Social and Information - SNAP - Stanford University

Prob. Prob of adoption depends on the number of
friends who have adopted [Bass ‘69, Granovetter ’78]
Prob. of o adoptioon
What is the shape?
Distinction has consequences for models and algorithms
k = number of friends adopting k = number of friends adopting
Prob. of o adoptioon
Diminishing returns? Critical mass?
10/27/2009 Jure Leskovec, Stanford CS322: Network Analysis 17