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18
NEW TITLES
impact: ads that sEll
Daniel Blanco
PUB. DATE: MAY ‘10
22 x 22 cm ( 9 x 9”), 300 pages, flexicover
510 color images
ISBN: 978-84-92796-39-7
259
IMPACT:
ADS THAT SELL
LINKS
29 €
• full-color photos with tExts from thE dEsignErs
• innovativE proposals that arE bound to inspirE
• 300 pagEs bursting with idEas for advErtising
Impact: Adds That Sell presents the most innovative and intelligent
advertisting from internationally recognized graphic designers.
Advertising that speaks to its target audience on multiple levels,
transmitting messages through double-meanings, colorful and bold
graphics or simply presenting a product in its simplest format. This
publication contains a wealth of creative ideas that professionals and
students of advertising alike can apply to their projects. Above all it
shows that the possibilities in this field really are endless.
DAniEl BlAnCO, with a solid background in graphic design he now specializes in
desktop publishing and interactive multimedia applications. In recent years he has
directed a number of projects in applied graphics. He is technically skillful and has a
comprehensive knowledge of the latest trends. The style of his work has left its mark
on various fields ranging from the business and advertising world to more avant-garde
areas such as music, art and “performances”. He is currently conducting research
projects into the evolution of interactive graphics. Today he lives in Barcelona.
NEW TITLES 19
PG 001-023.indd 18-19 11/1/10 13:17:55