Betgenius Appoints bwin's Markku Kolehmainen as Trading Director

Betgenius Appoints bwin’s Markku Kolehmainen as Trading Director
Betgenius Limited 25a Soho Square London W1D 4FA
13 th February 2013
Betgenius Limited is pleased to announce the appointment of Markku Kolehmainen who joins the
company in a newly created role of Trading Director.
Markku will lead the strategic development of the Betgenius Trading team with the primary aim to
deliver more In Running sports, even better margins and fully customised trading services on behalf
of Betgenius clients.
Markku brings extensive experience, coming to Betgenius from bwin.party where he headed the Live
Trading department for 5 years. Before being appointed to the Head of Live Betting at bwin.party,
Markku also ran their Quality and Training program giving him a wealth of knowledge and expertise
in this area which makes his move to Betgenius such an excellent fit. Markku has also previously
held positions with Ladbrokes, SSP International and Bet Option.
Mark Locke, CEO at Betgenius, commented:
“Markku joins Betgenius with great pedigree coming to us from one of the leading and most
innovative operators in the industry. We are excited about the depth and experience he will bring to
our trading team and are confident he will be best placed to manage the calibre of clients Betgenius
continues to attract.”
Markku Kolehmainen, commented:
“Betgenius represents a great and very exciting opportunity; the company has a shared vision of
innovation, which has been an important aspect of my career to date. I look forward to playing an
important role in the further development of the impressive trading services that Betgenius offers.”
Betgenius
Founded in 2000, Betgenius has grown to become the leading provider of data-driven software to
the sports betting industry. Employing over 350 dynamic and customer-focused professionals and
with offices in the United Kingdom and continental Europe, Betgenius supplies these products to
sportsbooks and lottery operators worldwide. Betgenius remains at the forefront of a fast moving
industry and continues to push the boundaries of betting product innovation, offering over 40,000
live football events per year in partnership with Runningball and over 20,000 tennis events per year
in an exclusive partnership with Enetpusle/IMG.
The Betgenius data production facility is a 24 hours a day, 7 days a week data collection and trading
operation in Tallinn, Estonia where skilled and highly trained operators undertake rigorously

designed data gathering and multi-layer quality assurance processes to deliver the most accurate
sports data in the market place regardless of where or when the event is taking place.
Betgenius collects and aggregates schedules, lines, odds and results data for thousands of sporting
events every week across over 50 sports in more than 90 countries. This huge repository of sports
and betting data is combined with sophisticated software to provide tailored, business-critical
content and marketing solutions with guaranteed accuracy. This combination enables sportsbook
and lottery operators to increase revenues and manage costs by improving the efficiency
intelligence, and usability of their sportsbooks.
For further information on Betgenius products please contact:
Sophie Powys
sophie.powys@betgenius.com
+44 (0)207 851 4060
or visit www.betgenius.com
Betgenius Limited 25a Soho Square London W1D 4FA