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Social and Information - SNAP - Stanford University

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For viral marketing:<br />

We see that node v receiving the i‐th<br />

recommendation <strong>and</strong> then purchased p the pproduct<br />

For communities:<br />

At time t we see the behavior of node v’s friends<br />

Questions:<br />

When did v become aware of recommendations or<br />

fi friends’ d’bh behavior? i ?<br />

When did it translate into a decision by v to act?<br />

How long after this decision did v act?<br />

10/27/2009 Jure Leskovec, <strong>Stanford</strong> CS322: Network Analysis<br />

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