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Spring–Summer 2010 | Issue 7<br />

Heal through Nature | Compost for riches<br />

Connect with your baby | Alleviate allergies<br />

Experience sweet almonds<br />

FREE<br />

COUPONS INSIDE<br />

<strong>get</strong> thegreen<br />

<strong>into</strong><br />

our cover face: Brighid Kennedy is our beautiful “you<br />

could be we” cover model winner. She loves the natural<br />

beauty of <strong>Weleda</strong> and the way the products make her<br />

and other women feel. Turn the page to read more…


Five years ago, i turned organic.<br />

although my back-to-the-roots awakening<br />

came not so long ago, it was still a time<br />

when the now all-abuzz “green” adage<br />

was hardly in vogue. But with the help<br />

of <strong>Weleda</strong>, i literally embarked on a life<br />

journey—deep <strong>into</strong> the<br />

thicket of all things natural.<br />

inspired by the subtle yet<br />

genuine scent of Wild rose<br />

Body Lotion, i rediscovered<br />

my deep-seated connection<br />

to nature and began making<br />

changes—one natural facial<br />

moisturizer, one organic<br />

apple, one Biodynamic ®<br />

glass of wine and one indigenous cashmere<br />

sweater at a time.<br />

inherently, by birth, we are all shades<br />

of “green”—natural and organic. as we<br />

grow up, it is easy to lose touch with our origins<br />

through exposure to processed foods,<br />

synthetic household products and not-sohealthy<br />

skin creams. i know all too well.<br />

This was once my world. But just as these<br />

choices are habit forming, the healthier<br />

eco-options are equally as addictive. When<br />

you give them a dabble, you begin to crave<br />

the healthier alternatives and the perpetual<br />

empowerment of making these choices.<br />

With this issue of we, we offer tips from<br />

our own “eco” experts and others on how<br />

to turn ever more green for the sake of a<br />

healthier personal environment (your home,<br />

body and family), which translates to a<br />

healthier and happier world<br />

(p18). Whether you roll up<br />

your sleeves and start <strong>com</strong>posting<br />

(p25), or make time<br />

to give your baby a nourishing<br />

massage (p10) or simply<br />

spend a few minutes each<br />

day outdoors (p14), you’ll<br />

feel a refreshing difference.<br />

i certainly have.<br />

so, <strong>into</strong> the green we go. We’d love to<br />

hear from you along the way. after all, this<br />

is a lifelong journey. email us at editor@<br />

weleda.<strong>com</strong>, share stories and connect with<br />

us on Facebook (facebook.<strong>com</strong>/weleda) and<br />

Twitter (twitter.<strong>com</strong>/weleda) and explore<br />

our blog (usa.weleda.<strong>com</strong>) for fresh ideas<br />

on living healthfully and holistically. But<br />

perhaps most importantly, have fun!<br />

Jennifer Barckley<br />

we, Spring–Summer 2010 | Issue 7<br />

(published since 2007)<br />

Published by <strong>Weleda</strong> North America:<br />

1 Closter Road, P.O. Box 675<br />

Palisades, NY 10964<br />

we is a free biannual publication<br />

we editor-in-chief:<br />

Jennifer Barckley<br />

for <strong>Weleda</strong> North America<br />

Tel: 1.800.241.1030<br />

Fax: 1.800.280.4899<br />

usa.weleda.<strong>com</strong><br />

editor@weleda.<strong>com</strong><br />

Reprinting of articles is not<br />

permitted without permission<br />

editorial contributors: Jennifer<br />

Barckley (jb), Julie Dennis (jd),<br />

Michael Kelly (mk), Dena Moskowitz<br />

(dm), Carrie Ruehlman (cr)<br />

photo contributors: S. Meadows, cover,<br />

2-5, 18; I. Kalan, 6-7; <strong>Weleda</strong> Archive-<br />

Germany, 8, 10, 32, back cover; B. von<br />

Woellwarth, 9; Tree Hugger Project, 15,<br />

17; M. Kelly, 25-29; S. Cardinal, 29;<br />

B. Varrasso, 30; we readers, 34<br />

copy editor: Theresa Everline<br />

art direction/design: Michael Kelly<br />

Designs, michael@mlkelly.<strong>com</strong><br />

www.mlkelly.<strong>com</strong><br />

printing: Allied Printing Services, Inc.,<br />

an EPA green power partner<br />

Biodynamic ® is a registered certification<br />

mark of the Demeter Association, Inc.<br />

ingredients<br />

6<br />

10<br />

14<br />

18<br />

30<br />

AT WORK WITH THE WORLD<br />

6 A sweet organic story<br />

SPA-IFICATION<br />

8 Cultivating Beauty 101<br />

AU NATUREL<br />

10 Connecting with<br />

your baby<br />

COVER<br />

14 Heal with nature<br />

18 Into the green<br />

BIODYNAMICS ®<br />

25 A feast of <strong>com</strong>post<br />

29 Eat organic…cake<br />

OVER THE COUNTER<br />

30 Liberating yourself<br />

from allergies<br />

our cover face: Brighid Kennedy is our beautiful “you<br />

could be we” cover model winner. She loves the natural<br />

beauty of <strong>Weleda</strong> and the way the products make her<br />

and other women feel. Turn the page to read more…


I am we:<br />

Brighid Kennedy, 26<br />

Hailing from the Pacific<br />

Northwest, our new face of<br />

we, Brighid Kennedy, came to<br />

New York for our photo shoot<br />

and truly graced us with her<br />

<strong>Weleda</strong> radiance. We haven’t<br />

stopped smiling since. While<br />

on set she took a break to tell<br />

us what keeps her glowing.<br />

Meeting <strong>Weleda</strong><br />

i grew up on Bainbridge<br />

island, right off the coast<br />

of seattle, in a great <strong>com</strong>munity<br />

with lots of forests, beaches, parks<br />

and friendly people. i fell in love with<br />

<strong>Weleda</strong> when i was working up the street<br />

from a Whole Foods. i love using <strong>Weleda</strong><br />

products because they are all natural, so<br />

my skin not only feels good afterward, but<br />

i feel good knowing the products are safe.<br />

everything smells fabulous, and my skin<br />

just seems to glow when i use them.<br />

When i found out i was going to be<br />

the cover model for we i couldn’t believe<br />

it. i started jumping up and down and<br />

crying. i was so excited. i <strong>get</strong> to represent<br />

a <strong>com</strong>pany that is so wonderful and makes<br />

“ Something that I love about the we magazine is that<br />

it helps people who are interested in living a more<br />

natural lifestyle figure out steps they can take to live<br />

healthier—for themselves and the environment.”<br />

<br />

<br />

<br />

<br />

thegreen<br />

<strong>get</strong> <strong>into</strong><br />

<br />

<br />

<br />

<br />

COUPONS INSIDE<br />

FREE<br />

women feel so good about<br />

themselves. With <strong>Weleda</strong>, it<br />

feels like women are honoring<br />

themselves just as they are.<br />

My favorite product...<br />

okay, products<br />

i love the iris Day Cream—that is my<br />

favorite. it’s the only face cream that doesn’t<br />

make my face break out, and it doesn’t<br />

feel oily. i also love the salt Toothpaste.<br />

it’s unlike any other; it’s so fresh and<br />

minty and still salty and it’s one of the few<br />

toothpastes without fluoride in it.<br />

In my free time<br />

This past summer i started an organic<br />

garden with [my fiancé] Evan and Maddie<br />

[my soon-to-be stepdaughter]. We really<br />

wanted to live in a more sustainable way<br />

and to teach Maddie the whole process of<br />

growing food so that it doesn’t seem like<br />

it just magically appears at the grocery<br />

store. We have been <strong>com</strong>posting and using<br />

the soil to give nutrients to the garden, and<br />

we don’t use any pesticides or herbicides.<br />

After the Shoot: A Facebook Post<br />

My New Years wish was to be open to new<br />

opportunities...and what an adventure this<br />

one has been! i have been having a great<br />

time with my auntie and grandmother<br />

in Baltimore trying out everything [from<br />

<strong>Weleda</strong>]! The Pomegranate Regenerating<br />

Body oil and Birch Body scrub are our<br />

new favorites!! i can already tell a difference<br />

in the tone and softness of my<br />

skin since landing in New york, and<br />

with all your help i know i will be glowing<br />

for our July wedding!! so much love<br />

and thanks to everyone at <strong>Weleda</strong>!!!<br />

Love, Brighid<br />

4 we magazine spring–summer 2010 5<br />

BeHiND THe sCeNes<br />

Top: Brighid on the set in New York.<br />

Bottom: After the shoot; Brighid with <strong>Weleda</strong><br />

Director of Communications and we editor-<br />

in-chief Jennifer Barckley and Communications<br />

Manager Carrie Ruehlman.


SPA-IFICATION<br />

t h e s w e e t o r g a n i c<br />

a l m o n d s t o r y<br />

Chapter 1: The discovery<br />

suNLigHT. soft, green grass. Bees murmuring.<br />

Crunch. Crunch. Crunch. organic<br />

almond shells crackle underfoot. it feels like<br />

paradise. The pure presence of nature—<br />

trees, bees and all—<strong>com</strong>es through here,<br />

alive and awake. it’s a fresh reminder that<br />

going organic yields palatable benefits.<br />

as irena Kalan, <strong>Weleda</strong>’s head of<br />

international sourcing, walks among the<br />

organic sweet almond trees, she smiles.<br />

even though it’s winter, the air feels light<br />

and sunny. and she is happy. a dream<br />

is blossoming before her eyes: <strong>Weleda</strong>’s<br />

almonds are growing—organically.<br />

In the beginning<br />

in 2005, <strong>Weleda</strong> headed west to the world’s<br />

largest home of almonds, California. The<br />

<strong>com</strong>pany partnered with Caloy, a sweetalmond-oil<br />

processor, and gustav Hees, a<br />

german-based supplier of specialty oils for<br />

cosmetics and other products, to purchase<br />

carefully refined oil for use in skin care<br />

products. all the while, however, Kalan<br />

and her team held on to her dream of finding<br />

organic almonds that could be pressed<br />

<strong>into</strong> fine, sweet almond oil—something<br />

in short supply when it <strong>com</strong>es to organic<br />

products. according to one almond farm<br />

in California, less than half a percent<br />

of California’s entire almond market is<br />

organic. of these, all are grown strictly for<br />

the food market, leaving nothing remaining<br />

for other uses, such as skin care.<br />

To bring its vision to life, <strong>Weleda</strong>’s<br />

international sourcing team searched<br />

worldwide. The oil needed to be organic.<br />

it needed to be purchased at a price that<br />

kept the end products accessible to customers.<br />

and there needed to be a partner<br />

passionate about organics—open to growing<br />

hand-in-hand with <strong>Weleda</strong>.<br />

With the help of its oil supplier,<br />

<strong>Weleda</strong>’s next (organic) chapter began—<br />

in spain. sprawling over 100,000 acres of<br />

the countryside of the valencian <strong>com</strong>munity,<br />

not far from the city of alicante, lies<br />

the Cooperative Society of MAÑAN. This<br />

almond haven, dedicated exclusively to the<br />

cultivation of this important plant, bears 60<br />

percent of spain’s almond harvest. Fifteen<br />

percent of the land is certified organic,<br />

yielding 3,000 tons of organic almonds.<br />

For <strong>Weleda</strong>, this is where possibility and<br />

the future converge.<br />

Just the beginning<br />

agricultural engineer Frederico samper<br />

works to ensure everything runs smoothly<br />

between the local farmers and the cooperative.<br />

The quality has to be just right.<br />

The harvests must be collected. and the<br />

farmers must be paid. earning close to 20<br />

percent more than if they farm conventionally,<br />

the farmers cultivating organic<br />

almonds also receive a gift from the<br />

spanish government: more than $400 for<br />

every two and a half acres farmed organically.<br />

When samper joined the cooperative<br />

in 1998, they began transitioning some of<br />

their land to organic, and if demand from<br />

<strong>Weleda</strong> and others continues to increase,<br />

even more ground could be converted to<br />

organic growing.<br />

as with all agriculture, there is no<br />

guarantee. one too-warm season can<br />

dramatically affect the yield of the trees.<br />

This uncertainty is particularly true with<br />

organics, where farmers are more tuned<br />

to and reliant on nature’s powers to bear<br />

fruits rather than dependent<br />

on synthetic fertilizers and<br />

sprays to protect crops.<br />

In March, if all goes ac-<br />

cording to seasonal plans,<br />

the almond trees—blossoming<br />

with soft, light-pink flowers<br />

—begin to nourish and ripen<br />

the nuts for which they are<br />

revered. in most plants the<br />

growth energy moves upward<br />

to create the fruit, but in the<br />

case of the almond, all the<br />

6 we magazine spring–summer winter-spring 2009 2010 7<br />

AT aT WORK WorK WITH WiTH THE THe WORLD WorLD<br />

plant’s power is given to the seed, also<br />

known as the almond nut. This strength<br />

is stored in the form of vitamin- and<br />

essential-fatty-acid rich oil, making it<br />

nutritious and nurturing—ideal for the<br />

care of sensitive skin. From the end of<br />

august through November, the sturdy<br />

nuts are shaken from the trees and left<br />

to dry, naturally, on the ground. Before<br />

winter <strong>com</strong>es, the almonds are collected,<br />

sorted, dried, shelled, electronically- and<br />

hand-selected, blanched in hot water to<br />

remove the inner brown skin and finally<br />

prepared to be sold and eaten for food<br />

or pressed <strong>into</strong> fine, organic almond oil<br />

for <strong>Weleda</strong> skin care products.<br />

A bright future<br />

This is just the beginning. The organic<br />

farmers of MAÑAN will continue to<br />

lovingly care for their soil and their<br />

precious almond trees. They will nurse<br />

their plants through rain, drought, too<br />

much sun, too little sun—all for a better<br />

life: for their health, for the planet’s and<br />

for yours. as the sun streams between the<br />

almond branches, it is clear—to<strong>get</strong>her we<br />

are cultivating a brighter tomorrow. jb<br />

The next chapter: Up<strong>com</strong>ing issues will provide an<br />

up-close look at the organic almonds of Spain and<br />

this special cultivation cooperative. Stay tuned!<br />

The hills in Spain where trusted workers (opposite)<br />

harvest our organic almonds.


CariNg for oUr SKiN should be quite<br />

simple. and it is—with a little help from nature.<br />

Simplicity, health and lasting beauty are best found<br />

in pure, natural ingredients.<br />

While you and your skin are naturally balanced<br />

and beautiful, your skin and entire body are often<br />

pulled out of this balanced<br />

state in response to hormones,<br />

aging, diet, stress and the<br />

environment. With <strong>Weleda</strong>’s<br />

products, formulated to<br />

enhance your body’s ability<br />

to restore itself, your skin will<br />

be healthy and happy—ever<br />

after. With an almost 90-year<br />

history of cultivating beauty<br />

with 100-percent-certified<br />

natural skin care—specially<br />

formulated with natural, organic and Biodynamic ®<br />

ingredients—<strong>Weleda</strong> offers a rich array of timetested<br />

expertise.<br />

We are happy to share our deep insight with<br />

you through our products, this magazine, our website,<br />

our blog and our facebook and Twitter fan<br />

pages. We also pose your individual questions to<br />

8 we magazine<br />

Cultivating<br />

Beauty<br />

101<br />

i have very sensitive<br />

skin, and i seem to<br />

react to almost everything.<br />

What can i<br />

use to have happy<br />

and healthy skin?<br />

–M.S.<br />

Lilith Schwertle, our European holistic skin care<br />

expert and esthetician, and on these pages she provides<br />

answers. So read on and then send us your<br />

skin care ponderings. in up<strong>com</strong>ing issues we’ll offer<br />

solutions to a selection of your questions. Visit us at<br />

usa.weleda.<strong>com</strong> for more information and to<br />

contact us. Keep the conversation going<br />

by following our blog and joining us on<br />

facebook and Twitter (see p24). jb<br />

LS: <strong>Weleda</strong>’s hypoallergenic<br />

and fragrance-free almond<br />

Facial Care is specifically made<br />

to soothe very sensitive skin.<br />

The <strong>com</strong>plete line includes<br />

only a few, very effective natural<br />

ingredients—including<br />

nourishing sweet almond<br />

oil and antioxidant-rich plum kernel<br />

oil. almond Facial Care reduces skin<br />

irritation and feelings of itchiness while<br />

fully moisturizing sensitive skin. To<br />

begin, use almond Cleansing Lotion in<br />

the morning and evening: apply it to a<br />

damp cotton pad and massage it softly<br />

over your face without rubbing. gently<br />

towel dry and follow with a moisturizer<br />

according to your needs—either<br />

Almond Moisture Cream for warmer<br />

seasons and for when your skin is feeling<br />

less dry, or almond intensive Facial<br />

Cream for extra support and protection<br />

on colder, drier days. For extra nourishment<br />

and a naturally beautiful glow, use<br />

the Almond Intensive Facial Masque<br />

at least once a week. you will soon feel<br />

a little less sensitive and<br />

i love your products<br />

but have not yet tried<br />

your facial creams.<br />

Can you tell me the<br />

difference between<br />

your moisture creams<br />

and day creams?<br />

–P.B.<br />

instead, radiant and<br />

renewed.<br />

LS: Finding the right<br />

<strong>Weleda</strong> facial cream is<br />

quite easy. our moisture<br />

creams are extremely<br />

light and very refreshing.<br />

They provide immediate<br />

hydration for whenever<br />

your skin feels dry or<br />

in need of a little care—throughout the<br />

morning or day. Moisture creams are<br />

ideal for use during the warmer and more<br />

humid spring and summer seasons. <strong>Weleda</strong><br />

day creams and intensive facial creams<br />

are perfect for all-day protection, helping<br />

your skin adjust to situations such as air<br />

conditioning, heating systems and other<br />

environmental factors. These nourishing<br />

creams are ideal for dry skin and for use<br />

during colder fall and winter seasons. Both<br />

<strong>Weleda</strong> moisture creams and day creams<br />

are a great base for makeup, and they<br />

deeply care for and moisturize your skin<br />

all day and every day.<br />

spring–summer 2010 9<br />

SPA-IFICATION<br />

Below and opposite: Lilith Schwertle, <strong>Weleda</strong><br />

holistic skin care expert and esthetician<br />

i’ve noticed that<br />

many of your<br />

products contain<br />

nut oils. Why is this?<br />

–M.M.<br />

LS: Nut oils are<br />

precious gifts from<br />

nature. The sun leads<br />

their development<br />

process, so nut oils<br />

are both incredibly<br />

warming and nourishing<br />

—helping you<br />

feel cozy and centered when you eat<br />

them or wrap your skin in their light<br />

embrace. They contain a special mix of<br />

saturated and unsaturated fatty acids,<br />

which are essential for the metabolic<br />

process in the skin and body. each oil<br />

has its own character, offering a special<br />

cocktail of nutritious ingredients that<br />

support the skin so it stays healthy, bright<br />

and glowing from the inside out. so feed<br />

your skin with their goodness!<br />

for additional skin care tips, visit usa.weleda.<strong>com</strong>.


SPA-IFICATION<br />

Keeping in Contact<br />

geNTLe Hugs, soft clothes and loving<br />

hands—such feelings of touch are the<br />

first forms of <strong>com</strong>munication your<br />

baby understands. your baby’s skin<br />

is always working, sensing heat, cold,<br />

pain and pressure. after all, touch is<br />

the most developed sense at birth. But<br />

during their first six months of life,<br />

newborns are unable to regulate their<br />

body temperature. a massage with<br />

warming, natural oils provides a “second<br />

skin” of moisture protection for<br />

10 we magazine<br />

your child, along with innumerable<br />

emotional and physical benefits.<br />

Gaining ground<br />

Though massage has been practiced as<br />

a healing therapy since ancient times,<br />

only over the past few decades has<br />

research shown how beneficial massage<br />

can be for infants and children. a 2006<br />

study done by Touch research institute<br />

at the University School of Medicine in<br />

Miami showed that premature infants<br />

experienced healthier weight gain and<br />

less crying behavior while being massaged<br />

with moderate pressure several times daily<br />

over the course of just five days.<br />

For healthy infants, the benefits<br />

from massage include decreased sleep<br />

problems, improved skin condition,<br />

more efficient blood circulation and<br />

better waste elimination. a 2009 study<br />

in the Journal of Neuroscience has<br />

shown massage to improve children’s<br />

brain development and visual function.<br />

The good effects continue long past<br />

infancy. For toddlers and older children,<br />

massage increases body awareness<br />

and relaxation while helping establish<br />

routines. other typical results after one<br />

month of daily massage include reduced<br />

fussiness, improved alertness, better<br />

sleep and a stronger immune system.<br />

“i very much encourage infant touch<br />

and massage,” says New york midwife<br />

Kate Prendergast. “The overall sensory<br />

development of the infant is supported<br />

by skin-to-skin contact and stimulation.”<br />

Connecting through touch<br />

“Touch is so powerful for babies,” says<br />

Patricia Pol, an infant massage therapist<br />

and doula. in the infant massage classes<br />

Pol teaches at <strong>Weleda</strong>’s spa in New York,<br />

she helps parents to see daily massage<br />

as a time away from distractions, when<br />

spring–summer winter-spring 2009 2010 11<br />

au NaTureL<br />

they can fully concentrate on their baby.<br />

Parents gain an important quality: confidence<br />

in their ability to care for their<br />

infant. When massaging the baby’s front<br />

side, critical eye contact occurs between<br />

parent and child. With its sustained eye<br />

contact, soft words and gentle contact,<br />

infant massage is a wonderful practice for<br />

new fathers. “it helps them actively participate<br />

in care giving, which takes away<br />

the awkward feelings that new fathers<br />

often experience,” says Pol.<br />

Baby massage couples myriad health<br />

benefits with an opportunity to build<br />

emotional bonds. With just a warm<br />

touch, parents can create something<br />

invaluable: an environment of trust. dm<br />

for more information on an infant massage class<br />

near you, contact the international association<br />

of infant Massage ® .<br />

Infant Massage<br />

The best time for a massage is after your<br />

baby has been fed and bathed, preferably at<br />

the same time each day to promote a healthy,<br />

daily rhythm. Your baby can be in diapers<br />

or undressed and covered with a soft blanket,<br />

so that only the area you are massaging is<br />

exposed. Use a 100 percent certified natural<br />

oil such as <strong>Weleda</strong> Baby Calendula<br />

oil, which includes lightly nourishing sweet<br />

almond oil, anti-inflammatory calendula<br />

and soothing chamomile. Your baby’s face<br />

can also benefit from the nourishing moisture<br />

content and natural waxes in <strong>Weleda</strong><br />

Baby Calendula face Cream, which helps<br />

nurture and protect extra-delicate facial skin.<br />

Keep a hand towel nearby and use the oil in<br />

moderation until you find the right amount<br />

so you are able to safely move your baby.<br />

See p12 for detailed instructions on<br />

how to massage your baby.


SPA-IFICATION<br />

Connect: a simple massage to establish trust and health<br />

FRONT SIDE<br />

facial massage, using a small amount of<br />

Calendula face Cream<br />

1. Place both thumbs<br />

on the sides of the nose<br />

and move out toward<br />

the temples.<br />

2. Move thumbs across<br />

the cheeks to the chin.<br />

3. Place your thumbs<br />

on the upper lip and<br />

stroke outward and<br />

downward in a circle<br />

around the mouth to<br />

support the sucking<br />

muscles.<br />

all-over body, using<br />

Calendula oil<br />

1. slide your hands<br />

from the shoulders down the arms.<br />

2. rub the chest, belly, legs and feet,<br />

allowing your hands to make full contact<br />

with your baby, embracing the shape<br />

of his or her body.<br />

Chest and belly, using<br />

Calendula oil<br />

1. Place both hands in<br />

the middle of the chest<br />

and make circular movements.<br />

stroke upward<br />

toward the shoulders.<br />

2. stroke down along<br />

the sides of the body and<br />

back to center.<br />

3. Make slow, clockwise<br />

movements on the belly.<br />

Hands and arms, using<br />

Calendula oil<br />

1. Move your hands<br />

from the wrists to the shoulders, gently<br />

squeezing.<br />

2. slowly move your hands from the<br />

12 we magazine<br />

shoulders to the wrists, gently wringing.<br />

3. Take each hand and rub your thumbs<br />

from the center of the palm to the outside.<br />

4. stroke from the ball of<br />

the thumb toward the finger<br />

tops so that the fingers<br />

spread themselves.<br />

feet and legs, using Calendula oil<br />

1. Hold a small foot in one<br />

hand. using the other hand,<br />

move from the ankle to<br />

the thigh, gently squeezing.<br />

repeat with other leg.<br />

2. For each foot, stroke with<br />

the thumbs from the sole to the<br />

outside, then rub the sole with<br />

a flat hand from heel to toes.<br />

BACK SIDE<br />

all-over body, using Calendula oil<br />

1. starting at the shoulders, move<br />

down the back, bottom and legs toward<br />

the feet.<br />

2. squeeze upward from the bottom<br />

and across the back, avoiding<br />

the vertebral column.<br />

3. Lay one hand on your<br />

baby’s bottom where the<br />

legs begin. With the other<br />

hand, stroke from the shoulders<br />

along the back to the<br />

bottom.<br />

4. gently squeeze the bottom<br />

to<strong>get</strong>her between your<br />

hands.<br />

5. slightly lift the feet with<br />

one hand, and with the<br />

other hand stroke in one<br />

long movement from the<br />

shoulders to the feet.<br />

Congratulations! You have now nurtured your<br />

baby and your bond with each other.<br />

©2009 <strong>Weleda</strong> Inc.<br />

CULTIVATE RADIANCE WITH 100% CERTIFIED<br />

NATURAL SKIN CARE FROM WELEDA<br />

Available at Tar<strong>get</strong> winter-spring 2009 13<br />

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AT aT WORK WorK WITH WiTH THE THe WORLD WorLD<br />

BEAUTIFUL SKIN<br />

starts with beautiful<br />

ingredients<br />

The way we see it, beauty <strong>com</strong>es from plants like sunfl ower,<br />

pansy, rosemary, chamomile, and calendula, all grown organically<br />

or biodynamically and plucked at the peak of freshness. To<strong>get</strong>her,<br />

they’re the powerful blend of nutrients you’ll fi nd in Skin Food.<br />

This rich, moisturizing <strong>com</strong>bination of natural ingredients keeps<br />

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+ usa.weleda.<strong>com</strong>


SPA-IFICATION<br />

The next time you’re feeling sad,<br />

go hug a tree. Contact with nature<br />

may be just what we need to soothe<br />

our souls, ease our nerves and mend<br />

our heartaches. research shows<br />

that nature has a wonderful effect<br />

on our minds, moods, health and<br />

ability to heal. When we are outside<br />

soaking up the sun, walking in<br />

the grass and listening to the birds,<br />

all our senses are activated, making<br />

us feel truly alive and engaged. We<br />

are at home in the world.<br />

14 we magazine<br />

Not so very long ago, humans moved<br />

through the world at nature’s pace. Time<br />

was marked by the changing seasons and<br />

the cycles of the sun, moon and stars.<br />

unfortunately, we now spend most of our<br />

time on our sofas and on our Blackberrys,<br />

in our cars and at our desks. often our only<br />

glimpse of green is a screensaver image.<br />

“We don’t connect with nature as we<br />

once did in decades past,” says sara snow,<br />

green-living expert and host of sara snow’s<br />

Fresh Living. “i remember when i was in<br />

college, and i called my mom and told<br />

her how stressed i was about exams and<br />

typical college stuff. she sent me a card<br />

that said, ‘What you need to do is go<br />

outside and watch the squirrels.’ That’s<br />

how i was raised. No matter if you were<br />

bored, busy or tired, you went outside<br />

and connected with the earth. That is<br />

one of the most powerful things that we<br />

as humans can do. People underestimate<br />

that power.”<br />

Ecotherapy to the Rescue<br />

researchers are just beginning to understand<br />

the impact nature has on our psyche<br />

and health. a growing number of psychologists<br />

are practicing ecotherapy, also called<br />

“green therapy” or “earth-centered therapy.”<br />

ecotherapists believe that many of<br />

our modern-day maladies—stress, anxiety,<br />

angst, depression—stem from our disassociation<br />

with the natural world. Linda<br />

Buzzell, co-author of ecotherapy: Healing<br />

With Nature in Mind, is convinced.<br />

“Despite the fact that we have evolved in<br />

harmony with nature for millions of years,<br />

humans over time developed this sense<br />

that we are somehow separate or apart<br />

from nature,” she says. “We’ve lost our lifesupport<br />

system.”<br />

a few simple changes can radically<br />

shift how we feel. “reconnecting with<br />

nature results in a host of psychological<br />

miracles,” Buzzell says, “including lowering<br />

depression, improving our sense of<br />

well being, calming our anxieties, raising<br />

self-esteem and giving us a sense of<br />

belonging to the great whole.”<br />

increasing disconnection from nature<br />

has been especially detrimental to the well<br />

being of our children, according to richard<br />

Louv, author of Last Child in the Woods.<br />

Louv, who coined the term “nature-deficit<br />

disorder,” makes the persuasive case that<br />

interaction with nature has practically<br />

AT WORK WITH THE WORLD<br />

disappeared over the last few generations.<br />

according to a Kaiser Family Foundation<br />

study, children age 8 to 18 now spend an<br />

average of 6.5 hours a day indoors on<br />

<strong>com</strong>puters and watching Tv.<br />

in response, some schools have begun<br />

planting gardens and taking more field<br />

trips. The 23 kindergarten students at<br />

the Waldorf school of saratoga springs<br />

in New york spend three hours each day<br />

outside—rain or shine. Waldorf schools,<br />

which emphasize learning through experience,<br />

have long valued being in nature.<br />

Students at the Green Meadow Waldorf<br />

school in Chestnut ridge, N.y., spend at<br />

least 45 minutes outdoors daily. “We’re<br />

spring–summer winter-spring 2009 2010<br />

15


SPA-IFICATION<br />

Make Nature a Part of Your Life<br />

Here are a few simple things you can do to enjoy<br />

the many benefits of connecting with nature.<br />

Plant your own backyard<br />

garden. Or help<br />

out at a <strong>com</strong>munity<br />

one. Visit the American<br />

Community Gardening<br />

Association’s website<br />

(<strong>com</strong>munitygarden.org)<br />

to find a garden in your<br />

area or <strong>get</strong> tips on how<br />

to start one.<br />

Reconnect with<br />

nature in your neighborhood.<br />

“A tree on the<br />

street, if contemplated<br />

and touched, offers its<br />

blessings during a busy<br />

day,” says ecotherapist<br />

Linda Buzzell.<br />

building their bodies by walking and running,<br />

climbing over trees and jumping<br />

over streams,” says Leslie Burchell-Fox,<br />

an early-childhood teacher at the school.<br />

“Being in nature impresses on their<br />

senses who they are as human beings<br />

and how they need to care for the world<br />

around them.”<br />

Proven Effective<br />

a growing body of research shows that<br />

reconnecting with nature substantially<br />

improves our health. a 2007 university of<br />

essex study found that daily walks outside<br />

Take up birdwatching.<br />

Or hang a birdfeeder<br />

outside your window<br />

and watch the birds<br />

flitter about.<br />

Grow plants. Place<br />

potted plants on your<br />

terrace, or create an<br />

herb garden on your<br />

fire escape. “A simple<br />

pot on a windowsill,”<br />

says Buzzell, “slows us<br />

down to the pace of a<br />

seed, a seedling, a leaf<br />

and a flower.”<br />

Go on an outing. Join<br />

a local outdoor adventure<br />

club or sign up<br />

with the Sierra Club for<br />

one of their Volunteer<br />

Vacations to help clear<br />

a hiking trail or assist<br />

on an archeological dig<br />

(sierraclub.org).<br />

Volunteer on a farm.<br />

Find one through World<br />

Wide Opportunities<br />

on Organic Farms<br />

(wwoof.org).<br />

can be as effective at treating mild to moderate<br />

depression as medication. a study<br />

by richard ulrich <strong>com</strong>pared the recovery<br />

records of gallbladder surgery patients who<br />

had a bedside window view of either trees<br />

or a brick wall. Patients who could gaze<br />

at nature called the nurses less frequently,<br />

required less pain medication and were<br />

released from the hospital sooner.<br />

given such findings, hospitals are<br />

be<strong>com</strong>ing more willing to incorporate<br />

green healing spaces. as a landscape<br />

architect and director of the Therapeutic<br />

Landscapes Network, Naomi sachs raises<br />

awareness of the importance of green<br />

spaces and healing gardens in health-care<br />

facilities. “research has found that people<br />

respond positively when the ratio of hard<br />

surfaces—paths, walls and stairs—to plant<br />

material is 2 to 3,” she says. “it doesn’t<br />

have to be flowers—just greenness and life,<br />

which create a contrast to the architecture<br />

and buildings.”<br />

according to Buzzell, any form of<br />

nature-connection will help us, from animal-assisted<br />

therapy to simply imagining<br />

nature during meditation. Farm therapy<br />

is be<strong>com</strong>ing popular, especially in europe,<br />

where patients suffering from mental distress<br />

are prescribed agricultural work. The<br />

Netherlands is host to 600 “care farms”<br />

that are a fully integrated part of their<br />

country’s health services.<br />

Reconnect with our World<br />

To reconnect with nature, find a method<br />

that suits your individual preferences. For<br />

some, walking outside will do the trick;<br />

others may choose gardening or petting<br />

their dog. it helps to think of <strong>get</strong>ting out-<br />

16 we magazine spring–summer winter-spring 2009 2010 17<br />

AT WORK WITH THE WORLD<br />

doors as preventative medicine. Don’t<br />

wait until you feel frazzled, overwhelmed,<br />

stressed or depressed to check yourself<br />

<strong>into</strong> nature.<br />

Buzzell can even envision a day when<br />

your primary care physician will prescribe<br />

nature-connection. “interacting<br />

with our environment is a need that is<br />

deeply rooted within us,” she says. “our<br />

connection with nature is our strongest<br />

experience with the sacred. Whether<br />

it’s hiking in the woods or staring at the<br />

stars at night, these are things that are,<br />

and always have been, deep in the human<br />

psyche and soul.” so what are you waiting<br />

for? Find a tree, and give it a squeeze. cr<br />

The photos for this article<br />

are courtesy of the Tree<br />

Hugger Project, an ongoing<br />

work of environmental art<br />

by Agnieszka Gradzik and<br />

Wiktor Szostalo. The project<br />

focuses on the rediscovery of<br />

our relationship with nature,<br />

while providing a fun, collaborative<br />

and apolitical way of<br />

standing up for the environment,<br />

sharing contemporary<br />

art and reaching out to a<br />

larger <strong>com</strong>munity. You can<br />

see more photos and read<br />

about their amazing work at<br />

treehuggerproject.<strong>com</strong>.


The world iS in flux. from<br />

rising global temperatures to the<br />

disappearance of honeybees, the<br />

changing face of our planet is<br />

causing many of us to want to <strong>get</strong><br />

back to our roots, tread lighter on<br />

the earth and live a more organic<br />

lifestyle. increasingly we are<br />

realizing that we can’t wait—the<br />

planet can’t wait—for us to act.<br />

empowered, hopeful and entering<br />

a new era of consciousness, we<br />

are choosing to make a difference<br />

under our own roofs by embracing<br />

a simpler, more sustainable way<br />

of living.<br />

for many, making the decision<br />

to go green is easy, but walking<br />

down the actual path of change<br />

is sometimes more difficult. We<br />

spoke with a few of the country’s<br />

top eco-living experts to find how<br />

they made the transition and how<br />

we all can do the same.<br />

spring–summer 2010<br />

19


A Movement Underfoot<br />

sara snow, host of <strong>get</strong> Fresh with sara<br />

snow on the Discovery Health network,<br />

says that over the past few years, she’s<br />

seen more people take an interest in where<br />

their food <strong>com</strong>es from, what cleaning solutions<br />

they use in their home, and what<br />

ingredients are in their body care products.<br />

“People want to create the healthiest<br />

home possible for the sake of their bodies<br />

and the planet,” says snow, who is also<br />

the author of sara snow’s Fresh Living:<br />

The essential room-by-room guide to a<br />

greener, Healthier Family and Home.<br />

This newfound approach is affecting<br />

everything from the cars we drive to where<br />

we buy our food to the soap we use in the<br />

shower. Sixty-five percent of Americans<br />

believe that reducing toxins in our<br />

bodies is critical to staying healthy,<br />

according to the Natural Marketing<br />

Institute. Meanwhile, the number of farmers’<br />

markets in the u.s. grew more than<br />

13 percent last year. “eating locally and<br />

not using chemicals in everything—these<br />

are not new ideas,” says snow. “They’re<br />

simply a throwback to the way our grandparents<br />

and great-grandparents grew up.”<br />

anna <strong>get</strong>ty, author of the new book<br />

Easy green organic, says many of her friends<br />

chose to transition to a more organic lifestyle<br />

because their children had eczema<br />

or allergies. eczema, an inflammatory<br />

skin condition, causes red, itchy rashes.<br />

Common in infants and children, it is<br />

thought to be triggered by exposure to<br />

certain household products like soap or<br />

detergent. “Making a change because<br />

your children are unhealthy is smart,”<br />

<strong>get</strong>ty says. “But you don’t have to wait for<br />

something bad to happen. Let’s change as<br />

a preventative measure.”<br />

Fork Over for Organic<br />

To make the greatest impact on your<br />

health and the environment, <strong>get</strong>ty suggests<br />

switching to organic versions of<br />

the foods your family eats the most.<br />

By avoiding pesticides and herbicides,<br />

organic farming methods keep our soil<br />

and waterways cleaner and lessen the<br />

risk of long-term damage to our health.<br />

To help decide which produce to always<br />

buy organic, <strong>get</strong>ty re<strong>com</strong>mends downloading<br />

the environmental Working<br />

Group’s Shopper’s Guide to Pesticides<br />

(ewg.org).<br />

another good practice is buying<br />

locally grown produce. shopping at farmers’<br />

markets, which often offer fresher and<br />

more nutritious food, keeps money in the<br />

<strong>com</strong>munity and reduces food miles—<br />

especially significant since produce grown<br />

in this country travels an average of 1,500<br />

miles before it <strong>get</strong>s sold.<br />

To dramatically cut food miles, consider<br />

planting a backyard ve<strong>get</strong>able garden.<br />

For many of us, the desire to plant seeds<br />

and grow food is innate and fulfills our<br />

wish to reconnect with the earth. There<br />

has even been an upswing in the number<br />

of people raising backyard chickens and<br />

honeybees. “People want to take control<br />

of their own food production,” says Zem<br />

Joaquin, founder of the blog ecofabulous.<br />

<strong>com</strong>. “growing our own food means we<br />

know where it <strong>com</strong>es from.”<br />

Face Forward with Natural Beauty<br />

our increasing desire for what’s healthier,<br />

organic and more natural means we are<br />

moving away from skin care products<br />

made largely with synthetic chemicals. We<br />

are seeking out products that are clean,<br />

uncontaminated and rooted in nature,<br />

with ingredient labels we can <strong>com</strong>prehend<br />

and our grandmothers might recognize.<br />

While “green” living and natural skin<br />

care may seem a trend, it’s a sustainable<br />

one. Long before these buzz words existed,<br />

<strong>Weleda</strong> began making skin care with only<br />

natural materials. For almost 90 years,<br />

even as chemicals became the norm in<br />

beauty products, <strong>Weleda</strong> stayed true to its<br />

deep philosophy and understanding that<br />

organic and Biodynamic ® ingredients from<br />

our gardens and others around the world<br />

are, quite simply, the best for you. “Like<br />

nature, our body has a natural rhythm for<br />

everything, and we interfere with it when<br />

we bombard our skin with synthetic chemicals,”<br />

says <strong>Weleda</strong> esthetician Patricia Pol.<br />

“Natural products will restore and support<br />

your skin’s inherent rhythm.”<br />

Pol suggests reading product<br />

labels closely for major ingredient<br />

offenders, including sodium laurel<br />

sulfates, phatlates, parabens, petroleum-derived<br />

ingredients a n d<br />

dimethicone. “These chemicals are<br />

associated with skin irritation, allergies and,<br />

in the case of parabens, even cancer,” says<br />

Pol, referring to a 2004 study by British<br />

researchers that found parabens in breast<br />

cancer tumors. “These synthetic chemicals<br />

don’t belong in our bodies, and we simply<br />

don’t know the effect they have on us over<br />

many years of regular use.”<br />

What’s more, natural ingredients are<br />

just as effective—if not more so—than their<br />

conventional counterparts. “Chemical<br />

ingredients simply mask symptoms and<br />

often create their own problems,” says<br />

Pol. “On the other hand, plant-, seed- and<br />

fruit-based ingredients work with your skin<br />

to help balance its moisture and oxygen<br />

levels. and unlike petroleum-based products,<br />

natural care closely matches your<br />

skin’s own make-up and works in harmony<br />

with our skin so that it can be its healthiest<br />

and most beautiful.” Fruits like the pomegranate—the<br />

main ingredient in <strong>Weleda</strong>’s<br />

Pomegranate Regenerating Body Care—<br />

are rich in antioxidants proven to help<br />

support the skin’s natural renewal process<br />

and protect it from free-radical damage.<br />

Nut oils such as sweet almond oil contain<br />

fatty acids that boast anti-inflammatory<br />

properties. essential oils are used to create<br />

beautiful, singular and wholly natural,<br />

aromatherapeutic fragrances.<br />

researching brands before you buy<br />

will help make your choice easier. When<br />

20 we magazine spring–summer 2010 21


unsure if a product is truly natural,<br />

look for third-party natural and organic<br />

certification from certifiers like NaTrue<br />

or NPA.<br />

Pol re<strong>com</strong>mends starting your transition<br />

to natural with a line made especially<br />

for sensitive skin, such as <strong>Weleda</strong>’s almond<br />

Facial Care, which is hypoallergenic and<br />

fragrance-free, perfect for skin not yet<br />

accustomed to potent, natural care.<br />

“sometimes the skin can react as it moves<br />

through the detoxification process and<br />

learns how to regenerate healthy skin cells<br />

on its own,” she says. “start your transition<br />

with products containing soothing<br />

ingredients, such as almond, chamomile,<br />

calendula or jojoba. after a few weeks,<br />

you can gradually move on to age- or skintype-specific<br />

ingredients.” Eventually you<br />

will start to see and feel a difference. your<br />

skin will be calm, glowing and balanced—<br />

a true reflection of your organic, healthy<br />

lifestyle.<br />

Create a Healthy Habitat<br />

at home, simple changes such as switching<br />

to nontoxic cleaning supplies will help<br />

protect your health and the planet’s. “you<br />

can literally clean your entire home using<br />

five ingredients from your kitchen: olive<br />

oil, white distilled vinegar, lemon juice,<br />

baking soda and a natural liquid soap,”<br />

says snow. americans generate more than<br />

1.6 million tons of Household Hazardous<br />

Waste (HHW) a year, according to the<br />

Environmental Protection Agency. These<br />

chemicals can pollute our water and air,<br />

triggering asthma symptoms, among other<br />

problems. To dispose of unused bottles<br />

of household cleaners, seek out a special<br />

HHW disposal facility instead of throwing<br />

them <strong>into</strong> the trash. search for a location<br />

by zip code at earth911.<strong>com</strong>.<br />

Making changes at home doesn’t need<br />

to mean extra effort or money. Consider<br />

lowering your thermostat and washing<br />

clothes in warm and cold water instead<br />

of hot. Then use the money saved on utility<br />

bills to purchase green items, such as<br />

organic cotton sheets and towels. as for<br />

furniture, Joaquin suggests shopping in<br />

second-hand stores. another idea is to<br />

choose furniture made from FSC-certified<br />

wood or reclaimed materials, which use<br />

less of the earth’s resources. The best part<br />

is that many of these salvaged pieces have<br />

character and charm that newly manufactured<br />

pieces simply can’t muster.<br />

other green choices help create the<br />

least toxic environment possible for your<br />

family. For instance, you can find lowvoC<br />

or zero-voC paints, which<br />

release fewer toxic fumes <strong>into</strong> the air. PVCfree<br />

shower curtains and toys are also more<br />

readily available after concerns of a possible<br />

link to cancer were recently raised.<br />

steering clear of these items makes the air<br />

in your home cleaner and safer. you will<br />

notice the difference.<br />

When it <strong>com</strong>es to fashion, going green<br />

doesn’t have to mean giving up on style.<br />

Conventional cotton farming uses about<br />

25 percent of the world’s insecticides.<br />

Fortunately, it’s easier than ever to find<br />

fashionable clothing options made from<br />

organic cotton, hemp and linen. “some<br />

cutting-edge designers are doing amazing<br />

things with milk fibers, mulberry dyes and<br />

responsibly harvested silks,” says Joaquin.<br />

soy dyes are safe and now <strong>com</strong>monly<br />

used in organic fabrics. “Heavy metals in<br />

most dyes can be absorbed <strong>into</strong> your skin,<br />

especially if you don’t wash the clothing<br />

before wearing it,” says Joaquin<br />

Many websites provide valuable information<br />

and tips for greening your home.<br />

Check Healthystuff.org and Healthy-<br />

Child.org for information on alternative<br />

products and ecofabulous.<strong>com</strong> for sustainable<br />

style tips and eco-designs.<br />

While the very notion of greening your<br />

life may seem overwhelming, fortunately<br />

many green experts and <strong>com</strong>panies like<br />

<strong>Weleda</strong> are here to help. and remember:<br />

it’s not about a total upheaval or making<br />

the transition all at once. “it’s about babystepping<br />

your way through a series of<br />

changes so you are always improving and<br />

moving toward a more organic lifestyle,”<br />

says snow. “Try for at least 2 to 10 percent<br />

of your grocery purchases to be organic<br />

and go from there. eventually, in a few<br />

months or maybe years, you’ll look in your<br />

pantry and go, ‘Wow! i’m buying 90 percent<br />

organic.’ if we are all willing to make<br />

Greening your life doesn’t<br />

have to be overwhelming and<br />

sudden. It can be gradual,<br />

reassuring, and yes, organic.<br />

Make Change Happen<br />

22 we magazine spring–summer 2010 23<br />

one small change, then collectively that’s<br />

how massive change happens.”<br />

it may sound idealistic, but if you<br />

change your lifestyle, you really can help<br />

change the world. <strong>get</strong>ty says that when she<br />

started adopting eco-friendly habits, her<br />

friends soon followed suit. “When you are<br />

enthusiastic and love it, the people around<br />

you will <strong>get</strong> excited and inspired, too. it<br />

only takes one person to inspire change,”<br />

she says. “It will spread like wildfire.” You<br />

will feel the difference in your heart and<br />

see it in your family’s health and happiness.<br />

“in my life, i feel healthier, i look<br />

better and i have more energy,” says<br />

<strong>get</strong>ty. “i see how much healthier my<br />

children are because of the <strong>com</strong>mitments<br />

i’ve made. By more and more people<br />

<strong>com</strong>mitting to this lifestyle, we can make<br />

change happen.” That’s true for each of<br />

us—and our greater world. cr<br />

for additional tips and information on healthy,<br />

natural skin care and green living, peruse The<br />

<strong>Weleda</strong> Blog at usa.weleda.<strong>com</strong>.


We BiTs<br />

CulTIvATE CoNNECTIoN<br />

Your connection with <strong>Weleda</strong> goes well beyond the pages of we. Fan us on<br />

Facebook, follow us on Twitter and read The <strong>Weleda</strong> blog to be<strong>com</strong>e a part<br />

of our online <strong>com</strong>munity.<br />

Why join? You’ll <strong>get</strong> tidbits of information about our <strong>com</strong>pany, our people,<br />

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just for our online friends that you won’t find anywhere else. You’ll also<br />

receive skin care and healthy living tips, links to interesting stories and<br />

information on organic living. To boot, you can take part in fun contests<br />

and giveaways for your chance to win your favorite <strong>Weleda</strong> products.<br />

Our blog is where you can discover our story and our Biodynamic ®<br />

Gardens, receive healthy living tips from <strong>Weleda</strong> parents, <strong>get</strong> information<br />

about our homeopathic and anthroposophic medicines and hear from<br />

our team members and guest writers, who regularly share their personal<br />

stories and impressions.<br />

We’d also love to hear from you! Tell us what you like, or don’t like. Ask us<br />

any questions. Give us feedback. Tell us what’s blossoming in your world,<br />

and we’ll tell you what’s blooming in ours.<br />

See you online! We look forward to hearing from you!<br />

A Feast for<br />

Your Garden<br />

Enrich your every day with <strong>com</strong>post<br />

EVERY MORNING we peel a grapefruit<br />

or maybe an orange, piling up<br />

scented rinds on the counter. Next we<br />

turn to making green juice. Lettuce,<br />

celery, carrots, the occasional cucumber,<br />

all pour forth precious nutrients, leaving<br />

behind ve<strong>get</strong>able fibers and pulp. Later<br />

in the day, we brew coffee; three cups<br />

worth filtered and dispersed <strong>into</strong> an<br />

afternoon wake-me-up, leaving behind<br />

caked grounds in one convenient basket.<br />

Throughout the day we make a point<br />

to recycle newspapers and refill water<br />

bottles, but the organic scraps of our<br />

daily rituals are left to amass in garbage<br />

cans and landfills. What if we could<br />

turn them <strong>into</strong> gold?<br />

“Black gold,” the nickname for<br />

humus, is the yield from the organic<br />

alchemy of <strong>com</strong>posting—the controlled<br />

transformation of everyday refuse <strong>into</strong><br />

hard-working soil. Collected in a heap<br />

or bin, <strong>com</strong>post (material on its way to<br />

be<strong>com</strong>ing humus) is a mixture of socalled<br />

“browns,” dry, carbon-rich matter<br />

such as fall leaves, dead plants, soiled<br />

cardboard, even egg shells; and wet,<br />

nitrogen-rich “greens,” such as fresh<br />

leaves, tea bags, seaweed and manure.<br />

it is a veritable feast for macrofauna<br />

including earthworms, mites, millipedes<br />

and nematodes, as well as microfauna<br />

such as bacteria and fungi who break<br />

down the material, producing nutrientrich<br />

soil plentiful with helpful microbes<br />

and other beneficial microorganisms.<br />

other than this macro- and microfood,<br />

all that is needed is air and water,<br />

balanced so the in-progress <strong>com</strong>post is<br />

damp—like a wrung-out sponge—but<br />

not soggy. Too much water produces<br />

a stagnant heap; too much air dries<br />

spring–summer 2010<br />

25<br />

BIODYNAMICS ®


it out, decreasing or even halting microbial<br />

activity. after two months to a year,<br />

depending on how vigorously the <strong>com</strong>post<br />

is maintained, the mass will reduce<br />

by half, with green and brown matter<br />

indistinguishable.<br />

This mature <strong>com</strong>post, with its rich<br />

brown color, even texture and earthy<br />

smell, is ready for use on indoor or outdoor<br />

plants as well as crops. Best spread<br />

near the plant’s surface one to four inches<br />

deep, it can also be placed in a burlap sack<br />

26 we magazine<br />

and steeped in water, with the resulting<br />

“<strong>com</strong>post tea” providing a nutritious spray<br />

for thirsty soil.<br />

Healthy Diet, Healthy Planet<br />

Just as we should nourish ourselves with<br />

only the best, fresh-from-the-earth foods,<br />

so too we should feed our plants—and<br />

the earth itself—only the best organic<br />

ingredients. genetically modified food<br />

or herbicide-treated flora won’t be<br />

found in a well-prepared <strong>com</strong>post bin.<br />

Mine your own black gold INSIDE… or OUT…<br />

Composting at home is simpler than you might<br />

think, and missteps are easily remedied by adjusting<br />

the <strong>com</strong>position of the heap or bin. all you<br />

need is air, water and a healthy balance of<br />

“browns” (wet, carbon-rich matter) and “greens”<br />

(dry, nitrogen-rich matter). a 2:1 ratio of brown<br />

to green often works best. of course you also need<br />

a place to <strong>com</strong>post. Depending on your home,<br />

you can do so inside or out.<br />

vERMICoMPoSTING<br />

Location and structure: You can <strong>com</strong>post<br />

almost anywhere in your home, but it’s<br />

best to use the kitchen, where most of the<br />

content will be generated. You will need<br />

a critter-proof bin (plastic or metal; 8-12<br />

inches deep with a cover) <strong>into</strong> which you<br />

can drill a dozen or more quarter-inch air<br />

holes near and on the cover.<br />

Building and maintaining: Create a base<br />

(3-5 inches) of dry, brown material (leaves,<br />

strips of newspaper) and<br />

moisten it until it resembles<br />

the consistency of a<br />

damp sponge. To put<br />

the vermi (Latin for<br />

“worm”) in your <strong>com</strong>-<br />

post, add red worms<br />

(Lumbricus rubellus or<br />

Eisenia fetida). A pound of red worms<br />

(800-1,000 of them) can service each<br />

square foot of space and will consume<br />

as much as half a pound of <strong>com</strong>postable<br />

matter per day. Feed them your kitchen’s<br />

organic refuse, such as fruit and veggie<br />

scraps, tea bags, eggshells, paper napkins<br />

and flowers. Reduce the risk of fruit<br />

flies by first washing all food scraps with<br />

cold water.<br />

While a mixture of materials will speed<br />

up the <strong>com</strong>posting process and allow in<br />

more air, whenever you add in new material<br />

be sure to add a layer of newspaper<br />

or bedding. Keep everything moist using a<br />

spray bottle and aim for a constant temperature<br />

range of 55-75 degrees.<br />

Keeping it going: When the contents of the<br />

bin resemble dark, earthy humus (after 1 to<br />

4 months), you can move it all to one side<br />

and fill the empty side with new bedding<br />

and content. The worms will<br />

migrate to the new material in<br />

the course of a month,<br />

leaving you with humus<br />

that makes for a perfect<br />

addition to your window<br />

boxes, potted plants or<br />

small garden.<br />

in Biodynamics ® , where <strong>com</strong>posting is<br />

integral to the sustainable, self-fueling environment,<br />

farmers treat the <strong>com</strong>post with<br />

certain <strong>com</strong>ponents called “Preparations,”<br />

which promote the conditions that lead to<br />

an even healthier end product. ingredients<br />

include yarrow flowers, chamomile flowers,<br />

stinging nettle leaves, stems and flowers,<br />

oak bark, dandelion flowers, and a spray<br />

made of water and valerian flowers.<br />

in his 1924 class on Biodynamics ® , natural<br />

scientist and founder of Biodynamics ®<br />

THE HEAP<br />

Location and structure: Situate your heap<br />

(or outdoor bin) conveniently enough that<br />

you can easily reach it and moisten it. Find<br />

a spot a few feet away from other structures,<br />

partially shaded, well drained and<br />

clear of weeds and grass. A screen or fence<br />

can help keep out unwanted four-legged<br />

visitors. While a heap can be as wide as<br />

12 feet and any length, you might want to<br />

start with a smaller base of approximately<br />

4 square feet.<br />

Building and maintaining: Cut your<br />

ingredients <strong>into</strong> small pieces and avoid<br />

layering to allow for a more efficient process<br />

and a more uniform end product. Put<br />

in anything that can de<strong>com</strong>pose: green or<br />

withered plants and weeds, hay, straw,<br />

lawn mowings, tea leaves, coffee grounds,<br />

27<br />

BIODYNAMICS ®<br />

(and <strong>Weleda</strong>) Dr. rudolf steiner shared<br />

the importance of <strong>com</strong>posting with<br />

farmers seeking ways to regenerate their<br />

crops: “With <strong>com</strong>post we have a means<br />

of kindling the life within the earth<br />

itself.” indeed, this is literally the case,<br />

with mature <strong>com</strong>post delivering healthy<br />

microbes and hearty nutrients to hungry<br />

soil. Joseph Brinkley, a Biodynamic ® farming<br />

specialist at grgich Hills estate, a<br />

vineyard in rutherford, California, further<br />

explains that Biodynamic ® <strong>com</strong>posting<br />

fruit and ve<strong>get</strong>able trimmings—even<br />

meat and fish scraps.* The process can<br />

be encouraged and enhanced by adding<br />

the Biodynamic ® Preparations, but this<br />

should not be undertaken without some<br />

study and expert advice.** Add water and<br />

turn the pile regularly to introduce air. The<br />

in-progress pile should feel as damp as a<br />

wrung-out sponge. Cover it with a 1-inch<br />

layer of straw to help keep an even temperature<br />

and protect its contents during<br />

the process.<br />

Keeping it going: Every new <strong>com</strong>post pile<br />

should be started with some existing <strong>com</strong>post<br />

to aid in the process. If you have the<br />

space—and the need—try keeping three<br />

piles going; one that is being built, one that<br />

is maturing and one that you are utilizing.<br />

*organic meat or fish, while <strong>com</strong>postable and<br />

part of the Biodynamic ® process, are usually<br />

not advisable for at-home <strong>com</strong>posting, as they<br />

tend to attract fruit flies indoors and four-legged<br />

visitors outdoors.<br />

**if you are interested in <strong>com</strong>posting biodynamically<br />

and using the Biodynamic ® Preparations, we<br />

suggest contacting the Biodynamic farming and<br />

gardening association (biodynamics.<strong>com</strong>).<br />

spring–summer 2010


provides “spiritual nourishment” to the<br />

earth and its inhabitants: “after so many<br />

years of policies and practices that encourage<br />

the ruthless exploitation of the land,<br />

Biodynamics ® is our way of truly healing<br />

the earth.”<br />

Giving Back to the Community<br />

The Environmental Protection Agency<br />

reports that one quarter of the solid-<br />

waste stream in the united states is<br />

<strong>com</strong>postable, meaning that a good deal<br />

of potential humus <strong>get</strong>s thrown away.<br />

However, as more and more people real-<br />

ize we cannot keep taking without giving<br />

back, <strong>com</strong>posting—popular among<br />

organic and Biodynamic ® growers—is<br />

be<strong>com</strong>ing a part of the lives of salespeo-<br />

ple and engineers, writers and reference<br />

librarians. resident consumers are <strong>com</strong>-<br />

posting their clippings and scraps at<br />

home, but it doesn’t stop there. Composting<br />

programs have sprung up in <strong>com</strong>munities<br />

as diverse as elementary schools and prisons.<br />

at grgich Hills, they are <strong>com</strong>posting<br />

100 percent of the grape materials used<br />

in the winemaking process.<br />

Most remarkably, this movement is<br />

not just relegated to suburban and rural<br />

28 we magazine<br />

areas. The city of san Francisco, in its<br />

attempt to generate “zero waste” by<br />

2020, enacted an ordinance in october<br />

2009 requiring residents to <strong>com</strong>post<br />

their organic scraps or be fined. san<br />

Franciscans embraced the plan; before<br />

the law officially went <strong>into</strong> effect, resi-<br />

dential and <strong>com</strong>mercial collections<br />

reached 500 tons per day.<br />

even if you live in a city that does not<br />

collect your <strong>com</strong>post, there are opportunities<br />

to recycle your kitchen scraps, with<br />

many <strong>com</strong>munity gardens, farmers’ markets<br />

and even some health food stores<br />

offering <strong>com</strong>post collection. For an option<br />

even closer to home, <strong>com</strong>posting can be<br />

done in an urban backyard or even inside<br />

a small city apartment using a worm bin.<br />

(see the sidebars for ideas on how to start<br />

and successfully maintain a <strong>com</strong>posting<br />

project.)<br />

Just because our fruits, ve<strong>get</strong>ables,<br />

leaves and clippings have finished their<br />

work in our kitchens and yards, it doesn’t<br />

mean they have finished their work in the<br />

world. Through <strong>com</strong>posting, they continue<br />

giving energy to the earth, feeding<br />

the trees and shrubs that in turn will keep<br />

feeding and shading us. mk<br />

Organic almond cake<br />

From the kitchen of <strong>Weleda</strong><br />

Naturals chef Brigitta Ulmer<br />

Serves 12 (small slices)<br />

Almonds have been touted for millennia<br />

for the nutritional benefits they pack<br />

inside. Their accolades include ranking<br />

No. 1 as the most nutrient-dense tree<br />

nut, and they are revered as an excellent<br />

source of vitamin E, magnesium, fiber<br />

and phosphorus.<br />

With this delicious recipe you can<br />

have your almonds and eat them, too.<br />

Afterward, treat yourself to a <strong>Weleda</strong><br />

Intensive Almond Facial Masque. It’s<br />

just what the cook ordered.<br />

Cake<br />

1 cup grated, organic carrots<br />

5 organic eggs<br />

7 ounces (a bit less than 1 cup) packed,<br />

organic brown sugar<br />

1 pinch of sea salt<br />

4 tbsp organic all-purpose flour<br />

1 ½ tsp baking powder<br />

11 ounces peeled and ground organic<br />

almonds / organic almond flour<br />

1-2 tbsp brandy (optional)<br />

Butter and breadcrumbs (to coat the pan)<br />

For the icing<br />

7 ounces (a bit less than 1 cup)<br />

powdered sugar<br />

3 tbsp rum (or water)<br />

3 tbsp organic lemon juice<br />

Method<br />

Preheat the oven to 350° F.<br />

1. Peel and grate the carrots (and mix with<br />

brandy if adding) in a large mixing bowl.<br />

2. Add the baking powder and flour,<br />

and mix.<br />

3. In a medium-size mixing bowl, separate<br />

the egg yolks from the whites, and cream<br />

the yolks with the brown sugar and salt.<br />

4. In a separate bowl, cream the egg whites<br />

to a solid foam.<br />

Slowly and thoroughly stir the flour-<br />

mixture <strong>into</strong> the foamy egg yolk, brown<br />

sugar and salt mix. Add the egg whites<br />

while constantly stirring.<br />

Grease the cake pan with a small amount<br />

of organic butter and sprinkle with breadcrumbs.<br />

Pour the dough <strong>into</strong> a 10-inch<br />

coated baking pan, and bake in a preheated<br />

oven (350° F) for 50-60 minutes.<br />

To prepare the icing, mix the rum (or<br />

water), powdered sugar and lemon juice<br />

until it reaches a spreadable consistency.<br />

Once the cake is <strong>com</strong>pletely cool, evenly<br />

spread the icing over the cake and garnish.<br />

For best results wait 24 hours before<br />

cutting the cake.<br />

Garnish with 12 small marzipan carrots<br />

(if available) or sprinkle with ground,<br />

organic almonds.<br />

Enjoy!<br />

spring–summer 2010<br />

29<br />

BIODYNAMICS ®


In spring vibrantly colored flowers inspire<br />

our days after the passing of cold winter<br />

nights. Summer fills our senses with scents<br />

of rose, jasmine and honeysuckle. Then in<br />

fall, star thistles bloom and crisp air prevails.<br />

The period from spring through fall<br />

displays a remarkable seasonal procession,<br />

but it is also the time when un<strong>com</strong>fortable<br />

allergy symptoms are likely to appear.<br />

When the weather begins to warm,<br />

a series of maturing plants can trigger<br />

what is <strong>com</strong>monly called hay fever; however,<br />

such symptoms appear well beyond<br />

the summer months when hay is gathered.<br />

For example, birch, elm and oak<br />

cast out pollens in the spring; grasses<br />

such as bermuda, orchard and sweet<br />

ACHoo! ol oGy<br />

liberate yourself from Seasonal Allergies<br />

30 we magazine<br />

vernal follow in the summer; and ragweed,<br />

tumbleweed and sage make their<br />

presences known in the fall.<br />

To Sneeze or Not to Sneeze<br />

Karyn schwartz, seattle-based homeopathic<br />

consultant, generally moves through<br />

the seasons without a sniffle. Then surprisingly<br />

one day she’ll find herself beset with<br />

the all-too-familiar reactions: sneezing,<br />

watery eyes and a runny nose. “i realize<br />

how quickly and forcefully the symptoms<br />

can suddenly appear,” she says. Whether<br />

or not we react to pollen at all can be<br />

unpredictable. sometimes symptoms<br />

appear like clockwork during one particular<br />

season, while at other times we might<br />

be affected only sporadically—or even not<br />

at all. our internal environment provides<br />

clues as to why this is so.<br />

When pollens enter the body, typically<br />

our systems will quietly respond by<br />

sending white blood cells to gobble up<br />

the unfamiliar particles, diffusing them<br />

without any notable reactions. But a<br />

sensitive immune system might have<br />

a heightened response and produce<br />

substances known as histamines, which<br />

initiate seasonal allergy symptoms.<br />

From Symptoms to Solutions<br />

“There are so many things you can do to<br />

lessen the severity and frequency of reactions,”<br />

schwartz says. “you really do have<br />

a huge say in managing those symptoms.”<br />

Dr. Lynn Madsen M.D., a Portlandbased<br />

homeopathic practitioner, believes<br />

conventional medicines<br />

have a place. “Judicious<br />

use, especially for the<br />

short term, can bring<br />

relief of symptoms,” she<br />

explains.<br />

For example, antihistamines<br />

keep histamines<br />

from attaching to our<br />

cells and therefore help<br />

avert potential symptoms,<br />

though drowsiness<br />

may result. also popular<br />

are decongestants,<br />

which help calm nasal<br />

irritation, allowing air to<br />

pass through more freely.<br />

But these can also contribute to nervousness<br />

and sleeplessness. steroidal sprays,<br />

another <strong>com</strong>mon drug, can control acute<br />

symptoms by helping to decrease swelling,<br />

although they may cause dryness of the<br />

mouth and nose.<br />

For Madsen, there are definite limitations<br />

to conventional medicines. “The<br />

over THe CouNTer<br />

issue is more about how they suppress<br />

symptoms, rather than produce inner<br />

healing,” she says. Fortunately, alternatives<br />

exist. a variety of therapeutic and holistic<br />

natural options help bring our bodies back<br />

<strong>into</strong> balance while providing relief.<br />

Natural Ease<br />

unlike conventional drugs, natural remedies<br />

such as homeopathy and a healthy<br />

diet not only provide symptomatic relief<br />

but can also work to strengthen the body’s<br />

own resistance, allowing us to enjoy lasting<br />

health from the inside out.<br />

one way to bolster the immune sys-<br />

tem and minimize inflammation is to<br />

enjoy an abundance of nourishing whole<br />

foods including fresh fruits and green ve<strong>get</strong>ables.<br />

Many fruits and ve<strong>get</strong>ables contain<br />

organic antihistamines such as bioflavonoids,<br />

or pigments,<br />

which are responsible for<br />

the plant’s lively colors<br />

and have been shown<br />

to reduce the release of<br />

histamines.<br />

Beyond a balanced<br />

diet, history and science<br />

support the use of<br />

homeopathy for both<br />

long-term health as<br />

well as freedom from<br />

acute symptoms such<br />

as sneezing, wheezing<br />

and stuffy head. Based<br />

on the premise that in<br />

small dilution “like cures<br />

like”—a belief that can be traced back<br />

as far as Hippocrates (468-377 BC)—<br />

homeopathy, founded by Dr. samuel<br />

Hahnemann (1755-1843), was designed to<br />

support the body’s innate healing process.<br />

Homeopathic ingredients and restorative<br />

plants known to help ease flare-ups<br />

include european elder, barberry, yellow<br />

spring–summer 2010<br />

31


phosphorus and wood sage. all of these are<br />

found in <strong>Weleda</strong>’s sinus allergy Formula.<br />

When Madsen treats patients, “I start<br />

with [<strong>Weleda</strong>] Sinus Allergy Formula.<br />

Many people report it is as effective or<br />

more effective than an antihistamine for<br />

relieving congestion.”<br />

european elder, also known as<br />

sambucus, traditionally has been used to<br />

help alleviate congestion by “removing<br />

some of the heat in the body,” schwartz<br />

explains. in homeopathic medicine, wood<br />

sage is used to soothe respiratory inflammation,<br />

and barberry reduces pressure<br />

Wood-sage Wood-sage (Teucrium<br />

scorodonia) is native to the woody, hilly<br />

regions of europe and Tunisia and is often<br />

used in homeopathy for calming the<br />

respiratory tract.<br />

Common Barberry Native to africa,<br />

asia, europe and North and south<br />

america, barberry (Berberis vulgaris)<br />

is traditionally used in homeopathy to<br />

relieve the frontal headaches<br />

and congestion<br />

that can ac<strong>com</strong>pany seasonal<br />

allergies.<br />

Eyebright since the 16th century, many<br />

herbalists have championed eyebright<br />

(Euphrasia officinalis) to treat various<br />

eye diseases and inflammation of the<br />

eye area. This powerful plant, which<br />

contains tanning, bitter<br />

agents as well as<br />

flavonoids, <strong>com</strong>prises<br />

more than 99 percent<br />

of the entire formula<br />

of <strong>Weleda</strong> euphrasia<br />

3X eye drops. These preservative-free<br />

eye-relievers harness the natural anti-<br />

Homeopathic Healing Helpers<br />

32 we magazine<br />

in the head by decreasing swelling in the<br />

mucus membranes. yellow phosphorus,<br />

another key ingredient in <strong>Weleda</strong> sinus<br />

allergy Formula, is used in homeopathy to<br />

open blocked nasal passages and decrease<br />

irritation of the respiratory tract.<br />

So when flowers are blooming, grasses<br />

are swaying and majestic oaks shower us<br />

with pollens, don’t be afraid to breathe<br />

deep. embrace these seasonal changes<br />

by incorporating Mother Nature’s healing<br />

remedies, including homeopathy,<br />

to support your radiant health spring,<br />

summer and fall. jd<br />

inflammatory and antiseptic qualities of<br />

eyebright to soothe swelling of the tear<br />

glands, eyelids and veins—relieving the<br />

eyes throughout the allergy seasons.<br />

European Elder in homeopathy,<br />

european elder (sambucus nigra) pacifies<br />

an irritated respiratory tract and<br />

helps reduce the congestion<br />

and wheezing that<br />

may result from a sensitivity<br />

to pollens.<br />

yellow Phosphorus Discovered in<br />

germany and used medicinally since<br />

the 17th century, yellow phosphorus<br />

(Phosporus) has historically been used<br />

as an expectorant and also to ease<br />

headache pain and heaviness.<br />

©2009 <strong>Weleda</strong> Inc.<br />

CULTIVATE CONFIDENCE WITH 100% CERTIFIED<br />

NATURAL BABY CARE FROM WELEDA<br />

The purest ingredients create the purest baby care products,<br />

so you can rest easy. Our dermatologist-tested Calendula<br />

Shampoo & Body Wash gently cleanses and <strong>com</strong>forts with<br />

plant-based cleansers instead of synthetics. Biodynamic ‰ and<br />

organic calendula softens hair and skin, and sweet almond oil<br />

keeps in moisture from head to those perfect little toes.<br />

+ usa.weleda.<strong>com</strong><br />

Available at Tar<strong>get</strong> ‰<br />

over THe CouNTer<br />

WHAT GOES<br />

ON YOUR BABY<br />

goes in your baby


We reaDers<br />

you could be we…<br />

it all began with a simple invitation. We asked<br />

you to submit your photo and 150 words showing<br />

and telling us why you should be the face<br />

of we—the very issue you hold in your hands.<br />

And, you answered. Our email box filled with<br />

the most inspiring and beautiful photos and<br />

words. You made us laugh. You brought us to<br />

tears. You lit up our faces with smiles. in the<br />

end, we had to pick just one (see p4), but in our<br />

eyes, you are all winners. When you share the<br />

beauty that lies within, you inspire others to live<br />

radiantly every day. Thank you for sharing your<br />

world with us. Now, it’s our turn to pass on your<br />

stories. Here are just a few.<br />

Brandie, Texas<br />

i’m a huge fan of <strong>Weleda</strong> products as well<br />

as the philosophy. i think it’s incredible<br />

that <strong>Weleda</strong> actively sets out to recognize<br />

and cultivate beauty. every chance i <strong>get</strong>, i<br />

tell people i know about <strong>Weleda</strong> products<br />

and enjoy giving them as gifts. The products<br />

have made a difference in my life and<br />

helped to bring out my unique beauty. bg<br />

34 we magazine<br />

Lymari, Washington<br />

i’m a Waldorf homeschool mom to two<br />

boys ages ten and nine. i’ve been a faithful<br />

<strong>Weleda</strong> customer since my babies’<br />

eczema was cured with your Calendula<br />

Baby Cream. i want to be on the cover<br />

of we because it will give me the opportunity<br />

to educate, empower and share<br />

with others what it takes to be beautiful<br />

from the inside out. lh<br />

Lourine, Florida<br />

i believe in natural products as they work<br />

as one with the body and remind us to be<br />

in perfect balance with nature. ls<br />

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<strong>Weleda</strong> Almond Facial Care<br />

Save $2.00 on any one<br />

MANUFACTURER’S COUPON EXPIRES 12/31/10 WE-AF7<br />

Retailer: <strong>Weleda</strong> will reimburse you the face value of this coupon plus 8¢ handling,<br />

provided you and your customer have <strong>com</strong>plied with the terms of this offer. Any other<br />

use constitutes fraud. Consumer must pay all applicable taxes. Coupons not properly<br />

redeemed will be voided. NO DOUBLING and no reproductions will be accepted. Cash<br />

value 1/100¢. Limit one coupon per purchase. u.S. retailers send coupons to: WELE/<br />

Universal, P.O. Box 222510, Hollywood, FL 33022-2510 Canadian retailers send coupons<br />

to: WELE/Universal Unit 7-262, 91 Rylander Blvd., Scarborough, ON M1B 5M5 Canada<br />

Coupon valid for: <strong>Weleda</strong> Almond Cleansing Lotion, 2.6 OZ; Almond Moisture Cream, 1.0<br />

OZ; Almond Intensive<br />

Facial Cream, 1.0 OZ;<br />

Almond Facial Oil, 1.7<br />

FL OZ; Almond Facial<br />

Masque, 1.1 OZ<br />

<strong>Weleda</strong> Iris Facial Care<br />

Save $2.00 on any one<br />

MANUFACTURER’S COUPON EXPIRES 12/31/10 WE-IF7<br />

Retailer: <strong>Weleda</strong> will reimburse you the face value of this coupon plus 8¢ handling, provided<br />

you and your customer have <strong>com</strong>plied with the terms of this offer. Any other use<br />

constitutes fraud. Consumer must pay all applicable taxes. Coupons not properly redeemed<br />

will be voided. NO DOUBLING and no reproductions will be accepted. Cash value<br />

1/100¢. Limit one coupon per purchase. u.S. retailers send coupons to: WELE/Universal,<br />

P.O. Box 222510, Hollywood, FL 33022-2510 Canadian retailers send coupons to: WELE/<br />

Universal Unit 7-262, 91 Rylander Blvd., Scarborough, ON M1B 5M5 Canada Coupon valid<br />

for: <strong>Weleda</strong> Iris Cleansing Lotion, 3.4 FL OZ; Iris Cleansing Lotion Classic, 3.4 FL OZ;<br />

Iris Facial Toner, 3.4<br />

FL OZ; Iris Moisture<br />

Cream, 1.03 OZ; Iris<br />

Day Cream, 1.03 OZ;<br />

Iris Night Cream,<br />

1.03 OZ<br />

<strong>Weleda</strong> Wild Rose Facial Care<br />

Save $2.00 on any one<br />

MANUFACTURER’S COUPON EXPIRES 12/31/10 WE-WF7<br />

Retailer: <strong>Weleda</strong> will reimburse you the face value of this coupon plus 8¢ handling, provided<br />

you and your customer have <strong>com</strong>plied with the terms of this offer. Any other use<br />

constitutes fraud. Consumer must pay all applicable taxes. Coupons not properly redeemed<br />

will be voided. NO DOUBLING and no reproductions will be accepted. Cash value<br />

1/100¢. Limit one coupon per purchase. u.S. retailers send coupons to: WELE/Universal,<br />

P.O. Box 222510, Hollywood, FL 33022-2510 Canadian retailers send coupons to: WELE/<br />

Universal Unit 7-262, 91 Rylander Blvd., Scarborough, ON M1B 5M5 Canada Coupon valid<br />

for: <strong>Weleda</strong> Wild Rose Cleansing Lotion, 3.4 FL OZ; Wild Rose Facial Toner, 3.4 FL OZ;<br />

Wild Rose Moisture Cream, 1.0 OZ; Wild Rose Day Cream, 1.0 OZ; Wild Rose Night Cream,<br />

1.0 OZ; Wild Rose Intensive<br />

Eye Cream,<br />

.34 OZ; Wild Rose Intensive<br />

Facial Masque,<br />

1.07 OZ


PRSRT STD<br />

U.S. Postage<br />

PAID<br />

Hartford, CT<br />

Permit #1382<br />

For 89 years…<br />

We have stayed true to our roots. We<br />

are <strong>Weleda</strong>—cultivators of beauty and<br />

100% certified natural baby and skin<br />

care products—for you.<br />

1.800.241.1030<br />

editor@weleda.<strong>com</strong><br />

1 Closter Road, P.o. Box 675<br />

Palisades, Ny 10964<br />

usa.weleda.<strong>com</strong>/we<br />

We believe beauty isn’t something<br />

that’s made in a lab; it’s something<br />

that’s cultivated right from the earth.<br />

Carefully. Lovingly. And certainly<br />

without pesticides or chemicals.<br />

Those things aren’t beautiful to us.<br />

Look through our ingredients and<br />

you will find flowers and herbs. Fruit<br />

extracts. Clays. Roots. Minerals.<br />

These <strong>com</strong>e to<strong>get</strong>her in meaningful<br />

products that work with your body’s<br />

own natural vitality and ability to<br />

nurture and heal.<br />

FREE COUPONS INSIDE

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