Brochure - 1 - Great Lakes

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CENTERS OF EXCELLENCE KOTLER-SRINIVASAN CENTER FOR EXCELLENCE IN MARKETING The Kotler-Srinivasan Center for Excellence in Marketing was created to bridge the academia-industry gap in marketing intelligence, analytics and insight-led solutions. The aims of the center include academic research and industry-led consulting innovations in keeping with the needs of marketing managers across the country. YALE-GREAT LAKES CENTER FOR MANAGEMENT RESEARCH The Yale-Great Lakes Center for Management Research aims to promote, facilitate and advance India-centric management related research, which contributes to the development of basic and applied knowledge in the field of management. It has been publishing a half-yearly refereed journal “Great Lakes Herald” since 2007. UNION BANK GREAT LAKES CENTER FOR BANKING EXCELLENCE Union Bank Great Lakes Center for Banking Excellence (UBCFE) has been established at Great Lakes Institute of Management with generous contribution and unstinting support from Union Bank, to conduct research and training programs and undertake initiatives in the field of Banking and Financial Services. ORCHID PHARMA CENTER FOR EXCELLENCE IN MANAGEMENT OF TECHNOLOGY, INNOVATION AND TECHNOPRENEURSHIP [OPCET] OPCET was established at the Great Lakes Institute of Management, Chennai with support from Orchid Chemicals & Pharmaceuticals Limited in 2010. Its focus is on knowledge-intensive entrepreneurial ventures across high technology, low technology and services sectors. It aims to create a future that is more conducive to eliciting excitement and fresh thinking pivoted around entrepreneurship, technology and innovation that spurs accelerated growth in key clusters of industries in Tamil Nadu, working in tandem with CIE.
STUDENT COMMITTEES Being a student-managed and student-run institute, all key functions of the institute are ably supported by committed student bodies be it admissions, placements, web management or branding. STUDENT COMMITTEES Admission Committee ADCOM Alumni Committee ALCOM & GLAA Branding & Public Relations Committee Centre for Innovation & Entrepreneurship Committee Consulting Committee Events Committee Finance Committee Green Committee International Relationship Committee Karma Yoga Committee Placement Committee Social Service Committee Student Council Committee Web Committee Yale Research Committee STUDENT CLUBS Editorial Team Gravity Film Appreciation Club Fund Raising, Sponsorship, Scholarships and Endowment Club Marketing Club Operations & Decision Science Club Working Assistantship at Kotler-Srinivasan Center in Marketing PLACEMENT COMMITTEE
Page 1 and 2: Crafted for the Emerging Markets, C
Page 3 and 4: CONTENTS Message from the Founder a
Page 5 and 6: MESSAGE FROM THE EXECUTIVE DIRECTOR
Page 7 and 8: MESSAGE FROM THE DIRECTOR- PLACEMEN
Page 9 and 10: BUSINESS ADVISORY COUNCIL Dr. Ratan
Page 11 and 12: CREATING BUSINESS READY MANAGERS TH
Page 13 and 14: ELECTIVES MARKETING Consumer Behavi
Page 15: Ms. Lalitha Maheswaran Freelance Co
Page 20 and 21: BATCH PROFILE - PGDM 2012 -14 GENDE
Page 22 and 23: SUMMER INTERNSHIPS Summer Internshi
Page 24 and 25: TALENT LISTING - PGDM 2012 -14 NAME
Page 26 and 27: STUDENT PROFILES - 6 to 30 months e
Page 28 and 29: Meena L BE - Electrical & Electroni
Page 30 and 31: Priyank Kapoor BE - Computer Scienc
Page 32 and 33: Shouvik Bhattacharjee B.Sc - Mathem
Page 34 and 35: Amit Shukla B.Tech - Electrical and
Page 36 and 37: Milu Jacob BE - Biotechnology & Bio
Page 38 and 39: Sriram S B.Com - Accounting & Finan
Page 40: Great Lakes Dr. Bala V. Balachandar

Brochure - 1 - Great Lakes

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