Social and Information - SNAP - Stanford University
Social and Information - SNAP - Stanford University
Social and Information - SNAP - Stanford University
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[Leskovec et al., TWEB ’07]<br />
Senders <strong>and</strong> followers of recommendations<br />
receive discounts on products<br />
10% credit 10% off<br />
• Data – Incentivized Viral Marketing program<br />
• 16 million recommendations<br />
• 4 million illi people l<br />
• 500,000 products<br />
10/27/2009 Jure Leskovec, <strong>Stanford</strong> CS322: Network Analysis<br />
15
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