The "boomerang" effect of the radicalism in discourse analysis

Discourse “talk and texts as part of social practices”
(Potter, 1996, p. 105)
Cognition “feature of participants’ practices, where it is constructed,
described and oriented to as people perform activities”
(Potter & Edwards, 1999, p. 449)
Representation “discursive objects which people construct in tal and text”
(Potter & Edwards, 1999, p. 448)
Action “range of practical, technical and interpersonal tasks that people
perform while living their relationships, doing their jobs, and
engaging in varied cultural domains”
(Potter & Edwards, 1999, p. 448)
Memory “a set of social practices related to a range of actions and
providing particular kinds of accountability”
Construction “is done in talk and texts”
(Potter, 1996, p. 216)
(Potter & Edwards, 1999, p. 449)
In other terms:
the discourse is a representation in talks and texts;
the representation is a discourse in talks and texts.
To be ironical, this "inter-reflection" or play of mirrors, in which each concept
returns back to itself, is similar to the situation illustrated by Johnny Hart (1969) in one
of his cartoons:
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