PHTD 2012 Spring Meeting - units.sla.org

PHTD 2012 Spring Meeting, Baltimore MD
6
Monday, March 19 (Morning)
9:15 – 10:30 am Opening Keynote:
The US Pharmaceutical Market: Trends, Issues and Outlook
Doug Long, Vice President, Industry Relations, IMS Health, Inc.
Doug Long is Vice President of Industry Relations at IMS HEALTH, the world’s largest
pharmaceutical information company. IMS HEALTH provides consulting services and an
extensive product portfolio to the pharmaceutical industry in over 101 countries around the
globe.
Doug has been with IMS HEALTH since 1989. Doug has, and continues to be, a key component
in the successful implementation of data Health databases. In addition, Doug continues to
forge important manufacturer and association relationships, along with product development
for data partners. Subsequently, he has attained considerable experience with, and a unique
perspective on, the changing U.S. and global healthcare marketplace and pharmaceutical
distribution.
Most notably, the heart of Doug Long’s Industry Year in Review, are the trends and forecasts
in the US market. Presenting up-to-the-minute market news and pharmaceutical innovation
including customization with a specific focus on the topics most pertinent to each unique
audience, leaves him a uniquely sought after expert in the field. Mergers and acquisitions,
tiered co-pay, generics, biologics, PBM, and other emerging channels, along with patient
privacy are topics that Doug has developed a detailed and in-depth knowledge base.
Wholesalers, retailers, manufacturers, and multiple trade associations continually look to
Doug for guidance and direction as an industry healthcare expert.
Doug is also a frequent Industry speaker for the following groups: Health Distribution
Management Association, National Association of Chain Drug Stores, Food Marketing
Institute, National Council of Prescription Drug Programs, Pharmaceutical Care Management
Association, National Community Pharmacist Association, International Federation of
Pharmaceutical Wholesalers, Generics Pharmaceutical Association, BIO, AMCP, HIGPA and
many others. Doug is a permanent member of the Editorial Advisory Board of HealthCare
Distributor magazine. His honors include the 2004 HDMA NEXUS Award for Lifetime
Achievement and IMS’ prestigious Summit Award in 2003.
Prior to IMS HEALTH, Doug was at Nielsen Market Research for sixteen years in various
sales and marketing capacities. A native of Illinois, Doug received a BA degree from DePauw
University in Greencastle, Indiana, and an MBA in Management from Fairleigh Dickinson
University in New Jersey.
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