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Spring–Summer 2010 | Issue 7<br />
Heal through Nature | Compost for riches<br />
Connect with your baby | Alleviate allergies<br />
Experience sweet almonds<br />
FREE<br />
COUPONS INSIDE<br />
<strong>get</strong> thegreen<br />
<strong>into</strong><br />
our cover face: Brighid Kennedy is our beautiful “you<br />
could be we” cover model winner. She loves the natural<br />
beauty of <strong>Weleda</strong> and the way the products make her<br />
and other women feel. Turn the page to read more…
Five years ago, i turned organic.<br />
although my back-to-the-roots awakening<br />
came not so long ago, it was still a time<br />
when the now all-abuzz “green” adage<br />
was hardly in vogue. But with the help<br />
of <strong>Weleda</strong>, i literally embarked on a life<br />
journey—deep <strong>into</strong> the<br />
thicket of all things natural.<br />
inspired by the subtle yet<br />
genuine scent of Wild rose<br />
Body Lotion, i rediscovered<br />
my deep-seated connection<br />
to nature and began making<br />
changes—one natural facial<br />
moisturizer, one organic<br />
apple, one Biodynamic ®<br />
glass of wine and one indigenous cashmere<br />
sweater at a time.<br />
inherently, by birth, we are all shades<br />
of “green”—natural and organic. as we<br />
grow up, it is easy to lose touch with our origins<br />
through exposure to processed foods,<br />
synthetic household products and not-sohealthy<br />
skin creams. i know all too well.<br />
This was once my world. But just as these<br />
choices are habit forming, the healthier<br />
eco-options are equally as addictive. When<br />
you give them a dabble, you begin to crave<br />
the healthier alternatives and the perpetual<br />
empowerment of making these choices.<br />
With this issue of we, we offer tips from<br />
our own “eco” experts and others on how<br />
to turn ever more green for the sake of a<br />
healthier personal environment (your home,<br />
body and family), which translates to a<br />
healthier and happier world<br />
(p18). Whether you roll up<br />
your sleeves and start <strong>com</strong>posting<br />
(p25), or make time<br />
to give your baby a nourishing<br />
massage (p10) or simply<br />
spend a few minutes each<br />
day outdoors (p14), you’ll<br />
feel a refreshing difference.<br />
i certainly have.<br />
so, <strong>into</strong> the green we go. We’d love to<br />
hear from you along the way. after all, this<br />
is a lifelong journey. email us at editor@<br />
weleda.<strong>com</strong>, share stories and connect with<br />
us on Facebook (facebook.<strong>com</strong>/weleda) and<br />
Twitter (twitter.<strong>com</strong>/weleda) and explore<br />
our blog (usa.weleda.<strong>com</strong>) for fresh ideas<br />
on living healthfully and holistically. But<br />
perhaps most importantly, have fun!<br />
Jennifer Barckley<br />
we, Spring–Summer 2010 | Issue 7<br />
(published since 2007)<br />
Published by <strong>Weleda</strong> North America:<br />
1 Closter Road, P.O. Box 675<br />
Palisades, NY 10964<br />
we is a free biannual publication<br />
we editor-in-chief:<br />
Jennifer Barckley<br />
for <strong>Weleda</strong> North America<br />
Tel: 1.800.241.1030<br />
Fax: 1.800.280.4899<br />
usa.weleda.<strong>com</strong><br />
editor@weleda.<strong>com</strong><br />
Reprinting of articles is not<br />
permitted without permission<br />
editorial contributors: Jennifer<br />
Barckley (jb), Julie Dennis (jd),<br />
Michael Kelly (mk), Dena Moskowitz<br />
(dm), Carrie Ruehlman (cr)<br />
photo contributors: S. Meadows, cover,<br />
2-5, 18; I. Kalan, 6-7; <strong>Weleda</strong> Archive-<br />
Germany, 8, 10, 32, back cover; B. von<br />
Woellwarth, 9; Tree Hugger Project, 15,<br />
17; M. Kelly, 25-29; S. Cardinal, 29;<br />
B. Varrasso, 30; we readers, 34<br />
copy editor: Theresa Everline<br />
art direction/design: Michael Kelly<br />
Designs, michael@mlkelly.<strong>com</strong><br />
www.mlkelly.<strong>com</strong><br />
printing: Allied Printing Services, Inc.,<br />
an EPA green power partner<br />
Biodynamic ® is a registered certification<br />
mark of the Demeter Association, Inc.<br />
ingredients<br />
6<br />
10<br />
14<br />
18<br />
30<br />
AT WORK WITH THE WORLD<br />
6 A sweet organic story<br />
SPA-IFICATION<br />
8 Cultivating Beauty 101<br />
AU NATUREL<br />
10 Connecting with<br />
your baby<br />
COVER<br />
14 Heal with nature<br />
18 Into the green<br />
BIODYNAMICS ®<br />
25 A feast of <strong>com</strong>post<br />
29 Eat organic…cake<br />
OVER THE COUNTER<br />
30 Liberating yourself<br />
from allergies<br />
our cover face: Brighid Kennedy is our beautiful “you<br />
could be we” cover model winner. She loves the natural<br />
beauty of <strong>Weleda</strong> and the way the products make her<br />
and other women feel. Turn the page to read more…
I am we:<br />
Brighid Kennedy, 26<br />
Hailing from the Pacific<br />
Northwest, our new face of<br />
we, Brighid Kennedy, came to<br />
New York for our photo shoot<br />
and truly graced us with her<br />
<strong>Weleda</strong> radiance. We haven’t<br />
stopped smiling since. While<br />
on set she took a break to tell<br />
us what keeps her glowing.<br />
Meeting <strong>Weleda</strong><br />
i grew up on Bainbridge<br />
island, right off the coast<br />
of seattle, in a great <strong>com</strong>munity<br />
with lots of forests, beaches, parks<br />
and friendly people. i fell in love with<br />
<strong>Weleda</strong> when i was working up the street<br />
from a Whole Foods. i love using <strong>Weleda</strong><br />
products because they are all natural, so<br />
my skin not only feels good afterward, but<br />
i feel good knowing the products are safe.<br />
everything smells fabulous, and my skin<br />
just seems to glow when i use them.<br />
When i found out i was going to be<br />
the cover model for we i couldn’t believe<br />
it. i started jumping up and down and<br />
crying. i was so excited. i <strong>get</strong> to represent<br />
a <strong>com</strong>pany that is so wonderful and makes<br />
“ Something that I love about the we magazine is that<br />
it helps people who are interested in living a more<br />
natural lifestyle figure out steps they can take to live<br />
healthier—for themselves and the environment.”<br />
<br />
<br />
<br />
<br />
thegreen<br />
<strong>get</strong> <strong>into</strong><br />
<br />
<br />
<br />
<br />
COUPONS INSIDE<br />
FREE<br />
women feel so good about<br />
themselves. With <strong>Weleda</strong>, it<br />
feels like women are honoring<br />
themselves just as they are.<br />
My favorite product...<br />
okay, products<br />
i love the iris Day Cream—that is my<br />
favorite. it’s the only face cream that doesn’t<br />
make my face break out, and it doesn’t<br />
feel oily. i also love the salt Toothpaste.<br />
it’s unlike any other; it’s so fresh and<br />
minty and still salty and it’s one of the few<br />
toothpastes without fluoride in it.<br />
In my free time<br />
This past summer i started an organic<br />
garden with [my fiancé] Evan and Maddie<br />
[my soon-to-be stepdaughter]. We really<br />
wanted to live in a more sustainable way<br />
and to teach Maddie the whole process of<br />
growing food so that it doesn’t seem like<br />
it just magically appears at the grocery<br />
store. We have been <strong>com</strong>posting and using<br />
the soil to give nutrients to the garden, and<br />
we don’t use any pesticides or herbicides.<br />
After the Shoot: A Facebook Post<br />
My New Years wish was to be open to new<br />
opportunities...and what an adventure this<br />
one has been! i have been having a great<br />
time with my auntie and grandmother<br />
in Baltimore trying out everything [from<br />
<strong>Weleda</strong>]! The Pomegranate Regenerating<br />
Body oil and Birch Body scrub are our<br />
new favorites!! i can already tell a difference<br />
in the tone and softness of my<br />
skin since landing in New york, and<br />
with all your help i know i will be glowing<br />
for our July wedding!! so much love<br />
and thanks to everyone at <strong>Weleda</strong>!!!<br />
Love, Brighid<br />
4 we magazine spring–summer 2010 5<br />
BeHiND THe sCeNes<br />
Top: Brighid on the set in New York.<br />
Bottom: After the shoot; Brighid with <strong>Weleda</strong><br />
Director of Communications and we editor-<br />
in-chief Jennifer Barckley and Communications<br />
Manager Carrie Ruehlman.
SPA-IFICATION<br />
t h e s w e e t o r g a n i c<br />
a l m o n d s t o r y<br />
Chapter 1: The discovery<br />
suNLigHT. soft, green grass. Bees murmuring.<br />
Crunch. Crunch. Crunch. organic<br />
almond shells crackle underfoot. it feels like<br />
paradise. The pure presence of nature—<br />
trees, bees and all—<strong>com</strong>es through here,<br />
alive and awake. it’s a fresh reminder that<br />
going organic yields palatable benefits.<br />
as irena Kalan, <strong>Weleda</strong>’s head of<br />
international sourcing, walks among the<br />
organic sweet almond trees, she smiles.<br />
even though it’s winter, the air feels light<br />
and sunny. and she is happy. a dream<br />
is blossoming before her eyes: <strong>Weleda</strong>’s<br />
almonds are growing—organically.<br />
In the beginning<br />
in 2005, <strong>Weleda</strong> headed west to the world’s<br />
largest home of almonds, California. The<br />
<strong>com</strong>pany partnered with Caloy, a sweetalmond-oil<br />
processor, and gustav Hees, a<br />
german-based supplier of specialty oils for<br />
cosmetics and other products, to purchase<br />
carefully refined oil for use in skin care<br />
products. all the while, however, Kalan<br />
and her team held on to her dream of finding<br />
organic almonds that could be pressed<br />
<strong>into</strong> fine, sweet almond oil—something<br />
in short supply when it <strong>com</strong>es to organic<br />
products. according to one almond farm<br />
in California, less than half a percent<br />
of California’s entire almond market is<br />
organic. of these, all are grown strictly for<br />
the food market, leaving nothing remaining<br />
for other uses, such as skin care.<br />
To bring its vision to life, <strong>Weleda</strong>’s<br />
international sourcing team searched<br />
worldwide. The oil needed to be organic.<br />
it needed to be purchased at a price that<br />
kept the end products accessible to customers.<br />
and there needed to be a partner<br />
passionate about organics—open to growing<br />
hand-in-hand with <strong>Weleda</strong>.<br />
With the help of its oil supplier,<br />
<strong>Weleda</strong>’s next (organic) chapter began—<br />
in spain. sprawling over 100,000 acres of<br />
the countryside of the valencian <strong>com</strong>munity,<br />
not far from the city of alicante, lies<br />
the Cooperative Society of MAÑAN. This<br />
almond haven, dedicated exclusively to the<br />
cultivation of this important plant, bears 60<br />
percent of spain’s almond harvest. Fifteen<br />
percent of the land is certified organic,<br />
yielding 3,000 tons of organic almonds.<br />
For <strong>Weleda</strong>, this is where possibility and<br />
the future converge.<br />
Just the beginning<br />
agricultural engineer Frederico samper<br />
works to ensure everything runs smoothly<br />
between the local farmers and the cooperative.<br />
The quality has to be just right.<br />
The harvests must be collected. and the<br />
farmers must be paid. earning close to 20<br />
percent more than if they farm conventionally,<br />
the farmers cultivating organic<br />
almonds also receive a gift from the<br />
spanish government: more than $400 for<br />
every two and a half acres farmed organically.<br />
When samper joined the cooperative<br />
in 1998, they began transitioning some of<br />
their land to organic, and if demand from<br />
<strong>Weleda</strong> and others continues to increase,<br />
even more ground could be converted to<br />
organic growing.<br />
as with all agriculture, there is no<br />
guarantee. one too-warm season can<br />
dramatically affect the yield of the trees.<br />
This uncertainty is particularly true with<br />
organics, where farmers are more tuned<br />
to and reliant on nature’s powers to bear<br />
fruits rather than dependent<br />
on synthetic fertilizers and<br />
sprays to protect crops.<br />
In March, if all goes ac-<br />
cording to seasonal plans,<br />
the almond trees—blossoming<br />
with soft, light-pink flowers<br />
—begin to nourish and ripen<br />
the nuts for which they are<br />
revered. in most plants the<br />
growth energy moves upward<br />
to create the fruit, but in the<br />
case of the almond, all the<br />
6 we magazine spring–summer winter-spring 2009 2010 7<br />
AT aT WORK WorK WITH WiTH THE THe WORLD WorLD<br />
plant’s power is given to the seed, also<br />
known as the almond nut. This strength<br />
is stored in the form of vitamin- and<br />
essential-fatty-acid rich oil, making it<br />
nutritious and nurturing—ideal for the<br />
care of sensitive skin. From the end of<br />
august through November, the sturdy<br />
nuts are shaken from the trees and left<br />
to dry, naturally, on the ground. Before<br />
winter <strong>com</strong>es, the almonds are collected,<br />
sorted, dried, shelled, electronically- and<br />
hand-selected, blanched in hot water to<br />
remove the inner brown skin and finally<br />
prepared to be sold and eaten for food<br />
or pressed <strong>into</strong> fine, organic almond oil<br />
for <strong>Weleda</strong> skin care products.<br />
A bright future<br />
This is just the beginning. The organic<br />
farmers of MAÑAN will continue to<br />
lovingly care for their soil and their<br />
precious almond trees. They will nurse<br />
their plants through rain, drought, too<br />
much sun, too little sun—all for a better<br />
life: for their health, for the planet’s and<br />
for yours. as the sun streams between the<br />
almond branches, it is clear—to<strong>get</strong>her we<br />
are cultivating a brighter tomorrow. jb<br />
The next chapter: Up<strong>com</strong>ing issues will provide an<br />
up-close look at the organic almonds of Spain and<br />
this special cultivation cooperative. Stay tuned!<br />
The hills in Spain where trusted workers (opposite)<br />
harvest our organic almonds.
CariNg for oUr SKiN should be quite<br />
simple. and it is—with a little help from nature.<br />
Simplicity, health and lasting beauty are best found<br />
in pure, natural ingredients.<br />
While you and your skin are naturally balanced<br />
and beautiful, your skin and entire body are often<br />
pulled out of this balanced<br />
state in response to hormones,<br />
aging, diet, stress and the<br />
environment. With <strong>Weleda</strong>’s<br />
products, formulated to<br />
enhance your body’s ability<br />
to restore itself, your skin will<br />
be healthy and happy—ever<br />
after. With an almost 90-year<br />
history of cultivating beauty<br />
with 100-percent-certified<br />
natural skin care—specially<br />
formulated with natural, organic and Biodynamic ®<br />
ingredients—<strong>Weleda</strong> offers a rich array of timetested<br />
expertise.<br />
We are happy to share our deep insight with<br />
you through our products, this magazine, our website,<br />
our blog and our facebook and Twitter fan<br />
pages. We also pose your individual questions to<br />
8 we magazine<br />
Cultivating<br />
Beauty<br />
101<br />
i have very sensitive<br />
skin, and i seem to<br />
react to almost everything.<br />
What can i<br />
use to have happy<br />
and healthy skin?<br />
–M.S.<br />
Lilith Schwertle, our European holistic skin care<br />
expert and esthetician, and on these pages she provides<br />
answers. So read on and then send us your<br />
skin care ponderings. in up<strong>com</strong>ing issues we’ll offer<br />
solutions to a selection of your questions. Visit us at<br />
usa.weleda.<strong>com</strong> for more information and to<br />
contact us. Keep the conversation going<br />
by following our blog and joining us on<br />
facebook and Twitter (see p24). jb<br />
LS: <strong>Weleda</strong>’s hypoallergenic<br />
and fragrance-free almond<br />
Facial Care is specifically made<br />
to soothe very sensitive skin.<br />
The <strong>com</strong>plete line includes<br />
only a few, very effective natural<br />
ingredients—including<br />
nourishing sweet almond<br />
oil and antioxidant-rich plum kernel<br />
oil. almond Facial Care reduces skin<br />
irritation and feelings of itchiness while<br />
fully moisturizing sensitive skin. To<br />
begin, use almond Cleansing Lotion in<br />
the morning and evening: apply it to a<br />
damp cotton pad and massage it softly<br />
over your face without rubbing. gently<br />
towel dry and follow with a moisturizer<br />
according to your needs—either<br />
Almond Moisture Cream for warmer<br />
seasons and for when your skin is feeling<br />
less dry, or almond intensive Facial<br />
Cream for extra support and protection<br />
on colder, drier days. For extra nourishment<br />
and a naturally beautiful glow, use<br />
the Almond Intensive Facial Masque<br />
at least once a week. you will soon feel<br />
a little less sensitive and<br />
i love your products<br />
but have not yet tried<br />
your facial creams.<br />
Can you tell me the<br />
difference between<br />
your moisture creams<br />
and day creams?<br />
–P.B.<br />
instead, radiant and<br />
renewed.<br />
LS: Finding the right<br />
<strong>Weleda</strong> facial cream is<br />
quite easy. our moisture<br />
creams are extremely<br />
light and very refreshing.<br />
They provide immediate<br />
hydration for whenever<br />
your skin feels dry or<br />
in need of a little care—throughout the<br />
morning or day. Moisture creams are<br />
ideal for use during the warmer and more<br />
humid spring and summer seasons. <strong>Weleda</strong><br />
day creams and intensive facial creams<br />
are perfect for all-day protection, helping<br />
your skin adjust to situations such as air<br />
conditioning, heating systems and other<br />
environmental factors. These nourishing<br />
creams are ideal for dry skin and for use<br />
during colder fall and winter seasons. Both<br />
<strong>Weleda</strong> moisture creams and day creams<br />
are a great base for makeup, and they<br />
deeply care for and moisturize your skin<br />
all day and every day.<br />
spring–summer 2010 9<br />
SPA-IFICATION<br />
Below and opposite: Lilith Schwertle, <strong>Weleda</strong><br />
holistic skin care expert and esthetician<br />
i’ve noticed that<br />
many of your<br />
products contain<br />
nut oils. Why is this?<br />
–M.M.<br />
LS: Nut oils are<br />
precious gifts from<br />
nature. The sun leads<br />
their development<br />
process, so nut oils<br />
are both incredibly<br />
warming and nourishing<br />
—helping you<br />
feel cozy and centered when you eat<br />
them or wrap your skin in their light<br />
embrace. They contain a special mix of<br />
saturated and unsaturated fatty acids,<br />
which are essential for the metabolic<br />
process in the skin and body. each oil<br />
has its own character, offering a special<br />
cocktail of nutritious ingredients that<br />
support the skin so it stays healthy, bright<br />
and glowing from the inside out. so feed<br />
your skin with their goodness!<br />
for additional skin care tips, visit usa.weleda.<strong>com</strong>.
SPA-IFICATION<br />
Keeping in Contact<br />
geNTLe Hugs, soft clothes and loving<br />
hands—such feelings of touch are the<br />
first forms of <strong>com</strong>munication your<br />
baby understands. your baby’s skin<br />
is always working, sensing heat, cold,<br />
pain and pressure. after all, touch is<br />
the most developed sense at birth. But<br />
during their first six months of life,<br />
newborns are unable to regulate their<br />
body temperature. a massage with<br />
warming, natural oils provides a “second<br />
skin” of moisture protection for<br />
10 we magazine<br />
your child, along with innumerable<br />
emotional and physical benefits.<br />
Gaining ground<br />
Though massage has been practiced as<br />
a healing therapy since ancient times,<br />
only over the past few decades has<br />
research shown how beneficial massage<br />
can be for infants and children. a 2006<br />
study done by Touch research institute<br />
at the University School of Medicine in<br />
Miami showed that premature infants<br />
experienced healthier weight gain and<br />
less crying behavior while being massaged<br />
with moderate pressure several times daily<br />
over the course of just five days.<br />
For healthy infants, the benefits<br />
from massage include decreased sleep<br />
problems, improved skin condition,<br />
more efficient blood circulation and<br />
better waste elimination. a 2009 study<br />
in the Journal of Neuroscience has<br />
shown massage to improve children’s<br />
brain development and visual function.<br />
The good effects continue long past<br />
infancy. For toddlers and older children,<br />
massage increases body awareness<br />
and relaxation while helping establish<br />
routines. other typical results after one<br />
month of daily massage include reduced<br />
fussiness, improved alertness, better<br />
sleep and a stronger immune system.<br />
“i very much encourage infant touch<br />
and massage,” says New york midwife<br />
Kate Prendergast. “The overall sensory<br />
development of the infant is supported<br />
by skin-to-skin contact and stimulation.”<br />
Connecting through touch<br />
“Touch is so powerful for babies,” says<br />
Patricia Pol, an infant massage therapist<br />
and doula. in the infant massage classes<br />
Pol teaches at <strong>Weleda</strong>’s spa in New York,<br />
she helps parents to see daily massage<br />
as a time away from distractions, when<br />
spring–summer winter-spring 2009 2010 11<br />
au NaTureL<br />
they can fully concentrate on their baby.<br />
Parents gain an important quality: confidence<br />
in their ability to care for their<br />
infant. When massaging the baby’s front<br />
side, critical eye contact occurs between<br />
parent and child. With its sustained eye<br />
contact, soft words and gentle contact,<br />
infant massage is a wonderful practice for<br />
new fathers. “it helps them actively participate<br />
in care giving, which takes away<br />
the awkward feelings that new fathers<br />
often experience,” says Pol.<br />
Baby massage couples myriad health<br />
benefits with an opportunity to build<br />
emotional bonds. With just a warm<br />
touch, parents can create something<br />
invaluable: an environment of trust. dm<br />
for more information on an infant massage class<br />
near you, contact the international association<br />
of infant Massage ® .<br />
Infant Massage<br />
The best time for a massage is after your<br />
baby has been fed and bathed, preferably at<br />
the same time each day to promote a healthy,<br />
daily rhythm. Your baby can be in diapers<br />
or undressed and covered with a soft blanket,<br />
so that only the area you are massaging is<br />
exposed. Use a 100 percent certified natural<br />
oil such as <strong>Weleda</strong> Baby Calendula<br />
oil, which includes lightly nourishing sweet<br />
almond oil, anti-inflammatory calendula<br />
and soothing chamomile. Your baby’s face<br />
can also benefit from the nourishing moisture<br />
content and natural waxes in <strong>Weleda</strong><br />
Baby Calendula face Cream, which helps<br />
nurture and protect extra-delicate facial skin.<br />
Keep a hand towel nearby and use the oil in<br />
moderation until you find the right amount<br />
so you are able to safely move your baby.<br />
See p12 for detailed instructions on<br />
how to massage your baby.
SPA-IFICATION<br />
Connect: a simple massage to establish trust and health<br />
FRONT SIDE<br />
facial massage, using a small amount of<br />
Calendula face Cream<br />
1. Place both thumbs<br />
on the sides of the nose<br />
and move out toward<br />
the temples.<br />
2. Move thumbs across<br />
the cheeks to the chin.<br />
3. Place your thumbs<br />
on the upper lip and<br />
stroke outward and<br />
downward in a circle<br />
around the mouth to<br />
support the sucking<br />
muscles.<br />
all-over body, using<br />
Calendula oil<br />
1. slide your hands<br />
from the shoulders down the arms.<br />
2. rub the chest, belly, legs and feet,<br />
allowing your hands to make full contact<br />
with your baby, embracing the shape<br />
of his or her body.<br />
Chest and belly, using<br />
Calendula oil<br />
1. Place both hands in<br />
the middle of the chest<br />
and make circular movements.<br />
stroke upward<br />
toward the shoulders.<br />
2. stroke down along<br />
the sides of the body and<br />
back to center.<br />
3. Make slow, clockwise<br />
movements on the belly.<br />
Hands and arms, using<br />
Calendula oil<br />
1. Move your hands<br />
from the wrists to the shoulders, gently<br />
squeezing.<br />
2. slowly move your hands from the<br />
12 we magazine<br />
shoulders to the wrists, gently wringing.<br />
3. Take each hand and rub your thumbs<br />
from the center of the palm to the outside.<br />
4. stroke from the ball of<br />
the thumb toward the finger<br />
tops so that the fingers<br />
spread themselves.<br />
feet and legs, using Calendula oil<br />
1. Hold a small foot in one<br />
hand. using the other hand,<br />
move from the ankle to<br />
the thigh, gently squeezing.<br />
repeat with other leg.<br />
2. For each foot, stroke with<br />
the thumbs from the sole to the<br />
outside, then rub the sole with<br />
a flat hand from heel to toes.<br />
BACK SIDE<br />
all-over body, using Calendula oil<br />
1. starting at the shoulders, move<br />
down the back, bottom and legs toward<br />
the feet.<br />
2. squeeze upward from the bottom<br />
and across the back, avoiding<br />
the vertebral column.<br />
3. Lay one hand on your<br />
baby’s bottom where the<br />
legs begin. With the other<br />
hand, stroke from the shoulders<br />
along the back to the<br />
bottom.<br />
4. gently squeeze the bottom<br />
to<strong>get</strong>her between your<br />
hands.<br />
5. slightly lift the feet with<br />
one hand, and with the<br />
other hand stroke in one<br />
long movement from the<br />
shoulders to the feet.<br />
Congratulations! You have now nurtured your<br />
baby and your bond with each other.<br />
©2009 <strong>Weleda</strong> Inc.<br />
CULTIVATE RADIANCE WITH 100% CERTIFIED<br />
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Available at Tar<strong>get</strong> winter-spring 2009 13<br />
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AT aT WORK WorK WITH WiTH THE THe WORLD WorLD<br />
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The way we see it, beauty <strong>com</strong>es from plants like sunfl ower,<br />
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or biodynamically and plucked at the peak of freshness. To<strong>get</strong>her,<br />
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SPA-IFICATION<br />
The next time you’re feeling sad,<br />
go hug a tree. Contact with nature<br />
may be just what we need to soothe<br />
our souls, ease our nerves and mend<br />
our heartaches. research shows<br />
that nature has a wonderful effect<br />
on our minds, moods, health and<br />
ability to heal. When we are outside<br />
soaking up the sun, walking in<br />
the grass and listening to the birds,<br />
all our senses are activated, making<br />
us feel truly alive and engaged. We<br />
are at home in the world.<br />
14 we magazine<br />
Not so very long ago, humans moved<br />
through the world at nature’s pace. Time<br />
was marked by the changing seasons and<br />
the cycles of the sun, moon and stars.<br />
unfortunately, we now spend most of our<br />
time on our sofas and on our Blackberrys,<br />
in our cars and at our desks. often our only<br />
glimpse of green is a screensaver image.<br />
“We don’t connect with nature as we<br />
once did in decades past,” says sara snow,<br />
green-living expert and host of sara snow’s<br />
Fresh Living. “i remember when i was in<br />
college, and i called my mom and told<br />
her how stressed i was about exams and<br />
typical college stuff. she sent me a card<br />
that said, ‘What you need to do is go<br />
outside and watch the squirrels.’ That’s<br />
how i was raised. No matter if you were<br />
bored, busy or tired, you went outside<br />
and connected with the earth. That is<br />
one of the most powerful things that we<br />
as humans can do. People underestimate<br />
that power.”<br />
Ecotherapy to the Rescue<br />
researchers are just beginning to understand<br />
the impact nature has on our psyche<br />
and health. a growing number of psychologists<br />
are practicing ecotherapy, also called<br />
“green therapy” or “earth-centered therapy.”<br />
ecotherapists believe that many of<br />
our modern-day maladies—stress, anxiety,<br />
angst, depression—stem from our disassociation<br />
with the natural world. Linda<br />
Buzzell, co-author of ecotherapy: Healing<br />
With Nature in Mind, is convinced.<br />
“Despite the fact that we have evolved in<br />
harmony with nature for millions of years,<br />
humans over time developed this sense<br />
that we are somehow separate or apart<br />
from nature,” she says. “We’ve lost our lifesupport<br />
system.”<br />
a few simple changes can radically<br />
shift how we feel. “reconnecting with<br />
nature results in a host of psychological<br />
miracles,” Buzzell says, “including lowering<br />
depression, improving our sense of<br />
well being, calming our anxieties, raising<br />
self-esteem and giving us a sense of<br />
belonging to the great whole.”<br />
increasing disconnection from nature<br />
has been especially detrimental to the well<br />
being of our children, according to richard<br />
Louv, author of Last Child in the Woods.<br />
Louv, who coined the term “nature-deficit<br />
disorder,” makes the persuasive case that<br />
interaction with nature has practically<br />
AT WORK WITH THE WORLD<br />
disappeared over the last few generations.<br />
according to a Kaiser Family Foundation<br />
study, children age 8 to 18 now spend an<br />
average of 6.5 hours a day indoors on<br />
<strong>com</strong>puters and watching Tv.<br />
in response, some schools have begun<br />
planting gardens and taking more field<br />
trips. The 23 kindergarten students at<br />
the Waldorf school of saratoga springs<br />
in New york spend three hours each day<br />
outside—rain or shine. Waldorf schools,<br />
which emphasize learning through experience,<br />
have long valued being in nature.<br />
Students at the Green Meadow Waldorf<br />
school in Chestnut ridge, N.y., spend at<br />
least 45 minutes outdoors daily. “We’re<br />
spring–summer winter-spring 2009 2010<br />
15
SPA-IFICATION<br />
Make Nature a Part of Your Life<br />
Here are a few simple things you can do to enjoy<br />
the many benefits of connecting with nature.<br />
Plant your own backyard<br />
garden. Or help<br />
out at a <strong>com</strong>munity<br />
one. Visit the American<br />
Community Gardening<br />
Association’s website<br />
(<strong>com</strong>munitygarden.org)<br />
to find a garden in your<br />
area or <strong>get</strong> tips on how<br />
to start one.<br />
Reconnect with<br />
nature in your neighborhood.<br />
“A tree on the<br />
street, if contemplated<br />
and touched, offers its<br />
blessings during a busy<br />
day,” says ecotherapist<br />
Linda Buzzell.<br />
building their bodies by walking and running,<br />
climbing over trees and jumping<br />
over streams,” says Leslie Burchell-Fox,<br />
an early-childhood teacher at the school.<br />
“Being in nature impresses on their<br />
senses who they are as human beings<br />
and how they need to care for the world<br />
around them.”<br />
Proven Effective<br />
a growing body of research shows that<br />
reconnecting with nature substantially<br />
improves our health. a 2007 university of<br />
essex study found that daily walks outside<br />
Take up birdwatching.<br />
Or hang a birdfeeder<br />
outside your window<br />
and watch the birds<br />
flitter about.<br />
Grow plants. Place<br />
potted plants on your<br />
terrace, or create an<br />
herb garden on your<br />
fire escape. “A simple<br />
pot on a windowsill,”<br />
says Buzzell, “slows us<br />
down to the pace of a<br />
seed, a seedling, a leaf<br />
and a flower.”<br />
Go on an outing. Join<br />
a local outdoor adventure<br />
club or sign up<br />
with the Sierra Club for<br />
one of their Volunteer<br />
Vacations to help clear<br />
a hiking trail or assist<br />
on an archeological dig<br />
(sierraclub.org).<br />
Volunteer on a farm.<br />
Find one through World<br />
Wide Opportunities<br />
on Organic Farms<br />
(wwoof.org).<br />
can be as effective at treating mild to moderate<br />
depression as medication. a study<br />
by richard ulrich <strong>com</strong>pared the recovery<br />
records of gallbladder surgery patients who<br />
had a bedside window view of either trees<br />
or a brick wall. Patients who could gaze<br />
at nature called the nurses less frequently,<br />
required less pain medication and were<br />
released from the hospital sooner.<br />
given such findings, hospitals are<br />
be<strong>com</strong>ing more willing to incorporate<br />
green healing spaces. as a landscape<br />
architect and director of the Therapeutic<br />
Landscapes Network, Naomi sachs raises<br />
awareness of the importance of green<br />
spaces and healing gardens in health-care<br />
facilities. “research has found that people<br />
respond positively when the ratio of hard<br />
surfaces—paths, walls and stairs—to plant<br />
material is 2 to 3,” she says. “it doesn’t<br />
have to be flowers—just greenness and life,<br />
which create a contrast to the architecture<br />
and buildings.”<br />
according to Buzzell, any form of<br />
nature-connection will help us, from animal-assisted<br />
therapy to simply imagining<br />
nature during meditation. Farm therapy<br />
is be<strong>com</strong>ing popular, especially in europe,<br />
where patients suffering from mental distress<br />
are prescribed agricultural work. The<br />
Netherlands is host to 600 “care farms”<br />
that are a fully integrated part of their<br />
country’s health services.<br />
Reconnect with our World<br />
To reconnect with nature, find a method<br />
that suits your individual preferences. For<br />
some, walking outside will do the trick;<br />
others may choose gardening or petting<br />
their dog. it helps to think of <strong>get</strong>ting out-<br />
16 we magazine spring–summer winter-spring 2009 2010 17<br />
AT WORK WITH THE WORLD<br />
doors as preventative medicine. Don’t<br />
wait until you feel frazzled, overwhelmed,<br />
stressed or depressed to check yourself<br />
<strong>into</strong> nature.<br />
Buzzell can even envision a day when<br />
your primary care physician will prescribe<br />
nature-connection. “interacting<br />
with our environment is a need that is<br />
deeply rooted within us,” she says. “our<br />
connection with nature is our strongest<br />
experience with the sacred. Whether<br />
it’s hiking in the woods or staring at the<br />
stars at night, these are things that are,<br />
and always have been, deep in the human<br />
psyche and soul.” so what are you waiting<br />
for? Find a tree, and give it a squeeze. cr<br />
The photos for this article<br />
are courtesy of the Tree<br />
Hugger Project, an ongoing<br />
work of environmental art<br />
by Agnieszka Gradzik and<br />
Wiktor Szostalo. The project<br />
focuses on the rediscovery of<br />
our relationship with nature,<br />
while providing a fun, collaborative<br />
and apolitical way of<br />
standing up for the environment,<br />
sharing contemporary<br />
art and reaching out to a<br />
larger <strong>com</strong>munity. You can<br />
see more photos and read<br />
about their amazing work at<br />
treehuggerproject.<strong>com</strong>.
The world iS in flux. from<br />
rising global temperatures to the<br />
disappearance of honeybees, the<br />
changing face of our planet is<br />
causing many of us to want to <strong>get</strong><br />
back to our roots, tread lighter on<br />
the earth and live a more organic<br />
lifestyle. increasingly we are<br />
realizing that we can’t wait—the<br />
planet can’t wait—for us to act.<br />
empowered, hopeful and entering<br />
a new era of consciousness, we<br />
are choosing to make a difference<br />
under our own roofs by embracing<br />
a simpler, more sustainable way<br />
of living.<br />
for many, making the decision<br />
to go green is easy, but walking<br />
down the actual path of change<br />
is sometimes more difficult. We<br />
spoke with a few of the country’s<br />
top eco-living experts to find how<br />
they made the transition and how<br />
we all can do the same.<br />
spring–summer 2010<br />
19
A Movement Underfoot<br />
sara snow, host of <strong>get</strong> Fresh with sara<br />
snow on the Discovery Health network,<br />
says that over the past few years, she’s<br />
seen more people take an interest in where<br />
their food <strong>com</strong>es from, what cleaning solutions<br />
they use in their home, and what<br />
ingredients are in their body care products.<br />
“People want to create the healthiest<br />
home possible for the sake of their bodies<br />
and the planet,” says snow, who is also<br />
the author of sara snow’s Fresh Living:<br />
The essential room-by-room guide to a<br />
greener, Healthier Family and Home.<br />
This newfound approach is affecting<br />
everything from the cars we drive to where<br />
we buy our food to the soap we use in the<br />
shower. Sixty-five percent of Americans<br />
believe that reducing toxins in our<br />
bodies is critical to staying healthy,<br />
according to the Natural Marketing<br />
Institute. Meanwhile, the number of farmers’<br />
markets in the u.s. grew more than<br />
13 percent last year. “eating locally and<br />
not using chemicals in everything—these<br />
are not new ideas,” says snow. “They’re<br />
simply a throwback to the way our grandparents<br />
and great-grandparents grew up.”<br />
anna <strong>get</strong>ty, author of the new book<br />
Easy green organic, says many of her friends<br />
chose to transition to a more organic lifestyle<br />
because their children had eczema<br />
or allergies. eczema, an inflammatory<br />
skin condition, causes red, itchy rashes.<br />
Common in infants and children, it is<br />
thought to be triggered by exposure to<br />
certain household products like soap or<br />
detergent. “Making a change because<br />
your children are unhealthy is smart,”<br />
<strong>get</strong>ty says. “But you don’t have to wait for<br />
something bad to happen. Let’s change as<br />
a preventative measure.”<br />
Fork Over for Organic<br />
To make the greatest impact on your<br />
health and the environment, <strong>get</strong>ty suggests<br />
switching to organic versions of<br />
the foods your family eats the most.<br />
By avoiding pesticides and herbicides,<br />
organic farming methods keep our soil<br />
and waterways cleaner and lessen the<br />
risk of long-term damage to our health.<br />
To help decide which produce to always<br />
buy organic, <strong>get</strong>ty re<strong>com</strong>mends downloading<br />
the environmental Working<br />
Group’s Shopper’s Guide to Pesticides<br />
(ewg.org).<br />
another good practice is buying<br />
locally grown produce. shopping at farmers’<br />
markets, which often offer fresher and<br />
more nutritious food, keeps money in the<br />
<strong>com</strong>munity and reduces food miles—<br />
especially significant since produce grown<br />
in this country travels an average of 1,500<br />
miles before it <strong>get</strong>s sold.<br />
To dramatically cut food miles, consider<br />
planting a backyard ve<strong>get</strong>able garden.<br />
For many of us, the desire to plant seeds<br />
and grow food is innate and fulfills our<br />
wish to reconnect with the earth. There<br />
has even been an upswing in the number<br />
of people raising backyard chickens and<br />
honeybees. “People want to take control<br />
of their own food production,” says Zem<br />
Joaquin, founder of the blog ecofabulous.<br />
<strong>com</strong>. “growing our own food means we<br />
know where it <strong>com</strong>es from.”<br />
Face Forward with Natural Beauty<br />
our increasing desire for what’s healthier,<br />
organic and more natural means we are<br />
moving away from skin care products<br />
made largely with synthetic chemicals. We<br />
are seeking out products that are clean,<br />
uncontaminated and rooted in nature,<br />
with ingredient labels we can <strong>com</strong>prehend<br />
and our grandmothers might recognize.<br />
While “green” living and natural skin<br />
care may seem a trend, it’s a sustainable<br />
one. Long before these buzz words existed,<br />
<strong>Weleda</strong> began making skin care with only<br />
natural materials. For almost 90 years,<br />
even as chemicals became the norm in<br />
beauty products, <strong>Weleda</strong> stayed true to its<br />
deep philosophy and understanding that<br />
organic and Biodynamic ® ingredients from<br />
our gardens and others around the world<br />
are, quite simply, the best for you. “Like<br />
nature, our body has a natural rhythm for<br />
everything, and we interfere with it when<br />
we bombard our skin with synthetic chemicals,”<br />
says <strong>Weleda</strong> esthetician Patricia Pol.<br />
“Natural products will restore and support<br />
your skin’s inherent rhythm.”<br />
Pol suggests reading product<br />
labels closely for major ingredient<br />
offenders, including sodium laurel<br />
sulfates, phatlates, parabens, petroleum-derived<br />
ingredients a n d<br />
dimethicone. “These chemicals are<br />
associated with skin irritation, allergies and,<br />
in the case of parabens, even cancer,” says<br />
Pol, referring to a 2004 study by British<br />
researchers that found parabens in breast<br />
cancer tumors. “These synthetic chemicals<br />
don’t belong in our bodies, and we simply<br />
don’t know the effect they have on us over<br />
many years of regular use.”<br />
What’s more, natural ingredients are<br />
just as effective—if not more so—than their<br />
conventional counterparts. “Chemical<br />
ingredients simply mask symptoms and<br />
often create their own problems,” says<br />
Pol. “On the other hand, plant-, seed- and<br />
fruit-based ingredients work with your skin<br />
to help balance its moisture and oxygen<br />
levels. and unlike petroleum-based products,<br />
natural care closely matches your<br />
skin’s own make-up and works in harmony<br />
with our skin so that it can be its healthiest<br />
and most beautiful.” Fruits like the pomegranate—the<br />
main ingredient in <strong>Weleda</strong>’s<br />
Pomegranate Regenerating Body Care—<br />
are rich in antioxidants proven to help<br />
support the skin’s natural renewal process<br />
and protect it from free-radical damage.<br />
Nut oils such as sweet almond oil contain<br />
fatty acids that boast anti-inflammatory<br />
properties. essential oils are used to create<br />
beautiful, singular and wholly natural,<br />
aromatherapeutic fragrances.<br />
researching brands before you buy<br />
will help make your choice easier. When<br />
20 we magazine spring–summer 2010 21
unsure if a product is truly natural,<br />
look for third-party natural and organic<br />
certification from certifiers like NaTrue<br />
or NPA.<br />
Pol re<strong>com</strong>mends starting your transition<br />
to natural with a line made especially<br />
for sensitive skin, such as <strong>Weleda</strong>’s almond<br />
Facial Care, which is hypoallergenic and<br />
fragrance-free, perfect for skin not yet<br />
accustomed to potent, natural care.<br />
“sometimes the skin can react as it moves<br />
through the detoxification process and<br />
learns how to regenerate healthy skin cells<br />
on its own,” she says. “start your transition<br />
with products containing soothing<br />
ingredients, such as almond, chamomile,<br />
calendula or jojoba. after a few weeks,<br />
you can gradually move on to age- or skintype-specific<br />
ingredients.” Eventually you<br />
will start to see and feel a difference. your<br />
skin will be calm, glowing and balanced—<br />
a true reflection of your organic, healthy<br />
lifestyle.<br />
Create a Healthy Habitat<br />
at home, simple changes such as switching<br />
to nontoxic cleaning supplies will help<br />
protect your health and the planet’s. “you<br />
can literally clean your entire home using<br />
five ingredients from your kitchen: olive<br />
oil, white distilled vinegar, lemon juice,<br />
baking soda and a natural liquid soap,”<br />
says snow. americans generate more than<br />
1.6 million tons of Household Hazardous<br />
Waste (HHW) a year, according to the<br />
Environmental Protection Agency. These<br />
chemicals can pollute our water and air,<br />
triggering asthma symptoms, among other<br />
problems. To dispose of unused bottles<br />
of household cleaners, seek out a special<br />
HHW disposal facility instead of throwing<br />
them <strong>into</strong> the trash. search for a location<br />
by zip code at earth911.<strong>com</strong>.<br />
Making changes at home doesn’t need<br />
to mean extra effort or money. Consider<br />
lowering your thermostat and washing<br />
clothes in warm and cold water instead<br />
of hot. Then use the money saved on utility<br />
bills to purchase green items, such as<br />
organic cotton sheets and towels. as for<br />
furniture, Joaquin suggests shopping in<br />
second-hand stores. another idea is to<br />
choose furniture made from FSC-certified<br />
wood or reclaimed materials, which use<br />
less of the earth’s resources. The best part<br />
is that many of these salvaged pieces have<br />
character and charm that newly manufactured<br />
pieces simply can’t muster.<br />
other green choices help create the<br />
least toxic environment possible for your<br />
family. For instance, you can find lowvoC<br />
or zero-voC paints, which<br />
release fewer toxic fumes <strong>into</strong> the air. PVCfree<br />
shower curtains and toys are also more<br />
readily available after concerns of a possible<br />
link to cancer were recently raised.<br />
steering clear of these items makes the air<br />
in your home cleaner and safer. you will<br />
notice the difference.<br />
When it <strong>com</strong>es to fashion, going green<br />
doesn’t have to mean giving up on style.<br />
Conventional cotton farming uses about<br />
25 percent of the world’s insecticides.<br />
Fortunately, it’s easier than ever to find<br />
fashionable clothing options made from<br />
organic cotton, hemp and linen. “some<br />
cutting-edge designers are doing amazing<br />
things with milk fibers, mulberry dyes and<br />
responsibly harvested silks,” says Joaquin.<br />
soy dyes are safe and now <strong>com</strong>monly<br />
used in organic fabrics. “Heavy metals in<br />
most dyes can be absorbed <strong>into</strong> your skin,<br />
especially if you don’t wash the clothing<br />
before wearing it,” says Joaquin<br />
Many websites provide valuable information<br />
and tips for greening your home.<br />
Check Healthystuff.org and Healthy-<br />
Child.org for information on alternative<br />
products and ecofabulous.<strong>com</strong> for sustainable<br />
style tips and eco-designs.<br />
While the very notion of greening your<br />
life may seem overwhelming, fortunately<br />
many green experts and <strong>com</strong>panies like<br />
<strong>Weleda</strong> are here to help. and remember:<br />
it’s not about a total upheaval or making<br />
the transition all at once. “it’s about babystepping<br />
your way through a series of<br />
changes so you are always improving and<br />
moving toward a more organic lifestyle,”<br />
says snow. “Try for at least 2 to 10 percent<br />
of your grocery purchases to be organic<br />
and go from there. eventually, in a few<br />
months or maybe years, you’ll look in your<br />
pantry and go, ‘Wow! i’m buying 90 percent<br />
organic.’ if we are all willing to make<br />
Greening your life doesn’t<br />
have to be overwhelming and<br />
sudden. It can be gradual,<br />
reassuring, and yes, organic.<br />
Make Change Happen<br />
22 we magazine spring–summer 2010 23<br />
one small change, then collectively that’s<br />
how massive change happens.”<br />
it may sound idealistic, but if you<br />
change your lifestyle, you really can help<br />
change the world. <strong>get</strong>ty says that when she<br />
started adopting eco-friendly habits, her<br />
friends soon followed suit. “When you are<br />
enthusiastic and love it, the people around<br />
you will <strong>get</strong> excited and inspired, too. it<br />
only takes one person to inspire change,”<br />
she says. “It will spread like wildfire.” You<br />
will feel the difference in your heart and<br />
see it in your family’s health and happiness.<br />
“in my life, i feel healthier, i look<br />
better and i have more energy,” says<br />
<strong>get</strong>ty. “i see how much healthier my<br />
children are because of the <strong>com</strong>mitments<br />
i’ve made. By more and more people<br />
<strong>com</strong>mitting to this lifestyle, we can make<br />
change happen.” That’s true for each of<br />
us—and our greater world. cr<br />
for additional tips and information on healthy,<br />
natural skin care and green living, peruse The<br />
<strong>Weleda</strong> Blog at usa.weleda.<strong>com</strong>.
We BiTs<br />
CulTIvATE CoNNECTIoN<br />
Your connection with <strong>Weleda</strong> goes well beyond the pages of we. Fan us on<br />
Facebook, follow us on Twitter and read The <strong>Weleda</strong> blog to be<strong>com</strong>e a part<br />
of our online <strong>com</strong>munity.<br />
Why join? You’ll <strong>get</strong> tidbits of information about our <strong>com</strong>pany, our people,<br />
our retailers and our products, as well as special offers and sneak peeks—<br />
just for our online friends that you won’t find anywhere else. You’ll also<br />
receive skin care and healthy living tips, links to interesting stories and<br />
information on organic living. To boot, you can take part in fun contests<br />
and giveaways for your chance to win your favorite <strong>Weleda</strong> products.<br />
Our blog is where you can discover our story and our Biodynamic ®<br />
Gardens, receive healthy living tips from <strong>Weleda</strong> parents, <strong>get</strong> information<br />
about our homeopathic and anthroposophic medicines and hear from<br />
our team members and guest writers, who regularly share their personal<br />
stories and impressions.<br />
We’d also love to hear from you! Tell us what you like, or don’t like. Ask us<br />
any questions. Give us feedback. Tell us what’s blossoming in your world,<br />
and we’ll tell you what’s blooming in ours.<br />
See you online! We look forward to hearing from you!<br />
A Feast for<br />
Your Garden<br />
Enrich your every day with <strong>com</strong>post<br />
EVERY MORNING we peel a grapefruit<br />
or maybe an orange, piling up<br />
scented rinds on the counter. Next we<br />
turn to making green juice. Lettuce,<br />
celery, carrots, the occasional cucumber,<br />
all pour forth precious nutrients, leaving<br />
behind ve<strong>get</strong>able fibers and pulp. Later<br />
in the day, we brew coffee; three cups<br />
worth filtered and dispersed <strong>into</strong> an<br />
afternoon wake-me-up, leaving behind<br />
caked grounds in one convenient basket.<br />
Throughout the day we make a point<br />
to recycle newspapers and refill water<br />
bottles, but the organic scraps of our<br />
daily rituals are left to amass in garbage<br />
cans and landfills. What if we could<br />
turn them <strong>into</strong> gold?<br />
“Black gold,” the nickname for<br />
humus, is the yield from the organic<br />
alchemy of <strong>com</strong>posting—the controlled<br />
transformation of everyday refuse <strong>into</strong><br />
hard-working soil. Collected in a heap<br />
or bin, <strong>com</strong>post (material on its way to<br />
be<strong>com</strong>ing humus) is a mixture of socalled<br />
“browns,” dry, carbon-rich matter<br />
such as fall leaves, dead plants, soiled<br />
cardboard, even egg shells; and wet,<br />
nitrogen-rich “greens,” such as fresh<br />
leaves, tea bags, seaweed and manure.<br />
it is a veritable feast for macrofauna<br />
including earthworms, mites, millipedes<br />
and nematodes, as well as microfauna<br />
such as bacteria and fungi who break<br />
down the material, producing nutrientrich<br />
soil plentiful with helpful microbes<br />
and other beneficial microorganisms.<br />
other than this macro- and microfood,<br />
all that is needed is air and water,<br />
balanced so the in-progress <strong>com</strong>post is<br />
damp—like a wrung-out sponge—but<br />
not soggy. Too much water produces<br />
a stagnant heap; too much air dries<br />
spring–summer 2010<br />
25<br />
BIODYNAMICS ®
it out, decreasing or even halting microbial<br />
activity. after two months to a year,<br />
depending on how vigorously the <strong>com</strong>post<br />
is maintained, the mass will reduce<br />
by half, with green and brown matter<br />
indistinguishable.<br />
This mature <strong>com</strong>post, with its rich<br />
brown color, even texture and earthy<br />
smell, is ready for use on indoor or outdoor<br />
plants as well as crops. Best spread<br />
near the plant’s surface one to four inches<br />
deep, it can also be placed in a burlap sack<br />
26 we magazine<br />
and steeped in water, with the resulting<br />
“<strong>com</strong>post tea” providing a nutritious spray<br />
for thirsty soil.<br />
Healthy Diet, Healthy Planet<br />
Just as we should nourish ourselves with<br />
only the best, fresh-from-the-earth foods,<br />
so too we should feed our plants—and<br />
the earth itself—only the best organic<br />
ingredients. genetically modified food<br />
or herbicide-treated flora won’t be<br />
found in a well-prepared <strong>com</strong>post bin.<br />
Mine your own black gold INSIDE… or OUT…<br />
Composting at home is simpler than you might<br />
think, and missteps are easily remedied by adjusting<br />
the <strong>com</strong>position of the heap or bin. all you<br />
need is air, water and a healthy balance of<br />
“browns” (wet, carbon-rich matter) and “greens”<br />
(dry, nitrogen-rich matter). a 2:1 ratio of brown<br />
to green often works best. of course you also need<br />
a place to <strong>com</strong>post. Depending on your home,<br />
you can do so inside or out.<br />
vERMICoMPoSTING<br />
Location and structure: You can <strong>com</strong>post<br />
almost anywhere in your home, but it’s<br />
best to use the kitchen, where most of the<br />
content will be generated. You will need<br />
a critter-proof bin (plastic or metal; 8-12<br />
inches deep with a cover) <strong>into</strong> which you<br />
can drill a dozen or more quarter-inch air<br />
holes near and on the cover.<br />
Building and maintaining: Create a base<br />
(3-5 inches) of dry, brown material (leaves,<br />
strips of newspaper) and<br />
moisten it until it resembles<br />
the consistency of a<br />
damp sponge. To put<br />
the vermi (Latin for<br />
“worm”) in your <strong>com</strong>-<br />
post, add red worms<br />
(Lumbricus rubellus or<br />
Eisenia fetida). A pound of red worms<br />
(800-1,000 of them) can service each<br />
square foot of space and will consume<br />
as much as half a pound of <strong>com</strong>postable<br />
matter per day. Feed them your kitchen’s<br />
organic refuse, such as fruit and veggie<br />
scraps, tea bags, eggshells, paper napkins<br />
and flowers. Reduce the risk of fruit<br />
flies by first washing all food scraps with<br />
cold water.<br />
While a mixture of materials will speed<br />
up the <strong>com</strong>posting process and allow in<br />
more air, whenever you add in new material<br />
be sure to add a layer of newspaper<br />
or bedding. Keep everything moist using a<br />
spray bottle and aim for a constant temperature<br />
range of 55-75 degrees.<br />
Keeping it going: When the contents of the<br />
bin resemble dark, earthy humus (after 1 to<br />
4 months), you can move it all to one side<br />
and fill the empty side with new bedding<br />
and content. The worms will<br />
migrate to the new material in<br />
the course of a month,<br />
leaving you with humus<br />
that makes for a perfect<br />
addition to your window<br />
boxes, potted plants or<br />
small garden.<br />
in Biodynamics ® , where <strong>com</strong>posting is<br />
integral to the sustainable, self-fueling environment,<br />
farmers treat the <strong>com</strong>post with<br />
certain <strong>com</strong>ponents called “Preparations,”<br />
which promote the conditions that lead to<br />
an even healthier end product. ingredients<br />
include yarrow flowers, chamomile flowers,<br />
stinging nettle leaves, stems and flowers,<br />
oak bark, dandelion flowers, and a spray<br />
made of water and valerian flowers.<br />
in his 1924 class on Biodynamics ® , natural<br />
scientist and founder of Biodynamics ®<br />
THE HEAP<br />
Location and structure: Situate your heap<br />
(or outdoor bin) conveniently enough that<br />
you can easily reach it and moisten it. Find<br />
a spot a few feet away from other structures,<br />
partially shaded, well drained and<br />
clear of weeds and grass. A screen or fence<br />
can help keep out unwanted four-legged<br />
visitors. While a heap can be as wide as<br />
12 feet and any length, you might want to<br />
start with a smaller base of approximately<br />
4 square feet.<br />
Building and maintaining: Cut your<br />
ingredients <strong>into</strong> small pieces and avoid<br />
layering to allow for a more efficient process<br />
and a more uniform end product. Put<br />
in anything that can de<strong>com</strong>pose: green or<br />
withered plants and weeds, hay, straw,<br />
lawn mowings, tea leaves, coffee grounds,<br />
27<br />
BIODYNAMICS ®<br />
(and <strong>Weleda</strong>) Dr. rudolf steiner shared<br />
the importance of <strong>com</strong>posting with<br />
farmers seeking ways to regenerate their<br />
crops: “With <strong>com</strong>post we have a means<br />
of kindling the life within the earth<br />
itself.” indeed, this is literally the case,<br />
with mature <strong>com</strong>post delivering healthy<br />
microbes and hearty nutrients to hungry<br />
soil. Joseph Brinkley, a Biodynamic ® farming<br />
specialist at grgich Hills estate, a<br />
vineyard in rutherford, California, further<br />
explains that Biodynamic ® <strong>com</strong>posting<br />
fruit and ve<strong>get</strong>able trimmings—even<br />
meat and fish scraps.* The process can<br />
be encouraged and enhanced by adding<br />
the Biodynamic ® Preparations, but this<br />
should not be undertaken without some<br />
study and expert advice.** Add water and<br />
turn the pile regularly to introduce air. The<br />
in-progress pile should feel as damp as a<br />
wrung-out sponge. Cover it with a 1-inch<br />
layer of straw to help keep an even temperature<br />
and protect its contents during<br />
the process.<br />
Keeping it going: Every new <strong>com</strong>post pile<br />
should be started with some existing <strong>com</strong>post<br />
to aid in the process. If you have the<br />
space—and the need—try keeping three<br />
piles going; one that is being built, one that<br />
is maturing and one that you are utilizing.<br />
*organic meat or fish, while <strong>com</strong>postable and<br />
part of the Biodynamic ® process, are usually<br />
not advisable for at-home <strong>com</strong>posting, as they<br />
tend to attract fruit flies indoors and four-legged<br />
visitors outdoors.<br />
**if you are interested in <strong>com</strong>posting biodynamically<br />
and using the Biodynamic ® Preparations, we<br />
suggest contacting the Biodynamic farming and<br />
gardening association (biodynamics.<strong>com</strong>).<br />
spring–summer 2010
provides “spiritual nourishment” to the<br />
earth and its inhabitants: “after so many<br />
years of policies and practices that encourage<br />
the ruthless exploitation of the land,<br />
Biodynamics ® is our way of truly healing<br />
the earth.”<br />
Giving Back to the Community<br />
The Environmental Protection Agency<br />
reports that one quarter of the solid-<br />
waste stream in the united states is<br />
<strong>com</strong>postable, meaning that a good deal<br />
of potential humus <strong>get</strong>s thrown away.<br />
However, as more and more people real-<br />
ize we cannot keep taking without giving<br />
back, <strong>com</strong>posting—popular among<br />
organic and Biodynamic ® growers—is<br />
be<strong>com</strong>ing a part of the lives of salespeo-<br />
ple and engineers, writers and reference<br />
librarians. resident consumers are <strong>com</strong>-<br />
posting their clippings and scraps at<br />
home, but it doesn’t stop there. Composting<br />
programs have sprung up in <strong>com</strong>munities<br />
as diverse as elementary schools and prisons.<br />
at grgich Hills, they are <strong>com</strong>posting<br />
100 percent of the grape materials used<br />
in the winemaking process.<br />
Most remarkably, this movement is<br />
not just relegated to suburban and rural<br />
28 we magazine<br />
areas. The city of san Francisco, in its<br />
attempt to generate “zero waste” by<br />
2020, enacted an ordinance in october<br />
2009 requiring residents to <strong>com</strong>post<br />
their organic scraps or be fined. san<br />
Franciscans embraced the plan; before<br />
the law officially went <strong>into</strong> effect, resi-<br />
dential and <strong>com</strong>mercial collections<br />
reached 500 tons per day.<br />
even if you live in a city that does not<br />
collect your <strong>com</strong>post, there are opportunities<br />
to recycle your kitchen scraps, with<br />
many <strong>com</strong>munity gardens, farmers’ markets<br />
and even some health food stores<br />
offering <strong>com</strong>post collection. For an option<br />
even closer to home, <strong>com</strong>posting can be<br />
done in an urban backyard or even inside<br />
a small city apartment using a worm bin.<br />
(see the sidebars for ideas on how to start<br />
and successfully maintain a <strong>com</strong>posting<br />
project.)<br />
Just because our fruits, ve<strong>get</strong>ables,<br />
leaves and clippings have finished their<br />
work in our kitchens and yards, it doesn’t<br />
mean they have finished their work in the<br />
world. Through <strong>com</strong>posting, they continue<br />
giving energy to the earth, feeding<br />
the trees and shrubs that in turn will keep<br />
feeding and shading us. mk<br />
Organic almond cake<br />
From the kitchen of <strong>Weleda</strong><br />
Naturals chef Brigitta Ulmer<br />
Serves 12 (small slices)<br />
Almonds have been touted for millennia<br />
for the nutritional benefits they pack<br />
inside. Their accolades include ranking<br />
No. 1 as the most nutrient-dense tree<br />
nut, and they are revered as an excellent<br />
source of vitamin E, magnesium, fiber<br />
and phosphorus.<br />
With this delicious recipe you can<br />
have your almonds and eat them, too.<br />
Afterward, treat yourself to a <strong>Weleda</strong><br />
Intensive Almond Facial Masque. It’s<br />
just what the cook ordered.<br />
Cake<br />
1 cup grated, organic carrots<br />
5 organic eggs<br />
7 ounces (a bit less than 1 cup) packed,<br />
organic brown sugar<br />
1 pinch of sea salt<br />
4 tbsp organic all-purpose flour<br />
1 ½ tsp baking powder<br />
11 ounces peeled and ground organic<br />
almonds / organic almond flour<br />
1-2 tbsp brandy (optional)<br />
Butter and breadcrumbs (to coat the pan)<br />
For the icing<br />
7 ounces (a bit less than 1 cup)<br />
powdered sugar<br />
3 tbsp rum (or water)<br />
3 tbsp organic lemon juice<br />
Method<br />
Preheat the oven to 350° F.<br />
1. Peel and grate the carrots (and mix with<br />
brandy if adding) in a large mixing bowl.<br />
2. Add the baking powder and flour,<br />
and mix.<br />
3. In a medium-size mixing bowl, separate<br />
the egg yolks from the whites, and cream<br />
the yolks with the brown sugar and salt.<br />
4. In a separate bowl, cream the egg whites<br />
to a solid foam.<br />
Slowly and thoroughly stir the flour-<br />
mixture <strong>into</strong> the foamy egg yolk, brown<br />
sugar and salt mix. Add the egg whites<br />
while constantly stirring.<br />
Grease the cake pan with a small amount<br />
of organic butter and sprinkle with breadcrumbs.<br />
Pour the dough <strong>into</strong> a 10-inch<br />
coated baking pan, and bake in a preheated<br />
oven (350° F) for 50-60 minutes.<br />
To prepare the icing, mix the rum (or<br />
water), powdered sugar and lemon juice<br />
until it reaches a spreadable consistency.<br />
Once the cake is <strong>com</strong>pletely cool, evenly<br />
spread the icing over the cake and garnish.<br />
For best results wait 24 hours before<br />
cutting the cake.<br />
Garnish with 12 small marzipan carrots<br />
(if available) or sprinkle with ground,<br />
organic almonds.<br />
Enjoy!<br />
spring–summer 2010<br />
29<br />
BIODYNAMICS ®
In spring vibrantly colored flowers inspire<br />
our days after the passing of cold winter<br />
nights. Summer fills our senses with scents<br />
of rose, jasmine and honeysuckle. Then in<br />
fall, star thistles bloom and crisp air prevails.<br />
The period from spring through fall<br />
displays a remarkable seasonal procession,<br />
but it is also the time when un<strong>com</strong>fortable<br />
allergy symptoms are likely to appear.<br />
When the weather begins to warm,<br />
a series of maturing plants can trigger<br />
what is <strong>com</strong>monly called hay fever; however,<br />
such symptoms appear well beyond<br />
the summer months when hay is gathered.<br />
For example, birch, elm and oak<br />
cast out pollens in the spring; grasses<br />
such as bermuda, orchard and sweet<br />
ACHoo! ol oGy<br />
liberate yourself from Seasonal Allergies<br />
30 we magazine<br />
vernal follow in the summer; and ragweed,<br />
tumbleweed and sage make their<br />
presences known in the fall.<br />
To Sneeze or Not to Sneeze<br />
Karyn schwartz, seattle-based homeopathic<br />
consultant, generally moves through<br />
the seasons without a sniffle. Then surprisingly<br />
one day she’ll find herself beset with<br />
the all-too-familiar reactions: sneezing,<br />
watery eyes and a runny nose. “i realize<br />
how quickly and forcefully the symptoms<br />
can suddenly appear,” she says. Whether<br />
or not we react to pollen at all can be<br />
unpredictable. sometimes symptoms<br />
appear like clockwork during one particular<br />
season, while at other times we might<br />
be affected only sporadically—or even not<br />
at all. our internal environment provides<br />
clues as to why this is so.<br />
When pollens enter the body, typically<br />
our systems will quietly respond by<br />
sending white blood cells to gobble up<br />
the unfamiliar particles, diffusing them<br />
without any notable reactions. But a<br />
sensitive immune system might have<br />
a heightened response and produce<br />
substances known as histamines, which<br />
initiate seasonal allergy symptoms.<br />
From Symptoms to Solutions<br />
“There are so many things you can do to<br />
lessen the severity and frequency of reactions,”<br />
schwartz says. “you really do have<br />
a huge say in managing those symptoms.”<br />
Dr. Lynn Madsen M.D., a Portlandbased<br />
homeopathic practitioner, believes<br />
conventional medicines<br />
have a place. “Judicious<br />
use, especially for the<br />
short term, can bring<br />
relief of symptoms,” she<br />
explains.<br />
For example, antihistamines<br />
keep histamines<br />
from attaching to our<br />
cells and therefore help<br />
avert potential symptoms,<br />
though drowsiness<br />
may result. also popular<br />
are decongestants,<br />
which help calm nasal<br />
irritation, allowing air to<br />
pass through more freely.<br />
But these can also contribute to nervousness<br />
and sleeplessness. steroidal sprays,<br />
another <strong>com</strong>mon drug, can control acute<br />
symptoms by helping to decrease swelling,<br />
although they may cause dryness of the<br />
mouth and nose.<br />
For Madsen, there are definite limitations<br />
to conventional medicines. “The<br />
over THe CouNTer<br />
issue is more about how they suppress<br />
symptoms, rather than produce inner<br />
healing,” she says. Fortunately, alternatives<br />
exist. a variety of therapeutic and holistic<br />
natural options help bring our bodies back<br />
<strong>into</strong> balance while providing relief.<br />
Natural Ease<br />
unlike conventional drugs, natural remedies<br />
such as homeopathy and a healthy<br />
diet not only provide symptomatic relief<br />
but can also work to strengthen the body’s<br />
own resistance, allowing us to enjoy lasting<br />
health from the inside out.<br />
one way to bolster the immune sys-<br />
tem and minimize inflammation is to<br />
enjoy an abundance of nourishing whole<br />
foods including fresh fruits and green ve<strong>get</strong>ables.<br />
Many fruits and ve<strong>get</strong>ables contain<br />
organic antihistamines such as bioflavonoids,<br />
or pigments,<br />
which are responsible for<br />
the plant’s lively colors<br />
and have been shown<br />
to reduce the release of<br />
histamines.<br />
Beyond a balanced<br />
diet, history and science<br />
support the use of<br />
homeopathy for both<br />
long-term health as<br />
well as freedom from<br />
acute symptoms such<br />
as sneezing, wheezing<br />
and stuffy head. Based<br />
on the premise that in<br />
small dilution “like cures<br />
like”—a belief that can be traced back<br />
as far as Hippocrates (468-377 BC)—<br />
homeopathy, founded by Dr. samuel<br />
Hahnemann (1755-1843), was designed to<br />
support the body’s innate healing process.<br />
Homeopathic ingredients and restorative<br />
plants known to help ease flare-ups<br />
include european elder, barberry, yellow<br />
spring–summer 2010<br />
31
phosphorus and wood sage. all of these are<br />
found in <strong>Weleda</strong>’s sinus allergy Formula.<br />
When Madsen treats patients, “I start<br />
with [<strong>Weleda</strong>] Sinus Allergy Formula.<br />
Many people report it is as effective or<br />
more effective than an antihistamine for<br />
relieving congestion.”<br />
european elder, also known as<br />
sambucus, traditionally has been used to<br />
help alleviate congestion by “removing<br />
some of the heat in the body,” schwartz<br />
explains. in homeopathic medicine, wood<br />
sage is used to soothe respiratory inflammation,<br />
and barberry reduces pressure<br />
Wood-sage Wood-sage (Teucrium<br />
scorodonia) is native to the woody, hilly<br />
regions of europe and Tunisia and is often<br />
used in homeopathy for calming the<br />
respiratory tract.<br />
Common Barberry Native to africa,<br />
asia, europe and North and south<br />
america, barberry (Berberis vulgaris)<br />
is traditionally used in homeopathy to<br />
relieve the frontal headaches<br />
and congestion<br />
that can ac<strong>com</strong>pany seasonal<br />
allergies.<br />
Eyebright since the 16th century, many<br />
herbalists have championed eyebright<br />
(Euphrasia officinalis) to treat various<br />
eye diseases and inflammation of the<br />
eye area. This powerful plant, which<br />
contains tanning, bitter<br />
agents as well as<br />
flavonoids, <strong>com</strong>prises<br />
more than 99 percent<br />
of the entire formula<br />
of <strong>Weleda</strong> euphrasia<br />
3X eye drops. These preservative-free<br />
eye-relievers harness the natural anti-<br />
Homeopathic Healing Helpers<br />
32 we magazine<br />
in the head by decreasing swelling in the<br />
mucus membranes. yellow phosphorus,<br />
another key ingredient in <strong>Weleda</strong> sinus<br />
allergy Formula, is used in homeopathy to<br />
open blocked nasal passages and decrease<br />
irritation of the respiratory tract.<br />
So when flowers are blooming, grasses<br />
are swaying and majestic oaks shower us<br />
with pollens, don’t be afraid to breathe<br />
deep. embrace these seasonal changes<br />
by incorporating Mother Nature’s healing<br />
remedies, including homeopathy,<br />
to support your radiant health spring,<br />
summer and fall. jd<br />
inflammatory and antiseptic qualities of<br />
eyebright to soothe swelling of the tear<br />
glands, eyelids and veins—relieving the<br />
eyes throughout the allergy seasons.<br />
European Elder in homeopathy,<br />
european elder (sambucus nigra) pacifies<br />
an irritated respiratory tract and<br />
helps reduce the congestion<br />
and wheezing that<br />
may result from a sensitivity<br />
to pollens.<br />
yellow Phosphorus Discovered in<br />
germany and used medicinally since<br />
the 17th century, yellow phosphorus<br />
(Phosporus) has historically been used<br />
as an expectorant and also to ease<br />
headache pain and heaviness.<br />
©2009 <strong>Weleda</strong> Inc.<br />
CULTIVATE CONFIDENCE WITH 100% CERTIFIED<br />
NATURAL BABY CARE FROM WELEDA<br />
The purest ingredients create the purest baby care products,<br />
so you can rest easy. Our dermatologist-tested Calendula<br />
Shampoo & Body Wash gently cleanses and <strong>com</strong>forts with<br />
plant-based cleansers instead of synthetics. Biodynamic ‰ and<br />
organic calendula softens hair and skin, and sweet almond oil<br />
keeps in moisture from head to those perfect little toes.<br />
+ usa.weleda.<strong>com</strong><br />
Available at Tar<strong>get</strong> ‰<br />
over THe CouNTer<br />
WHAT GOES<br />
ON YOUR BABY<br />
goes in your baby
We reaDers<br />
you could be we…<br />
it all began with a simple invitation. We asked<br />
you to submit your photo and 150 words showing<br />
and telling us why you should be the face<br />
of we—the very issue you hold in your hands.<br />
And, you answered. Our email box filled with<br />
the most inspiring and beautiful photos and<br />
words. You made us laugh. You brought us to<br />
tears. You lit up our faces with smiles. in the<br />
end, we had to pick just one (see p4), but in our<br />
eyes, you are all winners. When you share the<br />
beauty that lies within, you inspire others to live<br />
radiantly every day. Thank you for sharing your<br />
world with us. Now, it’s our turn to pass on your<br />
stories. Here are just a few.<br />
Brandie, Texas<br />
i’m a huge fan of <strong>Weleda</strong> products as well<br />
as the philosophy. i think it’s incredible<br />
that <strong>Weleda</strong> actively sets out to recognize<br />
and cultivate beauty. every chance i <strong>get</strong>, i<br />
tell people i know about <strong>Weleda</strong> products<br />
and enjoy giving them as gifts. The products<br />
have made a difference in my life and<br />
helped to bring out my unique beauty. bg<br />
34 we magazine<br />
Lymari, Washington<br />
i’m a Waldorf homeschool mom to two<br />
boys ages ten and nine. i’ve been a faithful<br />
<strong>Weleda</strong> customer since my babies’<br />
eczema was cured with your Calendula<br />
Baby Cream. i want to be on the cover<br />
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from the inside out. lh<br />
Lourine, Florida<br />
i believe in natural products as they work<br />
as one with the body and remind us to be<br />
in perfect balance with nature. ls<br />
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<strong>Weleda</strong> Almond Facial Care<br />
Save $2.00 on any one<br />
MANUFACTURER’S COUPON EXPIRES 12/31/10 WE-AF7<br />
Retailer: <strong>Weleda</strong> will reimburse you the face value of this coupon plus 8¢ handling,<br />
provided you and your customer have <strong>com</strong>plied with the terms of this offer. Any other<br />
use constitutes fraud. Consumer must pay all applicable taxes. Coupons not properly<br />
redeemed will be voided. NO DOUBLING and no reproductions will be accepted. Cash<br />
value 1/100¢. Limit one coupon per purchase. u.S. retailers send coupons to: WELE/<br />
Universal, P.O. Box 222510, Hollywood, FL 33022-2510 Canadian retailers send coupons<br />
to: WELE/Universal Unit 7-262, 91 Rylander Blvd., Scarborough, ON M1B 5M5 Canada<br />
Coupon valid for: <strong>Weleda</strong> Almond Cleansing Lotion, 2.6 OZ; Almond Moisture Cream, 1.0<br />
OZ; Almond Intensive<br />
Facial Cream, 1.0 OZ;<br />
Almond Facial Oil, 1.7<br />
FL OZ; Almond Facial<br />
Masque, 1.1 OZ<br />
<strong>Weleda</strong> Iris Facial Care<br />
Save $2.00 on any one<br />
MANUFACTURER’S COUPON EXPIRES 12/31/10 WE-IF7<br />
Retailer: <strong>Weleda</strong> will reimburse you the face value of this coupon plus 8¢ handling, provided<br />
you and your customer have <strong>com</strong>plied with the terms of this offer. Any other use<br />
constitutes fraud. Consumer must pay all applicable taxes. Coupons not properly redeemed<br />
will be voided. NO DOUBLING and no reproductions will be accepted. Cash value<br />
1/100¢. Limit one coupon per purchase. u.S. retailers send coupons to: WELE/Universal,<br />
P.O. Box 222510, Hollywood, FL 33022-2510 Canadian retailers send coupons to: WELE/<br />
Universal Unit 7-262, 91 Rylander Blvd., Scarborough, ON M1B 5M5 Canada Coupon valid<br />
for: <strong>Weleda</strong> Iris Cleansing Lotion, 3.4 FL OZ; Iris Cleansing Lotion Classic, 3.4 FL OZ;<br />
Iris Facial Toner, 3.4<br />
FL OZ; Iris Moisture<br />
Cream, 1.03 OZ; Iris<br />
Day Cream, 1.03 OZ;<br />
Iris Night Cream,<br />
1.03 OZ<br />
<strong>Weleda</strong> Wild Rose Facial Care<br />
Save $2.00 on any one<br />
MANUFACTURER’S COUPON EXPIRES 12/31/10 WE-WF7<br />
Retailer: <strong>Weleda</strong> will reimburse you the face value of this coupon plus 8¢ handling, provided<br />
you and your customer have <strong>com</strong>plied with the terms of this offer. Any other use<br />
constitutes fraud. Consumer must pay all applicable taxes. Coupons not properly redeemed<br />
will be voided. NO DOUBLING and no reproductions will be accepted. Cash value<br />
1/100¢. Limit one coupon per purchase. u.S. retailers send coupons to: WELE/Universal,<br />
P.O. Box 222510, Hollywood, FL 33022-2510 Canadian retailers send coupons to: WELE/<br />
Universal Unit 7-262, 91 Rylander Blvd., Scarborough, ON M1B 5M5 Canada Coupon valid<br />
for: <strong>Weleda</strong> Wild Rose Cleansing Lotion, 3.4 FL OZ; Wild Rose Facial Toner, 3.4 FL OZ;<br />
Wild Rose Moisture Cream, 1.0 OZ; Wild Rose Day Cream, 1.0 OZ; Wild Rose Night Cream,<br />
1.0 OZ; Wild Rose Intensive<br />
Eye Cream,<br />
.34 OZ; Wild Rose Intensive<br />
Facial Masque,<br />
1.07 OZ
PRSRT STD<br />
U.S. Postage<br />
PAID<br />
Hartford, CT<br />
Permit #1382<br />
For 89 years…<br />
We have stayed true to our roots. We<br />
are <strong>Weleda</strong>—cultivators of beauty and<br />
100% certified natural baby and skin<br />
care products—for you.<br />
1.800.241.1030<br />
editor@weleda.<strong>com</strong><br />
1 Closter Road, P.o. Box 675<br />
Palisades, Ny 10964<br />
usa.weleda.<strong>com</strong>/we<br />
We believe beauty isn’t something<br />
that’s made in a lab; it’s something<br />
that’s cultivated right from the earth.<br />
Carefully. Lovingly. And certainly<br />
without pesticides or chemicals.<br />
Those things aren’t beautiful to us.<br />
Look through our ingredients and<br />
you will find flowers and herbs. Fruit<br />
extracts. Clays. Roots. Minerals.<br />
These <strong>com</strong>e to<strong>get</strong>her in meaningful<br />
products that work with your body’s<br />
own natural vitality and ability to<br />
nurture and heal.<br />
FREE COUPONS INSIDE