European Executive MBA - ESCP Europe

International Consulting Project
The International Consulting Project (ICP) is an integral part of the
pedagogical dynamic of the European Executive MBA.
The ICP is designed to provide participants with a collaborative, multidisciplinary
and often intercultural work experience on a real-life
strategic challenge and to put into practice the concepts and theory
acquired during the MBA.
In groups, participants are expected to perform an in-depth analysis of a
situation or an issue faced by a company and to make recommendations
for actions that can realistically be implemented by the firm.
This 8 to 12-month team project will allow participants to use and to
consolidate their understanding of the concepts and tools presented
during the programme:
- either in a business context with which he/she is not familiar,
- or in collaboration with his/her employer.
The ICP results in a series of recommendations that the company
can implement to meet the strategic challenge at hand. The company
sponsor receives a comprehensive written report and the conclusions of
the project are presented to an academic jury.
Examples of ICPs
The ICP’s theme is always based on a strategic issue.
• Reassessment of a corporate strategy in a changing context and
recommendations for implementation
• Analysis of an industry and identification of new business opportunities
• Reorganisation of a subsidiary or a department
• Design and implementation of redundancy plans
• Production of a business plan for a new activity
• Evaluation of consumer trends on a specific product line in light of
market development
• Development of a marketing strategy to enhance brand image
• Setting up or restructuring of a production unit or a distribution
network
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