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Final report on Key Enabling Technologies - European Commission ...

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o Triggering a virtuous cycle<br />

The three pillar bridge will trigger a virtuous cycle of innovati<strong>on</strong> and ec<strong>on</strong>omic development. The flow from<br />

knowledge generati<strong>on</strong> to market enables companies to successively pass:<br />

- From basic science to technology by the technological research stage;<br />

- From technology to product by the product development stage;<br />

- From products to large scale producti<strong>on</strong> stage by competitive manufacturing stage to have access to global<br />

competitive markets.<br />

The return flow from market to knowledge generati<strong>on</strong> closes a virtuous cycle leading to a competitive growth and<br />

in turn also facilitating a market pull.<br />

In particular:<br />

- It is <strong>on</strong>ly based <strong>on</strong> market experience feedback that <strong>on</strong>e can acquire a true understanding of user needs<br />

and therefore the relevant specificati<strong>on</strong>s of future products. It is also this large volume producti<strong>on</strong> that<br />

ensures a significant return <strong>on</strong> investment for Europe in terms of orders, employment and taxes, thus<br />

enabling a harm<strong>on</strong>ious societal development.<br />

- From this feedback loop, products arising from the dem<strong>on</strong>strati<strong>on</strong> phase will have been correctly specified,<br />

they will naturally find an optimal usage value which will in turn lead to a relevant dem<strong>on</strong>strati<strong>on</strong>. The<br />

return <strong>on</strong> investment of this stage is therefore de-facto guaranteed.<br />

- The product evoluti<strong>on</strong> expected by c<strong>on</strong>sumers having been identified, it is therefore easier to identify<br />

the technologies in gestati<strong>on</strong> or to initiate the technological developments required to address the<br />

technological breakthrough needed. The level of relevance of the technology is in turn improved significantly<br />

al<strong>on</strong>g with its chances of future exploitati<strong>on</strong>.<br />

- <str<strong>on</strong>g>Final</str<strong>on</strong>g>ly the technological developers can, in turn, identify the most relevant ideas in the knowledge reservoir<br />

arising from the <strong>European</strong> fundamental research. This research base will therefore become more “useable”<br />

and more “useful” thereby ensuring a return <strong>on</strong> investment at its proper level.<br />

- At the same time, early feedback from the manufacturing community will allow <strong>European</strong> industry to<br />

understand and identify new possible product specificati<strong>on</strong>s. This is <strong>on</strong>ly possible if these communities<br />

remain in Europe. Such a virtuous cycle c<strong>on</strong>stitutes a solid bridge which links the basic science to the global<br />

market.<br />

The combined KETs sectorial SWOT and value chain analysis identified a double c<strong>on</strong>diti<strong>on</strong> for sustainability:<br />

technological capability and manufacturing capacity.<br />

Figure 14: How to improve the competitiveness of<br />

<strong>European</strong> KETs<br />

Therefore, KETs competitiveness improvement must follow two<br />

combined routes within the overall KETs integrated strategy as<br />

shown in Figure 14 :<br />

- improving technology capability mainly supported by<br />

public investment;<br />

- improving manufacturing capacity primarily supported<br />

by private investment. Returns <strong>on</strong> investment in Europe<br />

due to the increasing manufacturing capacity of existing<br />

companies and the attracti<strong>on</strong> of internati<strong>on</strong>al investment,<br />

will ensure the sustainability of the acti<strong>on</strong>s.<br />

27

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