t43 PA 

Umbrellas At Lindy Lou Q89 A 

Unisa R183 Ft 

United Nude R147 Ft 

Urban Country Q84 A 

Urban Stitch C70 s 

urbancode P45 WD 

V 

Vacant C62 s 

VALERIA DERBAIS M34 WD 

Valerie M26 We 

Valour & Valkyrie P27 WD 

Vanilla London D62 s 

Vanilla Moon R176 Ft 

Vanity Project by Limb D38 s 

Vendula London t189 A 

Vetono M88 Ws 

Victoria R177 Ft 

Vidorreta R171 Ft 

Villaret n60 WD 

Vincenzo Ferrara SAS R209 Ft 

Vintage Shades t85 PA 

Visual Soft UK A33 s 

Vitti Love R650 FD 

Viviana by Dynasty J123 WB 

Vixen t49 PA 

Vixen by Vivien Sheriff t49 PA 




W 

W & W Q115 Ft 

Waipai F57 s 

Weekend by Pedro Miralles Q5 Ft 

WeWOOD Watches 

& Proof Eyewear Q103 A 

WGSN P30 WD 

Whistle & Wolf A13 s 

White Stuff L45 WD 

White-Tent M12 We 

Wolf in Sheep’s Clothing P96 Ws 

Wonders R175 Ft 

wwul G44 s 

Y 

Yaccomaricard J94 Ws 

Yangyang K95 Ws 

Yanny London K25 WD 

Yasmin by Dynasty J123 WB 

YAYA K10 WD 

Yippie Parish n27 We 

Zandra Rhodes Footwear Q7 Ft 

Zandra Rhodes Handbags t12 PA 

Zandra Rhodes Jewellery Q7/t12 PA 

Zatchels t81 PA 

Zigi NY R401 Ft 

ZigZag London A49 s 

Zuppe B65 s 

Zuza Bart M76 Ws 

Z

Feeling 

lucky? 


t81 

shoW competitions 

there are some fantastic competitions 

happening at Pure 34, don’t miss 

your chance to win! 

ZAtCHeLs 

PREMIUM ACCESSORIES 

Visit Zatchels at stand T81 and place your business card in a goldfish bowl 

for your chance to win an engraved bag of your choice. There will be 

3 winners, 1 each day! Plus one lucky buyer will win a year’s supply of 

Zatchels and be able choose 12 bags, one for each month of the year! 

Competition is only open to buyers and press Proof of being a buyer will be needed. 

R201 

MeL DReAMeD BY MeLIssA 

TREND-LED FOOTWEAR 

500 pairs of shoes to be given away to buyers at the show! Visit the stand 

for more information. 

Buyers and press only. Not guaranteed. 

R435 

HIGHLIne UnIteD 

DESIGN-LED FOOTWEAR 

One lucky buyer will win a year’s supply of shoes from the Highline 

United Europe list of brands which include Julian Hakes, Elie Tahari, French 

Connection Shoes, Luxury Rebel and Nylo! 

Competition open to buyers and press only. To enter, buyers need to visit the Highline United Europe 

stand R435 or Highline United Europe Bar in the Footwear area and put their business card into the 

fish bowl. 

R525 

BUtteRFLY tWIsts 

TREND-LED FOOTWEAR 

Butterfly Twists invites buyers to their stand for a chance to walk away with a 

complimentary beautiful pair of shoes! 

Only for buyers and press. Limited availability. No guarantees. 

nAPLes CHAMBeR OF COMMeRCe 

ACCESSORIES 

Win 2 luxury holidays to naples plus a selection of beautiful accessories 

from the Naples region. Join the Naples Chamber of Commerce for drinks on 

Monday 5th August, at the Fashion Café on the Gallery Level between 

16:00-17:30 and place your business card into a box for a prize draw. 

To be entered into this competition buyers need to have RSVP’d to the invitation to attend the Buyers 

Breakfast on Sunday 4th at 9:00-11:00 or lunch on Monday 5th at 13:00 in the VIP Buyers Lounge on 

the Gallery Level. Competition is only open to buyers and press. Proof of being a buyer will be needed. 

15

cAtWALKs 

GRAnD HALL stAGe 

WomensWeAr 

cAtWALK 

these runway shows will showcase an inspirational 

line-up of womenswear and lingerie 

Head to the Grand Hall Stage 

for the latest womenswear 

and body fashion trends 

captured in a definitive 

runway show, featuring 

a line-up of inspirational 

womenswear and lingerie. 

16 www.purelondon.com

Don’t 

miss it! 

sunday - 10:30, 

12:45 and 15:30 

Monday - 10:30, 

12:45 and 15:30 

tuesday - 10:30 

and 12:45 

Discover DIsCOVeR the 

latest tHe LAtest collections 

from COLLeCtIOns across 

Womenswear 

FROM: 

Eque re, Nobist 

and Body in our 

autatae, Pedellesc, 

Ipitiam 

newly edited 

hi 

catwalk 


seminars 

Use the floorplan 

attached to this 

booklet to find the 

Grand Hall Stage 

17

cAtWALKs 

nAtIOnAL HALL stAGe 

spirit 

cAtWALK 

Presenting the latest designs from a mix of stylish 

labels aimed at a trend-led audience 

Visit the Spirit catwalk 

on the National Hall 

Stage to view the latest 

collections from a 

selection of inspirational 

young fashion brands. 

Don’t 

miss it! 

taking place 

daily at 11:30 

and 14:30 


DIsCOVeR 

tHe LAtest 

COLLeCtIOns 

FROM: 

Chi Chi 

Forever Unique 

Style London 

Glamorous 

Neon Rose 

The Pretty Dress 

Company 

Bariano/Lumier 

Nishe 

Pussycat London 

Soho Fashion Victim 

Eskay W 

Stroppy Cat 

Moniyang 

Mia by Mia Nesbit 

CM 

V!tor 


seminars 




National Hall Stage 

19

cAtWALKs 

GALLeRY stAGe 

FootWeAr & 

Accessories 

cAtWALK 

showcasing next season’s hottest footwear and accessory 

looks from a stunning array of designers 

Don’t forget to join us 

upstairs at the Gallery Stage 

for the latest footwear and 

accessories trends, featuring 

next season’s hottest looks 

from an inspiring brand mix. 


Don’t 

miss it! 

sunday - 13:00 

and 15:00 

Monday - 13:00 

and 15:00 

tuesday - 12:30 

and 14:00 

Discover the 

latest collections 

from Footwear 

and Accessories in 

our newly edited 

catwalk 


seminars 




Gallery Stage 

21

Advert

GrAnd hALL stAGe 

WOMENSWEAR AND BODY 

sUnDAY 4tH AUGUst - HIGHLIGHts 

10:30-11:00 

Womenswear catwalk 

These runway shows 

will showcase an 

inspirational line-up 

of womenswear and 

lingerie 

11:15-11:45 

WGsn trend 

seminar: s/s14 

Essential sessions 

for buyers, stylists 

and designers 

giving you an 

in-depth analysis 

of the key looks, 

colours, shapes 

and fabrics that 

will drive sellthrough 

in S/S14 

Presented by 

Lorna Hall, WGSN 

Head of Retail & 

Strategy 

this is a must-have 

fashion forecast for the 

season ahead 

12:45-13:15 


visit www.purelondon.com for the full programme, or download the App 

seminars 

13:30-14:00 

Pure body trend directions 

Identifying key lingerie trends for 

A/W14 

Tamar Kendall, Stylist 

14:30-15:15 

Learning the best 

practice from 

international retailers 

– top tips from 

international buyers 

Bringing a variety 

of cultural insight 

to the table, this 

international panel 

of retailers share 

their knowledge 

of the differences in retail and 

consumer style trends in other 

countries 

15:30-16:00 


16:15-16:45 

Drapers directions: 

What to buy 

The leading fashion trade 

magazine give their top tips for 

buying in-line with your customer 

profile 

23

24 

seminars 

nAtionAL hALL stAGe 

SPIRIT 


11:30-12:00 

spirit catwalk 

Presenting the latest 

designs from a mix of stylish 

labels aimed at a trend-led 

audience 

12:15-12:45 

Visual 

merchandising 

master class: 

Captivating your 

customers 

Create imaginative 

displays throughout 

the festive period to 

engage customers 

with your store and 

help drive footfall 

Janet Billings 

and Helen 

Goodwin, Visual 

Merchandisers, 

Made You Look 

Made You Stare 

12:45-13:15 

Understanding 

your store identity: 

Finding your niche 

Considering how you can 

develop a unique identity 

for your boutique as a 

high street or online 

retailer 

John Ryan, Stores 

Editor, Retail Week 

13:30-14:00 

Making fashion fair and 

sustainable 

This session considers how retailers can 

promote ethical fashion as a viable and 

fashionable option for their customers 

Chair: Tamsin LeJeune, Managing 

Director, Ethical Fashion Forum 

Safia Minney, CEO, People Tree 

Michelle Lowe-Holder, Designer 

Anna-Maria Hesse, Founder, Here 

Today, Here Tomorrow 

14:00-14:30 

Growing your ecommerce 

business: Boosting your online 

sales on a shoestring budget 

This session considers the 

effective changes that you can 

make to enhance your website 

without spending a fortune 

Richard Himsworth, Visualsoft 

14:30-15:00 


17:15-17:45 

Live music with Javine 

Singing sensation Javine performs 

live on stage wearing clothing from 

Ruby Rocks 

visit www.purelondon.com for the full programme, or download the App

GALLery stAGe 

FOOTWEAR AND ACCESSORIES 


11:45-12:15 

Risk vs zeitgeist: What makes a 

successful buying strategy? 

Where does analysis of sales 

figures and trends end and gut 

instinct on taking a risk with 

a new designer begin? 

Alexandra Stylianidis, 

former Head Buyer 

of Accessories and 

Jewellery at Liberty 

London and Style 

Consultant, STYL 

Consulting 

Interviewed by John 

Ryan, Stores Editor, 

Retail Week 

13:00-13:30 

Footwear and 

accessories catwalk 

Showcasing next season’s 

hottest footwear and 

accessory looks from a 

stunning array of designers 

13:30-14:15 

Onward and upward: 

Winning strategies for 

independent fashion 

retailers 

(in association with Fashion 

Association of Britain) 

A session with Eric Musgrave, 

Consultant to Fashion 

Association of Britain and 

Industry Commentator 

seminars 

14:30-15:00 

Personalised service: Building 

customer loyalty 

From VIP evenings to loyalty 

card schemes, this panel of 

independent retailers discuss 

how you can tailor you services 

to engage with customers and 

offer an individual service 

Paula Fitzpatrick, Founder, 

Love KR 

Dan Le Sauvage, Owner, 

Urban Vintage 

Hania McIntyre, Owner, 

Beau Boutique 

15:00-15:30 

Footwear and 


15:30-16:00 

How can independent 

retailers help to regenerate 

the high street? 

Community action and 

collaboration are key to 

ensuring that our British High 

Streets remain alive despite the 

online competition 

Chair: Catherine Every, 

Founder, Pippin Consultancy 

Paul Turner-Mitchell, Founder, 25 

Ten Boutique 

Anna Riley, Founder, Cure 

Natalie Peters, Founder, Amabo 

Boutique 


25

Advert 

Genese London 

46 Mortimer Street, London, 

W1W 7RL 

T: +44 (0) 203 583 2126 

E: info@geneselondon.co.uk 

W: www.geneselondon.co.uk 

Stand M109



MOnDAY 5tH AUGUst - HIGHLIGHts 

10:30-11:00 


These runway shows will showcase 

an inspirational line-up of 

womenswear and lingerie 

11:15-11:45 

WGsn trend seminar: 

s/s14 

Essential sessions for buyers, 

stylists and designers giving 

you an in-depth analysis of 

the key looks, colours, shapes 

and fabrics that will drive sellthrough 

in S/S14. Presented 

by Lorna Hall, WGSN Head 

of Retail & Strategy 

this is a must-have fashion 

forecast for the season ahead 

11:45-12:30 

Untold possibilities: 

Unleashing the potential of 

online marketing 

There are a myriad of 

opportunities to promote your 

store and business online, take 

home inspiration from case 

studies and successful examples 

of businesses that have embraced 

the full potential of internet 

marketing which you could apply 

to your business today 

Kamil Tavas, New Business 

Development Manager, Google 

12:45-13:15 



seminars 

13:30-14:00 

Zandra Rhodes live 

Zandra Rhodes, British 

Fashion Icon, will be 

joining us live on 

stage to present 

her new footwear 

collection and 

discuss the 

inspiration behind 

her designs 

14:15-14:45 

Pure body trend 

directions 

Identifying key 

lingerie trends 

for A/W14 

Tamar Kendall, 

Stylist 

15:30-16:00 


16:15-16:45 

Drapers directions: 

What to buy 

The leading fashion trade 

magazine give their top 

tips for buying in-line with 

your customer profile 

27

28 

seminars 


SPIRIT 


11:30-12:00 


Presenting the latest designs 

from a mix of stylish labels 

aimed at a trend-led 

audience 

12:15-12:45 

In conversation with 

Vicki Fernyhough, 

Founder of Yard 

This retail entrepreneur 

shares her advice on how she 

has set-up and grown her 

business 

12:45-13:15 

Inspiration and innovation: 

Retail forum 

This panel of expert 

independent retailers share 

ideas on what has worked and 

what hasn’t in retail this year 

Chair: Sonya Lennon, Stylist 

and TV Presenter 

Guilio Cinque, Founder, 

Guilio 

Sarah West, Founder, SLW 

Melissa Wheeler, Founder, 

Ambiance of Colchester 

13:30-14:00 

styling master class: Dressing 

for all body shapes 

This styling clinic will look at some 

of the most common female body 

shapes 

Ihunna Eberendu, Stylist 

14:00-14:30 

Retail in the digital age: 

Interacting with 

customers through 

social media 

Which social 

media sites are the 

most effective for 

interacting with 

customers? 

Kate Payne, 

Co-Founder, 

Hengelo1 

14:30-15:00 


15:45-16:15 

Financial advice 

forum: top tips 

to improve stock 

management and 

cash flow 

Cut costs and improve 

cash flow 

Bobby Lane, Partner, 

Shelley Stock Hutter 

LLP 


GALLery stAGe 



11:00-11:30 

Feeling festive: How can 

independent retailers make the 

most of the christmas season? 

The Christmas season is one of 

the most important of the year 

for all retailers 

Chair: Alex Smith, Founder, 

Considered Style, 

Janine O’Keefe, Owner, O’Keefe, 

Rhian Evans, Founder, The House 

In The Town, Melanie Rollinson, 

Owner, Woodie & Morris 

11:45-12:15 

Improving working 

conditions in your clothing 

supply chain 

The WellMade project is 

designed to provide people 

working in European 

apparel brands with an 

understanding of the eight 

most important labour issues 

in clothing factories. Highly 

interactive sessions will give 

suggestions for a wide range 

of employees – from designers 

to developers to buyers – on how 

anyone’s day-to-day work can be 

adapted to support better labour 

conditions 

Tara Scally, Business Development, 

Fair Wear Foundation 

Saskia Krämer, Liaison Officer 

Germany, Fair Wear 

Foundation 

seminars 

13:00-13:30 

Footwear and accessories 

catwalk 


hottest footwear and 

accessory looks from a 

stunning array of designers 

14:30-15:00 

Visually curate your 

brand: telling your 

story through today’s 

key social networks 

tumblr, Instagram, 

Pinterest, Polyvore and 

more 

Receive the very latest 

information and advice 

on how to enhance the 

way that you tell your 

brand’s story online, 

learning how to develop 

interesting features 

and content that will 

drive customers to 

your site 

Paul Sheehy, Founder, 

Folk Digital 

15:00-15:30 

Footwear and 



29

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tUesDAY 6tH AUGUst - HIGHLIGHts 

10:30-11:00 


These runway shows will 

showcase an inspirational line-up 

of womenswear and lingerie 

11:15-11:45 

WGsn trend seminar: 

s/s14 

Essential sessions for 

buyers, stylists and 

designers giving you an 

in-depth analysis of 

the key looks, colours, 

shapes and fabrics 

that will drive sellthrough 

in S/S14. 

Presented by Lorna 

Hall, WGSN Head 

of Retail & Strategy 

this is a must-have 

fashion forecast for 

the season ahead 

12:00-12:40 

Growing your ecommerce 

business: Boosting your online 

sales 

This session considers the 

effective changes you can make 

to enhance your website to 

boost your sales 

Simon Bell, Managing Director, 

Diligent Commerce 

seminars 

12:45-13:15 



13:15-13:45 

Pure body trend 

directions 

Identifying key 

lingerie trends for 

A/W14 

Tamar Kendall, 

Stylist 

15:00-15:30 

Drapers 

directions: 

What to buy 

The leading 

fashion trade 

magazine give 

their top tips for 

buying in-line with 

your customer profile 

Top tip 

Turn to pages 16-17 

for more information 

on the womenswear 

catwalk 

31

32 

seminars 


SPIRIT 


11:30-12:00 


Presenting the latest 

designs from a mix of 

stylish labels aimed at a 

trend-led audience 

12:15-12:45 

Keeping the 

customer at the heart 

of your business 

A session with 

Kate Hardcastle, 

Retail Analyst and TV 

Personality, Insight with 

Passion 

12:45-13:15 

Inspiring 

independents: 

Breathing life 

into the retail 

experience 

This panel of 

retailers have all 

demonstrated 

panache and daring 

in their businesses 

Kate Hardcastle, 

Retail Analyst and TV 

Personality, Insight with 

Passion 

Rachel Morris, Founder, 

Austique 

Sarah Billing, Founder, 

Nomad and the Bower Bird 

13:30-14:00 

styling master class: styling 

the s/s14 trends 

A styling clinic with 

Ihunna Eberendu, Stylist 

14:00-14:30 

Mcommerce: A worthy 

venture for your retail 

business? 

For established 

ecommerce sites, 

the next big think is 

mobile commerce 

Mike Hann, 

Founder, 

Poqstudio 

Michelle Lee, 

Founder, 

Keungzai.com 

14:30-15:00 



GALLery stAGe 



11:00-11:30 

How to improve your 

cash flow 

A session with 

Thierry Bayle, Global 

Fashion Management 

11:45-12:15 

Be your own 

PR machine: 

Building a 

brand for your 

boutique 

Important advice 

on how you can 

establish and 

enhance your 

boutique’s 

reputation in 

order to network 

with industry peers 

and reach out to 

new customers. 

Considering how 

retailers can make the most 

of blogging, social media, 

designer collaborations and 

other opportunities to boost 

your business and increase 

sales 

Noelle Reno, Brand 

Consultant and Guest Blogger 

for House of Fraser 

seminars 

12:30-13:00 

Footwear and accessories 

catwalk 


hottest footwear and accessory 

looks from a stunning 

array of designers 

14:00-14:30 

Footwear and 



Top tip 

Use the notes page 

at the back of the 

booklet to help plan 

your visit 

33

notes 

stAnDs I WAnt tO see 

BRAnD sHOW seCtOR stAnD 

34 www.purelondon.com

www.creenstone.com 

Advert 

CREENSTONE 

Spring Summer 2014 Collection 

Stand M60

Advert

Pure 34 London Official Pocket Guide

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